Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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UndisclosedUndisclosed2 - 9Columbia, SC
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ADCO, a media planning & buying agency, offer Media Planning & Buying and Advertising. They were launched in 1990.
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UndisclosedUndisclosed2 - 9Charleston, SC
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Headquartered in Charleston, South Carolina, Boom Advertising is a media planning and buying company. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed2 - 9Columbia, SC
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Flock and Rally is an Event Marketing company. They specialize in Event Marketing and Public Relations and are located in Columbia, South Carolina.
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UndisclosedUndisclosed2 - 9Conway, SC
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The Andrews Agency is an Event Marketing company. They are located in Conway, South Carolina. Their team offers Event Marketing and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Newport, RI
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Fleming & Company, Inc is a graphic design agency. They are in Newport, Rhode Island. Their team offers Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Newport, RI
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Launched in 2004, 6 Square Design & Communications is a graphic design company. The company specializes in Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Providence, RI
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Launched in 1988, Parker Group is an Event Marketing company. Headquartered in Providence, Rhode Island, the team provides Event Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Providence, RI
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Media planning and buying agency Dodge Associates, Inc. Was founded in 1997. The firm focuses on Media Planning & Buying and Public Relations, and is small.
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UndisclosedUndisclosed2 - 9Boston, MA
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Catalyst Marketing Group, LLC, a branding company and Marketing Strategy company, is based in Boston, Massachusetts. They specialize in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Oregon City, OR
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Ink Stained Creative is a branding firm. They are in Oregon City, Oregon. Their team provides Branding and Advertising.
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UndisclosedUndisclosed2 - 9Johnstown, PA
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Prime Design Solutions, Inc., an Advertising company, is in Johnstown, Pennsylvania. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Fulshear, TX
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Founded in 2018, Wilcox Media & Marketing is a media planning & buying agency. The small team specializes in Media Planning & Buying and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Atelier Cho Thompson is an Architectural Design company. They specialize in Architectural Design and Graphic Design and were launched in 2014.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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We Design LA is a Los Angeles, California-based Advertising company. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Livermore, CA
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Marketing Magic Mojo is a branding agency. Their team is in Livermore, California. The firm offers Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lorain, OH
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GGraphics.Marketing is an Advertising company. Located in Lorain, Ohio, their small team provides Advertising and Branding. The firm was established in 2007.
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$1,000+$50 - $99 / hr2 - 9New York, NY
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See all 1 projectsButton - Out of Business was a digital marketing and web development company, offering services such as website design, video production, and copywriting. They received positive feedback for their creativity, patience, and ability to understand client needs, with 100% of reviewers noting their impressive insight and adaptability. The company was praised for delivering high-quality work within budget constraints.
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$1,000+$100 - $149 / hr2 - 9San Diego, CA
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See all 1 projectsExcl Networks - Out of Business specialized in website development, particularly for e-commerce platforms, as illustrated by their work for a meal prep service. Reviews highlight their thorough project management, effective communication, and ability to deliver a user-friendly site that significantly boosted sales. Clients praised the team's dedication and expertise, with no noted areas for improvement.
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UndisclosedUndisclosed2 - 9Haddonfield, NJ
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Whitepenny, a Logo company, was launched in 2003. The team focuses on Logo and Web Development and is in Haddonfield, New Jersey.
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UndisclosedUndisclosed2 - 9Washington, DC
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3 Heads Creative is a small branding agency launched in 2019. Their team focuses on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Washington, DC
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McIntosh & Moon Strategies, a small social media marketing firm, is based in Washington, District of Columbia. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9East Point, GA
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1Joshua Group, a small public relations firm, is headquartered in East Point, Georgia. Their services include Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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Blaize Events & Media, Inc. Is a Virginia Beach, Virginia-based media planning & buying company. The team provides Media Planning & Buying and Event Marketing.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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Audaz Group LLC is a Brooklyn, New York-based branding company. The team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Lutz, FL
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Marketing Strategy company Above Promotions was established in 2004. Headquartered in Lutz, Florida, the team specializes in Marketing Strategy and Business Consulting.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Web design agency GCJ Productions was founded in 2012. The company focuses on Web Design and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Established in 2016, Business Growth Managers is a branding company. The small team focuses on Branding and Market Research.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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See all 1 projectsCapture That Media offers branding, web development, and SEO services, with a strong focus on brand development, corporate identity, and logo design. The overall feedback highlights their comprehensive and transformative approach, effective project management, and dedication to delivering quality results that enhance digital presence. Clients appreciate their holistic branding strategies and technical expertise, though some suggest improvements in communication workflows.
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UndisclosedUndisclosed2 - 9Loveland, CO
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Advertising company Oh, Hello Design Co. Was established in 2019. The company specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Founded in 2012, Savory PR is a small Content Writing Services company in New York, New York. Their team focuses on Content Writing Services and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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EDK and Company, a social media marketing firm, is headquartered in Los Angeles, California. Established in 2009, the team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Kissimmee, FL
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King Sports and Entertainment is a small Kissimmee, Florida-based Sports Marketing company. Their services include Sports Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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World Class Sports is a Sports Marketing company based in Los Angeles, California. Launched in 1990, the team provides Sports Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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Exclusive Sports Marketing is a Delray Beach, Florida-based Event Marketing company. Their services include Event Marketing and Business Consulting.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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Texas Sports Marketing is a small Advertising company based in Lubbock, Texas. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lynchburg, VA
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Established in 1999, Veye Marketing, LLC is a branding agency. Their team focuses on Branding and Market Research.
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UndisclosedUndisclosed2 - 9Plymouth, MI
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NWPC Marketing Solutions is a branding company. Their small team is in Plymouth, Michigan. Their services include Branding and Direct Marketing.
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UndisclosedUndisclosed2 - 9Dayton, OH
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Boom Crate Studios, a Product Design company, was founded in 2012. The team focuses on Product Design and Graphic Design and is located in Dayton, Ohio.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Kind Marketing™ is a Las Vegas, Nevada-based public relations agency. They specialize in Public Relations and Web Design.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Small Content Marketing company Invata Global Marketing™️, is located in San Diego, California and Austin, Texas. The team offers Content Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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ModernDojo is a branding firm headquartered in St. Louis, Missouri. Established in 2012, the team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Denver, CO
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Content Branding Solutions is a small branding firm based in Denver, Colorado. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Denver, CO
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RUKA Dental Marketing is a SEO services firm. The small Denver, Colorado-based team specializes in Search Engine Optimization and Advertising. The company was founded in 2021.
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UndisclosedUndisclosed2 - 9New York, NY
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Verve Concepts, a branding agency, is located in New York, New York. Founded in 2017, the team focuses on Branding and Market Research.
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Undisclosed$50 - $99 / hrFreelancerMonroe, GA
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Gideon Design Co. Is a branding agency. The small Monroe, Georgia-based team provides Branding and Graphic Design. The company was launched in 2020.
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UndisclosedUndisclosed10 - 49Columbus, OH
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Summerfield Advertising, Inc is a branding agency. They were launched in 2004, and their services include Branding.
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$1,000+$50 - $99 / hrFreelancerOrlando, FL
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Branding Phoenix is a web design agency. They are in Orlando, Florida and have small team of experts. Their services include Web Design and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9Lakeway, TX
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Established in 2004, Three Lakes Marketing is a small branding agency. Their team specializes in Branding and Web Design.
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UndisclosedUndisclosed2 - 9Chicago, IL
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NiKnack Marketing, a branding agency, was launched in 2017. Headquartered in Chicago, Illinois, the team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Founded in 2015, Creative Force is a branding firm. The agency specializes in Branding and Digital Strategy.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.9/40.017.6/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.