Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed2 - 9Harrisonburg, VA
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Founded in 2004, Estland is a small branding firm. Their team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Hudson Studio is a graphic design agency. The team is located in Alexandria, Virginia, and their services include Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Arlington, VA
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Launched in 1999, blueunderground is a small graphic design agency. Their team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Ashburn, VA
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LitPixels is a graphic design agency. They are in Ashburn, Virginia and have small team of experts. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Providence, RI
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JacksonCreative Group is a small Providence, Rhode Island-based Interior Design company. The team specializes in Interior Design and Branding.
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UndisclosedUndisclosed2 - 9Boston, MA
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Ciampa Creative LLC is a small branding agency launched in 2010. Their team provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Based in Birmingham, Alabama, Ignite Creative Group, LLC is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Rollinsford, NH
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Blackfly Interactive LLC is an Advertising company. They provide Advertising and Branding and were established in 2004. The agency is in Rollinsford, New Hampshire.
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UndisclosedUndisclosed2 - 9Rye, NH
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603 Creative Studio is a branding company established in 2010. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Lebanon, NH
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Gen Y Creative is a small graphic design company based in Lebanon, New Hampshire. Their services include Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Exeter, NH
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Believe Ink LLC is a branding company founded in 2013. The firm offers Branding and Print Design.
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UndisclosedUndisclosed2 - 9Nashua, NH
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Mirelle Marketing, LLC is a branding agency. Their team is in Nashua, New Hampshire and specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Stevens Point, WI
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Sinergy Media is a branding agency. Their small team is headquartered in Stevens Point, Wisconsin. Their team specializes in Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Waltham, MA
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Established in 1986, Fassino/Design is a branding company. The small team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Williamsburg, VA
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Howell Design Inc, an Advertising company, is headquartered in Williamsburg, Virginia. They focus on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Headquartered in Raleigh, North Carolina, Cybergraph Advertising, Inc. Is a branding agency. They focus on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Fairfax, VA
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Alliant Studios is a branding company. The Fairfax, Virginia-based agency was founded in 1999. Their team offers Branding and UX/UI Design.
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UndisclosedUndisclosed2 - 9Wayland, MA
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BluePoint Venture Marketing is a Wayland, Massachusetts-based branding firm. They specialize in Branding and Business Consulting and were founded in 2004.
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UndisclosedUndisclosed2 - 9Boston, MA
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Graphic design company PicFinch is located in Boston, Massachusetts. The team focuses on Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Troy, MI
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Advertising company Brennan Advertising is headquartered in Troy, Michigan. They focus on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Charleston, SC
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Founded in 1997, FastPivot, a small branding company, is headquartered in Charleston, South Carolina. Their team specializes in Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Small branding company Brightstar Media Organization, is based in Atlanta, Georgia. The team offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Reston, VA
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Denteo Marketing Group is a Reston, Virginia-based Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed2 - 9Austin, TX
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Webegin, a branding agency, was established in 2016. The firm provides Branding and Search Engine Optimization, and is small.
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UndisclosedUndisclosedFreelancerPineville, KY
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Top Dog Graphic Design, a small graphic design company, is located in Pineville, Kentucky. The team focuses on Graphic Design and Logo.
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UndisclosedUndisclosedFreelancerMadison, WI
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Broadbent & Williams, Inc. Is a branding agency. They are based in Madison, Wisconsin and have small team of experts. Their services include Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerCamp Hill, PA
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Established in 2005, Cross Creative, a small Product Design company, is located in Camp Hill, Pennsylvania. Their services include Product Design and Branding.
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UndisclosedUndisclosed10 - 49Wilder, ID
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Big Wave Development is a branding agency. Launched in 2015, the agency is based in Wilder, Idaho. Their team provides Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Overland Park, KS
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Level Five Solutions Inc. Is an UX design agency. They are in Overland Park, Kansas. Their team provides UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49Rollinsford, NH
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VFX Direct | Creative Agency is a Rollinsford, New Hampshire-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Portsmouth, NH
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Advertising company Provado Marketing Solutions, inc. Is headquartered in Portsmouth, New Hampshire. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Draper, UT
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DMR Agency is a small branding firm launched in 2016. Their team offers Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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O'DONNELL AGENCY is an Advertising company. Their small team is in West Palm Beach, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Advertising company WINES OF WASHINGTON PROMOTION was established in 2003. The team offers Advertising and Branding and is headquartered in Seattle, Washington.
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UndisclosedUndisclosed10 - 49Chantilly, VA
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Founded in 2016, Prometheus Federal Services is a small Chantilly, Virginia-based Business Consulting company. Their team specializes in Business Consulting and Branding.
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UndisclosedUndisclosed10 - 49Timnath, CO
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BluePrint Media is an Advertising company. Established in 2005, the agency focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Irvine, CA
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SELECT ADVISORS INSTITUTE, LLC is a branding firm founded in 2014. Located in Irvine, California, the team focuses on Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Columbia, MO
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JMO Communications, LLC is a branding company founded in 2017. The firm provides Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Carlsbad, CA
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Multivariable Solutions is a branding firm located in Carlsbad, California. Their services include Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Miami Beach, FL
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Air Calling is a Direct Marketing company. The company is located in Miami Beach, Florida. Their team provides Direct Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Baltimore, MD
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Elite Maryland Marketing is an Advertising company. Launched in 2019, the company is based in Baltimore, Maryland. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosedFreelancerBethel, CT
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In Bethel, Connecticut, New England Foundry is a branding firm. They focus on Branding and Packaging Design and were established in 2014.
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UndisclosedUndisclosedFreelancerCarmel, IN
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Founded in 2018, SparksFly Copy & Content is a small branding firm in Carmel, Indiana. Their team provides Branding and Public Relations.
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UndisclosedUndisclosedFreelancerPortland, OR
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Stylechilde is a Portland, Oregon-based web design agency. They focus on Web Design and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Berkeley, CA
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405 Group, a branding firm, focus on Branding and Web Design. They were founded in 1996.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
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Established in 2014, Yentac is a small branding company. Their team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9BRWNSBORO VLG, KY
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Graphic design agency Decree Design Company is headquartered in BRWNSBORO VLG, Kentucky. They offer Graphic Design and Branding and were launched in 2009.
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UndisclosedUndisclosed2 - 9Grimes, IA
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Avidity Creative is a small branding agency. Established in 2013, the team focuses on Branding and Logo.
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UndisclosedUndisclosed2 - 9Bossier City, LA
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Headquartered in Bossier City, Louisiana, Summiteer Creative is a small Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Leesburg, VA
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Sagetopia is a small Packaging Design company launched in 2003. Their services include Packaging Design and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.