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Top Naming Companies in the United States

Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.

U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:

• Top Naming Companies

• Naming Companies in Los Angeles

• Naming Companies in Chicago

• Naming Companies in New York

• U.S. Naming Companies for Business Services

Ratings Updated: May 21, 2026
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15 Leaders 15 Contenders

3,714 Companies

Country: United States
Branding Focus: Naming

List of the Top United States Naming Firms

  • Featured

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    Taillight Logotype

    Taillight

    5.0 33 reviews
    Premier Verified
    $10,000+
    $300+ / hr
    10 - 49
    Serves United States

    Services provided

    85% Branding
    15% Logo

    Focus Areas

    70% Naming
    10% Brand messaging
    10% Brand strategy +1
    10% Corporate identity

    Taillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.

    See all 33 projects

    Reviews mention Customized support

    Clients have expressed high satisfaction with Taillight's customized support, noting their collaborative and adaptable approach. One client highlighted the company's ability to tailor their services to fit specific working styles, stating that the process was creative yet focused. The VP of Marketing from Tangify praised Taillight for delivering on time and providing practical tools that were immediately usable. Overall, the sentiment reflects a strong endorsement of Taillight's personalized and effective support throughout the project.
    • Marketing Strategy & Branding for Travel Company
      5.0 Apr 23, 2024

      Taillight’s project management was exemplary, characterized by professionalism, efficiency, and responsiveness. They established a clear timeline from the outset, with milestones and deadlines that were realistic and aligned with our expectations. Communication was seamless, with regular updates and check-ins to ensure we were aligned on the project’s progress and outcomes. Taillight was exceptionally responsive to our needs, readily accommodating changes and incorporating our feedback with agility, great energy and a positive attitude.

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    • Marketing Strategy & Branding for Travel Company
      5.0 Apr 23, 2024

      What really sets Jaclyn and Bruno apart is their remarkable ability to blend creativity with strategic insight. Their creative process could not have been farther from formulaic; instead, it was tailored specifically to our brand’s identity, ensuring that every piece of work was unique and impactful. Additionally, Taillight’s commitment to understanding and integrating our company’s ethos into their work was truly impressive. They went above and beyond to immerse themselves in our brand, resulting in marketing collateral and strategies that felt authentically 'us'.

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    • Branding Services for Patent Discovery Platform
      5.0 May 9, 2025

      Taillight was collaborative, organized and easy to work with. They delivered everything on time and tailored their approach to our working style, keeping things creative but focused. The process never felt rushed or rigid, which was especially important given how exploratory the work was.

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    • Branding, Logo & Marketing Strategy for Consulting Company
      5.0 May 14, 2025

      They were always attentive to my requests and needs. For instance, when I was in El Salvador for a vacation, they were very respectful of my time outside the US and my busy surfing schedule. I also appreciate how non-intrusive they are; they truly listen to their clients. It feels as if they treat each project as a unique endeavor, infusing it with a personal touch that makes it truly special.

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    12 of 12 Naming reviews are 5 stars
    3 new reviews for Naming in past 6 months
    $10,000 – $49,000 avg. project cost

    Naming Experience

    Taillight has received overwhelmingly positive feedback for their Naming services, with 90% of reviewers noting improvements in brand visibility and identity. Key themes highlight their expertise in creating defensible and memorable names, such as 'Interport' and the cohesive brand narrative 'The Infinite Grid.' Clients commend their collaborative approach and project management, with 95% praising timely and organized delivery. Overall, Taillight's impact is reflected in substantial growth metrics and enhanced client satisfaction, making them a trusted partner in naming and branding.

    Read Most Recent Review

    Average Project Cost Breakdown

    $10,000 to $49,000 (14) $50,000 to $199,999 (3) Less than $10,000 (2)

    What Clients Have Said

    Clients consistently praised Taillight for their exceptional value for money, often highlighting their competitive pricing and high-quality deliverables. One client noted that Taillight's pricing 'fit our budget' while another remarked on receiving 'top-notch expertise for a fraction of the cost.' Overall sentiment indicates satisfaction with the cost-effectiveness of their services, as multiple reviews emphasize the strong alignment between the investment made and the substantial results achieved, reinforcing Taillight's reputation for providing good value.
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    More responsive than most other service providers

    Taillight is very responsive

    They are a great candidate to start a conversation with. Send them a short message or project inquiry.
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    River + Wolf Logotype

    River + Wolf

    5.0 84 reviews
    Premier Verified
    $10,000+
    $200 - $300 / hr
    10 - 49
    Serves United States

    Services provided

    100% Branding

    Focus Areas

    100% Naming

    River + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.

    See all 84 projects
    2 of 2 reviews are 5 stars
    2 new reviews for Branding services
    $10,000 – $49,000 avg. project cost

    Reviewed 2 times in the past 6 months

    Recent reviews for River + Wolf highlight their exceptional project management and deep strategic insights, with clients praising their thorough naming and branding processes. One client from Altha Capital Management noted their effective communication and responsiveness, while another brand manager emphasized the team's creativity and alignment with company values. Overall, feedback is overwhelmingly positive, with clients expressing high satisfaction and recommending their services for branding needs.
    Read 2 Recent Reviews
    11 of 12 Naming reviews are 5 stars
    4 new reviews for Naming in past 6 months
    $10,000 – $49,000 avg. project cost

    Naming Experience

    River + Wolf has received overwhelmingly positive feedback in their Naming service, with 100% of clients expressing high satisfaction. Clients frequently commend their expertise in conducting thorough research and trademark assessments, with 85% noting strong project management and communication. Reviewers emphasized the creative, strategic approach and personalized service provided by the team, particularly highlighting Margaret's leadership. Overall, they have significantly impacted clients' branding efforts, delivering innovative names that align with business goals and ensuring legal viability.

    Read Most Recent Review

    Average Project Cost Breakdown

    $10,000 to $49,000 (48) Less than $10,000 (9) $50,000 to $199,999 (4)

    What Clients Have Said

    Client feedback regarding River + Wolf highlights a consistent sentiment of excellent value for money. Clients frequently noted the agency's ability to deliver high-quality names and branding solutions at competitive prices. For instance, one client appreciated the 'good value for cost' and another mentioned the 'incredible level of care' provided, which justified their investment. Overall, clients felt that River + Wolf's expertise and thorough processes significantly contributed to achieving their branding goals, making their services worth the investment.
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    View projects from:

    United States (55) France (3) Canada (3) England (2) South Korea (2) Hong Kong (1) Austria (1) Italy (1) Cyprus (1) Mexico (1) Netherlands (1) Saudi Arabia (1) United Arab Emirates (1) Taiwan (1) China (1)
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    Catchword Logotype

    Catchword

    5.0 116 reviews
    Premier Verified
    $10,000+
    $300+ / hr
    10 - 49
    Serves United States

    Services provided

    85% Branding
    15% Logo

    Focus Areas

    100% Naming

    Catchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.

    See all 116 projects
    21 of 23 Naming reviews are 5 stars
    $10,000 – $49,000 avg. project cost

    Naming Experience

    Catchword has received overwhelmingly positive feedback for its naming services, with 90% of reviews highlighting their creativity and strategic approach. Clients appreciated the extensive name options provided, often exceeding 600 names, and the thorough vetting process, including trademark evaluations. Notably, 85% of reviewers mentioned the effectiveness of Catchword's project management, citing timely delivery and excellent communication. Overall, clients feel Catchword's expertise significantly impacts their branding success, creating memorable and fitting names that resonate with target audiences.

    Read Most Recent Review
    111 of 114 Branding reviews are 5 stars
    1 new review for Branding in past 6 months
    $10,000 – $49,000 avg. project cost

    Branding PROJECT HIGHLIGHT

    Branding Identity Solutions for Private Equity Firm

    5.0 — Catchword developed a brand name and identity for a private equity firm. The team was responsible for conceptualizing the brand's logo and name and overhauling the client's design portfolio. Read more
    Read 114 Reviews

    View projects from:

    United States (102) Canada (6) Italy (2) Brazil (1) Germany (1) Ireland (1) Jamaica (1) Japan (1) Singapore (1)
    $25,000 Brand Name Development $75,000 Brand Name & Identity Development $125,000 Brand Strategy, Naming, and Identity Development

    Brand Strategy, Naming, and Design Services

    Catchword focuses on brand strategy, naming, and identity development. Our packages range from naming- or identity-only engagements to full brand development projects involving brand strategy, naming, and design.
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    The Naming Group Logotype

    The Naming Group

    5.0 24 reviews
    Premier Verified
    Undisclosed
    Undisclosed
    2 - 9
    Serves United States

    Services provided

    100% Branding

    Focus Areas

    85% Naming
    15% Brand strategy

    The Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.

    See all 24 projects

    Reviews mention Innovative

    The Naming Group has been praised for its innovative approach, particularly in developing a unique brand identity for Destinus. Clients highlighted the agency's exceptional creativity and ability to think outside the box, resulting in impactful branding that differentiates from competitors. Their holistic methodology, which included thorough research and collaborative processes, was noted as a key factor in delivering innovative solutions that resonated with the client's core values and market positioning.
    • Branding for Aerospace Company
      5.0 Apr 16, 2023

      The Naming Group demonstrated exceptional creativity and innovation in their work, developing a unique brand identity and messaging that set Destinus apart from its competitors. Their attention to detail and ability to think outside the box resulted in a memorable and impactful brand presence. This holistic approach allowed them to develop an integrated and cohesive branding strategy that addressed all aspects of the brand, from naming to brand voice.

      Read Full Review
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    4 of 4 reviews are 5 stars
    4 new reviews for Branding services
    $50,000 – $199,999 avg. project cost

    Reviewed 4 times in the past 6 months

    In the last six months, clients have expressed high satisfaction with The Naming Group's structured and strategic approach to naming projects. One client highlighted the successful alignment of their leadership team on a new name, while another praised the creation of a comprehensive naming architecture that improved internal processes. Clients noted the team's responsiveness and ability to facilitate complex decision-making, with one remarking on the emotional impact of the names developed. Overall, sentiment is overwhelmingly positive, with no significant areas for improvement identified.
    Read 4 Recent Reviews
    9 of 9 Naming reviews are 5 stars
    4 new reviews for Naming in past 6 months
    $50,000 – $199,999 avg. project cost

    Naming Experience

    The Naming Group received overwhelmingly positive feedback in their naming service engagements, with clients praising their structured approach and ability to create consensus among diverse stakeholders. Notably, 100% of reviewers highlighted the effective communication and project management, while 95% expressed satisfaction with the naming outcomes, noting the alignment with brand values and strategic goals. Clients emphasized the agency's expertise and analytical methods, which facilitated informed decision-making, resulting in impactful names and cohesive branding strategies.

    Read Most Recent Review

    Average Project Cost Breakdown

    $10,000 to $49,000 (6) $50,000 to $199,999 (2) $200,000 to $999,999 (2)

    What Clients Have Said

    Client feedback on The Naming Group consistently highlights their competitive pricing and strong value for money. Multiple clients noted that the pricing fit their budgets while receiving high-quality service and strategic insights. For instance, one client emphasized that The Naming Group's 'pricing fit our budget' and another stated they chose them due to 'great culture fit' and 'good value for cost.' Overall, clients expressed satisfaction with the outcomes relative to their investment.
    Read All Reviews
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  • Britton Design Logotype

    Not yet reviewed

    Undisclosed
    $100 - $149 / hr
    Freelancer
    Sonoma, CA

    Services provided

    20% Branding
    40% Packaging Design
    20% Graphic Design +1
    20% Print Design

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Britton Design, a Packaging Design company, was launched in 1990. The team specializes in Packaging Design and Branding.

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  • The Imagination Factory Logotype

    Not yet reviewed

    $5,000+
    $150 - $199 / hr
    2 - 9
    Grand Rapids, MI

    Services provided

    10% Branding
    20% E-Commerce Development
    20% Marketing Strategy +5
    10% Content Marketing
    10% Graphic Design
    10% Search Engine Optimization
    10% Web Design
    10% Web Development

    Focus Areas

    10% Naming
    25% Corporate identity
    25% Product branding +2
    20% Brand messaging
    20% Brand strategy

    Marketing Strategy company The Imagination Factory was founded in 1985. The firm focuses on Marketing Strategy and E-Commerce Development.

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  • The Limbo Studio Logotype

    Not yet reviewed

    $1,000+
    Undisclosed
    2 - 9
    South Jordan, UT

    Services provided

    20% Branding
    20% Content Marketing
    20% Marketing Strategy +2
    20% Web Design
    20% Web Development

    Focus Areas

    10% Naming
    50% Brand strategy
    20% Brand messaging +1
    20% Product branding

    The Limbo Studio is a branding company. The team is headquartered in South Jordan, Utah, and their services include Branding and Marketing Strategy.

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  • Donau Marketing LLC Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Charlotte, NC

    Services provided

    20% Branding
    20% Content Marketing
    20% Digital Strategy +3
    20% Web Design
    15% Search Engine Optimization
    5% Event Marketing

    Focus Areas

    10% Naming
    30% Brand strategy
    25% Brand messaging +2
    20% Product branding
    15% Corporate identity

    Donau Marketing LLC is a branding agency. Their team is in Charlotte, North Carolina and offers Branding and Digital Strategy.

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  • Full Share Marketing Logotype

    Not yet reviewed

    $1,000+
    $50 - $99 / hr
    2 - 9
    Owasso, OK

    Services provided

    25% Branding
    30% Market Research
    20% Pay Per Click +3
    10% Email Marketing
    10% Social Media Marketing
    5% Video Production

    Focus Areas

    15% Naming
    30% Brand messaging
    25% Brand strategy +2
    15% Corporate identity
    15% Product branding

    Full Share Marketing is a Market Research company established in 2020. Their team provides Market Research and Branding.

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  • High Country Digital Solutions Logotype

    Not yet reviewed

    $1,000+
    $50 - $99 / hr
    2 - 9
    Thornton, CO

    Services provided

    20% Branding
    20% Email Marketing
    20% Search Engine Optimization +2
    20% Social Media Marketing
    20% Web Design

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    High Country Digital Solutions is a branding firm established in 2023. The team focuses on Branding and Social Media Marketing and is based in Thornton, Colorado.

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  • Happy Dog Media Group Logotype

    Not yet reviewed

    $1,000+
    $100 - $149 / hr
    2 - 9
    The Woodlands, TX

    Services provided

    20% Branding
    20% Graphic Design
    20% Mobile App Development +2
    20% Video Production
    20% Web Development

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Happy Dog Media Group is a branding agency located in The Woodlands, Texas. Their services include Branding and Graphic Design.

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  • edot Digital LLC Logotype

    Not yet reviewed

    $1,000+
    $50 - $99 / hr
    2 - 9
    Huntsville, TX

    Services provided

    20% Branding
    20% E-Commerce Development
    20% Search Engine Optimization +2
    20% Social Media Marketing
    20% Web Development

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Edot Digital LLC is a branding agency based in Huntsville, Texas. Their services include Branding and Social Media Marketing.

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  • Beach House Agency Logotype

    Not yet reviewed

    $5,000+
    $100 - $149 / hr
    2 - 9
    Hollywood, FL

    Services provided

    20% Branding
    20% Corporate Photography
    20% Pay Per Click +2
    20% Print Design
    20% Video Production

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Beach House Agency is a branding agency. The team provides Branding and Pay Per Click, and the firm is based in Hollywood, Florida.

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  • Cartenio Logotype

    Not yet reviewed

    $1,000+
    Undisclosed
    2 - 9
    Washington, DC

    Services provided

    20% Branding
    20% Graphic Design
    20% Packaging Design +2
    20% UX/UI Design
    20% Web Design

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Cartenio is a branding agency based in Washington, District of Columbia. Founded in 2024, the team focuses on Branding and Web Design.

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  • Royalty Site Design Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Fresno, CA

    Services provided

    20% Branding
    20% Cybersecurity
    20% Search Engine Optimization +2
    20% Web Design
    20% Web Development

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Headquartered in Fresno, California, Royalty Site Design is a branding firm. They specialize in Branding and Search Engine Optimization.

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  • hyperspace Logotype

    Not yet reviewed

    $5,000+
    $150 - $199 / hr
    2 - 9
    Salt Lake City, UT

    Services provided

    20% Branding
    20% BI & Big Data Consulting & SI
    20% Blockchain +2
    20% Product Design
    20% Sales Outsourcing

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Hyperspace is a branding firm. The Salt Lake City, Utah-based company was launched in 2016. Their team provides Branding and Product Design.

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  • Matchbox Marketing Logotype

    Not yet reviewed

    $1,000+
    $25 - $49 / hr
    2 - 9
    Pagosa Springs, CO

    Services provided

    20% Branding
    20% Search Engine Optimization
    20% Social Media Marketing +2
    20% UX/UI Design
    20% Web Design

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Established in 2023, Matchbox Marketing is a branding agency. The company offers Branding and Social Media Marketing, and is small.

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  • Allie Laing Design Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    Freelancer
    Lincoln, NE

    Services provided

    25% Branding
    25% Graphic Design
    25% Logo +1
    25% Print Design

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Allie Laing Design is a branding firm. They were founded in 2018, and their services include Branding and Graphic Design.

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  • Tanner Grey Logotype

    Not yet reviewed

    $1,000+
    $100 - $149 / hr
    10 - 49
    Charlotte, NC

    Services provided

    10% Branding
    30% Search Engine Optimization
    30% Web Design +3
    10% Pay Per Click
    10% Print Design
    10% Social Media Marketing

    Focus Areas

    10% Naming
    40% Brand strategy
    20% Brand messaging +2
    20% Corporate identity
    10% Product branding

    Established in 2010, Tanner Grey is a SEO company. The small team focuses on Search Engine Optimization and Web Design.

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  • The Wonder Jam Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Columbus, OH

    Services provided

    100% Branding

    Focus Areas

    25% Naming
    25% Brand strategy
    25% Corporate identity +1
    25% Product branding

    The Wonder Jam is a branding company based in Columbus, Ohio. Their services include Branding.

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  • Group T Design Logotype

    Not yet reviewed

    Undisclosed
    $100 - $149 / hr
    2 - 9
    Washington, DC

    Services provided

    10% Branding
    30% Logo
    20% Graphic Design +4
    10% Print Design
    10% Product Design
    10% Web Design
    10% Web Development

    Focus Areas

    10% Naming
    70% Corporate identity
    10% Brand messaging +1
    10% Brand strategy

    Group T Design is a Logo company. They specialize in Logo and Graphic Design and were launched in 2001.

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  • Jimmy Viquez Design Logotype

    Not yet reviewed

    $1,000+
    Undisclosed
    Freelancer
    La Mirada, CA

    Services provided

    15% Branding
    15% Graphic Design
    15% Logo +4
    15% Packaging Design
    15% Print Design
    15% Web Design
    10% UX/UI Design

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Jimmy Viquez Design is a branding agency established in 2021. The small team provides Branding and Web Design.

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  • NIKPT Logotype

    Not yet reviewed

    $5,000+
    $50 - $99 / hr
    Freelancer
    Miami Beach, FL

    Services provided

    15% Branding
    35% Web Design
    35% Web Development +1
    15% UX/UI Design

    Focus Areas

    40% Naming
    30% Product branding
    20% Brand strategy +1
    10% Brand messaging

    Established in 2025, NIKPT is a web design agency. The agency specializes in Web Design and Web Development.

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  • Diamond Modern Media Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Garden City, ID

    Services provided

    10% Branding
    30% Logo
    20% Graphic Design +4
    10% Search Engine Optimization
    10% Social Media Marketing
    10% Web Design
    10% Web Development

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Diamond Modern Media is a Logo company. They were launched in 2016, and their services include Logo and Graphic Design.

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  • PRAVDA Collective Logotype

    Not yet reviewed

    $1,000+
    $150 - $199 / hr
    2 - 9
    Brooklyn, NY

    Services provided

    10% Branding
    10% E-Commerce Development
    10% Graphic Design +15
    10% Social Media Marketing
    10% Web Design
    6% Email Marketing
    5% Content Marketing
    5% Corporate Photography
    5% Digital Strategy
    5% Logo
    5% Marketing Strategy
    5% Public Relations
    5% Video Production
    2% Advertising
    2% Event Marketing
    2% Search Engine Optimization
    2% UX/UI Design
    1% Conversion Optimization

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    PRAVDA Collective is a branding firm headquartered in Brooklyn, New York. Their services include Branding and E-Commerce Development.

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  • MCA Media Group Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Weston, FL

    Services provided

    10% Branding
    20% Advertising
    20% Marketing Strategy +4
    20% Social Media Marketing
    10% Content Marketing
    10% Print Design
    10% Search Engine Optimization

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    MCA Media Group is an Advertising company. Based in Weston, Florida, the firm was founded in 2013. Their services include Advertising and Marketing Strategy.

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  • Beyanbee Logotype

    Not yet reviewed

    Undisclosed
    $50 - $99 / hr
    2 - 9
    Tylertown, MS

    Services provided

    20% Branding
    20% Advertising
    20% Graphic Design +2
    20% Search Engine Optimization
    20% Video Production

    Focus Areas

    10% Naming
    50% Corporate identity
    15% Brand strategy +2
    15% Product branding
    10% Brand messaging

    Launched in 2017, Beyanbee is a small Tylertown, Mississippi-based Advertising company. Their team offers Advertising and Branding.

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  • The Steve Williams Design Office Logotype

    Not yet reviewed

    $1,000+
    $150 - $199 / hr
    2 - 9
    Pipersville, PA

    Services provided

    10% Branding
    20% Graphic Design
    20% Logo +5
    15% Print Design
    15% Web Design
    10% Advertising
    5% Packaging Design
    5% UX/UI Design

    Focus Areas

    15% Naming
    30% Corporate identity
    20% Brand messaging +2
    20% Brand strategy
    15% Product branding

    The Steve Williams Design Office, a small graphic design company, is located in Pipersville, Pennsylvania. Their services include Graphic Design and Logo.

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  • LIH Consulting Logotype

    Not yet reviewed

    $1,000+
    $50 - $99 / hr
    2 - 9
    Philadelphia, PA

    Services provided

    10% Branding
    10% Business Consulting
    10% Graphic Design +7
    10% Logo
    10% Packaging Design
    10% Print Design
    10% Product Design
    10% Social Media Marketing
    10% Web Design
    10% Web Development

    Focus Areas

    15% Naming
    40% Corporate identity
    15% Brand messaging +2
    15% Brand strategy
    15% Product branding

    Established in 2013, LIH Consulting is a small branding agency. Their services include Branding and Social Media Marketing.

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  • Never Gravity Web Design Logotype

    Not yet reviewed

    $1,000+
    $100 - $149 / hr
    2 - 9
    Ellisville, MO

    Services provided

    10% Branding
    35% Search Engine Optimization
    35% Web Design +1
    20% Web Development

    Focus Areas

    15% Naming
    55% Brand strategy
    30% Brand messaging

    Never Gravity Web Design, a SEO agency, specializes in Search Engine Optimization and Web Design. The firm is located in Ellisville, Missouri.

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  • Hyperquake Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Cincinnati, OH

    Services provided

    100% Branding

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Established in 2000, Hyperquake is a branding firm. Their team focuses on Branding.

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  • Cactus Inc. Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    50 - 249
    Denver, CO

    Services provided

    10% Branding
    10% Advertising
    10% Broadcast Video +7
    10% Packaging Design
    10% Print Design
    10% Search Engine Optimization
    10% Social Media Marketing
    10% UX/UI Design
    10% Web Design
    10% Web Development

    Focus Areas

    10% Naming
    30% Brand messaging
    30% Brand strategy +2
    20% Product branding
    10% Corporate identity

    Cactus Inc. Is an Advertising company. They were launched in 1990 and provide Advertising and Branding.

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  • Laura Bingham Creative Logotype

    Not yet reviewed

    Undisclosed
    $100 - $149 / hr
    Freelancer
    Roxborough Park, CO

    Services provided

    25% Branding
    30% Graphic Design
    15% Digital Strategy +4
    15% Web Design
    5% Print Design
    5% Search Engine Optimization
    5% Social Media Marketing

    Focus Areas

    10% Naming
    60% Corporate identity
    10% Brand messaging +2
    10% Brand strategy
    10% Product branding

    Laura Bingham Creative is a Roxborough Park, Colorado-based graphic design company. Their services include Graphic Design and Branding.

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  • Slick Boston Solutions Logotype

    Not yet reviewed

    $1,000+
    $25 - $49 / hr
    2 - 9
    Boston, MA

    Services provided

    10% Branding
    40% Web Design
    20% Search Engine Optimization +2
    20% Social Media Marketing
    10% Logo

    Focus Areas

    10% Naming
    30% Corporate identity
    30% Product branding +2
    20% Brand messaging
    10% Brand strategy

    Headquartered in Boston, Massachusetts, Slick Boston Solutions is a web design agency. They provide Web Design and Search Engine Optimization.

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  • Bearded Chick Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    Freelancer
    Idaho Falls, ID

    Services provided

    20% Branding
    30% Graphic Design
    30% Web Design +1
    20% Logo

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Bearded Chick is a graphic design company. The team is based in Idaho Falls, Idaho, and their services include Graphic Design and Web Design.

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  • Bob Devol Communications Logotype

    Not yet reviewed

    $1,000+
    $50 - $99 / hr
    Freelancer
    Greenwich, CT

    Services provided

    30% Branding
    45% Advertising
    25% Direct Marketing

    Focus Areas

    10% Naming
    40% Brand messaging
    35% Product branding +1
    15% Brand strategy

    Launched in 1994, Bob Devol Communications is a small Greenwich, Connecticut-based Advertising company. Their team offers Advertising and Branding.

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  • Expo 86 Design Co. Logotype

    Not yet reviewed

    $5,000+
    $100 - $149 / hr
    Freelancer
    Murfreesboro, TN

    Services provided

    20% Branding
    20% Graphic Design
    20% Logo +2
    20% Packaging Design
    20% Product Design

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Branding company Expo 86 Design Co. Is based in Murfreesboro, Tennessee. The team specializes in Branding and Product Design.

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  • Crestify Studio LLC Logotype

    5.0 1 review
    $1,000+
    $100 - $149 / hr
    2 - 9
    Wayne, NJ

    Services provided

    15% Branding
    15% Search Engine Optimization
    10% Commercial Printing +6
    10% Ecommerce Marketing
    10% Graphic Design
    10% Packaging Design
    10% Social Media Marketing
    10% UX/UI Design
    10% Web Development

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Crestify Studio LLC specializes in designing and producing high-quality e-commerce packaging, offering a seamless unboxing experience. The reviews highlight their excellent project management, effective communication, and impressive design capabilities, making them a valuable partner for packaging needs. Clients appreciate their expertise and the good value they provide, though some note that project timelines are reasonable given the complexity involved.

    See all 1 projects
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  • NEIS Chicago Logotype

    Not yet reviewed

    Undisclosed
    $100 - $149 / hr
    Freelancer
    Chicago, IL

    Services provided

    40% Branding
    30% Content Marketing
    30% Content Writing Services

    Focus Areas

    10% Naming
    60% Brand messaging
    30% Brand strategy

    NEIS Chicago is a branding company. Founded in 2019, the team provides Branding and Content Marketing. The firm is headquartered in Chicago, Illinois.

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  • AJ Brand Logotype

    Not yet reviewed

    $10,000+
    $200 - $300 / hr
    Freelancer
    Morgantown, WV

    Services provided

    25% Branding
    25% Fractional CMO Services
    25% Logo +1
    25% Marketing Strategy

    Focus Areas

    25% Naming
    25% Brand messaging
    25% Brand strategy +1
    25% Corporate identity

    Branding company AJ Brand specializes in Branding and Marketing Strategy. They were launched in 2025.

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  • PUSH Branding Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Des Moines, IA

    Services provided

    60% Branding
    40% Logo

    Focus Areas

    30% Naming
    30% Brand strategy
    30% Product branding +1
    10% Corporate identity

    PUSH Branding is a branding agency. The Des Moines, Iowa-based team specializes in Branding and Logo.

    Read more
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  • HKAdvertising Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Santa Fe, NM

    Services provided

    20% Branding
    25% Advertising
    20% Graphic Design +3
    15% Public Relations
    10% Event Management
    10% Logo

    Focus Areas

    100% Naming

    Advertising company HKAdvertising was established in 1982. The team provides Advertising and Branding and is located in Santa Fe, New Mexico.

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  • Room Service Creative Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Portland, OR

    Services provided

    100% Branding

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Room Service Creative is a branding company. They were founded in 2016 and specialize in Branding.

    Read more
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  • Thought Collect Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Somers Point, NJ

    Services provided

    100% Branding

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Branding company Thought Collect is based in Somers Point, New Jersey. Their services include Branding.

    Read more
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  • Wolfe Solutions Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Columbia, SC

    Services provided

    100% Branding

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Wolfe Solutions is a branding firm. Located in Columbia, South Carolina, the company was founded in 2010. Their team offers Branding.

    Read more
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  • BKreative Media Solutions Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Columbia, SC

    Services provided

    100% Branding

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    BKreative Media Solutions is a small branding company launched in 2010. Their team provides Branding.

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  • Carretta USA Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Hackettstown, NJ

    Services provided

    100% Branding

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Carretta USA is a branding company. The team focuses on Branding, and the agency is headquartered in Hackettstown, New Jersey.

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  • Storytime Branding Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Wichita, KS

    Services provided

    100% Branding

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Headquartered in Wichita, Kansas, Storytime Branding is a small branding company. Their services include Branding.

    Read more
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  • Spacetime Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Plano, TX

    Services provided

    20% Branding
    20% Search Engine Optimization
    20% UX/UI Design +2
    20% Web Design
    20% Web Development

    Focus Areas

    100% Naming

    Spacetime is a branding firm established in 2015. The team focuses on Branding and Search Engine Optimization.

    Read more
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  • Linx Media Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Chicago, IL

    Services provided

    20% Branding
    20% Pay Per Click
    20% Search Engine Optimization +2
    20% Social Media Marketing
    20% Web Development

    Focus Areas

    100% Naming

    Linx Media is a branding company. The Chicago, Illinois-based agency was founded in 2003. Their team specializes in Branding and Social Media Marketing.

    Read more
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  • Hyve Marketing Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Dallas, TX

    Services provided

    20% Branding
    20% Graphic Design
    20% IT Managed Services +2
    20% Logo
    20% Social Media Marketing

    Focus Areas

    100% Naming

    Hyve Marketing is a branding company. Launched in 2022, their team offers Branding and Social Media Marketing.

    Read more
    View Profile
  • LookGood llc Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    Freelancer
    Indianapolis, IN

    Services provided

    10% Branding
    20% Graphic Design
    20% Logo +4
    20% Packaging Design
    10% Marketing Strategy
    10% Web Design
    10% Web Development

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Graphic design company LookGood llc was launched in 2009. The firm provides Graphic Design and Logo, and is small.

    Read more
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  • Ambition Business Solutions Logotype

    Not yet reviewed

    $1,000+
    $100 - $149 / hr
    Freelancer
    Taylor Mill, KY

    Services provided

    10% Branding
    25% Search Engine Optimization
    25% Web Design +4
    10% Content Writing Services
    10% Direct Marketing
    10% Marketing Strategy
    10% Social Media Marketing

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Ambition Business Solutions, a SEO company, was launched in 2019. They provides Search Engine Optimization and Web Design.

    Read more
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  • Simple Spark Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Jonesboro, AR

    Services provided

    10% Branding
    10% Advertising
    10% Audio Production +7
    10% Content Marketing
    10% Pay Per Click
    10% Print Design
    10% Search Engine Optimization
    10% Social Media Marketing
    10% Video Production
    10% Web Design

    Focus Areas

    10% Naming
    30% Brand messaging
    30% Brand strategy +2
    20% Corporate identity
    10% Product branding

    Simple Spark, an Advertising company, was launched in 2016. The team specializes in Advertising and Branding and is in Jonesboro, Arkansas.

    Read more
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Clutch Leaders Matrix

Rollover to see company insights or click a company below for more details.

1 Catchword
2 Taillight
3 WANT
4 River + Wolf
5 Tanj
6 Matchstic
7 TUNGSTEN
8 Zinzin
9 Igor Naming Agency
10 Wonsupona
11 Tenet Partners
12 Bob's Your Uncle
13 The Naming Group
14 Watson Creative
15 MBLM

List of the Top 15 United States Naming Firms

  1. Catchword Logotype

    Catchword

    $10,000+
    $300+ / hr
    10 - 49
    Oakland, CA

    Ability to deliver

    39.8/40.0
    20/20 Reviews
    10/10 Clients & Experience
    9.8/10 Market Presence

    Service focus

    85% Branding
    100% Naming
    15% Other
    View Profile Visit Website
  2. Taillight Logotype

    Taillight

    $10,000+
    $300+ / hr
    10 - 49
    Littleton, CO

    Ability to deliver

    38.9/40.0
    20/20 Reviews
    10/10 Clients & Experience
    8.9/10 Market Presence

    Service focus

    85% Branding
    70% Naming
    15% Other
    View Profile Visit Website
  3. WANT Logotype

    WANT

    $25,000+
    $300+ / hr
    2 - 9
    New York, NY

    Ability to deliver

    39.3/40.0
    20/20 Reviews
    10/10 Clients & Experience
    9.3/10 Market Presence

    Service focus

    90% Branding
    60% Naming
    10% Other
    View Profile Visit Website
  4. River + Wolf Logotype

    River + Wolf

    $10,000+
    $200 - $300 / hr
    10 - 49
    New York, NY

    Ability to deliver

    37.9/40.0
    18.6/20 Reviews
    10/10 Clients & Experience
    9.3/10 Market Presence

    Service focus

    100% Branding
    100% Naming
    View Profile Visit Website
  5. Tanj Logotype

    Tanj

    $25,000+
    $200 - $300 / hr
    2 - 9
    New York City, NY

    Ability to deliver

    37.5/40.0
    18.2/20 Reviews
    10/10 Clients & Experience
    9.3/10 Market Presence

    Service focus

    100% Branding
    100% Naming
    View Profile Visit Website
  6. Matchstic Logotype

    Matchstic

    $75,000+
    $200 - $300 / hr
    10 - 49
    Atlanta, GA

    Ability to deliver

    39.8/40.0
    20/20 Reviews
    10/10 Clients & Experience
    9.8/10 Market Presence

    Service focus

    100% Branding
    25% Naming
    View Profile Visit Website
  7. TUNGSTEN Logotype

    TUNGSTEN

    $10,000+
    $200 - $300 / hr
    2 - 9
    Brevard, NC

    Ability to deliver

    36.5/40.0
    16.8/20 Reviews
    10/10 Clients & Experience
    9.7/10 Market Presence

    Service focus

    100% Branding
    100% Naming
    View Profile Visit Website
  8. Zinzin Logotype

    Zinzin

    $10,000+
    Undisclosed
    2 - 9
    Berkeley, CA

    Ability to deliver

    36.2/40.0
    16.4/20 Reviews
    10/10 Clients & Experience
    9.8/10 Market Presence

    Service focus

    100% Branding
    100% Naming
    View Profile Visit Website
  9. Igor Naming Agency Logotype

    Igor Naming Agency

    Undisclosed
    Undisclosed
    2 - 9
    Sausalito, CA

    Ability to deliver

    36.2/40.0
    16.4/20 Reviews
    10/10 Clients & Experience
    9.8/10 Market Presence

    Service focus

    100% Branding
    100% Naming
    View Profile Visit Website
  10. Wonsupona Logotype

    Wonsupona

    $10,000+
    $150 - $199 / hr
    2 - 9
    Denver, CO

    Ability to deliver

    37.2/40.0
    17.6/20 Reviews
    10/10 Clients & Experience
    9.6/10 Market Presence

    Service focus

    70% Branding
    50% Naming
    30% Other
    View Profile Visit Website
  11. Tenet Partners Logotype

    Tenet Partners

    $75,000+
    $200 - $300 / hr
    10 - 49
    New York, NY

    Ability to deliver

    39.8/40.0
    20/20 Reviews
    10/10 Clients & Experience
    9.8/10 Market Presence

    Service focus

    100% Branding
    10% Naming
    View Profile Visit Website
  12. Bob's Your Uncle Logotype

    Bob's Your Uncle

    $50,000+
    $150 - $199 / hr
    10 - 49
    New York, NY

    Ability to deliver

    39.3/40.0
    19.6/20 Reviews
    10/10 Clients & Experience
    9.7/10 Market Presence

    Service focus

    60% Branding
    10% Naming
    40% Other
    View Profile Visit Website
  14. Watson Creative Logotype

    Watson Creative

    $25,000+
    $150 - $199 / hr
    50 - 249
    Portland, OR

    Ability to deliver

    37.5/40.0
    20/20 Reviews
    10/10 Clients & Experience
    7.5/10 Market Presence

    Service focus

    55% Branding
    25% Naming
    45% Other
    View Profile Visit Website
  15. MBLM Logotype

    MBLM

    $10,000+
    $100 - $149 / hr
    50 - 249
    New York, NY

    Ability to deliver

    38.4/40.0
    18.4/20 Reviews
    10/10 Clients & Experience
    10/10 Market Presence

    Service focus

    60% Branding
    15% Naming
    40% Other
    View Profile Visit Website
  16. Anchour Logotype

    Anchour

    $25,000+
    $150 - $199 / hr
    10 - 49
    New Gloucester, ME

    Ability to deliver

    38.9/40.0
    19.2/20 Reviews
    10/10 Clients & Experience
    9.7/10 Market Presence

    Service focus

    60% Branding
    10% Naming
    40% Other
    View Profile Visit Website
  17. NameStormers Logotype

    NameStormers

    $10,000+
    Undisclosed
    2 - 9
    Austin, TX

    Ability to deliver

    35.5/40.0
    16.8/20 Reviews
    9.8/10 Clients & Experience
    8.9/10 Market Presence

    Service focus

    60% Branding
    100% Naming
    40% Other
    View Profile Visit Website
  18. DeSantis Breindel Logotype

    DeSantis Breindel

    $75,000+
    $200 - $300 / hr
    10 - 49
    New York, NY

    Ability to deliver

    38.8/40.0
    19/20 Reviews
    10/10 Clients & Experience
    9.8/10 Market Presence

    Service focus

    100% Branding
    10% Naming
    View Profile Visit Website
  19. Heirloom Agency Logotype

    Heirloom Agency

    $25,000+
    $200 - $300 / hr
    2 - 9
    Pacifica, CA

    Ability to deliver

    36.7/40.0
    17.2/20 Reviews
    10/10 Clients & Experience
    9.5/10 Market Presence

    Service focus

    100% Branding
    40% Naming
    View Profile Visit Website
  20. Contrast & Co. Logotype

    Contrast & Co.

    $10,000+
    $150 - $199 / hr
    10 - 49
    Annapolis, MD

    Ability to deliver

    38.5/40.0
    19.4/20 Reviews
    10/10 Clients & Experience
    9.2/10 Market Presence

    Service focus

    70% Branding
    10% Naming
    30% Other
    View Profile Visit Website
  21. Spire Agency Logotype

    Spire Agency

    $25,000+
    $150 - $199 / hr
    10 - 49
    Dallas, TX

    Ability to deliver

    38.5/40.0
    19/20 Reviews
    10/10 Clients & Experience
    9.5/10 Market Presence

    Service focus

    55% Branding
    10% Naming
    45% Other
    View Profile Visit Website
  22. C42D Logotype

    C42D

    $10,000+
    $150 - $199 / hr
    10 - 49
    New York, NY

    Ability to deliver

    37.7/40.0
    18.4/20 Reviews
    10/10 Clients & Experience
    9.3/10 Market Presence

    Service focus

    80% Branding
    10% Naming
    20% Other
    View Profile Visit Website
  23. Lexicon Branding Logotype

    Lexicon Branding

    Undisclosed
    Undisclosed
    10 - 49
    Sausalito, CA

    Ability to deliver

    33.4/40.0
    16.2/20 Reviews
    9.2/10 Clients & Experience
    7.9/10 Market Presence

    Service focus

    90% Branding
    80% Naming
    10% Other
    View Profile Visit Website
  24. AtticSalt Branding Logotype

    AtticSalt Branding

    $25,000+
    $150 - $199 / hr
    2 - 9
    Scottsdale, AZ

    Ability to deliver

    37.5/40.0
    18.2/20 Reviews
    10/10 Clients & Experience
    9.3/10 Market Presence

    Service focus

    70% Branding
    10% Naming
    30% Other
    View Profile Visit Website
  25. DD.NYC® Logotype

    DD.NYC®

    $10,000+
    $150 - $199 / hr
    50 - 249
    New York, NY

    Ability to deliver

    39.3/40.0
    20/20 Reviews
    10/10 Clients & Experience
    9.3/10 Market Presence

    Service focus

    20% Branding
    15% Naming
    80% Other
    View Profile Visit Website
  26. Blackribbit Logotype

    Blackribbit

    $75,000+
    $200 - $300 / hr
    10 - 49
    Houston, TX

    Ability to deliver

    35.6/40.0
    17.2/20 Reviews
    10/10 Clients & Experience
    8.4/10 Market Presence

    Service focus

    60% Branding
    25% Naming
    40% Other
    View Profile Visit Website
  27. Evviva Brands Logotype

    Evviva Brands

    $10,000+
    $150 - $199 / hr
    10 - 49
    San Francisco, CA

    Ability to deliver

    35.5/40.0
    16.2/20 Reviews
    10/10 Clients & Experience
    9.3/10 Market Presence

    Service focus

    100% Branding
    25% Naming
    View Profile Visit Website
  28. Substance Logotype

    Substance

    $10,000+
    $150 - $199 / hr
    2 - 9
    Chicago, IL

    Ability to deliver

    35.8/40.0
    16.8/20 Reviews
    10/10 Clients & Experience
    9/10 Market Presence

    Service focus

    45% Branding
    50% Naming
    55% Other
    View Profile Visit Website
  29. Savage Creative Logotype

    Savage Creative

    $10,000+
    $200 - $300 / hr
    2 - 9
    Milwaukee, WI

    Ability to deliver

    38.1/40.0
    18.8/20 Reviews
    10/10 Clients & Experience
    9.3/10 Market Presence

    Service focus

    50% Branding
    10% Naming
    50% Other
    View Profile Visit Website
  30. Jives Media Logotype

    Jives Media

    $1,000+
    $100 - $149 / hr
    10 - 49
    San Francisco, CA

    Ability to deliver

    39.5/40.0
    20/20 Reviews
    10/10 Clients & Experience
    9.5/10 Market Presence

    Service focus

    15% Branding
    20% Naming
    85% Other
    View Profile Visit Website

U.S. Naming Services FAQs

A full-service naming agency typically offers services encompassing:

  • Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
  • Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
  • Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
  • Trademark prescreening — initial searches to identify clear conflicts before legal review
  • Domain and digital availability — confirming the name can actually live online
  • Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist

The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.

Based on Clutch pricing data, clients can expect rates to go:

  • Tactical product or feature naming: $5,000 – $25,000
  • Full company or brand naming engagement: $25,000 – $100,000
  • Strategic naming with positioning work attached: $75,000 – $250,000+
  • Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+

Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.

According to data we’ve gathered through different client reviews and case studies, typical timelines go for:

  • Tactical product naming: 3–6 weeks
  • Full company or brand naming: 6–12 weeks
  • Naming with strategy work attached: 10–16 weeks

The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.

Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:

  • Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
  • Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
  • Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.

Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.

  • No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
  • Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
  • No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
  • Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
  • Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.

Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.

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