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Home Branding Naming United States

Top Naming Companies in the United States

Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.

U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.

Ratings Updated: July 6, 2026
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3,728 Companies

Country: United States
Branding Focus: Naming

List of the Top United States Naming Firms

  • Featured

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    River + Wolf Logotype

    River + Wolf

    5.0 84 reviews
    Premier Verified
    $10,000+
    $200 - $300 / hr
    2 - 9
    Serves United States

    Services provided

    100% Branding

    Focus Areas

    100% Naming

    River + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.

    See all 84 projects

    Reviews mention Professional

    The reviews for River + Wolf reflect a consistently high level of professionalism, with clients praising their organized project management and effective communication. Specific feedback highlights their thorough understanding of client needs, as noted by one client who appreciated the 'extraordinary level of precision and professionalism' in their services. Another client emphasized how River + Wolf's team was 'prompt, professional, and easy to communicate with.' Overall, the sentiment is overwhelmingly positive, with clients expressing satisfaction and confidence in their expertise.
    • Branding for Spa & Craft Beer Bar
      5.0 Sep 1, 2022

      We loved partnering with them because they were highly professional and put in a lot of work in regard to researching the naming options they provided. They performed well from a project management standpoint and strictly adhered to the agreed-upon budget and timelines — which they were highly conscious of.

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    • Branding Name for Video Game & Software Dev Company
      5.0 Jul 1, 2022

      Their chief creative director is very knowledgeable, professional, thoughtful, and enthusiastic. She replies to our email in a very fast and detailed manner. Our questions were always answered very detailed.

      Read Full Review
    • Product Naming Project for Engineering Firm
      5.0 Feb 19, 2020

      They performed very well. They were pleasant to work with, giving us everything we needed quite quickly. Their team was quick and professional.

      Read Full Review
    • Naming for Global Cosmetics Company
      5.0 Feb 18, 2019

      The support from River + Wolf helped us avoid starting our brand over from scratch and we got to keep the visibility we developed over the years. We also secured the trademark very quickly with their support, so no time was wasted and everything was done professionally.

      Read Full Review
    • Naming for Book Subscription and Gift Services Company
      5.0 Dec 21, 2016

      River + Wolf was intuitive and professional. They were always on time. We worked through idea generation in a very clear way.

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    Read All Reviews
    55 of 58 Naming reviews are 5 stars
    1 new review for Naming in past 6 months
    Less than $10,000 avg. project cost

    Naming Experience

    River + Wolf has received overwhelmingly positive feedback for their Naming services, with over 90% of clients expressing satisfaction. Common themes include their deep strategic thinking, creativity, and thorough trademark screening, with 85% noting the effective communication and project management. Clients particularly appreciate the personalized approach taken by founder Margaret Wolf, who is described as both knowledgeable and responsive. Many clients reported successful outcomes, including strong, distinctive names that align with branding objectives.

    Read Most Recent Review

    Average Project Cost Breakdown

    $10,000 to $49,000 (48) Less than $10,000 (9) $50,000 to $199,999 (4)

    What Clients Have Said

    River + Wolf is frequently recognized for delivering good value for the cost of their services. Clients appreciate their responsiveness and thorough project management, often noting that the investment yields high-quality outcomes. For instance, one client highlighted the 'good value for cost' and another mentioned that the pricing fit their budget well. Overall, feedback indicates that clients feel they receive excellent service and results that justify their financial commitment.
    Read All Reviews

    View projects from:

    United States (55) France (3) Canada (3) England (2) South Korea (2) Hong Kong (1) Austria (1) Italy (1) Cyprus (1) Mexico (1) Netherlands (1) Saudi Arabia (1) United Arab Emirates (1) Taiwan (1) China (1)
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    Catchword Logotype

    Catchword

    5.0 116 reviews
    Premier Verified
    $10,000+
    $300+ / hr
    10 - 49
    Serves United States

    Services provided

    85% Branding
    15% Logo

    Focus Areas

    100% Naming

    Catchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.

    See all 116 projects

    Reviews mention Patient

    The reviews highlight a strong sentiment of patience exhibited by Catchword throughout their projects. Clients consistently noted Catchword's ability to help teams navigate the naming process, particularly when team members struggled with creative concepts. One client emphasized their 'incredibly patient' approach, guiding engineers to open their minds to new ideas. Another remarked on their 'patience and respect' which made clients feel valued and heard, effectively contributing to successful outcomes.
    • Product Naming for Marketing Firm
      5.0 Jul 2, 2021

      Catchword was also incredibly patient with the team in helping to understand the naming process and how to open their minds to options. Engineers are often very literal and have a hard time seeing the potential in the names. Catchword steered the team to stay open and consider what we chose and what served as an excellent brand name.

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    • Product Portfolio Naming for Cyber-Security Company
      5.0 Dec 2, 2020

      We were slow to meet our commitments along the way and Catchword was patient and helpful every time we got stuck. Although they were patient and helpful along the way, they were also firm when we needed it - there was no pandering to the client. Catchword joined and elevated our team to deliver what we need to improve our business.

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    • Renaming for Human Resources Company
      5.0 Oct 19, 2017

      The patience and respect they had towards us was the most impressive part of working with Catchword. They valued our business. We felt appreciated and heard. That's how they succeeded in meeting our business needs.

      Read Full Review
    Read All Reviews
    2 of 2 reviews are 5 stars
    2 new reviews for Branding services
    $10,000 – $49,000 avg. project cost

    Reviewed 2 times in the past 6 months

    In the last six months, Catchword has received positive feedback for their branding and naming services, particularly noted for their creativity and efficiency. Clients praised their strong project management and clear communication, with one client highlighting the team's ability to deliver on time and foster a collaborative environment. Overall sentiment reflects high satisfaction, with clients appreciating the cultural fit and value provided, though a few minor areas for improvement were mentioned.
    Read 2 Recent Reviews
    45 of 48 Naming reviews are 5 stars
    1 new review for Naming in past 6 months
    $10,000 – $49,000 avg. project cost

    Naming Experience

    Catchword has received overwhelmingly positive feedback for their naming services, with over 90% of clients expressing satisfaction with the creativity and strategic insight they provide. Clients frequently commend their thorough process, which includes extensive name generation—often presenting hundreds of options—and careful trademark screening. Many reviewers highlighted the agency's ability to understand brand identity and market fit, as well as their excellent project management, consistently delivering on time. Overall, Catchword is recognized for their expertise, responsiveness, and collaborative approach, making them a trusted partner for naming initiatives.

    Read Most Recent Review
    111 of 114 Branding reviews are 5 stars
    2 new reviews for Branding in past 6 months
    $10,000 – $49,000 avg. project cost

    Branding PROJECT HIGHLIGHT

    Branding, Naming & Graphic Design for Private Equity Firm

    5.0 — Catchword provides ongoing branding and marketing services for a private equity firm. The team has been responsible for delivering brand names, logos, and marketing materials for the client. Read more
    Read 114 Reviews
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    The Naming Group Logotype

    The Naming Group

    5.0 24 reviews
    Premier Verified
    Undisclosed
    Undisclosed
    2 - 9
    Serves United States

    Services provided

    100% Branding

    Focus Areas

    85% Naming
    15% Brand strategy

    The Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.

    See all 24 projects
    3 of 3 reviews are 5 stars
    3 new reviews for Branding services
    $50,000 – $199,999 avg. project cost

    Reviewed 3 times in the past 6 months

    In the past six months, clients have praised The Naming Group for their structured approach and ability to foster alignment among diverse stakeholders. One client highlighted their analytical method, which transformed naming chaos into clarity, resulting in a coherent naming strategy. Another noted their responsiveness and flexibility in managing complex decision-making processes. Overall, sentiment is overwhelmingly positive, with clients expressing satisfaction and a willingness to engage in further projects, citing effective communication and valuable insights.
    Read 4 Recent Reviews
    9 of 9 Naming reviews are 5 stars
    3 new reviews for Naming in past 6 months
    $50,000 – $199,999 avg. project cost

    Naming Experience

    The Naming Group receives overwhelmingly positive feedback for its naming services, with 95% of reviewers expressing satisfaction. Clients consistently commend the team's expertise in developing clear naming criteria, facilitating collaborative decision-making, and maintaining responsiveness throughout the process. Key themes include effective project management, strategic alignment with client goals, and a structured approach that fosters creativity. Notably, 85% of reviewers highlight the provider's unique ability to blend analytical rigor with creative insights, yielding impactful names that resonate with target audiences.

    Read Most Recent Review
    22 of 22 Branding reviews are 5 stars
    3 new reviews for Branding in past 6 months
    $50,000 – $199,999 avg. project cost

    Branding PROJECT HIGHLIGHT

    Branding Services for Food-Tech Company

    5.0 — Just before product launch, The Naming Group was hired to come up with a name for a sugar substitute. They considered brand strategy and trademark screening before undergoing a systematic naming Read more
    Read 22 Reviews

    View projects from:

    United States (20) Israel (1) Switzerland (1)
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  • Curreri Marketing & Media Logotype

    Not yet reviewed

    $5,000+
    $150 - $199 / hr
    2 - 9
    Newtown, CT

    Services provided

    10% Branding
    30% Content Marketing
    10% Direct Marketing +7
    10% Email Marketing
    10% Marketing Strategy
    10% Social Media Marketing
    5% Advertising
    5% Pay Per Click
    5% Public Relations
    5% Search Engine Optimization

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Content Marketing company Curreri Marketing & Media is located in Newtown, Connecticut. The team provides Content Marketing and Branding.

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  • Renovata Logotype

    Not yet reviewed

    $5,000+
    $50 - $99 / hr
    2 - 9
    Los Angeles, CA

    Services provided

    20% Branding
    20% Content Marketing
    20% Marketing Strategy +2
    20% Video Marketing
    20% Video Production

    Focus Areas

    10% Naming
    40% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    10% Product branding

    In Los Angeles, California, Renovata is a branding agency. Their services include Branding and Marketing Strategy.

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  • Ivor Andrew Logotype

    Not yet reviewed

    $10,000+
    $100 - $149 / hr
    10 - 49
    Wheaton, IL

    Services provided

    10% Branding
    10% Advertising
    10% Content Marketing +7
    10% Graphic Design
    10% Marketing Strategy
    10% Print Design
    10% Social Media Marketing
    10% Video Production
    10% Web Design
    10% Web Development

    Focus Areas

    10% Naming
    30% Corporate identity
    20% Brand messaging +2
    20% Brand strategy
    20% Product branding

    Ivor Andrew is an Advertising company. They are headquartered in Wheaton, Illinois and have small team of experts. Their services include Advertising and Branding.

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  • Downstream Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    50 - 249
    Portland, OR

    Services provided

    100% Branding

    Focus Areas

    20% Naming
    50% Brand strategy
    30% Brand messaging

    Downstream is a branding firm. The Portland, Oregon-based team specializes in Branding.

    Read more
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  • Crewits LLC Logotype

    Not yet reviewed

    $5,000+
    $100 - $149 / hr
    10 - 49
    Hyattsville, MD

    Services provided

    15% Branding
    25% Web Development
    15% Search Engine Optimization +4
    15% Social Media Marketing
    10% Logo
    10% UX/UI Design
    10% Web Design

    Focus Areas

    10% Naming
    40% Brand strategy
    40% Corporate identity +1
    10% Brand messaging

    Crewits LLC is a website development firm launched in 2010. The team provides Web Development and Branding and is based in Hyattsville, Maryland.

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  • Website Dino Logotype

    Not yet reviewed

    $1,000+
    Undisclosed
    2 - 9
    West Winfield, NY

    Services provided

    20% Branding
    20% Logo
    20% Sales Outsourcing +2
    20% Search Engine Optimization
    20% Web Design

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Website Dino is a branding firm. The team offers Branding and Search Engine Optimization, and the agency is based in West Winfield, New York.

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  • WALKER + ASSOCIATES Logotype

    Not yet reviewed

    $10,000+
    $100 - $149 / hr
    10 - 49
    Memphis, TN

    Services provided

    10% Branding
    20% Mobile App Development
    20% Social Media Marketing +4
    20% Web Design
    10% Advertising
    10% Digital Strategy
    10% UX/UI Design

    Focus Areas

    15% Naming
    35% Brand messaging
    35% Brand strategy +1
    15% Product branding

    Established in 1965, WALKER + ASSOCIATES is an application development company. The team offers Mobile App Development and Social Media Marketing and is in Memphis, Tennessee.

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  • Bullseye Branding Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Mesa, AZ

    Services provided

    15% Branding
    20% Advertising
    15% Pay Per Click +4
    15% Search Engine Optimization
    15% Web Development
    10% Print Design
    10% Video Production

    Focus Areas

    10% Naming
    30% Brand messaging
    30% Brand strategy +2
    20% Corporate identity
    10% Product branding

    Bullseye Branding is an Advertising company. Founded in 2019, the company is in Mesa, Arizona. Their services include Advertising and Branding.

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  • Dreamcapture Design Logotype

    Not yet reviewed

    Undisclosed
    $100 - $149 / hr
    Freelancer
    Bartlett, TN

    Services provided

    30% Branding
    10% Email Marketing
    10% Graphic Design +6
    10% Logo
    10% Packaging Design
    10% Print Design
    10% Video Production
    5% Mobile App Development
    5% Web Design

    Focus Areas

    10% Naming
    50% Corporate identity
    30% Brand strategy +1
    10% Brand messaging

    Dreamcapture Design is a branding company. They are located in Bartlett, Tennessee and have small team. Their services include Branding and Email Marketing.

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  • Joe King Studios Logotype

    Not yet reviewed

    $1,000+
    $50 - $99 / hr
    Freelancer
    Stafford, VA

    Services provided

    10% Branding
    40% Web Design
    25% Graphic Design +2
    15% UX/UI Design
    10% Low/No Code Development

    Focus Areas

    30% Naming
    35% Brand messaging
    35% Corporate identity

    Joe King Studios is a web design agency founded in 2012. Their services include Web Design and Graphic Design.

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  • Britton Design Logotype

    Not yet reviewed

    Undisclosed
    $100 - $149 / hr
    Freelancer
    Sonoma, CA

    Services provided

    20% Branding
    40% Packaging Design
    20% Graphic Design +1
    20% Print Design

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Britton Design, a Packaging Design company, was launched in 1990. The team specializes in Packaging Design and Branding.

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  • The Imagination Factory Logotype

    Not yet reviewed

    $5,000+
    $150 - $199 / hr
    2 - 9
    Grand Rapids, MI

    Services provided

    10% Branding
    20% E-Commerce Development
    20% Marketing Strategy +5
    10% Content Marketing
    10% Graphic Design
    10% Search Engine Optimization
    10% Web Design
    10% Web Development

    Focus Areas

    10% Naming
    25% Corporate identity
    25% Product branding +2
    20% Brand messaging
    20% Brand strategy

    Marketing Strategy company The Imagination Factory was founded in 1985. The firm focuses on Marketing Strategy and E-Commerce Development.

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  • The Limbo Studio Logotype

    Not yet reviewed

    $1,000+
    Undisclosed
    2 - 9
    South Jordan, UT

    Services provided

    20% Branding
    20% Content Marketing
    20% Marketing Strategy +2
    20% Web Design
    20% Web Development

    Focus Areas

    10% Naming
    50% Brand strategy
    20% Brand messaging +1
    20% Product branding

    The Limbo Studio is a branding company. The team is headquartered in South Jordan, Utah, and their services include Branding and Marketing Strategy.

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  • Donau Marketing LLC Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Charlotte, NC

    Services provided

    20% Branding
    20% Content Marketing
    20% Digital Strategy +3
    20% Web Design
    15% Search Engine Optimization
    5% Event Marketing

    Focus Areas

    10% Naming
    30% Brand strategy
    25% Brand messaging +2
    20% Product branding
    15% Corporate identity

    Donau Marketing LLC is a branding agency. Their team is in Charlotte, North Carolina and offers Branding and Digital Strategy.

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  • Full Share Marketing Logotype

    Not yet reviewed

    $1,000+
    $50 - $99 / hr
    2 - 9
    Owasso, OK

    Services provided

    25% Branding
    30% Market Research
    20% Pay Per Click +3
    10% Email Marketing
    10% Social Media Marketing
    5% Video Production

    Focus Areas

    15% Naming
    30% Brand messaging
    25% Brand strategy +2
    15% Corporate identity
    15% Product branding

    Full Share Marketing is a Market Research company established in 2020. Their team provides Market Research and Branding.

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  • High Country Digital Solutions Logotype

    Not yet reviewed

    $1,000+
    $50 - $99 / hr
    2 - 9
    Thornton, CO

    Services provided

    20% Branding
    20% Email Marketing
    20% Search Engine Optimization +2
    20% Social Media Marketing
    20% Web Design

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    High Country Digital Solutions is a branding firm established in 2023. The team focuses on Branding and Social Media Marketing and is based in Thornton, Colorado.

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  • Happy Dog Media Group Logotype

    Not yet reviewed

    $1,000+
    $100 - $149 / hr
    2 - 9
    The Woodlands, TX

    Services provided

    20% Branding
    20% Graphic Design
    20% Mobile App Development +2
    20% Video Production
    20% Web Development

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Happy Dog Media Group is a branding agency located in The Woodlands, Texas. Their services include Branding and Graphic Design.

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  • edot Digital LLC Logotype

    Not yet reviewed

    $1,000+
    $50 - $99 / hr
    2 - 9
    Huntsville, TX

    Services provided

    20% Branding
    20% E-Commerce Development
    20% Search Engine Optimization +2
    20% Social Media Marketing
    20% Web Development

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Edot Digital LLC is a branding agency based in Huntsville, Texas. Their services include Branding and Social Media Marketing.

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  • Beach House Agency Logotype

    Not yet reviewed

    $5,000+
    $100 - $149 / hr
    2 - 9
    Hollywood, FL

    Services provided

    20% Branding
    20% Corporate Photography
    20% Pay Per Click +2
    20% Print Design
    20% Video Production

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Beach House Agency is a branding agency. The team provides Branding and Pay Per Click, and the firm is based in Hollywood, Florida.

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  • Cartenio Logotype

    Not yet reviewed

    $1,000+
    Undisclosed
    2 - 9
    Washington, DC

    Services provided

    20% Branding
    20% Graphic Design
    20% Packaging Design +2
    20% UX/UI Design
    20% Web Design

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Cartenio is a branding agency based in Washington, District of Columbia. Founded in 2024, the team focuses on Branding and Web Design.

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  • Royalty Site Design Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Fresno, CA

    Services provided

    20% Branding
    20% Cybersecurity
    20% Search Engine Optimization +2
    20% Web Design
    20% Web Development

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Headquartered in Fresno, California, Royalty Site Design is a branding firm. They specialize in Branding and Search Engine Optimization.

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  • hyperspace Logotype

    Not yet reviewed

    $5,000+
    $150 - $199 / hr
    2 - 9
    Salt Lake City, UT

    Services provided

    20% Branding
    20% BI & Big Data Consulting & SI
    20% Blockchain +2
    20% Product Design
    20% Sales Outsourcing

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Hyperspace is a branding firm. The Salt Lake City, Utah-based company was launched in 2016. Their team provides Branding and Product Design.

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  • Matchbox Marketing Logotype

    Not yet reviewed

    $1,000+
    $25 - $49 / hr
    2 - 9
    Pagosa Springs, CO

    Services provided

    20% Branding
    20% Search Engine Optimization
    20% Social Media Marketing +2
    20% UX/UI Design
    20% Web Design

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Established in 2023, Matchbox Marketing is a branding agency. The company offers Branding and Social Media Marketing, and is small.

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  • Allie Laing Design Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    Freelancer
    Lincoln, NE

    Services provided

    25% Branding
    25% Graphic Design
    25% Logo +1
    25% Print Design

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Allie Laing Design is a branding firm. They were founded in 2018, and their services include Branding and Graphic Design.

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  • Tanner Grey Logotype

    Not yet reviewed

    $1,000+
    $100 - $149 / hr
    10 - 49
    Charlotte, NC

    Services provided

    10% Branding
    30% Search Engine Optimization
    30% Web Design +3
    10% Pay Per Click
    10% Print Design
    10% Social Media Marketing

    Focus Areas

    10% Naming
    40% Brand strategy
    20% Brand messaging +2
    20% Corporate identity
    10% Product branding

    Established in 2010, Tanner Grey is a SEO company. The small team focuses on Search Engine Optimization and Web Design.

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  • The Wonder Jam Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Columbus, OH

    Services provided

    100% Branding

    Focus Areas

    25% Naming
    25% Brand strategy
    25% Corporate identity +1
    25% Product branding

    The Wonder Jam is a branding company based in Columbus, Ohio. Their services include Branding.

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  • Group T Design Logotype

    Not yet reviewed

    Undisclosed
    $100 - $149 / hr
    2 - 9
    Washington, DC

    Services provided

    10% Branding
    30% Logo
    20% Graphic Design +4
    10% Print Design
    10% Product Design
    10% Web Design
    10% Web Development

    Focus Areas

    10% Naming
    70% Corporate identity
    10% Brand messaging +1
    10% Brand strategy

    Group T Design is a Logo company. They specialize in Logo and Graphic Design and were launched in 2001.

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  • Jimmy Viquez Design Logotype

    Not yet reviewed

    $1,000+
    Undisclosed
    Freelancer
    La Mirada, CA

    Services provided

    15% Branding
    15% Graphic Design
    15% Logo +4
    15% Packaging Design
    15% Print Design
    15% Web Design
    10% UX/UI Design

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Jimmy Viquez Design is a branding agency established in 2021. The small team provides Branding and Web Design.

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  • NIKPT Logotype

    Not yet reviewed

    $5,000+
    $50 - $99 / hr
    Freelancer
    Miami Beach, FL

    Services provided

    15% Branding
    35% Web Design
    35% Web Development +1
    15% UX/UI Design

    Focus Areas

    40% Naming
    30% Product branding
    20% Brand strategy +1
    10% Brand messaging

    Established in 2025, NIKPT is a web design agency. The agency specializes in Web Design and Web Development.

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  • Diamond Modern Media Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Garden City, ID

    Services provided

    10% Branding
    30% Logo
    20% Graphic Design +4
    10% Search Engine Optimization
    10% Social Media Marketing
    10% Web Design
    10% Web Development

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Diamond Modern Media is a Logo company. They were launched in 2016, and their services include Logo and Graphic Design.

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  • PRAVDA Collective Logotype

    Not yet reviewed

    $1,000+
    $150 - $199 / hr
    2 - 9
    Brooklyn, NY

    Services provided

    10% Branding
    10% E-Commerce Development
    10% Graphic Design +15
    10% Social Media Marketing
    10% Web Design
    6% Email Marketing
    5% Content Marketing
    5% Corporate Photography
    5% Digital Strategy
    5% Logo
    5% Marketing Strategy
    5% Public Relations
    5% Video Production
    2% Advertising
    2% Event Marketing
    2% Search Engine Optimization
    2% UX/UI Design
    1% Conversion Optimization

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    PRAVDA Collective is a branding firm headquartered in Brooklyn, New York. Their services include Branding and E-Commerce Development.

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  • MCA Media Group Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Weston, FL

    Services provided

    10% Branding
    20% Advertising
    20% Marketing Strategy +4
    20% Social Media Marketing
    10% Content Marketing
    10% Print Design
    10% Search Engine Optimization

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    MCA Media Group is an Advertising company. Based in Weston, Florida, the firm was founded in 2013. Their services include Advertising and Marketing Strategy.

    Read more
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  • Apogee Creative Co, LLC Logotype

    Not yet reviewed

    Undisclosed
    $50 - $99 / hr
    2 - 9
    Memphis, TN

    Services provided

    10% Branding
    10% Email Marketing
    10% Logo +14
    5% Advertising
    5% Application Management & Support
    5% Corporate Photography
    5% E-Commerce Development
    5% Graphic Design
    5% Market Research
    5% Packaging Design
    5% Pay Per Click
    5% Print Design
    5% Search Engine Optimization
    5% Social Media Marketing
    5% UX/UI Design
    5% Video Production
    5% Web Development

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Apogee Creative Co, LLC, a small branding firm, is based in Memphis, Tennessee. The team specializes in Branding and Email Marketing.

    Read more
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  • Beyanbee Logotype

    Not yet reviewed

    Undisclosed
    $50 - $99 / hr
    2 - 9
    Tylertown, MS

    Services provided

    20% Branding
    20% Advertising
    20% Graphic Design +2
    20% Search Engine Optimization
    20% Video Production

    Focus Areas

    10% Naming
    50% Corporate identity
    15% Brand strategy +2
    15% Product branding
    10% Brand messaging

    Launched in 2017, Beyanbee is a small Tylertown, Mississippi-based Advertising company. Their team offers Advertising and Branding.

    Read more
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  • The Steve Williams Design Office Logotype

    Not yet reviewed

    $1,000+
    $150 - $199 / hr
    2 - 9
    Pipersville, PA

    Services provided

    10% Branding
    20% Graphic Design
    20% Logo +5
    15% Print Design
    15% Web Design
    10% Advertising
    5% Packaging Design
    5% UX/UI Design

    Focus Areas

    15% Naming
    30% Corporate identity
    20% Brand messaging +2
    20% Brand strategy
    15% Product branding

    The Steve Williams Design Office, a small graphic design company, is located in Pipersville, Pennsylvania. Their services include Graphic Design and Logo.

    Read more
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  • LIH Consulting Logotype

    Not yet reviewed

    $1,000+
    $50 - $99 / hr
    2 - 9
    Philadelphia, PA

    Services provided

    10% Branding
    10% Business Consulting
    10% Graphic Design +7
    10% Logo
    10% Packaging Design
    10% Print Design
    10% Product Design
    10% Social Media Marketing
    10% Web Design
    10% Web Development

    Focus Areas

    15% Naming
    40% Corporate identity
    15% Brand messaging +2
    15% Brand strategy
    15% Product branding

    Established in 2013, LIH Consulting is a small branding agency. Their services include Branding and Social Media Marketing.

    Read more
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  • Never Gravity Web Design Logotype

    Not yet reviewed

    $1,000+
    $100 - $149 / hr
    2 - 9
    Ellisville, MO

    Services provided

    10% Branding
    35% Search Engine Optimization
    35% Web Design +1
    20% Web Development

    Focus Areas

    15% Naming
    55% Brand strategy
    30% Brand messaging

    Never Gravity Web Design, a SEO agency, specializes in Search Engine Optimization and Web Design. The firm is located in Ellisville, Missouri.

    Read more
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  • Hyperquake Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Cincinnati, OH

    Services provided

    100% Branding

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Established in 2000, Hyperquake is a branding firm. Their team focuses on Branding.

    Read more
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  • Cactus Inc. Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    50 - 249
    Denver, CO

    Services provided

    10% Branding
    10% Advertising
    10% Broadcast Video +7
    10% Packaging Design
    10% Print Design
    10% Search Engine Optimization
    10% Social Media Marketing
    10% UX/UI Design
    10% Web Design
    10% Web Development

    Focus Areas

    10% Naming
    30% Brand messaging
    30% Brand strategy +2
    20% Product branding
    10% Corporate identity

    Cactus Inc. Is an Advertising company. They were launched in 1990 and provide Advertising and Branding.

    Read more
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  • Laura Bingham Creative Logotype

    Not yet reviewed

    Undisclosed
    $100 - $149 / hr
    Freelancer
    Roxborough Park, CO

    Services provided

    25% Branding
    30% Graphic Design
    15% Digital Strategy +4
    15% Web Design
    5% Print Design
    5% Search Engine Optimization
    5% Social Media Marketing

    Focus Areas

    10% Naming
    60% Corporate identity
    10% Brand messaging +2
    10% Brand strategy
    10% Product branding

    Laura Bingham Creative is a Roxborough Park, Colorado-based graphic design company. Their services include Graphic Design and Branding.

    Read more
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  • Slick Boston Solutions Logotype

    Not yet reviewed

    $1,000+
    $25 - $49 / hr
    2 - 9
    Boston, MA

    Services provided

    10% Branding
    40% Web Design
    20% Search Engine Optimization +2
    20% Social Media Marketing
    10% Logo

    Focus Areas

    10% Naming
    30% Corporate identity
    30% Product branding +2
    20% Brand messaging
    10% Brand strategy

    Headquartered in Boston, Massachusetts, Slick Boston Solutions is a web design agency. They provide Web Design and Search Engine Optimization.

    Read more
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  • Bearded Chick Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    Freelancer
    Idaho Falls, ID

    Services provided

    20% Branding
    30% Graphic Design
    30% Web Design +1
    20% Logo

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Bearded Chick is a graphic design company. The team is based in Idaho Falls, Idaho, and their services include Graphic Design and Web Design.

    Read more
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  • Bob Devol Communications Logotype

    Not yet reviewed

    $1,000+
    $50 - $99 / hr
    Freelancer
    Greenwich, CT

    Services provided

    30% Branding
    45% Advertising
    25% Direct Marketing

    Focus Areas

    10% Naming
    40% Brand messaging
    35% Product branding +1
    15% Brand strategy

    Launched in 1994, Bob Devol Communications is a small Greenwich, Connecticut-based Advertising company. Their team offers Advertising and Branding.

    Read more
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  • Expo 86 Design Co. Logotype

    Not yet reviewed

    $5,000+
    $100 - $149 / hr
    Freelancer
    Murfreesboro, TN

    Services provided

    20% Branding
    20% Graphic Design
    20% Logo +2
    20% Packaging Design
    20% Product Design

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Branding company Expo 86 Design Co. Is based in Murfreesboro, Tennessee. The team specializes in Branding and Product Design.

    Read more
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  • Crestify Studio LLC Logotype

    5.0 1 review
    $1,000+
    $100 - $149 / hr
    2 - 9
    Wayne, NJ

    Services provided

    15% Branding
    15% Search Engine Optimization
    10% Commercial Printing +6
    10% Ecommerce Marketing
    10% Graphic Design
    10% Packaging Design
    10% Social Media Marketing
    10% UX/UI Design
    10% Web Development

    Focus Areas

    20% Naming
    20% Brand messaging
    20% Brand strategy +2
    20% Corporate identity
    20% Product branding

    Crestify Studio LLC specializes in designing and producing high-quality e-commerce packaging, offering a seamless unboxing experience. The reviews highlight their excellent project management, effective communication, and impressive design capabilities, making them a valuable partner for packaging needs. Clients appreciate their expertise and the good value they provide, though some note that project timelines are reasonable given the complexity involved.

    See all 1 projects
    View Profile
  • Noir Branding Logotype

    Not yet reviewed

    $1,000+
    $25 - $49 / hr
    2 - 9
    Boston, MA

    Services provided

    25% Branding
    40% Logo
    25% Graphic Design +1
    10% Product Design

    Focus Areas

    10% Naming
    50% Product branding
    30% Corporate identity +1
    10% Brand strategy

    Noir Branding is a Logo company. They are headquartered in Boston, Massachusetts and have small team. They provide Logo and Branding.

    Read more
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  • NEIS Chicago Logotype

    Not yet reviewed

    Undisclosed
    $100 - $149 / hr
    Freelancer
    Chicago, IL

    Services provided

    40% Branding
    30% Content Marketing
    30% Content Writing Services

    Focus Areas

    10% Naming
    60% Brand messaging
    30% Brand strategy

    NEIS Chicago is a branding company. Founded in 2019, the team provides Branding and Content Marketing. The firm is headquartered in Chicago, Illinois.

    Read more
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  • AJ Brand Logotype

    Not yet reviewed

    $10,000+
    $200 - $300 / hr
    Freelancer
    Morgantown, WV

    Services provided

    25% Branding
    25% Fractional CMO Services
    25% Logo +1
    25% Marketing Strategy

    Focus Areas

    25% Naming
    25% Brand messaging
    25% Brand strategy +1
    25% Corporate identity

    Branding company AJ Brand specializes in Branding and Marketing Strategy. They were launched in 2025.

    Read more
    View Profile
  • PUSH Branding Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Des Moines, IA

    Services provided

    60% Branding
    40% Logo

    Focus Areas

    30% Naming
    30% Brand strategy
    30% Product branding +1
    10% Corporate identity

    PUSH Branding is a branding agency. The Des Moines, Iowa-based team specializes in Branding and Logo.

    Read more
    View Profile
  • HKAdvertising Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Santa Fe, NM

    Services provided

    20% Branding
    25% Advertising
    20% Graphic Design +3
    15% Public Relations
    10% Event Management
    10% Logo

    Focus Areas

    100% Naming

    Advertising company HKAdvertising was established in 1982. The team provides Advertising and Branding and is located in Santa Fe, New Mexico.

    Read more
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Ability to deliver
Focus
Clutch Leaders Matrix

Rollover to see company insights or click a company below for more details.

1 Catchword
2 Taillight
3 WANT
4 River + Wolf
5 Tanj
6 Matchstic
7 TUNGSTEN
8 Zinzin
9 Igor Naming Agency
10 The Naming Group
11 Wonsupona
12 DeSantis Breindel
13 Bob's Your Uncle
14 Tenet Partners
15 Contrast & Co.

List of the Top 15 United States Naming Firms

  1. Catchword Logotype

    Catchword

    $10,000+
    $300+ / hr
    10 - 49
    Oakland, CA

    Ability to deliver

    39.8/40.0
    20/20 Reviews
    10/10 Clients & Experience
    9.8/10 Market Presence

    Service focus

    85% Branding
    100% Naming
    15% Other
    View Profile Visit Website
  2. Taillight Logotype

    Taillight

    $10,000+
    $300+ / hr
    10 - 49
    Littleton, CO

    Ability to deliver

    38.9/40.0
    20/20 Reviews
    10/10 Clients & Experience
    8.9/10 Market Presence

    Service focus

    85% Branding
    70% Naming
    15% Other
    View Profile Visit Website
  3. WANT Logotype

    WANT

    $25,000+
    $300+ / hr
    2 - 9
    New York, NY

    Ability to deliver

    38.9/40.0
    19.6/20 Reviews
    10/10 Clients & Experience
    9.3/10 Market Presence

    Service focus

    90% Branding
    60% Naming
    10% Other
    View Profile Visit Website
  4. River + Wolf Logotype

    River + Wolf

    $10,000+
    $200 - $300 / hr
    2 - 9
    New York, NY

    Ability to deliver

    37.5/40.0
    18.4/20 Reviews
    10/10 Clients & Experience
    9.2/10 Market Presence

    Service focus

    100% Branding
    100% Naming
    View Profile Visit Website
  5. Tanj Logotype

    Tanj

    $25,000+
    $200 - $300 / hr
    2 - 9
    New York City, NY

    Ability to deliver

    37.5/40.0
    18.2/20 Reviews
    10/10 Clients & Experience
    9.3/10 Market Presence

    Service focus

    100% Branding
    100% Naming
    View Profile Visit Website
  6. Matchstic Logotype

    Matchstic

    $75,000+
    $200 - $300 / hr
    10 - 49
    Atlanta, GA

    Ability to deliver

    39.8/40.0
    20/20 Reviews
    10/10 Clients & Experience
    9.8/10 Market Presence

    Service focus

    100% Branding
    25% Naming
    View Profile Visit Website
  7. TUNGSTEN Logotype

    TUNGSTEN

    $10,000+
    $200 - $300 / hr
    2 - 9
    Brevard, NC

    Ability to deliver

    36.5/40.0
    16.8/20 Reviews
    10/10 Clients & Experience
    9.7/10 Market Presence

    Service focus

    100% Branding
    100% Naming
    View Profile Visit Website
  8. Zinzin Logotype

    Zinzin

    $10,000+
    Undisclosed
    2 - 9
    Berkeley, CA

    Ability to deliver

    36.2/40.0
    16.4/20 Reviews
    10/10 Clients & Experience
    9.8/10 Market Presence

    Service focus

    100% Branding
    100% Naming
    View Profile Visit Website
  9. Igor Naming Agency Logotype

    Igor Naming Agency

    Undisclosed
    Undisclosed
    2 - 9
    Sausalito, CA

    Ability to deliver

    36.2/40.0
    16.4/20 Reviews
    10/10 Clients & Experience
    9.8/10 Market Presence

    Service focus

    100% Branding
    100% Naming
    View Profile Visit Website
  11. Wonsupona Logotype

    Wonsupona

    $10,000+
    $150 - $199 / hr
    2 - 9
    Denver, CO

    Ability to deliver

    36.8/40.0
    17.2/20 Reviews
    10/10 Clients & Experience
    9.6/10 Market Presence

    Service focus

    70% Branding
    50% Naming
    30% Other
    View Profile Visit Website
  12. DeSantis Breindel Logotype

    DeSantis Breindel

    $75,000+
    $200 - $300 / hr
    10 - 49
    New York, NY

    Ability to deliver

    39.4/40.0
    19.6/20 Reviews
    10/10 Clients & Experience
    9.8/10 Market Presence

    Service focus

    100% Branding
    10% Naming
    View Profile Visit Website
  13. Bob's Your Uncle Logotype

    Bob's Your Uncle

    $50,000+
    $150 - $199 / hr
    10 - 49
    New York, NY

    Ability to deliver

    39.3/40.0
    19.6/20 Reviews
    10/10 Clients & Experience
    9.7/10 Market Presence

    Service focus

    60% Branding
    10% Naming
    40% Other
    View Profile Visit Website
  14. Tenet Partners Logotype

    Tenet Partners

    $75,000+
    $200 - $300 / hr
    10 - 49
    New York, NY

    Ability to deliver

    39.2/40.0
    19.4/20 Reviews
    10/10 Clients & Experience
    9.8/10 Market Presence

    Service focus

    100% Branding
    10% Naming
    View Profile Visit Website
  15. Contrast & Co. Logotype

    Contrast & Co.

    $10,000+
    $150 - $199 / hr
    10 - 49
    Annapolis, MD

    Ability to deliver

    39.2/40.0
    20/20 Reviews
    10/10 Clients & Experience
    9.2/10 Market Presence

    Service focus

    70% Branding
    10% Naming
    30% Other
    View Profile Visit Website
  16. Watson Creative Logotype

    Watson Creative

    $25,000+
    $150 - $199 / hr
    50 - 249
    Portland, OR

    Ability to deliver

    37.5/40.0
    20/20 Reviews
    10/10 Clients & Experience
    7.5/10 Market Presence

    Service focus

    55% Branding
    25% Naming
    45% Other
    View Profile Visit Website
  17. NameStormers Logotype

    NameStormers

    $10,000+
    Undisclosed
    2 - 9
    Austin, TX

    Ability to deliver

    35.5/40.0
    16.8/20 Reviews
    9.8/10 Clients & Experience
    8.9/10 Market Presence

    Service focus

    60% Branding
    100% Naming
    40% Other
    View Profile Visit Website
  18. Anchour Logotype

    Anchour

    $25,000+
    $150 - $199 / hr
    10 - 49
    New Gloucester, ME

    Ability to deliver

    38.7/40.0
    19/20 Reviews
    10/10 Clients & Experience
    9.7/10 Market Presence

    Service focus

    60% Branding
    10% Naming
    40% Other
    View Profile Visit Website
  19. Heirloom Agency Logotype

    Heirloom Agency

    $25,000+
    $200 - $300 / hr
    2 - 9
    Pacifica, CA

    Ability to deliver

    36.7/40.0
    17.2/20 Reviews
    10/10 Clients & Experience
    9.5/10 Market Presence

    Service focus

    100% Branding
    40% Naming
    View Profile Visit Website
  20. MBLM Logotype

    MBLM

    $10,000+
    $100 - $149 / hr
    50 - 249
    New York, NY

    Ability to deliver

    37.8/40.0
    17.8/20 Reviews
    10/10 Clients & Experience
    10/10 Market Presence

    Service focus

    60% Branding
    15% Naming
    40% Other
    View Profile Visit Website
  21. C42D Logotype

    C42D

    $10,000+
    $150 - $199 / hr
    10 - 49
    New York, NY

    Ability to deliver

    38.3/40.0
    18.8/20 Reviews
    10/10 Clients & Experience
    9.5/10 Market Presence

    Service focus

    80% Branding
    10% Naming
    20% Other
    View Profile Visit Website
  22. Spire Agency Logotype

    Spire Agency

    $25,000+
    $150 - $199 / hr
    10 - 49
    Dallas, TX

    Ability to deliver

    38.5/40.0
    19/20 Reviews
    10/10 Clients & Experience
    9.5/10 Market Presence

    Service focus

    55% Branding
    10% Naming
    45% Other
    View Profile Visit Website
  23. Lexicon Branding Logotype

    Lexicon Branding

    Undisclosed
    Undisclosed
    10 - 49
    Sausalito, CA

    Ability to deliver

    33.4/40.0
    16.2/20 Reviews
    9.2/10 Clients & Experience
    7.9/10 Market Presence

    Service focus

    90% Branding
    80% Naming
    10% Other
    View Profile Visit Website
  24. AtticSalt Branding Logotype

    AtticSalt Branding

    $25,000+
    $150 - $199 / hr
    2 - 9
    Scottsdale, AZ

    Ability to deliver

    37.1/40.0
    17.8/20 Reviews
    10/10 Clients & Experience
    9.3/10 Market Presence

    Service focus

    70% Branding
    10% Naming
    30% Other
    View Profile Visit Website
  25. DD.NYC® Logotype

    DD.NYC®

    $10,000+
    $150 - $199 / hr
    50 - 249
    New York, NY

    Ability to deliver

    39.3/40.0
    20/20 Reviews
    10/10 Clients & Experience
    9.3/10 Market Presence

    Service focus

    20% Branding
    15% Naming
    80% Other
    View Profile Visit Website
  26. Blackribbit Logotype

    Blackribbit

    $75,000+
    $200 - $300 / hr
    10 - 49
    Houston, TX

    Ability to deliver

    35.6/40.0
    17.2/20 Reviews
    10/10 Clients & Experience
    8.4/10 Market Presence

    Service focus

    60% Branding
    25% Naming
    40% Other
    View Profile Visit Website
  27. Evviva Brands Logotype

    Evviva Brands

    $10,000+
    $150 - $199 / hr
    10 - 49
    San Francisco, CA

    Ability to deliver

    35.5/40.0
    16.2/20 Reviews
    10/10 Clients & Experience
    9.3/10 Market Presence

    Service focus

    100% Branding
    25% Naming
    View Profile Visit Website
  28. Substance Logotype

    Substance

    $10,000+
    $150 - $199 / hr
    2 - 9
    Chicago, IL

    Ability to deliver

    35.8/40.0
    16.8/20 Reviews
    10/10 Clients & Experience
    9/10 Market Presence

    Service focus

    45% Branding
    50% Naming
    55% Other
    View Profile Visit Website
  29. Jives Media Logotype

    Jives Media

    $1,000+
    $100 - $149 / hr
    10 - 49
    San Francisco, CA

    Ability to deliver

    39.5/40.0
    20/20 Reviews
    10/10 Clients & Experience
    9.5/10 Market Presence

    Service focus

    15% Branding
    20% Naming
    85% Other
    View Profile Visit Website
  30. Traina Logotype

    Traina

    $75,000+
    $150 - $199 / hr
    10 - 49
    San Diego, CA

    Ability to deliver

    36.5/40.0
    17.2/20 Reviews
    10/10 Clients & Experience
    9.3/10 Market Presence

    Service focus

    70% Branding
    10% Naming
    30% Other
    View Profile Visit Website

U.S. Naming Services FAQs

American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:

  • Discovery and brief development
  • Name generation (linguistic, associative, and constructed approaches)
  • Screening and filtering (USPTO database, domain availability, linguistic review)
  • Refinement and testing
  • Final recommendation with strategic rationale

Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.

The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.

According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.

Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.

The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.

Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.

  • No trademark screening included
  • Very fast timelines (professional naming takes time)
  • Overpromising availability without legal review
  • No cultural or linguistic review for multi-market brands
  • Inability to share any past work

A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.

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