Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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UndisclosedUndisclosed2 - 9Fredericksburg, VA
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In Fredericksburg, Virginia, Inspired Signs & Graphics is a graphic design company. The team provides Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Crozet, VA
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Hive Creative Group, a PR firm, is headquartered in Crozet, Virginia. They focus on Public Relations and Marketing Strategy and were founded in 2016.
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UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed2 - 9Blacksburg, VA
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The PRIME Factory is an Event Marketing company. The Blacksburg, Virginia-based team focuses on Event Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Brattleboro, VT
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New Ground Creative is an Advertising company based in Brattleboro, Vermont. They focus on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Omaha, NE
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E Creative is a small branding company founded in 1996. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Gilford, NH
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JMG Marketing is an Event Marketing company. They are in Gilford, New Hampshire and have small team. They offer Event Marketing and Branding.
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UndisclosedUndisclosed2 - 9Salt Lake City, UT
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Targa Media Inc, a small branding firm, is in Salt Lake City, Utah. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9McAllen, TX
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Across Media Marketing is a branding agency. Their team is in McAllen, Texas and offers Branding and Web Design.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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In Greensboro, North Carolina, Uubex Digital Marketing is a small branding company. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Needham, MA
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Emerge Design Group is a Marketing Strategy company. In Needham, Massachusetts, their team offers Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Deerfield Beach, FL
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Delecto is a web design agency. Their small team is located in Deerfield Beach, Florida. Their team provides Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Livonia, MI
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See all 1 projectsLeading Edge Marketing Solutions specializes in website development, offering services like transforming designs into fully functional websites. Reviews highlight their high ratings, cost-effective pricing, and exceptional responsiveness. Clients commend their timely delivery and problem-solving capabilities, suggesting no areas for improvement, which underscores their reliability and effectiveness in project execution.
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UndisclosedUndisclosed2 - 9Miami, FL
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Small SEO agency Attorney Marketing and Design, is in Miami, Florida. Their services include Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9El Cajon, CA
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ParkWest Creative Solutions is a small El Cajon, California-based branding firm. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Torrance, CA
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Geek Force Web is a small Torrance, California-based web design company. The team offers Web Design and UX/UI Design.
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UndisclosedUndisclosed2 - 9Newton, MA
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BrandEquity, a branding company, specializes in Branding and Logo. The company is in Newton, Massachusetts.
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UndisclosedUndisclosed2 - 9Boston, MA
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Wolfson + Partners is a small Advertising company launched in 1993. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Branding agency BRANDPATHWAYS is based in Winston-Salem, North Carolina. They focus on Branding and Advertising and were founded in 2009.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Janet Elliott Design is a branding firm. They are headquartered in Greensboro, North Carolina and have small team. Their team specializes in Branding and Graphic Design.
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$10,000+$100 - $149 / hr2 - 9San Francisco, CA
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Established in 2015, LP/AD is a small branding company. Their team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosedFreelancerRockland, MA
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BOLDLY-BRANDED, a branding company, is based in Rockland, Massachusetts. Founded in 2017, the team offers Branding and Logo.
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$1,000+< $25 / hr10 - 49Boulder, CO
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Branding firm Digital Mandee is located in Boulder, Colorado and Lahore, Pakistan. They focus on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Lewiston, ID
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Printcraft Printing Inc is a small graphic design agency headquartered in Lewiston, Idaho. The team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed10 - 49Sterling, VA
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CBD-x is a small Marketing Strategy company. They specialize in Marketing Strategy and Branding and were founded in 1991.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
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Launched in 2023, Pinc is a small Sri Jayawardenepura Kotte, Sri Lanka-based web design company. Their services include Web Design and UX/UI Design.
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$1,000+$100 - $149 / hrFreelancerNorth Charleston, SC
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ConCreat Media is a Content Marketing company headquartered in North Charleston, South Carolina. They specialize in Content Marketing and Digital Strategy and were launched in 2019.
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$1,000+$100 - $149 / hrFreelancerChattanooga, TN
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Web design company Thread and Pixel is headquartered in Chattanooga, Tennessee. They specialize in Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Established in 1991, One Alliance Communications is an Advertising company. Headquartered in Lexington, Kentucky, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Gentry, AR
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NWA Brand, LLC is a graphic design company. The team specializes in Graphic Design and Branding, and the firm is in Gentry, Arkansas.
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UndisclosedUndisclosed2 - 9Leesburg, VA
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Stilson Greene is a graphic design agency. Founded in 1980, the firm is in Leesburg, Virginia. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Richmond, VT
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Toth Design + Co LLC, a small Packaging Design company, is in Richmond, Vermont. The team provides Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Mission Hills, KS
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Blishful Thinking is a small Mission Hills, Kansas-based branding firm. The team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Dover, NH
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Headquartered in Dover, New Hampshire, True Marketing Communications is a branding company. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Weston, MA
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Established in 1997, GoBig Branding Inc. Is a small Weston, Massachusetts-based Packaging Design company. Their team provides Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Fresno, CA
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Ppl is an Advertising company. Their small team is based in Fresno, California and specializes in Advertising and Graphic Design. The agency was launched in 2008.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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The WilMark Group is an Advertising company. The Delray Beach, Florida-based agency was established in 2002. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Brookline, MA
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Public relations agency Honor Code Creative is based in Brookline, Massachusetts. They provide Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Erdős Intellectual Property Law + Startup Legal is a small branding firm in Winston-Salem, North Carolina. The team provides Branding and Business Consulting.
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UndisclosedUndisclosed2 - 9Troy, MI
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Branding firm Merit Marketing & Communications was launched in 2003. Headquartered in Troy, Michigan, the team provides Branding and Logo.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Fit Kit Studio is a branding company. Their team is in Chicago, Illinois and focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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Koolgirlposse is a branding agency established in 2003. Based in Brooklyn, New York, the team offers Branding and Graphic Design.
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$5,000+$50 - $99 / hr2 - 9New York, NY
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See all 2 projectsAt our agency, we help businesses succeed in the digital world by combining cultural understanding, empathy, and thorough research with aesthetically driven design. We work with brands to improve
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UndisclosedUndisclosed10 - 49Portsmouth, NH
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Graphic design agency West End Creative provides Graphic Design and Branding. They are in Portsmouth, New Hampshire.
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UndisclosedUndisclosed10 - 49Portsmouth, NH
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Founded in 2006, Fishnet Media is an Advertising company. The small team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Del Rey Oaks, CA
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Vinci Digital Marketing LLC is a small branding company headquartered in Del Rey Oaks, California. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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Naked Digital (US), a branding company, is headquartered in West Palm Beach, Florida. Launched in 2015, the team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Marketing Strategy company Ndemand Consulting, LLC was launched in 2004. The company specializes in Marketing Strategy and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Anchorage, AK
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JW Industries Group is a Business Consulting company established in 2011. The team specializes in Business Consulting and Branding.
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UndisclosedUndisclosed10 - 49Bellevue, WA
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Capetown-Rio Inc. Is a Marketing Strategy company. Launched in 1996, the agency is based in Bellevue, Washington. Their team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Form & Fiction is a San Francisco, California-based Advertising company. The team specializes in Advertising and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.9/40.017.6/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
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32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
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29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.