Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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UndisclosedUndisclosed2 - 9Marietta, OH
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JUXTA Creative is an Advertising company. Based in Marietta, Ohio, their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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Agencia Brand Snap is a small Delray Beach, Florida-based branding agency. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed2 - 9Hartford, CT
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Small branding firm Premier Marketing, is based in Hartford, Connecticut. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Christiansburg, VA
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Aspire is a branding company. They were launched in 2018 and specialize in Branding and Business Consulting.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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Small branding firm 2D Optimized Marketing, is in Kansas City, Missouri. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Charleston, WV
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AGD Collective Works | Auge+Gray+Drake Collective Works, a branding firm, was established in 2011. Located in Charleston, West Virginia, the team focuses on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9New York, NY
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Based in New York, New York, BrandtBrand is a branding company. The team focuses on Branding and Market Research.
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UndisclosedUndisclosed2 - 9Wilmington, NC
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Creature Theory is a branding company established in 2022. Located in Wilmington, North Carolina, the team focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Hallandale Beach, FL
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Launched in 2019, Global Grid Agency is a branding agency. The team provides Branding and Market Research.
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UndisclosedUndisclosed2 - 9Paterson, NJ
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INAGREAT is a Paterson, New Jersey-based branding company. Founded in 2016, the team provides Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Springfield, MO
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All True is a branding firm. They offer Branding and Web Design and are located in Springfield, Missouri.
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UndisclosedUndisclosed2 - 9Kansas City, KS
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Launched in 2019, Brand Caddy is a branding agency. Their services include Branding and Logo.
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$1,000+$25 - $49 / hr2 - 9Alpharetta, GA
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DevJangos is a branding firm. They offer Branding and Search Engine Optimization and were founded in 2015. The firm is located in Lancashire, England and Alpharetta, Georgia.
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$5,000+$100 - $149 / hr10 - 49Chesapeake, VA
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See all 6 projectsBuzz Interactive is a versatile web development and digital marketing company that offers a wide range of services, including web design, e-commerce solutions, SEO, and social media management. Overall, 80% of reviewers praise their responsiveness, delivery, and project management skills, with particular emphasis on their team’s talent and client-focused approach. While some feedback highlights minor communication challenges, the general sentiment remains positive, with most clients expressing satisfaction with their outcomes and ongoing collaboration.
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UndisclosedUndisclosed10 - 49Belgrade, MT
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Established in 2009, Tuscola Branding is a small branding firm and graphic design company. Their team specializes in Branding and Graphic Design.
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$1,000+$100 - $149 / hrFreelancerSan Diego, CA
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April May June Communications, a branding company, is based in San Diego, California. Their services include Branding and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
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Elite Vivant, a branding agency, was established in 2016. They specializes in Branding and Web Design.
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$10,000+Undisclosed2 - 9Upland, CA
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Panoramic is a branding firm. The Upland, California-based firm provides Branding and Advertising.
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UndisclosedUndisclosed2 - 9Middleton, WI
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Branding agency Chrysalis Design Works was established in 2001. The firm provides Branding and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9Conway, AR
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Silverlake Design Studio is a small branding company in Conway, Arkansas. Their services include Branding and Graphic Design.
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$1,000+$50 - $99 / hrFreelancerWinter Garden, FL
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Daoud Label Media Production is a branding firm. They are based in Winter Garden, Florida, and their services include Branding and Graphic Design.
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$1,000+$50 - $99 / hrFreelancerOrange, CT
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DJP Design LLC is a graphic design company. In Orange, Connecticut, their team focuses on Graphic Design and Logo.
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$1,000+Undisclosed10 - 49Sugar Land, TX
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Branding company White Coat Web is based in Sugar Land, Texas. Their services include Branding and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancerRockland, ME
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Wilderbydesign is a branding agency. Headquartered in Rockland, Maine, the company was established in 2006. Their team specializes in Branding and Graphic Design.
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$5,000+$200 - $300 / hr2 - 9Oakland, CA
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FEARLESS BRANDING is a branding company founded in 2001. The team focuses on Branding and Business Consulting and is in Oakland, California.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Branding agency and graphic design company Devilfish Ink focuses on Branding and Graphic Design. They are in Philadelphia, Pennsylvania.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Brown-Forman is a Louisville, Kentucky-based branding firm. The team offers Branding.
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UndisclosedUndisclosed2 - 9Memphis, TN
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Founded in 1991, Disciple Design is a small branding firm and Logo company. Their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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Launched in 2010, Campbell Creative, a small branding firm, is located in Delray Beach, Florida. Their services include Branding.
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Undisclosed$25 - $49 / hr50 - 249Solomons, MD
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Drop Rock Marketing is a SEO agency. Headquartered in Solomons, Maryland, the agency offers Search Engine Optimization and Advertising.
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$25,000+Undisclosed2 - 9Seattle, WA
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Dulce Design Co. Is a branding agency. The Seattle, Washington-based firm was founded in 1998. Their team focuses on Branding and Advertising.
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UndisclosedUndisclosed2 - 9Fairhope, AL
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5A Multimedia, a web design agency, provide Web Design and Graphic Design. They were launched in 2007.
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$5,000+$100 - $149 / hr2 - 9Litchfield, CT
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BrandZap is a web design agency. The small Litchfield, Connecticut-based team specializes in Web Design and Branding. The company was established in 2023.
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$10,000+$200 - $300 / hr2 - 9Mahopac, NY
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Kaye Media Partners is a small Mahopac, New York-based branding company and Marketing Strategy company. The team offers Branding and Marketing Strategy.
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$1,000+$100 - $149 / hrFreelancerOak Park, IL
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Hire Henri, a Product Design company, was launched in 2010. The team specializes in Product Design and Branding.
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$1,000+$50 - $99 / hr2 - 9Rockville, MD
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Founded in 2007, Actualize Studio is a branding company. The firm focuses on Branding and Web Design.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Branding agency ADBD is headquartered in Los Angeles, California. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Alton, IA
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Destination Graphic is a web design company. Their small team is headquartered in Alton, Iowa. Their services include Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Reflex Graphics Inc is a graphic design agency. The firm is in Louisville, Kentucky. Their team offers Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Boulder, CO
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Graphic design agency Oblique Design provides Graphic Design and Packaging Design. They are based in Boulder, Colorado.
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UndisclosedUndisclosed2 - 9Kahului, HI
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Gilbert & Associates Advertising, a public relations agency, is located in Kahului, Hawaii. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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Neapolitan Labs, a web development company, was founded in 2004. The team specializes in Web Development and Marketing Strategy.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Digivinco is an Email Marketing company. They are based in San Antonio, Texas, and their services include Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Scranton, PA
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Deb Stone Interiors is an Interior Design company founded in 2005. The agency provides Interior Design and Branding.
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UndisclosedUndisclosed2 - 9York, PA
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The Spot Media Group, LLC, an UX design agency, is headquartered in York, Pennsylvania. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
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Catch-22 Creative is a branding agency established in 2003. The agency offers Branding and Email Marketing, and is small.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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King's English, an Advertising company, was launched in 1994. The firm specializes in Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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TabTech Design, a graphic design agency, is based in Lubbock, Texas. The team offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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Cowley Associates is a branding agency. Located in Syracuse, New York, their team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Jamestown, NC
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Spin a Web Designs is a small Jamestown, North Carolina-based branding firm. Their services include Branding and Graphic Design.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.9/40.017.6/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
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31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
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32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
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30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
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32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
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29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
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29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.