Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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UndisclosedUndisclosedFreelancerWest Hartford, CT
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Gariphic is a small West Hartford, Connecticut-based branding firm. Their services include Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Santa Monica, CA
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ISCI communications is a branding firm established in 1998. The team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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The Forty Group is a branding company. They are based in Indianapolis, Indiana and have small team. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Covington, KY
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Strategic Advisers is a small Advertising company launched in 2009. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Somerset, KY
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In Somerset, Kentucky, Kirby Stephens Design Inc is an Advertising company. Established in 1986, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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Richardson Design & Illustration is a graphic design agency. The team is in Little Rock, Arkansas, and their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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E L E M E N T 8., a media planning & buying agency, is headquartered in Honolulu, Hawaii. Their services include Media Planning & Buying and Branding.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Stephanie Chang Design Ink, a branding company, provides Branding and Graphic Design. The firm is based in Honolulu, Hawaii.
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UndisclosedUndisclosed2 - 9Charleston, SC
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Saturday Studio is a Packaging Design company based in Charleston, South Carolina. Their services include Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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Drip Printing & Design is a small graphic design agency located in Virginia Beach, Virginia. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Graphite Creative, a small graphic design agency, is based in Alexandria, Virginia. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Harrisonburg, VA
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Founded in 2004, Estland is a small branding firm. Their team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Hudson Studio is a graphic design agency. The team is located in Alexandria, Virginia, and their services include Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Arlington, VA
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Launched in 1999, blueunderground is a small graphic design agency. Their team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Ashburn, VA
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LitPixels is a graphic design agency. They are in Ashburn, Virginia and have small team of experts. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Providence, RI
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JacksonCreative Group is a small Providence, Rhode Island-based Interior Design company. The team specializes in Interior Design and Branding.
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UndisclosedUndisclosed2 - 9Boston, MA
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Ciampa Creative LLC is a small branding agency launched in 2010. Their team provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Based in Birmingham, Alabama, Ignite Creative Group, LLC is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Rollinsford, NH
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Blackfly Interactive LLC is an Advertising company. They provide Advertising and Branding and were established in 2004. The agency is in Rollinsford, New Hampshire.
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UndisclosedUndisclosed2 - 9Rye, NH
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603 Creative Studio is a branding company established in 2010. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Lebanon, NH
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Gen Y Creative is a small graphic design company based in Lebanon, New Hampshire. Their services include Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Exeter, NH
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Believe Ink LLC is a branding company founded in 2013. The firm offers Branding and Print Design.
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UndisclosedUndisclosed2 - 9Nashua, NH
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Mirelle Marketing, LLC is a branding agency. Their team is in Nashua, New Hampshire and specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Stevens Point, WI
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Sinergy Media is a branding agency. Their small team is headquartered in Stevens Point, Wisconsin. Their team specializes in Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Waltham, MA
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Established in 1986, Fassino/Design is a branding company. The small team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Williamsburg, VA
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Howell Design Inc, an Advertising company, is headquartered in Williamsburg, Virginia. They focus on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Headquartered in Raleigh, North Carolina, Cybergraph Advertising, Inc. Is a branding agency. They focus on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Fairfax, VA
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Alliant Studios is a branding company. The Fairfax, Virginia-based agency was founded in 1999. Their team offers Branding and UX/UI Design.
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UndisclosedUndisclosed2 - 9Wayland, MA
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BluePoint Venture Marketing is a Wayland, Massachusetts-based branding firm. They specialize in Branding and Business Consulting and were founded in 2004.
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UndisclosedUndisclosed2 - 9Boston, MA
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Graphic design company PicFinch is located in Boston, Massachusetts. The team focuses on Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Troy, MI
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Advertising company Brennan Advertising is headquartered in Troy, Michigan. They focus on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Charleston, SC
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Founded in 1997, FastPivot, a small branding company, is headquartered in Charleston, South Carolina. Their team specializes in Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Small branding company Brightstar Media Organization, is based in Atlanta, Georgia. The team offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Reston, VA
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Denteo Marketing Group is a Reston, Virginia-based Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed2 - 9Austin, TX
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Webegin, a branding agency, was established in 2016. The firm provides Branding and Search Engine Optimization, and is small.
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UndisclosedUndisclosedFreelancerPineville, KY
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Top Dog Graphic Design, a small graphic design company, is located in Pineville, Kentucky. The team focuses on Graphic Design and Logo.
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UndisclosedUndisclosedFreelancerMadison, WI
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Broadbent & Williams, Inc. Is a branding agency. They are based in Madison, Wisconsin and have small team of experts. Their services include Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerCamp Hill, PA
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Established in 2005, Cross Creative, a small Product Design company, is located in Camp Hill, Pennsylvania. Their services include Product Design and Branding.
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$10,000+$150 - $199 / hr10 - 49Vero Beach, FL
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Junction59, an Advertising company, is located in Toronto, Canada. They offer Advertising and Direct Marketing.
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Undisclosed$150 - $199 / hr50 - 249New York, NY
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Founded in 1993, 1HQ is a midsize branding company. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Wilder, ID
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Big Wave Development is a branding agency. Launched in 2015, the agency is based in Wilder, Idaho. Their team provides Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Overland Park, KS
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Level Five Solutions Inc. Is an UX design agency. They are in Overland Park, Kansas. Their team provides UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49Rollinsford, NH
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VFX Direct | Creative Agency is a Rollinsford, New Hampshire-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Portsmouth, NH
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Advertising company Provado Marketing Solutions, inc. Is headquartered in Portsmouth, New Hampshire. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Draper, UT
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DMR Agency is a small branding firm launched in 2016. Their team offers Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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O'DONNELL AGENCY is an Advertising company. Their small team is in West Palm Beach, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Advertising company WINES OF WASHINGTON PROMOTION was established in 2003. The team offers Advertising and Branding and is headquartered in Seattle, Washington.
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UndisclosedUndisclosed10 - 49Chantilly, VA
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Founded in 2016, Prometheus Federal Services is a small Chantilly, Virginia-based Business Consulting company. Their team specializes in Business Consulting and Branding.
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UndisclosedUndisclosed10 - 49Timnath, CO
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BluePrint Media is an Advertising company. Established in 2005, the agency focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Irvine, CA
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SELECT ADVISORS INSTITUTE, LLC is a branding firm founded in 2014. Located in Irvine, California, the team focuses on Branding and Corporate Training & Coaching.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
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35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.9/40.017.6/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
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32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
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30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
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29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.