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Positioning for complex B2B sales

Axigi helps B2B companies understand where market perception is weakening sales performance. Through research, analysis, strategy, and positioning, we identify the gap between the value a company delivers and how that value is understood — then turn those findings into a clearer brand and website system.

  • Min project size
    $10,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    Westwood, MA
  • Year founded
    Founded 2020

1 Locations

  • Westwood , MA

Select Focus Area
Market Research Focus
Market Research Interviews
50%
Market Analysis
30%
Industries
Business services
70%
Financial services
15%
Manufacturing
15%
Clients
Small Business (<$10M)
70%
Midmarket ($10M - $1B)
30%

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Our Story

Most companies come to us with a symptom: deals close below what the work is worth, or sales conversations get stuck in explanations. Underneath is usually one problem: the market misreads the business. We find it through interviews with your team and your own clients, then rebuild positioning, identity, and website as one system. Research is led by Mikhail Balaev, PhD, who taught research methods and statistics for fifteen years. Every interview is designed to avoid leading questions.

What Sets Us Apart

Evidence you can test

Every finding comes with the interviews, materials, and sales calls under it. You see where it is strongest and where it is thinnest, and push on any part before you accept it.

One hand, from research to website

The people who interview your clients write the positioning, build the identity, and design the site. No brief passes between firms, which is where the misread gets reintroduced.

Built back from the sale

Everything is aimed at the conversation that wins or loses the deal: what the buyer must believe, in what order, before price comes up. The positioning becomes the argument your sales conversations run on.

Locations (1)

2214 Highland Glen Rd Westwood, MA, United States 02090

1

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