Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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Featured
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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UndisclosedUndisclosed2 - 9Clearwater, FL
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U-nique design studios is a small Clearwater, Florida-based graphic design agency. The team offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Newington, NH
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Hampton Bates Public Relations is a Newington, New Hampshire-based public relations firm. They specialize in Public Relations and Advertising and were launched in 2004.
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UndisclosedUndisclosedFreelancerVirginia Beach, VA
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Wright Designs LLC is a small graphic design agency headquartered in Virginia Beach, Virginia. Their services include Graphic Design and Branding.
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$1,000+$25 - $49 / hr2 - 9Houston, TX
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Launched in 2022, Lucius King | Digital Marketing & Business Consulting is a SEO services firm. The small team provides Search Engine Optimization and Branding.
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$5,000+$100 - $149 / hr2 - 9Yonkers, NY
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MLLGD inc is a small branding firm located in Yonkers, New York. The team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Park City, UT
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Headquartered in Park City, Utah, Concept Marketing Utah is a public relations firm. The team provides Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Tysons, VA
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Established in 2014, Design for People, Inc. Is an user experience design agency. Based in Tysons, Virginia, the team offers UX/UI Design and Branding.
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$5,000+$150 - $199 / hr2 - 9Brooklyn, NY
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Social Circle is a web design agency. Established in 2019, the team offers Web Design and Branding. The firm is located in Brooklyn, New York.
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$5,000+Undisclosed2 - 9Fort Worth, TX
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Generous Branding & Design is a branding firm founded in 2016. The team focuses on Branding and Web Design and is headquartered in Fort Worth, Texas.
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$1,000+$150 - $199 / hr2 - 9Spencerport, NY
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Token is a small branding company. They focus on Branding and Web Design and were founded in 2020.
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$1,000+$50 - $99 / hrFreelancerPort Jefferson Station, NY
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Bonnie Bryant Creative, a branding agency, was founded in 2016. The company specializes in Branding and Web Design, and is small.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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In Los Angeles, California, Buildify is a small branding company. Their services include Branding and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Fort Walton Beach, FL
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Founded in 2024, Codes e Tech LLC is a branding agency. The team focuses on Branding and Ecommerce Marketing.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
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Branding firm CRAFTED. Was launched in 1993. The small team provides Branding and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49Millstone, NJ
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Direct Marketing company Mspire Group was founded in 2009. The small team provides Direct Marketing and Advertising.
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$10,000+$200 - $300 / hrFreelancerHuntersville, NC
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Branding firm Bullhearted Branding Co was established in 2020. The company specializes in Branding and Packaging Design, and is small.
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$1,000+$100 - $149 / hr2 - 9Olivehurst, CA
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Islandtwig is a small Olivehurst, California-based Packaging Design company. Their services include Packaging Design and Branding.
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$5,000+$50 - $99 / hr10 - 49San Francisco, CA
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UxSquare is a branding agency. The small New Delhi, India-based team provides Branding and Social Media Marketing. The firm was established in 2020.
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$5,000+$150 - $199 / hr2 - 9Chicago, IL
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PURRFECSHUN Designs is an UX design agency. They provide UX/UI Design and Branding and were launched in 2008.
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UndisclosedUndisclosed2 - 9Providence, RI
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In Toone Communication is an Advertising company. Founded in 2004, the company specializes in Advertising and Branding.
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$1,000+Undisclosed2 - 9Taylor, TX
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Roundhouse Digital Marketing, a branding company, is located in Taylor, Texas. Their services include Branding and Search Engine Optimization.
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$1,000+$300+ / hr10 - 49Little Rock, AR
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Mashman Consulting Group is a branding agency. They provide Branding and Public Relations and are in Little Rock, Arkansas.
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$1,000+$100 - $149 / hrFreelancerSan Antonio, TX
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Bragghaus is a branding company. Founded in 2022, the team offers Branding and Social Media Marketing. The agency is located in San Antonio, Texas.
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$5,000+$100 - $149 / hrFreelancerSan Francisco, CA
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Established in 2012, Justin Lockwood Design is a branding agency. Located in San Francisco, California, the team provides Branding and Graphic Design.
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$5,000+$200 - $300 / hrFreelancerHope, MI
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Established in 2019, Alison Clare Philanthropy is a Business Consulting company. The team provides Business Consulting and Marketing Strategy.
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$1,000+$100 - $149 / hrFreelancerGolden, CO
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Agave Studio is a web design agency. The Golden, Colorado-based firm was launched in 2020. Their team provides Web Design and Branding.
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UndisclosedUndisclosed2 - 9Waukesha, WI
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Meta4 Marketing & Communication is a branding agency. They were founded in 2008, and their services include Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Seattle, WA
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Worth The Journey is a branding agency launched in 2016. The small team focuses on Branding and Web Design.
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UndisclosedUndisclosed10 - 49Charleston, SC
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Gee Creative, a small Packaging Design company, is based in Charleston, South Carolina. Their services include Packaging Design and Product Design.
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$10,000+Undisclosed2 - 9Petaluma, CA
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Senspoint is a branding company. Established in 2017, their team specializes in Branding and Event Marketing.
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$1,000+$100 - $149 / hr2 - 9Henderson, KY
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CINESTYLE MEDIA is a video production company launched in 2022. Their services include Video Production and Advertising.
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$5,000+$50 - $99 / hr2 - 9Athens, GA
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Spektre Creative is a branding company based in Athens, Georgia. The team focuses on Branding and Graphic Design.
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$5,000+Undisclosed2 - 9Davenport, FL
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Based in Davenport, Florida, Modnapse is a branding agency. They provide Branding and Content Marketing.
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$5,000+UndisclosedFreelancerBoston, MA
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Boston Graphic Design Studio LLC, a branding agency and web design company, was launched in 2016. The team focuses on Branding and Web Design.
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
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Established in 1984, Maestro Digital is an user experience agency. The team offers UX/UI Design and Branding.
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UndisclosedUndisclosedFreelancerWest Saint Paul, MN
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Branding firm and media planning & buying agency Multivision Marketing Group is located in West Saint Paul, Minnesota. The team focuses on Branding and Media Planning & Buying.
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UndisclosedUndisclosedFreelancerGreensboro, NC
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Cochran Creative Group is a branding firm in Greensboro, North Carolina. They specialize in Branding and Email Marketing and were launched in 1999.
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UndisclosedUndisclosedFreelancerArlington, VA
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GRender Studio is a small Toronto, Canada-based branding agency. Their services include Branding and Architectural Design.
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$1,000+UndisclosedFreelancerMoore, OK
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Launched in 2023, Say When Design Studio is a branding company. The team offers Branding and Web Design.
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$5,000+UndisclosedFreelancerOakland, CA
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Small branding agency and SEO agency Uncommon Growth Studio, is in Oakland, California. The team provides Branding and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Topeka, KS
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Unbricked Communications is a branding firm. They focus on Branding and Social Media Marketing and were launched in 2016. The agency is in Topeka, Kansas.
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Undisclosed$25 - $49 / hrFreelancerBellport, NY
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The Foxsy Designs is a Bellport, New York-based web design agency. Their services include Web Design and Branding.
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UndisclosedUndisclosed2 - 9Salem, NH
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Infinite Marketing, Inc. Is a branding firm. Founded in 2018, the company offers Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Derry, NH
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GingerBranded Marketing is a Content Marketing company. Headquartered in Derry, New Hampshire, the agency was launched in 2015. Their services include Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Monroe, LA
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Upsize Economics & Marketing , a branding company, is in Monroe, Louisiana. The team provides Branding and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Akron, PA
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Vitality Media Co. Is a Content Marketing company. They are headquartered in Akron, Pennsylvania, and their services include Content Marketing and Content Writing Services.
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$5,000+$100 - $149 / hr2 - 9Glen Burnie, MD
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Established in 2023, Lodesigns Studio is a branding firm. Located in Glen Burnie, Maryland, the team specializes in Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Middle Valley, TN
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Barely Branded is a branding agency founded in 2024. In Middle Valley, Tennessee, the team specializes in Branding and Content Marketing.
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$5,000+Undisclosed2 - 9San Antonio, TX
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Creativepreneur Brands is a web design company. They are located in San Antonio, Texas, and their services include Web Design and Branding.
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UndisclosedUndisclosed2 - 9Gardnerville, NV
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Onyx Ocean Technologies, a small branding agency, is located in Gardnerville, Nevada. Their services include Branding and Mobile App Development.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
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37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
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38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
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35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.