Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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$1,000+Undisclosed10 - 49Naples, FL
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Small Advertising company Freedom Flow Marketing, is in Naples, Florida. Their services include Advertising and Performance Marketing.
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$1,000+$100 - $149 / hrFreelancerLongview, WA
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Patrick Hildreth Brand & Design is a branding firm. Their team is located in Longview, Washington and focuses on Branding and Graphic Design.
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$1,000+$150 - $199 / hrFreelancerAuburn, MA
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Jennifer Anastasi, LLC is a branding company. The small Auburn, Massachusetts-based team provides Branding and Web Design. The firm was established in 2019.
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$1,000+$50 - $99 / hrFreelancerProle, IA
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In Prole, Iowa, Broad Design Co is a branding agency. They offer Branding and Web Design.
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UndisclosedUndisclosedFreelancerSouth Windsor, CT
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Located in South Windsor, Connecticut, Tonsha Marketing Agency is a small Marketing Strategy company. The team provides Marketing Strategy and Advertising.
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$100,000+$150 - $199 / hr50 - 249New York, NY
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Earnest is an Advertising company. They are based in Fitzrovia, England and New York, New York and have midsize team of experts. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancerCitrus Heights, CA
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Hello Paulina is a branding firm based in Citrus Heights, California. They specialize in Branding and Market Research and were launched in 2022.
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$5,000+$100 - $149 / hrFreelancerGreenville, WI
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Southpaw Design Co is a small branding agency. Founded in 2018, the team specializes in Branding and Web Design.
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UndisclosedUndisclosed2 - 9Downingtown, PA
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Hyland Graphic Design & Advertising is a web design company. The Downingtown, Pennsylvania-based agency was established in 2012. Their team focuses on Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Bethel, VT
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The Imagination Company is a web development firm located in Bethel, Vermont. They provide Web Development and Video Production and were launched in 1985.
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$10,000+Undisclosed2 - 9Youngstown, OH
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Creative Stream Marketing is a branding agency based in Youngstown, Ohio. They specialize in Branding and Graphic Design.
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$5,000+$150 - $199 / hrFreelancerPortland, OR
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Founded in 2017, Hazeltine is a branding company. The team provides Branding and UX/UI Design.
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$50,000+$300+ / hrFreelancerNew York, NY
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SEO agency Cost City was established in 2024. The firm focuses on Search Engine Optimization and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Schaumburg, IL
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Founded in 2024, Premier Packaging Boxes is a small Packaging Design company. Their team specializes in Packaging Design and Branding.
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$10,000+$300+ / hr2 - 9New York, NY
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Pelichet Production is a small branding company located in New York, New York. Their services include Branding and Video Production.
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Undisclosed$50 - $99 / hrFreelancerLexington, KY
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Janet Roy Graphic Design, LLC is a Lexington, Kentucky-based graphic design company. They focus on Graphic Design and Advertising and were launched in 2009.
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$10,000+$100 - $149 / hr2 - 9San Anselmo, CA
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Brainblaze : Fine Advertising & Design is a small San Anselmo, California-based Advertising company. The team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
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See all 4 projectsBig Gorilla Design offers comprehensive branding services, including brand development, logo design, web design, and marketing. The overall feedback highlights their creativity, professionalism, and ability to transform clients' visions into unique and compelling corporate identities. Clients particularly appreciate their organized workflow and innovative approach to brand creation.
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$10,000+$100 - $149 / hr2 - 9Raleigh, NC
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Mellonaid, a branding company, is in Raleigh, North Carolina. They offer Branding and Direct Marketing.
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$5,000+$100 - $149 / hr2 - 9Saint Charles, MO
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Anchor Communications is an Advertising company. The team is headquartered in Saint Charles, Missouri, and their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9San Francisco, CA
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CharacterSF is a web design agency. Their small team of employees is based in San Francisco, California and New York, New York. Their team specializes in Web Design and UX/UI Design.
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UndisclosedUndisclosed2 - 9Wasilla, AK
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Advertising company Crystal Clear Creative, Inc. Is located in Wasilla, Alaska. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Radius is a graphic design company established in 2007. The team focuses on Graphic Design and Web Design and is headquartered in Indianapolis, Indiana.
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UndisclosedUndisclosed2 - 9South Bend, IN
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Fish Marketing Inc - Indiana, a small Event Marketing company, is headquartered in South Bend, Indiana. Their services include Event Marketing and Out of Home Design.
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UndisclosedUndisclosed2 - 9Mishawaka, IN
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Big Idea Company, LLC is a PR agency. The team specializes in Public Relations and Video Production, and the agency is located in Mishawaka, Indiana.
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UndisclosedUndisclosed2 - 9Fishers, IN
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Founded in 2001, Propeller Marketing is a small Fishers, Indiana-based graphic design company. Their services include Graphic Design and Public Relations.
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UndisclosedUndisclosed2 - 9Fortville, IN
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Anderson Creative, LLC is a graphic design company. Located in Fortville, Indiana, the firm was established in 2008. Their services include Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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The Flatland is an Advertising company established in 2004. Their team focuses on Advertising and Logo.
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UndisclosedUndisclosed2 - 9Boise, ID
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Established in 1989, Murie Design Group is a small Boise, Idaho-based Advertising company. Their team focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Boise, ID
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DesignWorks Creative, Inc. Is an Advertising company. The small Boise, Idaho-based team specializes in Advertising and Graphic Design. The company was launched in 1978.
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UndisclosedUndisclosed2 - 9Boise, ID
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Carew Co., a graphic design company, is headquartered in Boise, Idaho. They focus on Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Ketchum, ID
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Established in 2003, R P Graphic Design Studio LLC is a graphic design agency. The small team specializes in Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9Boise, ID
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V-Squared Creative is a graphic design agency launched in 2014. The small team provides Graphic Design and Video Production.
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UndisclosedUndisclosed2 - 9Hailey, ID
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Launched in 2012, Dark to Light is a graphic design company. The team offers Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Charleston, SC
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Graphic design company Stitch Design Co. Was established in 2009. The agency provides Graphic Design and Print Design, and is small.
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UndisclosedUndisclosed2 - 9Charleston, SC
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Established in 2012, Kuszmaul Design & PR is a small graphic design agency headquartered in Charleston, South Carolina. Their team offers Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9Columbia, SC
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Founded in 2009, Elephant Room Media is a video production agency. The team provides Video Production and Graphic Design.
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UndisclosedUndisclosed2 - 9Myrtle Beach, SC
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Three Ring Focus, a small Logo company, is in Myrtle Beach, South Carolina. Their services include Logo and Graphic Design.
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UndisclosedUndisclosed2 - 9West Columbia, SC
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Lenker Design is a graphic design agency. Their small team of employees is in West Columbia, South Carolina. Their team offers Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Greenville, SC
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Rooted is a Logo company. Their team is in Greenville, South Carolina and focuses on Logo and Graphic Design.
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UndisclosedUndisclosed2 - 9Columbia, SC
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ADCO, a media planning & buying agency, offer Media Planning & Buying and Advertising. They were launched in 1990.
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UndisclosedUndisclosed2 - 9Charleston, SC
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Headquartered in Charleston, South Carolina, Boom Advertising is a media planning and buying company. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Columbia, SC
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Flock and Rally is an Event Marketing company. They specialize in Event Marketing and Public Relations and are located in Columbia, South Carolina.
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UndisclosedUndisclosed2 - 9Conway, SC
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The Andrews Agency is an Event Marketing company. They are located in Conway, South Carolina. Their team offers Event Marketing and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Newport, RI
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Fleming & Company, Inc is a graphic design agency. They are in Newport, Rhode Island. Their team offers Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Newport, RI
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Launched in 2004, 6 Square Design & Communications is a graphic design company. The company specializes in Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Providence, RI
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Launched in 1988, Parker Group is an Event Marketing company. Headquartered in Providence, Rhode Island, the team provides Event Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Providence, RI
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Media planning and buying agency Dodge Associates, Inc. Was founded in 1997. The firm focuses on Media Planning & Buying and Public Relations, and is small.
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UndisclosedUndisclosed2 - 9Boston, MA
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Catalyst Marketing Group, LLC, a branding company and Marketing Strategy company, is based in Boston, Massachusetts. They specialize in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Oregon City, OR
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Ink Stained Creative is a branding firm. They are in Oregon City, Oregon. Their team provides Branding and Advertising.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.