Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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$1,000+$50 - $99 / hr2 - 9Brooklyn, NY
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Arcade of Design Studio is a branding firm. In Brooklyn, New York, the company was established in 2009. Their services include Branding and Graphic Design.
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Undisclosed$50 - $99 / hrFreelancerMonroe, GA
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Gideon Design Co. Is a branding agency. The small Monroe, Georgia-based team provides Branding and Graphic Design. The company was launched in 2020.
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$5,000+$100 - $149 / hrFreelancerAtlanta, GA
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SMarketingATL is a Marketing Strategy company located in Atlanta, Georgia. Launched in 2019, the team offers Marketing Strategy and Direct Marketing.
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$1,000+$50 - $99 / hr2 - 9Milwaukee, WI
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Headquartered in Milwaukee, Wisconsin, Seologicagency is a SEO services firm. Their services include Search Engine Optimization and Digital Strategy.
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$5,000+$150 - $199 / hr2 - 9Dallas, TX
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CixxFive Concepts is a branding company. In Dallas, Texas, the agency was founded in 2014. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Fayetteville, AR
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Located in Fayetteville, Arkansas, Clear Partnering Group is a branding company. Their services include Branding and Corporate Photography.
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$1,000+$25 - $49 / hr2 - 9Silver Spring, MD
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Apricot Branding, LLC is a branding company. The agency is located in Silver Spring, Maryland. Their team offers Branding and Content Marketing.
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$5,000+UndisclosedFreelancerPotomac, MD
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Tactic Pixel is a branding firm launched in 2011. The team offers Branding and Web Design and is headquartered in Potomac, Maryland.
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Undisclosed$50 - $99 / hr2 - 9Hamilton, OH
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Premium Design Partners is a small Digital Strategy company. They provide Digital Strategy and Branding and were established in 2018.
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$1,000+$100 - $149 / hr2 - 9Fort Collins, CO
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SUUR is a branding company launched in 2020. The team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Clearwater, FL
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U-nique design studios is a small Clearwater, Florida-based graphic design agency. The team offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Newington, NH
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Hampton Bates Public Relations is a Newington, New Hampshire-based public relations firm. They specialize in Public Relations and Advertising and were launched in 2004.
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UndisclosedUndisclosedFreelancerVirginia Beach, VA
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Wright Designs LLC is a small graphic design agency headquartered in Virginia Beach, Virginia. Their services include Graphic Design and Branding.
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$5,000+$100 - $149 / hr2 - 9Yonkers, NY
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MLLGD inc is a small branding firm located in Yonkers, New York. The team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Park City, UT
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Headquartered in Park City, Utah, Concept Marketing Utah is a public relations firm. The team provides Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Tysons, VA
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Established in 2014, Design for People, Inc. Is an user experience design agency. Based in Tysons, Virginia, the team offers UX/UI Design and Branding.
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$5,000+$150 - $199 / hr2 - 9Brooklyn, NY
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Social Circle is a web design agency. Established in 2019, the team offers Web Design and Branding. The firm is located in Brooklyn, New York.
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$5,000+Undisclosed2 - 9Fort Worth, TX
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Generous Branding & Design is a branding firm founded in 2016. The team focuses on Branding and Web Design and is headquartered in Fort Worth, Texas.
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$1,000+$150 - $199 / hr2 - 9Spencerport, NY
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Token is a small branding company. They focus on Branding and Web Design and were founded in 2020.
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$1,000+$50 - $99 / hrFreelancerPort Jefferson Station, NY
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Bonnie Bryant Creative, a branding agency, was founded in 2016. The company specializes in Branding and Web Design, and is small.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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In Los Angeles, California, Buildify is a small branding company. Their services include Branding and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Fort Walton Beach, FL
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Founded in 2024, Codes e Tech LLC is a branding agency. The team focuses on Branding and Ecommerce Marketing.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
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Branding firm CRAFTED. Was launched in 1993. The small team provides Branding and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49Millstone, NJ
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Direct Marketing company Mspire Group was founded in 2009. The small team provides Direct Marketing and Advertising.
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$10,000+$200 - $300 / hrFreelancerHuntersville, NC
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Branding firm Bullhearted Branding Co was established in 2020. The company specializes in Branding and Packaging Design, and is small.
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$1,000+$100 - $149 / hr2 - 9Olivehurst, CA
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Islandtwig is a small Olivehurst, California-based Packaging Design company. Their services include Packaging Design and Branding.
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$1,000+$25 - $49 / hr2 - 9Houston, TX
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Launched in 2022, Lucius King | Digital Marketing & Business Consulting is a SEO services firm. The small team provides Search Engine Optimization and Branding.
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$5,000+$150 - $199 / hr2 - 9Chicago, IL
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PURRFECSHUN Designs is an UX design agency. They provide UX/UI Design and Branding and were launched in 2008.
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UndisclosedUndisclosed2 - 9Providence, RI
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In Toone Communication is an Advertising company. Founded in 2004, the company specializes in Advertising and Branding.
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$1,000+Undisclosed2 - 9Taylor, TX
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Roundhouse Digital Marketing, a branding company, is located in Taylor, Texas. Their services include Branding and Search Engine Optimization.
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$1,000+$300+ / hr10 - 49Little Rock, AR
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Mashman Consulting Group is a branding agency. They provide Branding and Public Relations and are in Little Rock, Arkansas.
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$1,000+$100 - $149 / hrFreelancerSan Antonio, TX
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Bragghaus is a branding company. Founded in 2022, the team offers Branding and Social Media Marketing. The agency is located in San Antonio, Texas.
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$5,000+$100 - $149 / hrFreelancerSan Francisco, CA
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Established in 2012, Justin Lockwood Design is a branding agency. Located in San Francisco, California, the team provides Branding and Graphic Design.
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$5,000+$200 - $300 / hrFreelancerHope, MI
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Established in 2019, Alison Clare Philanthropy is a Business Consulting company. The team provides Business Consulting and Marketing Strategy.
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$1,000+$100 - $149 / hrFreelancerGolden, CO
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Agave Studio is a web design agency. The Golden, Colorado-based firm was launched in 2020. Their team provides Web Design and Branding.
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UndisclosedUndisclosed2 - 9Waukesha, WI
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Meta4 Marketing & Communication is a branding agency. They were founded in 2008, and their services include Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Seattle, WA
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Worth The Journey is a branding agency launched in 2016. The small team focuses on Branding and Web Design.
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UndisclosedUndisclosed10 - 49Charleston, SC
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Gee Creative, a small Packaging Design company, is based in Charleston, South Carolina. Their services include Packaging Design and Product Design.
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$10,000+Undisclosed2 - 9Petaluma, CA
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Senspoint is a branding company. Established in 2017, their team specializes in Branding and Event Marketing.
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$1,000+$100 - $149 / hr2 - 9Henderson, KY
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CINESTYLE MEDIA is a video production company launched in 2022. Their services include Video Production and Advertising.
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$1,000+$150 - $199 / hr2 - 9Warsaw, IN
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Shilling Digital is a web design company. They focus on Web Design and Search Engine Optimization and were founded in 2026. The agency is in Warsaw, Indiana.
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$5,000+$50 - $99 / hr2 - 9Athens, GA
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Spektre Creative is a branding company based in Athens, Georgia. The team focuses on Branding and Graphic Design.
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$5,000+Undisclosed2 - 9Davenport, FL
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Based in Davenport, Florida, Modnapse is a branding agency. They provide Branding and Content Marketing.
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$5,000+UndisclosedFreelancerBoston, MA
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Boston Graphic Design Studio LLC, a branding agency and web design company, was launched in 2016. The team focuses on Branding and Web Design.
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
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Established in 1984, Maestro Digital is an user experience agency. The team offers UX/UI Design and Branding.
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UndisclosedUndisclosedFreelancerWest Saint Paul, MN
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Branding firm and media planning & buying agency Multivision Marketing Group is located in West Saint Paul, Minnesota. The team focuses on Branding and Media Planning & Buying.
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UndisclosedUndisclosedFreelancerGreensboro, NC
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Cochran Creative Group is a branding firm in Greensboro, North Carolina. They specialize in Branding and Email Marketing and were launched in 1999.
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UndisclosedUndisclosedFreelancerArlington, VA
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GRender Studio is a small Toronto, Canada-based branding agency. Their services include Branding and Architectural Design.
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$1,000+UndisclosedFreelancerMoore, OK
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Launched in 2023, Say When Design Studio is a branding company. The team offers Branding and Web Design.
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$5,000+UndisclosedFreelancerOakland, CA
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Small branding agency and SEO agency Uncommon Growth Studio, is in Oakland, California. The team provides Branding and Search Engine Optimization.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
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37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.