Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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UndisclosedUndisclosed2 - 9Portland, OR
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Room Service Creative is a branding company. They were founded in 2016 and specialize in Branding.
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UndisclosedUndisclosed2 - 9Somers Point, NJ
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Branding company Thought Collect is based in Somers Point, New Jersey. Their services include Branding.
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UndisclosedUndisclosed2 - 9Columbia, SC
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Wolfe Solutions is a branding firm. Located in Columbia, South Carolina, the company was founded in 2010. Their team offers Branding.
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UndisclosedUndisclosed2 - 9Columbia, SC
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BKreative Media Solutions is a small branding company launched in 2010. Their team provides Branding.
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UndisclosedUndisclosed2 - 9Hackettstown, NJ
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Carretta USA is a branding company. The team focuses on Branding, and the agency is headquartered in Hackettstown, New Jersey.
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UndisclosedUndisclosed2 - 9Wichita, KS
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Headquartered in Wichita, Kansas, Storytime Branding is a small branding company. Their services include Branding.
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UndisclosedUndisclosed2 - 9Plano, TX
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Spacetime is a branding firm established in 2015. The team focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Linx Media is a branding company. The Chicago, Illinois-based agency was founded in 2003. Their team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Hyve Marketing is a branding company. Launched in 2022, their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerIndianapolis, IN
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Graphic design company LookGood llc was launched in 2009. The firm provides Graphic Design and Logo, and is small.
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$1,000+$100 - $149 / hrFreelancerTaylor Mill, KY
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Ambition Business Solutions, a SEO company, was launched in 2019. They provides Search Engine Optimization and Web Design.
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$10,000+$100 - $149 / hr50 - 249Houston, TX
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Fifth Ring, a branding agency, is headquartered in Houston, Texas and Aberdeen, Scotland. They focus on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Jonesboro, AR
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Simple Spark, an Advertising company, was launched in 2016. The team specializes in Advertising and Branding and is in Jonesboro, Arkansas.
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$1,000+$50 - $99 / hrFreelancerMinneapolis, MN
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Davies Branding + Design, a web design agency, was launched in 2015. Based in Minneapolis, Minnesota, the team offers Web Design and Branding.
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Undisclosed$150 - $199 / hrFreelancerSanta Barbara, CA
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Small branding firm MKR Communications, is based in Santa Barbara, California. The team offers Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Miami, FL
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6C Marketing is a PPC company. Located in Miami, Florida and AAP, Argentina, their team offers Pay Per Click and Digital Strategy.
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Undisclosed$50 - $99 / hrFreelancerPortland, OR
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Tara Blaine is a branding agency. They are headquartered in Portland, Oregon. Their team offers Branding and Content Marketing.
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$1,000+$100 - $149 / hrFreelancerAtlanta, GA
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JB Consulting & Creative is a branding agency launched in 2021. Their services include Branding and Marketing Strategy.
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$5,000+$150 - $199 / hrFreelancerSanta Clara, CA
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Wildcard CMO, a branding agency, was founded in 2023. The small team specializes in Branding and Marketing Strategy.
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Undisclosed$50 - $99 / hrFreelancerAustin, TX
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Laguëdesign is a branding company. The agency is in Austin, Texas. Their team provides Branding and Logo.
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Undisclosed$50 - $99 / hrFreelancerBoulder, CO
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High Agency is a branding company. Their team is in Boulder, Colorado. The firm offers Branding and Web Design.
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UndisclosedUndisclosedFreelancerAthens, GA
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ServiceBlaze, a branding company, was founded in 2024. The team focuses on Branding and Social Media Marketing and is headquartered in Athens, Georgia.
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$5,000+$150 - $199 / hr2 - 9New York, NY
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HERETIC is an user experience company. The team specializes in UX/UI Design and Branding, and the agency is located in New York, New York.
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Undisclosed$100 - $149 / hr2 - 9Monroe, NC
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Remedy Marketing is a small branding firm headquartered in Monroe, North Carolina. Their services include Branding and Marketing Strategy.
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$10,000+$200 - $300 / hr2 - 9Pacifica, CA
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Founded in 2024, OakBloom Marketing is a small Marketing Strategy company headquartered in Pacifica, California. Their team provides Marketing Strategy and Branding.
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$5,000+$50 - $99 / hr10 - 49San Francisco, CA
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What if Design, a small branding company, is headquartered in San Francisco, California and Bengaluru, India. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Nashville, TN
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TOMBOY DESIGN CO. Is a branding agency. They are headquartered in Nashville, Tennessee. Their team offers Branding and Logo.
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UndisclosedUndisclosed2 - 9Duluth, MN
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Šek Design, a branding firm and web design agency, was launched in 2015. The company specializes in Branding and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Grand Haven, MI
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Small branding company FineLine Creative, is located in Grand Haven, Michigan. The team offers Branding and Web Design.
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UndisclosedUndisclosedFreelancerMount Pleasant, SC
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Left Hand Graphic Design is a graphic design agency. They focus on Graphic Design and Print Design and are headquartered in Mount Pleasant, South Carolina.
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$1,000+UndisclosedFreelancerAlbuquerque, NM
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Headquartered in Albuquerque, New Mexico, The Digital 505 is a web design agency. They provide Web Design and Social Media Marketing.
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$1,000+$150 - $199 / hrFreelancerAlbany, NY
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DAGMAR TRIPPEN CONSULTING LLC is a Business Consulting company. They are located in Albany, New York. Their team focuses on Business Consulting and Branding.
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$1,000+$100 - $149 / hrFreelancerAlpharetta, GA
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Branding company Jen Odom Studios was launched in 2016. The team focuses on Branding and Web Design and is headquartered in Alpharetta, Georgia.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Corpid+ is a branding firm. The Bayamón, Puerto Rico-based team provides Branding and Public Relations.
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$1,000+$50 - $99 / hr2 - 9Orlando, FL
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Counterparts Media, Inc. Is a small web design company launched in 2007. Their services include Web Design and Branding.
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$5,000+$100 - $149 / hr2 - 9Pittsburgh, PA
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Sick Day Design Co, a web development company, was established in 2021. The small team provides Web Development and Branding.
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$1,000+$25 - $49 / hrFreelancerMary Esther, FL
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Over Java Branding & Design, an Advertising company, is located in Mary Esther, Florida. The team focuses on Advertising and Branding.
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$1,000+$100 - $149 / hrFreelancerWashington, DC
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In Washington, District of Columbia, The District Brand Bar is a branding company. They offer Branding and Marketing Strategy and were launched in 2020.
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$1,000+$50 - $99 / hrFreelancerNew York, NY
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Headquartered in New York, New York, EugeneP.com is a branding company. Founded in 2003, the team offers Branding and Web Design.
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$1,000+$25 - $49 / hrFreelancerPompton Lakes, NJ
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Established in 2019, Rumeau Design Co is a small Logo company located in Pompton Lakes, New Jersey. Their team specializes in Logo and Branding.
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$1,000+$100 - $149 / hrFreelancerAtlanta, GA
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Art of Wednesdays is a branding agency established in 2024. Their team provides Branding and Content Marketing.
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$1,000+$50 - $99 / hrFreelancerFort Collins, CO
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STATEN Storyhouse is a branding firm. They provide Branding and Email Marketing and are in Fort Collins, Colorado.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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Zack Esgar Website Design is an app development firm. They focus on Mobile App Development and Pay Per Click and were founded in 2007.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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Promofuse Solutions is an Advertising company. They are located in Lubbock, Texas and have small team of experts. Their services include Advertising and Web Design.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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I3Developers is a social media marketing company in Lafayette, Louisiana. The team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Bentonville, AR
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Elkins Design is an Advertising company. They are headquartered in Bentonville, Arkansas. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Leawood, KS
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Branding agency and Marketing Strategy company C3, Creative Consumer Concepts was established in 1987. Headquartered in Leawood, Kansas, the team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Fayetteville, AR
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Creative Promo, an Advertising and branding firm, provides Advertising and Branding. The company is in Fayetteville, Arkansas.
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UndisclosedUndisclosed10 - 49Cincinnati, OH
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RGI is a branding agency and Packaging Design company. Founded in 1989, their team offers Branding and Packaging Design.
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UndisclosedUndisclosed10 - 49Natick, MA
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Founded in 1976, Sundin Associates is an Advertising company. The team provides Advertising and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
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37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
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37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
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36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
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39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
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37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.