Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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UndisclosedUndisclosed2 - 9Conway, AR
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Kangabloo Creative is a branding agency. The company is based in Conway, Arkansas. Their team provides Branding and Logo.
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UndisclosedUndisclosed2 - 9Melbourne, AR
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Inkspot Graphics Inc., a graphic design company, was founded in 2002. The company provides Graphic Design and Branding, and is small.
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UndisclosedUndisclosed2 - 9El Dorado, AR
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Astonished Man Design is a branding firm. The team is headquartered in El Dorado, Arkansas, and their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9Kailua-Kona, HI
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Re: Sales & Marketing is a branding company. Founded in 2010, the agency is headquartered in Kailua-Kona, Hawaii. Their team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Hawaii Characters Inc. Is a graphic design agency launched in 2015. Headquartered in Honolulu, Hawaii, the team offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Kihei, HI
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Tradewind Graphics is a branding company launched in 1995. In Kihei, Hawaii, the team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Westport, CT
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Altamira LLC, a small Advertising company, is headquartered in Westport, Connecticut. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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Maurice Design is a graphic design company. Headquartered in Virginia Beach, Virginia, the team provides Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Headquartered in Alexandria, Virginia, Fuszion is a graphic design company. They specialize in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Launched in 1989, Buchanan Design VA is a graphic design agency. The team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Hampton, VA
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Founded in 1987, Mellen Street Creative is an Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Fredericksburg, VA
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Higashi Glaser Design, a graphic design agency, is located in Fredericksburg, Virginia. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Roanoke, VA
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Frankl Creative Inc is a Packaging Design company. The team focuses on Packaging Design and Branding and is located in Roanoke, Virginia.
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UndisclosedUndisclosed2 - 9Palmyra, VA
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Stayton-Eurell Graphics is a small graphic design company headquartered in Palmyra, Virginia. The team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Richmond, VA
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The TCT Design Firm is a Richmond, Virginia-based graphic design agency. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Ruckersville, VA
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Launched in 2007, Burwind is a Logo company. Their team specializes in Logo and Branding.
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UndisclosedUndisclosed2 - 9Harrisonburg, VA
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Red k Studio is a graphic design company in Harrisonburg, Virginia. They specialize in Graphic Design and Branding and were founded in 2014.
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UndisclosedUndisclosed2 - 9Reston, VA
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EYCH2, a small Marketing Strategy company, is in Reston, Virginia. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9South Burlington, VT
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Direct Marketing company Paw Print & Mail is in South Burlington, Vermont. They provide Direct Marketing and Branding.
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UndisclosedUndisclosed2 - 9Saint Johnsbury, VT
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Flek Inc is a small Advertising company. Launched in 1997, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Mashpee, MA
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Graphic design agency Carol McLeod Design LLC is in Mashpee, Massachusetts. They provide Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Boston, MA
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Juno Design is a branding firm launched in 2018. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Hingham, MA
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Branding company JaneMade is in Hingham, Massachusetts. They offer Branding and Graphic Design and were established in 2018.
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UndisclosedUndisclosed2 - 9North Little Rock, AR
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Headquartered in North Little Rock, Arkansas, RCPIOnline is a small branding firm and print design company. The team offers Branding and Print Design.
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UndisclosedUndisclosed2 - 9Biloxi, MS
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The Prime Time Agency is an Advertising company. Based in Biloxi, Mississippi, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Waltham, MA
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Someone Creative is a branding agency. The Waltham, Massachusetts-based company provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9South Jordan, UT
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Based in South Jordan, Utah, Steven Kiger is a small user experience design agency and branding company. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Sandy, UT
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Headquartered in Sandy, Utah, Vander Wilt Press is a small branding firm and Logo company. Their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9Bend, OR
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AGENCY689 Inc. Is an UX company. Launched in 2001, the team focuses on UX/UI Design and Branding. The company is located in Bend, Oregon.
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UndisclosedUndisclosed2 - 9Boston, MA
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Quiver Design Group LLC, a small branding company, is located in Boston, Massachusetts. Their services include Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Ashburn, VA
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SparkFire Branding LLC, a branding company, specialize in Branding and Advertising. They were founded in 2015.
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UndisclosedUndisclosed2 - 9Upper Darby, PA
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John Webb Designs, a small branding firm and graphic design agency, is headquartered in Upper Darby, Pennsylvania. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Sterling, VA
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Mirza PR is a branding agency. The Sterling, Virginia-based agency was launched in 2007. Their services include Branding and Market Research.
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UndisclosedUndisclosed2 - 9Boston, MA
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Depict Brands is a branding agency. They are based in Boston, Massachusetts. Their team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Newburyport, MA
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Magnifico Design is a branding firm. They specialize in Branding and Logo and are in Newburyport, Massachusetts.
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UndisclosedUndisclosed2 - 9Lewisville, TX
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Factory Creative, a branding firm, is in Lewisville, Texas. They focus on Branding and Web Design.
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UndisclosedUndisclosed2 - 9Lynchburg, VA
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My Media Pastor is a web design company. They specialize in Web Design and Branding and were established in 2008. The agency is based in Lynchburg, Virginia.
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UndisclosedUndisclosed2 - 9Morganton, NC
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VanNoppen Marketing is a branding company located in Morganton, North Carolina. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Push the Marketing, LLC - Tennessee is a Nashville, Tennessee-based branding agency and Marketing Strategy company. The team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Chesterland, OH
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LMC COMMUNICATIONS is a branding agency. In Chesterland, Ohio, the agency was launched in 1992. Their team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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CHI CHI, LLC is a branding company and Event Marketing company. They offer Branding and Event Marketing and were established in 2003.
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UndisclosedUndisclosed2 - 9Portland, OR
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Big Deal Digital is an Advertising company in Portland, Oregon. They focus on Advertising and Branding and were founded in 2014.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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Always Be Creating is a small branding agency based in Virginia Beach, Virginia. Their services include Branding and Conversion Optimization.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Kelli Peterson is a Market Research company in San Francisco, California. They focus on Market Research and Branding and were established in 2013.
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UndisclosedUndisclosed10 - 49Shelton, CT
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Branding firm Sapphire Team Marketing focuses on Branding and Marketing Strategy. They are based in Shelton, Connecticut.
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$1,000+$100 - $149 / hrFreelancerNorth Charleston, SC
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ConCreat Media is a Content Marketing company headquartered in North Charleston, South Carolina. They specialize in Content Marketing and Digital Strategy and were launched in 2019.
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$1,000+$100 - $149 / hrFreelancerChattanooga, TN
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Web design company Thread and Pixel is headquartered in Chattanooga, Tennessee. They specialize in Web Design and Web Development.
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$1,000+UndisclosedFreelancerAlpharetta, GA
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Foxlight Marketing is a Marketing Strategy company. Established in 2024, the team offers Marketing Strategy and Branding. The agency is in Alpharetta, Georgia.
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UndisclosedUndisclosed50 - 249New York, NY
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Publicis Sport & Entertainment is a midsize branding firm. Founded in 2019, the team focuses on Branding and Sports Marketing.
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$10,000+$100 - $149 / hr2 - 9San Francisco, CA
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Established in 2015, LP/AD is a small branding company. Their team specializes in Branding and Marketing Strategy.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.