Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Schaefer Sign Works, a small Advertising company, is in Indianapolis, Indiana. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Coeur d'Alene, ID
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Graphic design company ArtCoLab was launched in 2013. In Coeur d'Alene, Idaho, the team provides Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Boise, ID
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Ladybug Press is a small Boise, Idaho-based branding agency. Their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9Pocatello, ID
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R2 Media Group is a branding firm. In Pocatello, Idaho, their team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Boise, ID
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Chaplin Designs LLC. Is a small Logo company. Founded in 2008, the team specializes in Logo and Branding.
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UndisclosedUndisclosed2 - 9Lowman, ID
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Clean Web Design, a graphic design agency, was established in 2000. The agency focuses on Graphic Design and Branding, and is small.
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UndisclosedUndisclosed2 - 9Columbia, SC
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David Hunt Creative is an Advertising company. Headquartered in Columbia, South Carolina, the agency was launched in 1994. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Port Royal, SC
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SK & Associates is a Port Royal, South Carolina-based graphic design company. They provide Graphic Design and Branding and were established in 2014.
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UndisclosedUndisclosed2 - 9Columbia, SC
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Advertising company Brand Spells specializes in Advertising and Branding. They are based in Columbia, South Carolina.
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UndisclosedUndisclosed2 - 9Centreville, VA
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McBorrough LLC is a small graphic design agency. Established in 2014, the team focuses on Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Roanoke, VA
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Graphic design agency Hazlegrove | Agency was launched in 1990. The firm provides Graphic Design and Advertising, and is small.
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UndisclosedUndisclosed2 - 9Warrenton, VA
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Founded in 1994, Brand Design, Inc. Is a Marketing Strategy company. Their team focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Established in 2008, NeoNiche Strategies, LLC, a small Marketing Strategy company, is in Alexandria, Virginia. Their team provides Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Hull, MA
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MRW Communications is an Advertising company. They provide Advertising and Branding and were founded in 1983.
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UndisclosedUndisclosed2 - 9Middlebury, VT
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Small graphic design agency The Image Farm, is based in Middlebury, Vermont. The team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Wichita, KS
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Wichita Designs, a Content Marketing company, is located in Wichita, Kansas. They specialize in Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Based in Dallas, Texas, Red Torrent Media is a branding company. They focus on Branding and Email Marketing and were established in 2009.
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UndisclosedUndisclosed2 - 9Boston, MA
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Via Design is a branding firm. Their small team is headquartered in Boston, Massachusetts. Their team provides Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Omaha, NE
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Based in Omaha, Nebraska, Monkson is a small branding firm. Their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9Omaha, NE
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Hathaway Creative, a branding firm, is located in Omaha, Nebraska. Their services include Branding and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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Small Advertising company B&BS Marketing Solutions , is based in Little Rock, Arkansas. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Hanover, NH
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Hutchens Media LLC is a small graphic design agency. They focus on Graphic Design and Advertising and were founded in 2012.
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UndisclosedUndisclosed2 - 9Manchester, NH
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Keza Media is an Advertising company. They are located in Manchester, New Hampshire and have small team of experts. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Omaha, NE
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Located in Omaha, Nebraska, Milk & Sugar Design is an Advertising company. Established in 2013, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Manchester-by-the-Sea, MA
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Adrenaline Design, Inc. Is a graphic design company. Their small team of employees is located in Manchester-by-the-Sea, Massachusetts. Their team focuses on Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Keene, NH
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Nature & Nurture Creative is a branding company. Based in Keene, New Hampshire, the company was launched in 2012. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Loudon, NH
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Return On Inbox is a branding company. They are in Loudon, New Hampshire, and their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Portsmouth, NH
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Branding agency Andercat is in Portsmouth, New Hampshire. Founded in 2017, the team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Greenland, NH
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Marcom4 is a small Advertising company based in Greenland, New Hampshire. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Hampton, NH
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Established in 2012, MADLAB Design, LLC is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Durham, NH
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MSquared, an Advertising company, was established in 2014. They offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Nashua, NH
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Launched in 2013, Pearl Marketing Consulting is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lancaster, PA
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Maclay & Shoemaker Graphics, Ltd. Is a branding company. They are headquartered in Lancaster, Pennsylvania and have small team. Their team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Montoursville, PA
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Shipe Design is a small Advertising company founded in 2010. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Merrimack, NH
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Petrocelli Marketing Group is an Advertising company. They were established in 1999, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Newington, NH
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In Newington, New Hampshire, Shine&Co is an Advertising company. Established in 2014, the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Sandy, UT
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Bryantideas is a small web design company launched in 2000. Their services include Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Pinwilz Company, LLC. Is a branding firm. Located in Greensboro, North Carolina, their small team offers Branding and Corporate Photography. The firm was established in 2005.
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UndisclosedUndisclosed2 - 9Oakland, CA
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Founded in 2006, MM_SF is a small UX design company. Their team specializes in UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Oakland, CA
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Pixel by Inch Design is a branding firm. The Oakland, California-based team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Established in 1994, Mittkin Marketing is a small Advertising company based in Greensboro, North Carolina. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Oakland, CA
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Launched in 2007, Glass House Communications is a branding agency. The team provides Branding and Event Marketing and is based in Oakland, California.
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UndisclosedUndisclosed2 - 9Danbury, CT
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Established in 2012, Born TM is a branding agency. The team specializes in Branding and Web Design.
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UndisclosedUndisclosed2 - 9Novi, MI
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In Novi, Michigan, Saint Creative is a small Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Fredericksburg, VA
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Metro Nova Creative, a graphic design company, was established in 2015. The team provides Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Weston, FL
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Emblem Advertising is an Advertising company launched in 2013. The team specializes in Advertising and Branding and is headquartered in Weston, Florida.
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UndisclosedUndisclosed2 - 9Stockton, CA
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Whimsicode is a branding company. The small Stockton, California-based team provides Branding and Mobile App Development. The company was launched in 2016.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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Branding company Juicebox Branding provides Branding and Email Marketing. They are headquartered in Syracuse, New York.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Engage Web Marketing is a small Winston-Salem, North Carolina-based branding firm. The team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Clemmons, NC
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Royalty Marketing, a branding agency, is based in Clemmons, North Carolina. They specialize in Branding and E-Commerce Development and were established in 2008.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.