Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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UndisclosedUndisclosed10 - 49Boston, MA
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Celebrity Marketing is a Marketing Strategy company launched in 1990. The company focuses on Marketing Strategy and Branding, and is small.
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UndisclosedUndisclosed10 - 49Seattle, WA
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NXT, an Advertising company, focus on Advertising and Branding. They were founded in 2015.
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UndisclosedUndisclosed10 - 49Boston, MA
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Established in 2004, Zozimus is a small Boston, Massachusetts-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Greenville, SC
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Jack Porter, Inc. Is a Greenville, South Carolina-based Architectural Design and branding agency. Their services include Architectural Design and Branding.
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UndisclosedUndisclosed10 - 49Spring Park, MN
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In Spring Park, Minnesota, A La Carte Creative Group is a branding agency. They focus on Branding and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9New York, NY
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Based in New York, New York and Muscat, Oman, Tobio is an UX company. They offer UX/UI Design and Branding and were founded in 2024.
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$1,000+$25 - $49 / hrFreelancerCanton, OH
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HY Design is a graphic design agency. The team specializes in Graphic Design and Branding, and the firm is located in Canton, Ohio.
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$1,000+$100 - $149 / hrFreelancerNorthbrook, IL
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AJG Analytics is a small Northbrook, Illinois-based Business Consulting company. The team offers Business Consulting and Branding.
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$5,000+$200 - $300 / hrFreelancerNashville, TN
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Fullgrain is a Marketing Strategy company in Nashville, Tennessee. Established in 2004, the team offers Marketing Strategy and Fractional CMO Services.
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$1,000+$100 - $149 / hrFreelancerNorth Kingstown, RI
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Branding agency Ashley Peck Creative, LLC was established in 2017. The small team provides Branding and Digital Strategy.
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Undisclosed$25 - $49 / hrFreelancerAlbuquerque, NM
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Fat Crow Creative, a small branding agency, is located in Albuquerque, New Mexico. The team provides Branding and Graphic Design.
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Undisclosed$200 - $300 / hrFreelancerNovi, MI
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Blackbird Brand Building, Inc. Is a branding agency. Headquartered in Novi, Michigan, the firm was established in 2008. Their services include Branding and Market Research.
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$1,000+$50 - $99 / hrFreelancerLos Angeles, CA
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OBC Professional Web Designs, a web design company, was founded in 2003. They provides Web Design and Direct Marketing.
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UndisclosedUndisclosed2 - 9Starkville, MS
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Rocketing Media is a small Advertising company. Founded in 2018, the team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Richmond, VA
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In Richmond, Virginia, NIMBL Marketing is a small branding agency. The team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Upland, CA
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Archimedes Strategic Branding is a branding company. The Upland, California-based team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Topeka, KS
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Rumor Marketing is a branding company. They were launched in 2013 and focus on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Branding agency Growth Advocate® is based in Colorado Springs, Colorado. Founded in 2021, the team focuses on Branding and Business Consulting.
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$1,000+$150 - $199 / hrFreelancerAtlanta, GA
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Consequence Media Group is a branding firm. They are based in Atlanta, Georgia and have small team of experts. Their services include Branding and Broadcast Video.
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Undisclosed$50 - $99 / hrFreelancerSanta Rosa, CA
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Volume Branding, a small Marketing Strategy company, is based in Santa Rosa, California. The team provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Jonesboro, AR
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Advertising company The Polish Agency was established in 2016. The agency offers Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Denver, CO
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Launched in 2018, Techint Labs is an Advertising company. The team specializes in Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Miami, FL
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See all 4 projectsDeepSleep Studio is a branding agency specializing in brand development, corporate identity, and visual identity design. With a 100% positive feedback rate, clients commend their artistic vision and comprehensive brand strategy, noting significant increases in web traffic and inquiries. Customers appreciate their professionalism, creativity, and commitment to understanding and aligning with client values.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Modern Practice is a branding agency. They are in Los Angeles, California, and their services include Branding and Marketing Strategy.
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Undisclosed$50 - $99 / hrFreelancerDetroit, MI
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Red Bison Consulting Group, a Market Research company, specialize in Market Research and Marketing Strategy. They were founded in 2021.
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Undisclosed$50 - $99 / hrFreelancerMt. Juliet, TN
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Real Digital Marketing is a web design agency. Their small team is located in Mt. Juliet, Tennessee and offers Web Design and Branding. The agency was established in 2019.
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$1,000+$100 - $149 / hrFreelancerBeaverton, OR
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See all 1 projectsWe help health, wellness, and beauty professionals go from under-booked to fully booked through beautiful web design, SEO, content marketing, Google PPC, and more digital marketing practices.
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$10,000+$300+ / hrFreelancerNew York, NY
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KJK Consulting is a small New York, New York-based Marketing Strategy company. Their services include Marketing Strategy and Business Consulting.
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UndisclosedUndisclosed10 - 49Miami Beach, FL
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Established in 2000, DDM BRANDING is a branding company. Their team provides Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
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Launchpad Solutions is a custom software development company. Located in Austin, Texas, the firm was launched in 2020. Their team focuses on Custom Software Development and Branding.
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UndisclosedUndisclosed10 - 49Temecula, CA
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Zooliad is a web design agency established in 2013. The company specializes in Web Design and Branding, and is small.
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UndisclosedUndisclosed10 - 49Tempe, AZ
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DW Green Company, an Advertising company, offers Advertising and Branding. The firm is based in Tempe, Arizona.
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UndisclosedUndisclosed2 - 9West Monroe, LA
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Branding firm Studio 9017 is located in West Monroe, Louisiana. They offer Branding and Packaging Design.
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UndisclosedUndisclosed2 - 9Springdale, AR
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Get Graphic is a graphic design company. The team is located in Springdale, Arkansas, and their services include Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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DC Design and Media is a small Advertising company located in Virginia Beach, Virginia. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Charlotte, VT
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Branding agency and Packaging Design company Jar Design, Inc. Was established in 2001. The small team specializes in Branding and Packaging Design.
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UndisclosedUndisclosed2 - 9Boston, MA
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Adam&Co. Is a branding firm. They were founded in 2007, and their services include Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Somers Point, NJ
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Suasion Communications Group is a branding company. In Somers Point, New Jersey, the company specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Roanoke, VA
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Launched in 2017, Wasena Creative is a branding firm. The company focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Broadlands, VA
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Aeris Graphic Design is a graphic design company. The Broadlands, Virginia-based team specializes in Graphic Design and Branding.
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$10,000+$100 - $149 / hr50 - 249Minneapolis, MN
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Midsize Advertising company PMH, is based in Minneapolis, Minnesota and Bahamas. Their services include Advertising and Branding.
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UndisclosedUndisclosed250 - 999Overland Park, KS
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Axial PR, an Advertising company, was founded in 2005. The midsize team provides Advertising and Branding.
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$1,000+$50 - $99 / hr50 - 249Goodlettsville, TN
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See all 2 projectsTechsaga Corporations offers services including project development, social media marketing, lead generation, and website management. Reviews highlight their effective project management, timely delivery, and strong communication. Clients appreciate their user-centric approach, efficient team coordination, and alignment with company values, which have led to significant progress and success in their projects.
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$1,000+< $25 / hr10 - 49Boulder, CO
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Branding firm Digital Mandee is located in Boulder, Colorado and Lahore, Pakistan. They focus on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Elizabethtown, KY
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Business House LLC is a branding agency. They were launched in 2015 and specialize in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Startup Production, LLC is a branding company. Their team is headquartered in Lexington, Kentucky. The agency focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Advertising company Rae House Creative Marketing is located in Lexington, Kentucky. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Louisville, KY
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I and Eye Designs, a small graphic design agency, is headquartered in Louisville, Kentucky. The team offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Murray, KY
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Branding firm Helix Creative Studio was established in 2001. The team provides Branding and Graphic Design and is located in Murray, Kentucky.
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UndisclosedUndisclosed2 - 9Covington, KY
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Product Design company Durham Brand & Co was founded in 2013. The agency provides Product Design and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
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37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
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37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.