Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed2 - 9Lake Elmo, MN
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Based in Lake Elmo, Minnesota, Uncle Charlie Marketing Co. Is a small branding company. The team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Gravitate Sports Marketing, a Sports Marketing company, was founded in 2010. The team provides Sports Marketing and Branding.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Founded in 2013, Huckle is a small San Diego, California-based Sports Marketing company. Their services include Sports Marketing and Branding.
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UndisclosedUndisclosed2 - 9Jefferson City, MO
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High 5 Communications is a Market Research company. Headquartered in Jefferson City, Missouri, their small team provides Market Research and Advertising. The company was established in 2006.
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UndisclosedUndisclosed2 - 9Marietta, OH
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JUXTA Creative is an Advertising company. Based in Marietta, Ohio, their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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Agencia Brand Snap is a small Delray Beach, Florida-based branding agency. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Hartford, CT
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Small branding firm Premier Marketing, is based in Hartford, Connecticut. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Christiansburg, VA
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Aspire is a branding company. They were launched in 2018 and specialize in Branding and Business Consulting.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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Small branding firm 2D Optimized Marketing, is in Kansas City, Missouri. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Charleston, WV
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AGD Collective Works | Auge+Gray+Drake Collective Works, a branding firm, was established in 2011. Located in Charleston, West Virginia, the team focuses on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9New York, NY
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Based in New York, New York, BrandtBrand is a branding company. The team focuses on Branding and Market Research.
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UndisclosedUndisclosed2 - 9Wilmington, NC
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Creature Theory is a branding company established in 2022. Located in Wilmington, North Carolina, the team focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Hallandale Beach, FL
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Launched in 2019, Global Grid Agency is a branding agency. The team provides Branding and Market Research.
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UndisclosedUndisclosed2 - 9Paterson, NJ
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INAGREAT is a Paterson, New Jersey-based branding company. Founded in 2016, the team provides Branding and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerPhiladelphia, PA
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Jasonxpan is a branding firm. The agency is located in Philadelphia, Pennsylvania. Their team offers Branding and Digital Strategy.
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$10,000+$50 - $99 / hr10 - 49Aventura, FL
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Envy Lab is a small branding company headquartered in Aventura, Florida and Kyiv, Ukraine. The team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
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Design Baton Rouge is a branding firm. They are based in Baton Rouge, Louisiana and have small team. Their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9Leesburg, VA
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Launched in 2005, Splash Communications is a small Leesburg, Virginia-based graphic design agency. Their team offers Graphic Design and Public Relations.
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UndisclosedUndisclosed2 - 9New York, NY
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Provoke Design is a branding company. Located in New York, New York, the firm was established in 2019. Their team specializes in Branding and Web Design.
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$1,000+$150 - $199 / hr2 - 9Coral Gables, FL
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Social media marketing agency Anita Davila Social is based in Coral Gables, Florida. The team offers Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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Founded in 2006, Creative Juices Marketing & Advertising is a graphic design agency. Their services include Graphic Design and Branding.
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$1,000+$100 - $149 / hr2 - 9Windsor, CO
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Telos Creative, a branding company, is based in Windsor, Colorado. They offer Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Church Hill, TN
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Dacuna Studio, a web design company, was established in 2016. They provides Web Design and Advertising.
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$10,000+$100 - $149 / hr2 - 9Astoria, NY
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Branding company O'Connor & Tate focuses on Branding and Print Design. They are located in Astoria, New York.
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UndisclosedUndisclosed10 - 49Burlington, VT
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Marketing Partners, Inc. Is an Advertising company. They provide Advertising and Branding and are located in Burlington, Vermont.
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Undisclosed$100 - $149 / hr2 - 9Pasadena, CA
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Launched in 2012, Olive + Spark Design Studio, Inc. Is a small graphic design agency. Their services include Graphic Design and Print Design.
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Undisclosed$50 - $99 / hr2 - 9Chico, CA
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ID International is a branding agency. Established in 2001, their team offers Branding and Web Design.
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$25,000+$150 - $199 / hr2 - 9New York, NY
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See all 1 projectsBased in Manhattan, our studio provides strategic branding, UI design, and Webflow design and development for businesses that want their brand to communicate clearly to (and with) the people who
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$1,000+$25 - $49 / hr2 - 9Gaithersburg, MD
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Launched in 2018, Your Name Agency is a small public relations company. Their services include Public Relations and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Houston, TX
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Woreman is a branding firm. The agency is headquartered in Houston, Texas. Their team focuses on Branding and Logo.
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$5,000+$50 - $99 / hr2 - 9Farmington Hills, MI
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Bob Diakow Brand Development is a small branding company located in Farmington Hills, Michigan. Their services include Branding and Advertising.
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$1,000+$50 - $99 / hr2 - 9Charleston, SC
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See all 1 projectsCharleston Digital Marketing, LLC specializes in website development, logo design, copy production, SEO optimization, and backend analytics. Clients consistently praise the firm for its professional and timely service, high-quality deliverables, and alignment with customer values and budget. The company is noted for delivering projects ahead of schedule without compromising quality.
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$1,000+$25 - $49 / hrFreelancerColorado Springs, CO
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Best and Niche Marketing, a Content Marketing company, specialize in Content Marketing and Email Marketing. They were established in 2019.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Founded in 2015, Creative Force is a branding firm. The agency specializes in Branding and Digital Strategy.
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$1,000+< $25 / hr2 - 9Seattle, WA
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Nexus Commerce is a branding firm. The Seattle, Washington-based company was established in 2016. Their services include Branding and Search Engine Optimization.
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$5,000+$150 - $199 / hrFreelancerLos Angeles, CA
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Launched in 2010, Content & Context is a branding company. Based in Los Angeles, California, the team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Colorado Springs, CO
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Panoptik Digital is an Advertising company. The company is headquartered in Colorado Springs, Colorado and Lungsod Quezon, Philippines. Their services include Advertising and Branding.
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$10,000+$50 - $99 / hr10 - 49Dublin, OH
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Founded in 2021, Carthagos is a branding company. Based in Dublin, Ohio, the team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Branding agency and graphic design company Devilfish Ink focuses on Branding and Graphic Design. They are in Philadelphia, Pennsylvania.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Brown-Forman is a Louisville, Kentucky-based branding firm. The team offers Branding.
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UndisclosedUndisclosed2 - 9Memphis, TN
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Founded in 1991, Disciple Design is a small branding firm and Logo company. Their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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Launched in 2010, Campbell Creative, a small branding firm, is located in Delray Beach, Florida. Their services include Branding.
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$5,000+$50 - $99 / hr10 - 49San Francisco, CA
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UxSquare is a branding agency. The small New Delhi, India-based team provides Branding and Social Media Marketing. The firm was established in 2020.
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$5,000+$25 - $49 / hr10 - 49New Castle, DE
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Digital Brains LLC is a small Yerevan, Armenia-based branding company. Their services include Branding and Web Design.
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Undisclosed$150 - $199 / hr2 - 9Nether Providence Township, PA
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Goodwin Design Group is a Packaging Design company. They provide Packaging Design and Branding and were founded in 1996.
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$5,000+$100 - $149 / hr2 - 9Burlington, VT
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Branding firm Harvey|Severance was founded in 2001. The team specializes in Branding and Graphic Design and is in Burlington, Vermont.
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UndisclosedUndisclosed2 - 9Carrollton, TX
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Custom Tees is a small Carrollton, Texas-based print design company. The team provides Print Design and Branding.
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$1,000+$100 - $149 / hrFreelancerJersey City, NJ
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Walker Creative, a branding company, focuses on Branding and Graphic Design. The agency is located in Jersey City, New Jersey.
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$5,000+$200 - $300 / hr2 - 9Napa, CA
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Linn Design Studio., a Packaging Design company, is headquartered in Napa, California. They offer Packaging Design and Branding and were launched in 1997.
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$1,000+$50 - $99 / hr2 - 9Logsden, OR
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Founded in 2013, Impressions Marketing Communications is a small branding firm. Their team focuses on Branding and Marketing Strategy.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
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35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.