Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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UndisclosedUndisclosed10 - 49Wilder, ID
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Big Wave Development is a branding agency. Launched in 2015, the agency is based in Wilder, Idaho. Their team provides Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Overland Park, KS
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Level Five Solutions Inc. Is an UX design agency. They are in Overland Park, Kansas. Their team provides UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49Rollinsford, NH
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VFX Direct | Creative Agency is a Rollinsford, New Hampshire-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Portsmouth, NH
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Advertising company Provado Marketing Solutions, inc. Is headquartered in Portsmouth, New Hampshire. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Draper, UT
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DMR Agency is a small branding firm launched in 2016. Their team offers Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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O'DONNELL AGENCY is an Advertising company. Their small team is in West Palm Beach, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Advertising company WINES OF WASHINGTON PROMOTION was established in 2003. The team offers Advertising and Branding and is headquartered in Seattle, Washington.
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UndisclosedUndisclosed10 - 49Chantilly, VA
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Founded in 2016, Prometheus Federal Services is a small Chantilly, Virginia-based Business Consulting company. Their team specializes in Business Consulting and Branding.
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UndisclosedUndisclosed10 - 49Timnath, CO
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BluePrint Media is an Advertising company. Established in 2005, the agency focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Irvine, CA
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SELECT ADVISORS INSTITUTE, LLC is a branding firm founded in 2014. Located in Irvine, California, the team focuses on Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Columbia, MO
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JMO Communications, LLC is a branding company founded in 2017. The firm provides Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Carlsbad, CA
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Multivariable Solutions is a branding firm located in Carlsbad, California. Their services include Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Miami Beach, FL
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Air Calling is a Direct Marketing company. The company is located in Miami Beach, Florida. Their team provides Direct Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Baltimore, MD
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Elite Maryland Marketing is an Advertising company. Launched in 2019, the company is based in Baltimore, Maryland. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosedFreelancerBethel, CT
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In Bethel, Connecticut, New England Foundry is a branding firm. They focus on Branding and Packaging Design and were established in 2014.
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UndisclosedUndisclosedFreelancerCarmel, IN
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Founded in 2018, SparksFly Copy & Content is a small branding firm in Carmel, Indiana. Their team provides Branding and Public Relations.
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UndisclosedUndisclosedFreelancerPortland, OR
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Stylechilde is a Portland, Oregon-based web design agency. They focus on Web Design and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Berkeley, CA
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405 Group, a branding firm, focus on Branding and Web Design. They were founded in 1996.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
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Established in 2014, Yentac is a small branding company. Their team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9BRWNSBORO VLG, KY
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Graphic design agency Decree Design Company is headquartered in BRWNSBORO VLG, Kentucky. They offer Graphic Design and Branding and were launched in 2009.
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UndisclosedUndisclosed2 - 9Grimes, IA
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Avidity Creative is a small branding agency. Established in 2013, the team focuses on Branding and Logo.
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UndisclosedUndisclosed2 - 9Bossier City, LA
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Headquartered in Bossier City, Louisiana, Summiteer Creative is a small Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Leesburg, VA
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Sagetopia is a small Packaging Design company launched in 2003. Their services include Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Purcellville, VA
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Headquartered in Purcellville, Virginia, Wicked Design is a small graphic design company. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Centreville, VA
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Small graphic design company TRUE creative services, is headquartered in Centreville, Virginia. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Great Falls, VA
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Rawson Internet Marketing is a small Marketing Strategy company founded in 2011. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Hopkinton, MA
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Gavula Design is an Advertising company. In Hopkinton, Massachusetts, their small team focuses on Advertising and Branding. The company was established in 2004.
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UndisclosedUndisclosed2 - 9Herndon, VA
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Vizual Inc. Is a Marketing Strategy company. The Herndon, Virginia-based agency was founded in 1994. Their team provides Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Bethesda, MD
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Washington Graphic Services is a branding firm. Their small team is located in Bethesda, Maryland. Their team offers Branding and Logo.
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UndisclosedUndisclosed2 - 9Holyoke, MA
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Branding firm IdeaCo. Was founded in 2015. The firm specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Boston, MA
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PKCBoston is a Boston, Massachusetts-based branding firm. Their services include Branding and Market Research.
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UndisclosedUndisclosed2 - 9Holliston, MA
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Inside Out Communications is an Advertising company. They focus on Advertising and Branding and are located in Holliston, Massachusetts.
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UndisclosedUndisclosed2 - 9Washington, DC
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HUMANKIND STUDIO is a graphic design company. Their small team is located in Washington, District of Columbia. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Portsmouth, NH
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Plainspoke, a small graphic design agency, is headquartered in Portsmouth, New Hampshire. The team provides Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Manchester, NH
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A ZIEMBA DESIGN, LLC, a graphic design company, is located in Manchester, New Hampshire. They offer Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9Rochester, NH
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4 Beacons Marketing LLC is a graphic design company established in 2009. In Rochester, New Hampshire, the team focuses on Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Bedford, MA
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Located in Bedford, Massachusetts, BaileyDonovan is a branding agency. They focus on Branding and Graphic Design and were established in 1993.
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UndisclosedUndisclosed2 - 9Hudson, NH
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Tracy Wampler Design is a Hudson, New Hampshire-based Advertising company. Founded in 1996, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lafayette, CA
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Birdsall Interactive, Inc, a small UX agency, is located in Lafayette, California. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Waynesboro, VA
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Standout Arts, LLC is a graphic design company. They are located in Waynesboro, Virginia, and their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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AIA Solutions, a small Advertising company, is located in Greensboro, North Carolina. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Wendell, NC
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In Wendell, North Carolina, Blevins Creative Group Inc is a small branding firm. Their services include Branding and Print Design.
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UndisclosedUndisclosed2 - 9Newburyport, MA
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THIRDEYE DESIGN, LLC is an Advertising company. The Newburyport, Massachusetts-based firm was established in 1993. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Stockton, CA
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CRE8: Printing and Design is a branding company based in Stockton, California. They offer Branding and Print Design and were launched in 2015.
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UndisclosedUndisclosed2 - 9Ventura, CA
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Triffet Design Group is a web design company. The firm is based in Ventura, California. Their services include Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Wilkes-Barre, PA
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Corcoran Communications is a branding firm. Established in 2000, the company is based in Wilkes-Barre, Pennsylvania. Their team offers Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Fuquay-Varina, NC
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Amico Brand Design, a branding firm, was launched in 1994. Based in Fuquay-Varina, North Carolina, the team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Thousand Oaks, CA
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Wiredhat Interactive, a web design company, offers Web Design and Web Development. The company is headquartered in Thousand Oaks, California.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Headquartered in Winston-Salem, North Carolina, Bluetera is a branding firm. The team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Miami, FL
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Founded in 1994, Online Services IDM is a branding firm. Their services include Branding and Search Engine Optimization.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.