Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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UndisclosedUndisclosed10 - 49Reading, PA
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Design Revolution Studios is an AR/VR development company. Their small team is located in Reading, Pennsylvania. Their services include AR/VR development and Branding.
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UndisclosedUndisclosed10 - 49Annapolis, MD
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Launched in 2006, Liquified Agency is an Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Houghton, MI
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Marketing Department Inc., a branding company, is headquartered in Houghton, Michigan. Established in 2000, the team offers Branding and Market Research.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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MINDVIBZ® Growth Marketing is a SEO company founded in 2020. Their team focuses on Search Engine Optimization and Branding.
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UndisclosedUndisclosed10 - 49McKinney, TX
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Established in 2017, Impact Brands is a branding agency. Headquartered in McKinney, Texas, the team focuses on Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Litchfield, CT
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BrandZap is a web design agency. The small Litchfield, Connecticut-based team specializes in Web Design and Branding. The company was established in 2023.
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$10,000+$200 - $300 / hr2 - 9Mahopac, NY
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Kaye Media Partners is a small Mahopac, New York-based branding company and Marketing Strategy company. The team offers Branding and Marketing Strategy.
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$1,000+$100 - $149 / hrFreelancerOak Park, IL
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Hire Henri, a Product Design company, was launched in 2010. The team specializes in Product Design and Branding.
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Undisclosed$25 - $49 / hr50 - 249Solomons, MD
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Drop Rock Marketing is a SEO agency. Headquartered in Solomons, Maryland, the agency offers Search Engine Optimization and Advertising.
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$10,000+$150 - $199 / hr2 - 9Nashville, TN
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Advertising company Double Diamond Marketing + Communications specializes in Advertising and Branding. They were founded in 1997.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Established in 2004, Proforma Distinctive Marketing is a small Packaging Design company. Their services include Packaging Design and Print Design.
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UndisclosedUndisclosed2 - 9Fishers, IN
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In Fishers, Indiana, WDM Creative is a branding company. The team provides Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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MZD Advertising is an Indianapolis, Indiana-based PR agency. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Warsaw, IN
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T S A Communications is a public relations agency launched in 1948. The company offers Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Dubuque, IA
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Established in 2015, FGC Creative is a graphic design agency. The team specializes in Graphic Design and Branding and is headquartered in Dubuque, Iowa.
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UndisclosedUndisclosed2 - 9Boise, ID
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Established in 1996, Stoltz Marketing Group is a small Boise, Idaho-based media planning & buying company. Their team provides Media Planning & Buying and Branding.
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UndisclosedUndisclosed2 - 9Wolcott, CT
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CT Web Factory is a small Digital Strategy company based in Wolcott, Connecticut. Their services include Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Columbia, SC
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Graphic design company ByFarr Graphic Design is located in Columbia, South Carolina. They focus on Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Greenville, SC
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Graphic design company Mighty Mouse Productions was launched in 1998. The team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Mount Pleasant, SC
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Gil Shuler Graphic Design is a small Mount Pleasant, South Carolina-based graphic design agency. The team offers Graphic Design and Packaging Design.
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UndisclosedUndisclosed2 - 9Mount Pleasant, SC
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Founded in 2005, Berge Design is a graphic design company. The team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9West Columbia, SC
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The Graphics Source is a small graphic design company based in West Columbia, South Carolina. The team focuses on Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9New Canaan, CT
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Nurenu Brand Marketing is a branding company. They offer Branding and Marketing Strategy and were established in 2007.
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UndisclosedUndisclosed2 - 9Danville, VA
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KG Graphics is a graphic design company. In Danville, Virginia, the team provides Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9North Myrtle Beach, SC
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Branding company Southern Tide Media is based in North Myrtle Beach, South Carolina. Launched in 2013, the team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9West Columbia, SC
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Marketing Strategy company Gasque Marketing & Advertising is headquartered in West Columbia, South Carolina. They specialize in Marketing Strategy and Branding and were founded in 1981.
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UndisclosedUndisclosed2 - 9Greenville, SC
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SHiFT Marketing Communications, a branding company, was founded in 2010. The agency specializes in Branding and Public Relations, and is small.
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UndisclosedUndisclosed2 - 9Lynchburg, VA
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Founded in 2007, Stimulus Advertising is a Marketing Strategy company. The small team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Portsmouth, RI
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Branding agency Gray Matter Marketing is based in Portsmouth, Rhode Island. Launched in 2012, the team provides Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Providence, RI
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Graphic design company Morris + DeLuzio focuses on Graphic Design and Branding. They are based in Providence, Rhode Island.
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UndisclosedUndisclosed2 - 9Portsmouth, RI
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Roskelly Inc. Is a small Advertising company located in Portsmouth, Rhode Island. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Providence, RI
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Founded in 1960, Malcolm Grear Designers is a branding firm. Their team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Warwick, RI
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Branding agency Giusti Design was launched in 1991. The small team provides Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Tulsa, OK
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Headquartered in Tulsa, Oklahoma, Zealot Branding is an Advertising company. Launched in 2014, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Akron, OH
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Array Creative is an Advertising company. Located in Akron, Ohio, the company was launched in 2004. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9El Paso, TX
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Mindful Creative is a branding firm. The small El Paso, Texas-based team focuses on Branding and Digital Strategy. The firm was established in 2018.
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UndisclosedUndisclosed2 - 9Lincoln, NE
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StoryHook is an Advertising company. Their team is located in Lincoln, Nebraska and offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Omaha, NE
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Advertising company Urban Finch is in Omaha, Nebraska. Launched in 2009, the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Omaha, NE
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The Creative J is an Advertising company. Located in Omaha, Nebraska, their small team focuses on Advertising and Branding. The firm was founded in 2004.
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UndisclosedUndisclosed2 - 9Omaha, NE
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Branding company OneStopCreates was launched in 2012. The team offers Branding and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Kearney, NE
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Branding company Hollman Media, LLC was founded in 2000. The small team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Omaha, NE
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Trezenbold is a branding agency. The Omaha, Nebraska-based company specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Helena, MT
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Edge Marketing + Design - Montana is a small branding company. They focus on Branding and Logo and were founded in 2010.
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UndisclosedUndisclosed2 - 9Lincoln, NE
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Agency 877 is a branding agency. The team specializes in Branding and Corporate Photography, and the company is headquartered in Lincoln, Nebraska.
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UndisclosedUndisclosed2 - 9Doylestown, PA
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BrownDogDesign is an Advertising company based in Doylestown, Pennsylvania. They specialize in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Thiensville, WI
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Established in 1992, Becker Design is a small Advertising company in Thiensville, Wisconsin. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Austin, TX
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Launched in 2002, Raconteur Media is a small Austin, Texas-based branding agency. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Coralville, IA
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Meld Marketing, a branding agency, was founded in 1999. The company provides Branding and Corporate Photography, and is small.
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UndisclosedUndisclosed2 - 9Santa Fe, NM
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Established in 2013, Trafficdeveloper is a branding firm. Their services include Branding and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Ann Arbor, MI
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RezSocial is a social media marketing company. Their small team of employees is headquartered in Ann Arbor, Michigan. Their team specializes in Social Media Marketing and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.