Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$1,000+$100 - $149 / hrFreelancerWashington, DC
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In Washington, District of Columbia, The District Brand Bar is a branding company. They offer Branding and Marketing Strategy and were launched in 2020.
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$1,000+$50 - $99 / hrFreelancerNew York, NY
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Headquartered in New York, New York, EugeneP.com is a branding company. Founded in 2003, the team offers Branding and Web Design.
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$1,000+$25 - $49 / hrFreelancerPompton Lakes, NJ
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Established in 2019, Rumeau Design Co is a small Logo company located in Pompton Lakes, New Jersey. Their team specializes in Logo and Branding.
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$1,000+$100 - $149 / hrFreelancerAtlanta, GA
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Art of Wednesdays is a branding agency established in 2024. Their team provides Branding and Content Marketing.
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$1,000+$50 - $99 / hrFreelancerFort Collins, CO
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STATEN Storyhouse is a branding firm. They provide Branding and Email Marketing and are in Fort Collins, Colorado.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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Zack Esgar Website Design is an app development firm. They focus on Mobile App Development and Pay Per Click and were founded in 2007.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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Promofuse Solutions is an Advertising company. They are located in Lubbock, Texas and have small team of experts. Their services include Advertising and Web Design.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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I3Developers is a social media marketing company in Lafayette, Louisiana. The team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Bentonville, AR
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Elkins Design is an Advertising company. They are headquartered in Bentonville, Arkansas. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Leawood, KS
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Branding agency and Marketing Strategy company C3, Creative Consumer Concepts was established in 1987. Headquartered in Leawood, Kansas, the team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Fayetteville, AR
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Creative Promo, an Advertising and branding firm, provides Advertising and Branding. The company is in Fayetteville, Arkansas.
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UndisclosedUndisclosed10 - 49Cincinnati, OH
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RGI is a branding agency and Packaging Design company. Founded in 1989, their team offers Branding and Packaging Design.
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UndisclosedUndisclosed10 - 49Natick, MA
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Founded in 1976, Sundin Associates is an Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Boston, MA
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Celebrity Marketing is a Marketing Strategy company launched in 1990. The company focuses on Marketing Strategy and Branding, and is small.
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UndisclosedUndisclosed10 - 49Seattle, WA
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NXT, an Advertising company, focus on Advertising and Branding. They were founded in 2015.
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UndisclosedUndisclosed10 - 49Boston, MA
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Established in 2004, Zozimus is a small Boston, Massachusetts-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Greenville, SC
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Jack Porter, Inc. Is a Greenville, South Carolina-based Architectural Design and branding agency. Their services include Architectural Design and Branding.
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UndisclosedUndisclosed10 - 49Spring Park, MN
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In Spring Park, Minnesota, A La Carte Creative Group is a branding agency. They focus on Branding and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9New York, NY
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Based in New York, New York and Muscat, Oman, Tobio is an UX company. They offer UX/UI Design and Branding and were founded in 2024.
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$1,000+$25 - $49 / hrFreelancerCanton, OH
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HY Design is a graphic design agency. The team specializes in Graphic Design and Branding, and the firm is located in Canton, Ohio.
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$1,000+$100 - $149 / hrFreelancerNorthbrook, IL
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AJG Analytics is a small Northbrook, Illinois-based Business Consulting company. The team offers Business Consulting and Branding.
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$5,000+$200 - $300 / hrFreelancerNashville, TN
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Fullgrain is a Marketing Strategy company in Nashville, Tennessee. Established in 2004, the team offers Marketing Strategy and Fractional CMO Services.
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$1,000+$100 - $149 / hrFreelancerNorth Kingstown, RI
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Branding agency Ashley Peck Creative, LLC was established in 2017. The small team provides Branding and Digital Strategy.
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Undisclosed$25 - $49 / hrFreelancerAlbuquerque, NM
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Fat Crow Creative, a small branding agency, is located in Albuquerque, New Mexico. The team provides Branding and Graphic Design.
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Undisclosed$200 - $300 / hrFreelancerNovi, MI
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Blackbird Brand Building, Inc. Is a branding agency. Headquartered in Novi, Michigan, the firm was established in 2008. Their services include Branding and Market Research.
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$1,000+$50 - $99 / hrFreelancerLos Angeles, CA
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OBC Professional Web Designs, a web design company, was founded in 2003. They provides Web Design and Direct Marketing.
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UndisclosedUndisclosed2 - 9Starkville, MS
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Rocketing Media is a small Advertising company. Founded in 2018, the team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Richmond, VA
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In Richmond, Virginia, NIMBL Marketing is a small branding agency. The team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Upland, CA
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Archimedes Strategic Branding is a branding company. The Upland, California-based team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Topeka, KS
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Rumor Marketing is a branding company. They were launched in 2013 and focus on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Branding agency Growth Advocate® is based in Colorado Springs, Colorado. Founded in 2021, the team focuses on Branding and Business Consulting.
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$1,000+$150 - $199 / hrFreelancerAtlanta, GA
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Consequence Media Group is a branding firm. They are based in Atlanta, Georgia and have small team of experts. Their services include Branding and Broadcast Video.
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Undisclosed$50 - $99 / hrFreelancerSanta Rosa, CA
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Volume Branding, a small Marketing Strategy company, is based in Santa Rosa, California. The team provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Jonesboro, AR
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Advertising company The Polish Agency was established in 2016. The agency offers Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Denver, CO
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Launched in 2018, Techint Labs is an Advertising company. The team specializes in Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Miami, FL
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See all 4 projectsDeepSleep Studio - Out of Business was a branding and marketing agency specializing in brand identity development, logo design, and corporate branding. Across their reviews, 100% of clients praised their artistic vision, exceptional service, and ability to understand client needs, often noting their professional communication and timely delivery. Their work consistently exceeded expectations, contributing significantly to increased web traffic and positive client outcomes.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Modern Practice is a branding agency. They are in Los Angeles, California, and their services include Branding and Marketing Strategy.
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Undisclosed$50 - $99 / hrFreelancerDetroit, MI
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Red Bison Consulting Group, a Market Research company, specialize in Market Research and Marketing Strategy. They were founded in 2021.
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Undisclosed$50 - $99 / hrFreelancerMt. Juliet, TN
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Real Digital Marketing is a web design agency. Their small team is located in Mt. Juliet, Tennessee and offers Web Design and Branding. The agency was established in 2019.
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$1,000+$100 - $149 / hrFreelancerBeaverton, OR
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See all 1 projectsWe help health, wellness, and beauty professionals go from under-booked to fully booked through beautiful web design, SEO, content marketing, Google PPC, and more digital marketing practices.
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$10,000+$300+ / hrFreelancerNew York, NY
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KJK Consulting is a small New York, New York-based Marketing Strategy company. Their services include Marketing Strategy and Business Consulting.
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UndisclosedUndisclosed10 - 49Miami Beach, FL
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Established in 2000, DDM BRANDING is a branding company. Their team provides Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
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Launchpad Solutions is a custom software development company. Located in Austin, Texas, the firm was launched in 2020. Their team focuses on Custom Software Development and Branding.
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UndisclosedUndisclosed10 - 49Temecula, CA
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Zooliad is a web design agency established in 2013. The company specializes in Web Design and Branding, and is small.
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UndisclosedUndisclosed10 - 49Tempe, AZ
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DW Green Company, an Advertising company, offers Advertising and Branding. The firm is based in Tempe, Arizona.
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UndisclosedUndisclosed2 - 9West Monroe, LA
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Branding firm Studio 9017 is located in West Monroe, Louisiana. They offer Branding and Packaging Design.
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UndisclosedUndisclosed2 - 9Springdale, AR
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Get Graphic is a graphic design company. The team is located in Springdale, Arkansas, and their services include Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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DC Design and Media is a small Advertising company located in Virginia Beach, Virginia. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Charlotte, VT
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Branding agency and Packaging Design company Jar Design, Inc. Was established in 2001. The small team specializes in Branding and Packaging Design.
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UndisclosedUndisclosed2 - 9Boston, MA
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Adam&Co. Is a branding firm. They were founded in 2007, and their services include Branding and Corporate Photography.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
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39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
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37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
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35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.