Contact axigi
Get a real-time quotePositioning for complex B2B sales
Axigi helps B2B companies understand where market perception is weakening sales performance. Through research, analysis, strategy, and positioning, we identify the gap between the value a company delivers and how that value is understood — then turn those findings into a clearer brand and website system.
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Min project size
$10,000+
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Hourly rate
$150 - $199 / hr
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Employees
2 - 9
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Locations
Westwood, MA
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Year founded
Founded 2020
1 Locations
- Westwood , MA
- Branding
- 15%
- Market Research
- 15%
- Branding Focus
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- Brand strategy
- 60%
- Brand messaging
- 20%
- Naming
- 10%
- Business Consulting Focus
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- Market Research Focus
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- Market Research Interviews
- 50%
- Market Analysis
- 30%
- Business services
- 70%
- Financial services
- 15%
- Manufacturing
- 15%
- Small Business (<$10M)
- 70%
- Midmarket ($10M - $1B)
- 30%
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Our Story
Most companies come to us with a symptom: deals close below what the work is worth, or sales conversations get stuck in explanations. Underneath is usually one problem: the market misreads the business. We find it through interviews with your team and your own clients, then rebuild positioning, identity, and website as one system. Research is led by Mikhail Balaev, PhD, who taught research methods and statistics for fifteen years. Every interview is designed to avoid leading questions.
What Sets Us Apart
Evidence you can test
Every finding comes with the interviews, materials, and sales calls under it. You see where it is strongest and where it is thinnest, and push on any part before you accept it.One hand, from research to website
The people who interview your clients write the positioning, build the identity, and design the site. No brief passes between firms, which is where the misread gets reintroduced.Built back from the sale
Everything is aimed at the conversation that wins or loses the deal: what the buyer must believe, in what order, before price comes up. The positioning becomes the argument your sales conversations run on.Locations (1)
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