Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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In Greensboro, North Carolina, Uubex Digital Marketing is a small branding company. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Needham, MA
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Emerge Design Group is a Marketing Strategy company. In Needham, Massachusetts, their team offers Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Deerfield Beach, FL
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Delecto is a web design agency. Their small team is located in Deerfield Beach, Florida. Their team provides Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Livonia, MI
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See all 1 projectsLeading Edge Marketing Solutions specializes in website development, offering services like transforming designs into fully functional websites. Reviews highlight their high ratings, cost-effective pricing, and exceptional responsiveness. Clients commend their timely delivery and problem-solving capabilities, suggesting no areas for improvement, which underscores their reliability and effectiveness in project execution.
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UndisclosedUndisclosed2 - 9Miami, FL
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Small SEO agency Attorney Marketing and Design, is in Miami, Florida. Their services include Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9El Cajon, CA
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ParkWest Creative Solutions is a small El Cajon, California-based branding firm. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Torrance, CA
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Geek Force Web is a small Torrance, California-based web design company. The team offers Web Design and UX/UI Design.
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UndisclosedUndisclosed2 - 9Newton, MA
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BrandEquity, a branding company, specializes in Branding and Logo. The company is in Newton, Massachusetts.
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UndisclosedUndisclosed2 - 9Boston, MA
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Wolfson + Partners is a small Advertising company launched in 1993. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Branding agency BRANDPATHWAYS is based in Winston-Salem, North Carolina. They focus on Branding and Advertising and were founded in 2009.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Janet Elliott Design is a branding firm. They are headquartered in Greensboro, North Carolina and have small team. Their team specializes in Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerRockland, MA
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BOLDLY-BRANDED, a branding company, is based in Rockland, Massachusetts. Founded in 2017, the team offers Branding and Logo.
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$10,000+$150 - $199 / hr10 - 49Vero Beach, FL
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Junction59, an Advertising company, is located in Toronto, Canada. They offer Advertising and Direct Marketing.
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UndisclosedUndisclosed10 - 49Lewiston, ID
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Printcraft Printing Inc is a small graphic design agency headquartered in Lewiston, Idaho. The team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed10 - 49Sterling, VA
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CBD-x is a small Marketing Strategy company. They specialize in Marketing Strategy and Branding and were founded in 1991.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Established in 1991, One Alliance Communications is an Advertising company. Headquartered in Lexington, Kentucky, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Gentry, AR
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NWA Brand, LLC is a graphic design company. The team specializes in Graphic Design and Branding, and the firm is in Gentry, Arkansas.
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UndisclosedUndisclosed2 - 9Leesburg, VA
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Stilson Greene is a graphic design agency. Founded in 1980, the firm is in Leesburg, Virginia. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Richmond, VT
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Toth Design + Co LLC, a small Packaging Design company, is in Richmond, Vermont. The team provides Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Mission Hills, KS
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Blishful Thinking is a small Mission Hills, Kansas-based branding firm. The team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Dover, NH
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Headquartered in Dover, New Hampshire, True Marketing Communications is a branding company. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Weston, MA
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Established in 1997, GoBig Branding Inc. Is a small Weston, Massachusetts-based Packaging Design company. Their team provides Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Fresno, CA
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Ppl is an Advertising company. Their small team is based in Fresno, California and specializes in Advertising and Graphic Design. The agency was launched in 2008.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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The WilMark Group is an Advertising company. The Delray Beach, Florida-based agency was established in 2002. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Brookline, MA
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Public relations agency Honor Code Creative is based in Brookline, Massachusetts. They provide Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Erdős Intellectual Property Law + Startup Legal is a small branding firm in Winston-Salem, North Carolina. The team provides Branding and Business Consulting.
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UndisclosedUndisclosed2 - 9Troy, MI
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Branding firm Merit Marketing & Communications was launched in 2003. Headquartered in Troy, Michigan, the team provides Branding and Logo.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Fit Kit Studio is a branding company. Their team is in Chicago, Illinois and focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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Koolgirlposse is a branding agency established in 2003. Based in Brooklyn, New York, the team offers Branding and Graphic Design.
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Undisclosed$150 - $199 / hr50 - 249New York, NY
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Founded in 1993, 1HQ is a midsize branding company. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Portsmouth, NH
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Graphic design agency West End Creative provides Graphic Design and Branding. They are in Portsmouth, New Hampshire.
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UndisclosedUndisclosed10 - 49Portsmouth, NH
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Founded in 2006, Fishnet Media is an Advertising company. The small team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Del Rey Oaks, CA
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Vinci Digital Marketing LLC is a small branding company headquartered in Del Rey Oaks, California. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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Naked Digital (US), a branding company, is headquartered in West Palm Beach, Florida. Launched in 2015, the team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Marketing Strategy company Ndemand Consulting, LLC was launched in 2004. The company specializes in Marketing Strategy and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Anchorage, AK
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JW Industries Group is a Business Consulting company established in 2011. The team specializes in Business Consulting and Branding.
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UndisclosedUndisclosed10 - 49Bellevue, WA
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Capetown-Rio Inc. Is a Marketing Strategy company. Launched in 1996, the agency is based in Bellevue, Washington. Their team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Form & Fiction is a San Francisco, California-based Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosedFreelancerWest Hartford, CT
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Gariphic is a small West Hartford, Connecticut-based branding firm. Their services include Branding and Graphic Design.
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$10,000+Undisclosed10 - 49Los Angeles, CA
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Based in London, England and Los Angeles, California, Household is a branding agency. They offer Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Santa Monica, CA
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ISCI communications is a branding firm established in 1998. The team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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The Forty Group is a branding company. They are based in Indianapolis, Indiana and have small team. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Covington, KY
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Strategic Advisers is a small Advertising company launched in 2009. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Somerset, KY
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In Somerset, Kentucky, Kirby Stephens Design Inc is an Advertising company. Established in 1986, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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Richardson Design & Illustration is a graphic design agency. The team is in Little Rock, Arkansas, and their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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E L E M E N T 8., a media planning & buying agency, is headquartered in Honolulu, Hawaii. Their services include Media Planning & Buying and Branding.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Stephanie Chang Design Ink, a branding company, provides Branding and Graphic Design. The firm is based in Honolulu, Hawaii.
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UndisclosedUndisclosed2 - 9Charleston, SC
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Saturday Studio is a Packaging Design company based in Charleston, South Carolina. Their services include Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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Drip Printing & Design is a small graphic design agency located in Virginia Beach, Virginia. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Graphite Creative, a small graphic design agency, is based in Alexandria, Virginia. Their services include Graphic Design and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.