Coal Agency

BACKGROUND

Please describe your company and position.

I am the CMO of a b2b saas company. 

Describe what your company does in a single sentence.

B2B SaaS company that provides AI-powered customer chat support agents tailored for businesses looking to scale and automate their customer service operations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coal Agency to accomplish?

• Create brand identity and marketing website

SOLUTION

How did you find Coal Agency?

Referral

Why did you select Coal Agency over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Coal Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The launch of our new product required a full brand identity and marketing website to support its entry into the market. The project involved creating a modern, professional brand presence and a clear, conversion-focused website aimed at enterprise clients. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first month after launch, website traffic increased by 40%, with an average session duration of 1 minute 30seconds — indicating strong engagement. Demo requests rose by 65%, and the company saw a 40% increase in qualified inbound leads. The new brand identity also contributed to higher trust and recognition, with a 25% uplift in positive feedback from initial sales conversations. Additionally, the site achieved a performance score of 95+ across desktop and mobile on Google Lighthouse, ensuring a smooth user experience across all devices.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They kept things well-organized and stuck closely to the timeline we agreed on, delivering each phase on schedule. Communication was clear and consistent — we always knew where things stood. They were also genuinely responsive to our feedback; if we asked for changes or had new ideas mid-process, they took it on board quickly and adjusted.

What was your primary form of communication with Coal Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What really impressed me was their ability to focus equally on both the business goals and the needs of the end user. They didn’t just deliver something that looked good — they made sure every decision, from branding to website flow, served a clear purpose. They understood what we were trying to achieve commercially, but also made sure the user experience was intuitive, engaging, and helpful. Additionally they helped our team to learn how to manage Webflow in details, by conducting live lessons and providing access to specific Webflow Tutorial Guide with all core guides that they created by themselves. 

Are there any areas for improvement or something Coal Agency could have done differently?

No areas for improvement I can highlight from our partnership 

BACKGROUND

Please describe your company and position.

I am the CEO of Smobu

Describe what your company does in a single sentence.

Software for property managers and real estate developers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coal Agency to accomplish?

• Refresh our brand
• Develop marketing website

SOLUTION

How did you find Coal Agency?

Linkedin

Why did you select Coal Agency over others?

• Good value for cost
• Referred to me

How many teammates from Coal Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Coal Agency on a brand refresh and the development of our new marketing website, and we couldn't be happier with the results. From the beginning, their team took the time to deeply analyze our product and market, providing valuable insights that had a crucial impact on our success. They didn't just execute, they actively recommended improvements that made a real difference.

One of the best decisions was going with Webflow, which Artjoms recommended as the ideal platform for our needs. We absolutely love it because it's incredibly flexible and easy to manage for our marketing team. The site is so thoughtfully and well crafted, also lightning-fast and optimized perfectly for both SEO and conversions. 

The entire process was smooth and transparent. Their workflow was well-structured, communication was clear, and everything was delivered right on time. It was a truly collaborative experience, and we always felt confident in their expertise. If you're looking for a team that goes beyond just good design and development to provide real value, we highly recommend these guys.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our conversion rate increased by 48% leading to more sign-ups and inquiries, while our bounce rate dropped by 25%. The new site also improved page load speed, making the experience smoother and reducing drop-offs. Additionally, our SEO rankings improved, driving more organic traffic. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Perfect project management and communication with our team

What was your primary form of communication with Coal Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

They proactive approach, willingness to research smallest aspects of our business.

Are there any areas for improvement or something Coal Agency could have done differently?

No complaints