Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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UndisclosedUndisclosed2 - 9Richmond, VA
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In Richmond, Virginia, NIMBL Marketing is a small branding agency. The team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Upland, CA
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Archimedes Strategic Branding is a branding company. The Upland, California-based team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Topeka, KS
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Rumor Marketing is a branding company. They were launched in 2013 and focus on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Branding agency Growth Advocate® is based in Colorado Springs, Colorado. Founded in 2021, the team focuses on Branding and Business Consulting.
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$1,000+$150 - $199 / hrFreelancerAtlanta, GA
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Consequence Media Group is a branding firm. They are based in Atlanta, Georgia and have small team of experts. Their services include Branding and Broadcast Video.
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Undisclosed$50 - $99 / hrFreelancerSanta Rosa, CA
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Volume Branding, a small Marketing Strategy company, is based in Santa Rosa, California. The team provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Jonesboro, AR
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Advertising company The Polish Agency was established in 2016. The agency offers Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Denver, CO
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Launched in 2018, Techint Labs is an Advertising company. The team specializes in Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Miami, FL
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See all 4 projectsDeepSleep Studio is a branding agency specializing in brand development, corporate identity, and visual identity design. With a 100% positive feedback rate, clients commend their artistic vision and comprehensive brand strategy, noting significant increases in web traffic and inquiries. Customers appreciate their professionalism, creativity, and commitment to understanding and aligning with client values.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Modern Practice is a branding agency. They are in Los Angeles, California, and their services include Branding and Marketing Strategy.
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Undisclosed$50 - $99 / hrFreelancerDetroit, MI
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Red Bison Consulting Group, a Market Research company, specialize in Market Research and Marketing Strategy. They were founded in 2021.
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Undisclosed$50 - $99 / hrFreelancerMt. Juliet, TN
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Real Digital Marketing is a web design agency. Their small team is located in Mt. Juliet, Tennessee and offers Web Design and Branding. The agency was established in 2019.
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Undisclosed$50 - $99 / hrFreelancerMemphis, TN
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Flywheel IMC is a branding firm. The Memphis, Tennessee-based firm was founded in 2023. Their team specializes in Branding and Email Marketing.
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$1,000+$100 - $149 / hrFreelancerBeaverton, OR
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See all 1 projectsWe help health, wellness, and beauty professionals go from under-booked to fully booked through beautiful web design, SEO, content marketing, Google PPC, and more digital marketing practices.
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$10,000+$300+ / hrFreelancerNew York, NY
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KJK Consulting is a small New York, New York-based Marketing Strategy company. Their services include Marketing Strategy and Business Consulting.
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UndisclosedUndisclosed10 - 49Miami Beach, FL
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Established in 2000, DDM BRANDING is a branding company. Their team provides Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Temecula, CA
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Zooliad is a web design agency established in 2013. The company specializes in Web Design and Branding, and is small.
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UndisclosedUndisclosed10 - 49Tempe, AZ
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DW Green Company, an Advertising company, offers Advertising and Branding. The firm is based in Tempe, Arizona.
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UndisclosedUndisclosed2 - 9West Monroe, LA
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Branding firm Studio 9017 is located in West Monroe, Louisiana. They offer Branding and Packaging Design.
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UndisclosedUndisclosed2 - 9Springdale, AR
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Get Graphic is a graphic design company. The team is located in Springdale, Arkansas, and their services include Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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DC Design and Media is a small Advertising company located in Virginia Beach, Virginia. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Charlotte, VT
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Branding agency and Packaging Design company Jar Design, Inc. Was established in 2001. The small team specializes in Branding and Packaging Design.
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UndisclosedUndisclosed2 - 9Boston, MA
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Adam&Co. Is a branding firm. They were founded in 2007, and their services include Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Somers Point, NJ
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Suasion Communications Group is a branding company. In Somers Point, New Jersey, the company specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Roanoke, VA
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Launched in 2017, Wasena Creative is a branding firm. The company focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Broadlands, VA
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Aeris Graphic Design is a graphic design company. The Broadlands, Virginia-based team specializes in Graphic Design and Branding.
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$10,000+$100 - $149 / hr50 - 249Minneapolis, MN
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Midsize Advertising company PMH, is based in Minneapolis, Minnesota and Bahamas. Their services include Advertising and Branding.
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UndisclosedUndisclosed250 - 999Overland Park, KS
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Axial PR, an Advertising company, was founded in 2005. The midsize team provides Advertising and Branding.
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$1,000+$50 - $99 / hr50 - 249Goodlettsville, TN
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See all 2 projectsTechsaga Corporations offers services including project development, social media marketing, lead generation, and website management. Reviews highlight their effective project management, timely delivery, and strong communication. Clients appreciate their user-centric approach, efficient team coordination, and alignment with company values, which have led to significant progress and success in their projects.
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$1,000+< $25 / hr10 - 49Boulder, CO
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Branding firm Digital Mandee is located in Boulder, Colorado and Lahore, Pakistan. They focus on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Elizabethtown, KY
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Business House LLC is a branding agency. They were launched in 2015 and specialize in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Startup Production, LLC is a branding company. Their team is headquartered in Lexington, Kentucky. The agency focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Advertising company Rae House Creative Marketing is located in Lexington, Kentucky. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Louisville, KY
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I and Eye Designs, a small graphic design agency, is headquartered in Louisville, Kentucky. The team offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Murray, KY
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Branding firm Helix Creative Studio was established in 2001. The team provides Branding and Graphic Design and is located in Murray, Kentucky.
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UndisclosedUndisclosed2 - 9Covington, KY
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Product Design company Durham Brand & Co was founded in 2013. The agency provides Product Design and Branding.
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UndisclosedUndisclosed2 - 9Conway, AR
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Kangabloo Creative is a branding agency. The company is based in Conway, Arkansas. Their team provides Branding and Logo.
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UndisclosedUndisclosed2 - 9Melbourne, AR
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Inkspot Graphics Inc., a graphic design company, was founded in 2002. The company provides Graphic Design and Branding, and is small.
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UndisclosedUndisclosed2 - 9El Dorado, AR
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Astonished Man Design is a branding firm. The team is headquartered in El Dorado, Arkansas, and their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9Kailua-Kona, HI
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Re: Sales & Marketing is a branding company. Founded in 2010, the agency is headquartered in Kailua-Kona, Hawaii. Their team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Hawaii Characters Inc. Is a graphic design agency launched in 2015. Headquartered in Honolulu, Hawaii, the team offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Kihei, HI
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Tradewind Graphics is a branding company launched in 1995. In Kihei, Hawaii, the team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Westport, CT
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Altamira LLC, a small Advertising company, is headquartered in Westport, Connecticut. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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Maurice Design is a graphic design company. Headquartered in Virginia Beach, Virginia, the team provides Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Headquartered in Alexandria, Virginia, Fuszion is a graphic design company. They specialize in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Launched in 1989, Buchanan Design VA is a graphic design agency. The team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Hampton, VA
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Founded in 1987, Mellen Street Creative is an Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Fredericksburg, VA
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Higashi Glaser Design, a graphic design agency, is located in Fredericksburg, Virginia. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Roanoke, VA
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Frankl Creative Inc is a Packaging Design company. The team focuses on Packaging Design and Branding and is located in Roanoke, Virginia.
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UndisclosedUndisclosed2 - 9Palmyra, VA
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Stayton-Eurell Graphics is a small graphic design company headquartered in Palmyra, Virginia. The team specializes in Graphic Design and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.