Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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$1,000+$50 - $99 / hrFreelancerMinneapolis, MN
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Davies Branding + Design, a web design agency, was launched in 2015. Based in Minneapolis, Minnesota, the team offers Web Design and Branding.
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Undisclosed$150 - $199 / hrFreelancerSanta Barbara, CA
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Small branding firm MKR Communications, is based in Santa Barbara, California. The team offers Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Miami, FL
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6C Marketing is a PPC company. Located in Miami, Florida and AAP, Argentina, their team offers Pay Per Click and Digital Strategy.
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Undisclosed$50 - $99 / hrFreelancerPortland, OR
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Tara Blaine is a branding agency. They are headquartered in Portland, Oregon. Their team offers Branding and Content Marketing.
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$1,000+$100 - $149 / hrFreelancerAtlanta, GA
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JB Consulting & Creative is a branding agency launched in 2021. Their services include Branding and Marketing Strategy.
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$5,000+$150 - $199 / hrFreelancerSanta Clara, CA
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Wildcard CMO, a branding agency, was founded in 2023. The small team specializes in Branding and Marketing Strategy.
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Undisclosed$50 - $99 / hrFreelancerAustin, TX
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Laguëdesign is a branding company. The agency is in Austin, Texas. Their team provides Branding and Logo.
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Undisclosed$50 - $99 / hrFreelancerBoulder, CO
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High Agency is a branding company. Their team is in Boulder, Colorado. The firm offers Branding and Web Design.
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UndisclosedUndisclosedFreelancerAthens, GA
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ServiceBlaze, a branding company, was founded in 2024. The team focuses on Branding and Social Media Marketing and is headquartered in Athens, Georgia.
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$5,000+$150 - $199 / hr2 - 9New York, NY
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HERETIC is an user experience company. The team specializes in UX/UI Design and Branding, and the agency is located in New York, New York.
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Undisclosed$100 - $149 / hr2 - 9Monroe, NC
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Remedy Marketing is a small branding firm headquartered in Monroe, North Carolina. Their services include Branding and Marketing Strategy.
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$10,000+$200 - $300 / hr2 - 9Pacifica, CA
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Founded in 2024, OakBloom Marketing is a small Marketing Strategy company headquartered in Pacifica, California. Their team provides Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Nashville, TN
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TOMBOY DESIGN CO. Is a branding agency. They are headquartered in Nashville, Tennessee. Their team offers Branding and Logo.
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UndisclosedUndisclosed2 - 9Duluth, MN
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Šek Design, a branding firm and web design agency, was launched in 2015. The company specializes in Branding and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Grand Haven, MI
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Small branding company FineLine Creative, is located in Grand Haven, Michigan. The team offers Branding and Web Design.
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UndisclosedUndisclosedFreelancerMount Pleasant, SC
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Left Hand Graphic Design is a graphic design agency. They focus on Graphic Design and Print Design and are headquartered in Mount Pleasant, South Carolina.
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$1,000+UndisclosedFreelancerAlbuquerque, NM
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Headquartered in Albuquerque, New Mexico, The Digital 505 is a web design agency. They provide Web Design and Social Media Marketing.
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$1,000+$150 - $199 / hrFreelancerAlbany, NY
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DAGMAR TRIPPEN CONSULTING LLC is a Business Consulting company. They are located in Albany, New York. Their team focuses on Business Consulting and Branding.
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$1,000+$100 - $149 / hrFreelancerAlpharetta, GA
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Branding company Jen Odom Studios was launched in 2016. The team focuses on Branding and Web Design and is headquartered in Alpharetta, Georgia.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Corpid+ is a branding firm. The Bayamón, Puerto Rico-based team provides Branding and Public Relations.
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$1,000+$50 - $99 / hr2 - 9Orlando, FL
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Counterparts Media, Inc. Is a small web design company launched in 2007. Their services include Web Design and Branding.
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$5,000+$100 - $149 / hr2 - 9Pittsburgh, PA
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Sick Day Design Co, a web development company, was established in 2021. The small team provides Web Development and Branding.
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$1,000+$25 - $49 / hrFreelancerMary Esther, FL
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Over Java Branding & Design, an Advertising company, is located in Mary Esther, Florida. The team focuses on Advertising and Branding.
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$1,000+$100 - $149 / hrFreelancerWashington, DC
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In Washington, District of Columbia, The District Brand Bar is a branding company. They offer Branding and Marketing Strategy and were launched in 2020.
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$1,000+$50 - $99 / hrFreelancerNew York, NY
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Headquartered in New York, New York, EugeneP.com is a branding company. Founded in 2003, the team offers Branding and Web Design.
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$1,000+$25 - $49 / hrFreelancerPompton Lakes, NJ
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Established in 2019, Rumeau Design Co is a small Logo company located in Pompton Lakes, New Jersey. Their team specializes in Logo and Branding.
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$1,000+$100 - $149 / hrFreelancerAtlanta, GA
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Art of Wednesdays is a branding agency established in 2024. Their team provides Branding and Content Marketing.
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$1,000+$50 - $99 / hrFreelancerFort Collins, CO
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STATEN Storyhouse is a branding firm. They provide Branding and Email Marketing and are in Fort Collins, Colorado.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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Zack Esgar Website Design is an app development firm. They focus on Mobile App Development and Pay Per Click and were founded in 2007.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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Promofuse Solutions is an Advertising company. They are located in Lubbock, Texas and have small team of experts. Their services include Advertising and Web Design.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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I3Developers is a social media marketing company in Lafayette, Louisiana. The team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Bentonville, AR
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Elkins Design is an Advertising company. They are headquartered in Bentonville, Arkansas. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Leawood, KS
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Branding agency and Marketing Strategy company C3, Creative Consumer Concepts was established in 1987. Headquartered in Leawood, Kansas, the team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Fayetteville, AR
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Creative Promo, an Advertising and branding firm, provides Advertising and Branding. The company is in Fayetteville, Arkansas.
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UndisclosedUndisclosed10 - 49Cincinnati, OH
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RGI is a branding agency and Packaging Design company. Founded in 1989, their team offers Branding and Packaging Design.
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UndisclosedUndisclosed10 - 49Natick, MA
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Founded in 1976, Sundin Associates is an Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Boston, MA
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Celebrity Marketing is a Marketing Strategy company launched in 1990. The company focuses on Marketing Strategy and Branding, and is small.
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UndisclosedUndisclosed10 - 49Seattle, WA
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NXT, an Advertising company, focus on Advertising and Branding. They were founded in 2015.
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UndisclosedUndisclosed10 - 49Boston, MA
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Established in 2004, Zozimus is a small Boston, Massachusetts-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Greenville, SC
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Jack Porter, Inc. Is a Greenville, South Carolina-based Architectural Design and branding agency. Their services include Architectural Design and Branding.
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UndisclosedUndisclosed10 - 49Spring Park, MN
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In Spring Park, Minnesota, A La Carte Creative Group is a branding agency. They focus on Branding and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9New York, NY
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Based in New York, New York and Muscat, Oman, Tobio is an UX company. They offer UX/UI Design and Branding and were founded in 2024.
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$1,000+$25 - $49 / hrFreelancerCanton, OH
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HY Design is a graphic design agency. The team specializes in Graphic Design and Branding, and the firm is located in Canton, Ohio.
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$1,000+$100 - $149 / hrFreelancerNorthbrook, IL
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AJG Analytics is a small Northbrook, Illinois-based Business Consulting company. The team offers Business Consulting and Branding.
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$5,000+$200 - $300 / hrFreelancerNashville, TN
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Fullgrain is a Marketing Strategy company in Nashville, Tennessee. Established in 2004, the team offers Marketing Strategy and Fractional CMO Services.
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$1,000+$100 - $149 / hrFreelancerNorth Kingstown, RI
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Branding agency Ashley Peck Creative, LLC was established in 2017. The small team provides Branding and Digital Strategy.
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Undisclosed$25 - $49 / hrFreelancerAlbuquerque, NM
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Fat Crow Creative, a small branding agency, is located in Albuquerque, New Mexico. The team provides Branding and Graphic Design.
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Undisclosed$200 - $300 / hrFreelancerNovi, MI
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Blackbird Brand Building, Inc. Is a branding agency. Headquartered in Novi, Michigan, the firm was established in 2008. Their services include Branding and Market Research.
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$1,000+$50 - $99 / hrFreelancerLos Angeles, CA
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OBC Professional Web Designs, a web design company, was founded in 2003. They provides Web Design and Direct Marketing.
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UndisclosedUndisclosed2 - 9Starkville, MS
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Rocketing Media is a small Advertising company. Founded in 2018, the team provides Advertising and Social Media Marketing.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.