Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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Featured
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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Undisclosed$100 - $149 / hr2 - 9Pasadena, CA
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Launched in 2012, Olive + Spark Design Studio, Inc. Is a small graphic design agency. Their services include Graphic Design and Print Design.
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$1,000+$100 - $149 / hr10 - 49Tampa, FL
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In Tampa, Florida and Abu Dhabi, United Arab Emirates, Enginecy is a small web design agency. The team focuses on Web Design and Web Development.
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Undisclosed$50 - $99 / hr2 - 9Chico, CA
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ID International is a branding agency. Established in 2001, their team offers Branding and Web Design.
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$25,000+$150 - $199 / hr2 - 9New York, NY
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See all 1 projectsBased in Manhattan, our studio provides strategic branding, UI design, and Webflow design and development for businesses that want their brand to communicate clearly to (and with) the people who
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$1,000+$25 - $49 / hr2 - 9Gaithersburg, MD
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Launched in 2018, Your Name Agency is a small public relations company. Their services include Public Relations and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Houston, TX
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Woreman is a branding firm. The agency is headquartered in Houston, Texas. Their team focuses on Branding and Logo.
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$5,000+$50 - $99 / hr2 - 9Farmington Hills, MI
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Bob Diakow Brand Development is a small branding company located in Farmington Hills, Michigan. Their services include Branding and Advertising.
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$1,000+$50 - $99 / hr2 - 9Charleston, SC
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See all 1 projectsCharleston Digital Marketing, LLC specializes in website development, logo design, copy production, SEO optimization, and backend analytics. Clients consistently praise the firm for its professional and timely service, high-quality deliverables, and alignment with customer values and budget. The company is noted for delivering projects ahead of schedule without compromising quality.
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$1,000+$25 - $49 / hrFreelancerColorado Springs, CO
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Best and Niche Marketing, a Content Marketing company, specialize in Content Marketing and Email Marketing. They were established in 2019.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Founded in 2015, Creative Force is a branding firm. The agency specializes in Branding and Digital Strategy.
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$1,000+< $25 / hr2 - 9Seattle, WA
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Nexus Commerce is a branding firm. The Seattle, Washington-based company was established in 2016. Their services include Branding and Search Engine Optimization.
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$5,000+$150 - $199 / hrFreelancerLos Angeles, CA
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Launched in 2010, Content & Context is a branding company. Based in Los Angeles, California, the team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Colorado Springs, CO
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Panoptik Digital is an Advertising company. The company is headquartered in Colorado Springs, Colorado and Lungsod Quezon, Philippines. Their services include Advertising and Branding.
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$10,000+$50 - $99 / hr10 - 49Dublin, OH
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Founded in 2021, Carthagos is a branding company. Based in Dublin, Ohio, the team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Branding agency and graphic design company Devilfish Ink focuses on Branding and Graphic Design. They are in Philadelphia, Pennsylvania.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Brown-Forman is a Louisville, Kentucky-based branding firm. The team offers Branding.
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UndisclosedUndisclosed2 - 9Memphis, TN
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Founded in 1991, Disciple Design is a small branding firm and Logo company. Their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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Launched in 2010, Campbell Creative, a small branding firm, is located in Delray Beach, Florida. Their services include Branding.
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$5,000+$25 - $49 / hr10 - 49New Castle, DE
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Digital Brains LLC is a small Yerevan, Armenia-based branding company. Their services include Branding and Web Design.
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Undisclosed$150 - $199 / hr2 - 9Nether Providence Township, PA
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Goodwin Design Group is a Packaging Design company. They provide Packaging Design and Branding and were founded in 1996.
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$5,000+$100 - $149 / hr2 - 9Burlington, VT
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Branding firm Harvey|Severance was founded in 2001. The team specializes in Branding and Graphic Design and is in Burlington, Vermont.
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UndisclosedUndisclosed2 - 9Carrollton, TX
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Custom Tees is a small Carrollton, Texas-based print design company. The team provides Print Design and Branding.
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$1,000+$100 - $149 / hrFreelancerJersey City, NJ
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Walker Creative, a branding company, focuses on Branding and Graphic Design. The agency is located in Jersey City, New Jersey.
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$5,000+$200 - $300 / hr2 - 9Napa, CA
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Linn Design Studio., a Packaging Design company, is headquartered in Napa, California. They offer Packaging Design and Branding and were launched in 1997.
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$1,000+$50 - $99 / hr2 - 9Logsden, OR
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Founded in 2013, Impressions Marketing Communications is a small branding firm. Their team focuses on Branding and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Lakeway, TX
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Established in 2004, Three Lakes Marketing is a small branding agency. Their team specializes in Branding and Web Design.
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UndisclosedUndisclosed2 - 9Chicago, IL
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NiKnack Marketing, a branding agency, was launched in 2017. Headquartered in Chicago, Illinois, the team specializes in Branding and Event Marketing.
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$1,000+$50 - $99 / hr2 - 9Blue Island, IL
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Rosemint Media is a branding firm. Launched in 2013, their team specializes in Branding and Web Design.
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$5,000+$150 - $199 / hr2 - 9Olympia, WA
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Omicle is an Other Marketing company located in Olympia, Washington. Established in 2002, the team focuses on Other Marketing and Branding.
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$1,000+$50 - $99 / hr2 - 9Rockville, MD
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Founded in 2007, Actualize Studio is a branding company. The firm focuses on Branding and Web Design.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Branding agency ADBD is headquartered in Los Angeles, California. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Alton, IA
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Destination Graphic is a web design company. Their small team is headquartered in Alton, Iowa. Their services include Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Reflex Graphics Inc is a graphic design agency. The firm is in Louisville, Kentucky. Their team offers Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Boulder, CO
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Graphic design agency Oblique Design provides Graphic Design and Packaging Design. They are based in Boulder, Colorado.
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UndisclosedUndisclosed2 - 9Kahului, HI
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Gilbert & Associates Advertising, a public relations agency, is located in Kahului, Hawaii. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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Neapolitan Labs, a web development company, was founded in 2004. The team specializes in Web Development and Marketing Strategy.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Digivinco is an Email Marketing company. They are based in San Antonio, Texas, and their services include Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Scranton, PA
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Deb Stone Interiors is an Interior Design company founded in 2005. The agency provides Interior Design and Branding.
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UndisclosedUndisclosed2 - 9York, PA
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The Spot Media Group, LLC, an UX design agency, is headquartered in York, Pennsylvania. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
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Catch-22 Creative is a branding agency established in 2003. The agency offers Branding and Email Marketing, and is small.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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King's English, an Advertising company, was launched in 1994. The firm specializes in Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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TabTech Design, a graphic design agency, is based in Lubbock, Texas. The team offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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Cowley Associates is a branding agency. Located in Syracuse, New York, their team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Jamestown, NC
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Spin a Web Designs is a small Jamestown, North Carolina-based branding firm. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
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UnderStory, LLC is a Tallahassee, Florida-based branding firm. They provide Branding and Search Engine Optimization and were established in 2016.
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UndisclosedUndisclosed2 - 9New York, NY
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MGA Media Group is a small social media marketing agency established in 2014. Their team provides Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Bloomfield Hills, MI
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WAXX is a branding firm established in 2019. The team provides Branding and Public Relations and is located in Bloomfield Hills, Michigan.
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UndisclosedUndisclosed2 - 9Bedford, NH
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Downtown Marketing is a branding agency. They offer Branding and Event Marketing and were founded in 2019. The agency is in Bedford, New Hampshire.
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UndisclosedUndisclosed2 - 9Medfield, MA
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Kido Communications, LLC is an Event Marketing company. They were established in 2007, and their services include Event Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Costa Mesa, CA
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Truss Creative is a Costa Mesa, California-based Advertising company. Their services include Advertising and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.