What was the scope of their involvement?
The website was developed from scratch using PHP. We wanted to use an algorithm. For example, if a user was looking for architect services, we wanted to connect that user to a specific architect which met their needs and was located near them. We would ask a few questions about the project, and we would connect them to the architect which is specifically for that user.
When we started the website, they recommended that we should also work on SEO, including metatags, etc. Once we published the website, we also got help with social media. We did not have too much in the budget, so we started with just a bit of SEO. With the social media, our goal was to spread the word about our product and to educate people on our business. It was new in Pakistan and our audience did not have a clue about what our business model was and what we can do for users.
They also designed our logo and did all the design work. They provided us PSDs [Photoshop Document] and all of that was designed by Buzz Interactive. For the social media design content, we never gave them anything. They designed all the posts and made the content for it as well. They did everything. My team was not involved at all.
What is the team dynamic?
They had different team members for each work. There was a team for social media and a different team for SEO and web development. They didn’t have one person doing all the work. There was one main person who managed the team and communicated with me about our requirements.
How did you come to work with Buzz Interactive?
I was doing a research and came across a few different agencies. The problem with the big agencies is they usually focus on the big clients. This agency treats all their clients equally. When I talked to them, they did not just jump on what my budget was. They first asked for my requirements and gave me a free consultation call. The decisive moment for me was when they gave me a free consultation call on what I should do and what I should not do. They did not even know if I would hire them or not.
How much have you invested with them?
We spent 150,000 Rupees [$1,400] on the website and SEO. We spend 40,000 Rupees [$400] per month for the social media.
What is the status of this engagement?
We started working with them in March 2015, and the site was launched in 2016. We are still working with them. We asked them to continue the social media, but we have stopped it for a few months because we were a little short on our budget. They are still doing some design for some of my posts and posting it on my Facebook page. If I need something on the website, I just ask them and they do it free of cost because I have been a client with them for over a year.