Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
-
Featured
What are Featured Providers?
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
Focus Areas
See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
Focus Areas
See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
Focus Areas
See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
-
UndisclosedUndisclosed2 - 9Lithonia, GA
Services provided
Focus Areas
Davis Professional Services, LLC is a branding firm. Launched in 2016, the agency offers Branding and Digital Strategy.
Read more -
UndisclosedUndisclosed2 - 9East Stroudsburg, PA
Services provided
Focus Areas
New Mind Design is a small Product Design company in East Stroudsburg, Pennsylvania. Their services include Product Design and Branding.
Read more -
Featured
What are Featured Providers?
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
Focus Areas
See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
-
UndisclosedUndisclosed2 - 9San Diego, CA
Services provided
Focus Areas
IcItDesigns, a branding firm, was established in 2017. The company specializes in Branding and Web Design, and is small.
Read more -
UndisclosedUndisclosed2 - 9New York, NY
Services provided
Focus Areas
LiveWorld is a Market Research company. The New York, New York-based firm was launched in 1996. Their team focuses on Market Research and Branding.
Read more -
UndisclosedUndisclosed2 - 9Chesterfield, MO
Services provided
Focus Areas
Cohesion., a branding firm, was launched in 1999. The team provides Branding and Public Relations and is headquartered in Chesterfield, Missouri.
Read more -
UndisclosedUndisclosed2 - 9St. Louis, MO
Services provided
Focus Areas
Cliffedge Marketing is a branding firm. The St. Louis, Missouri-based team provides Branding and Market Research.
Read more -
UndisclosedUndisclosed2 - 9Stamford, CT
Services provided
Focus Areas
Headquartered in Stamford, Connecticut, The Dot Connectors is an Advertising company. Their services include Advertising and Branding.
Read more -
$10,000+Undisclosed10 - 49Los Angeles, CA
Services provided
Focus Areas
Based in London, England and Los Angeles, California, Household is a branding agency. They offer Branding and Graphic Design.
Read more -
UndisclosedUndisclosedFreelancerTemecula, CA
Services provided
Focus Areas
TheWebDesignShop, a web design agency, is in Temecula, California. Established in 2000, the team provides Web Design and Web Development.
Read more -
UndisclosedUndisclosedFreelancerDenver, CO
Services provided
Focus Areas
Orange Cat Content Agency is a branding company headquartered in Denver, Colorado. The team offers Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Stockton, CA
Services provided
Focus Areas
Never Boring is a branding agency. Founded in 1983, the firm is in Stockton, California. Their services include Branding and Graphic Design.
Read more -
UndisclosedUndisclosed10 - 49Laguna Beach, CA
Services provided
Focus Areas
Launched in 1997, Jadi is an Advertising company. The company specializes in Advertising and Branding.
Read more -
$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
Services provided
Focus Areas
BARD Advertising, an Advertising company, was launched in 1996. The small team offers Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Indianapolis, IN
Services provided
Focus Areas
Strong Design Studios Indianapolis is a branding company founded in 2003. The small team provides Branding and Graphic Design.
Read more -
UndisclosedUndisclosed2 - 9Georgetown, IN
Services provided
Focus Areas
Established in 1997, Idealogy Marketing + Design is a small Georgetown, Indiana-based branding company. Their team focuses on Branding and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9Valparaiso, IN
Services provided
Focus Areas
Group 7even is a graphic design company located in Valparaiso, Indiana. The team specializes in Graphic Design and Branding.
Read more -
UndisclosedUndisclosed2 - 9Bloomington, IN
Services provided
Focus Areas
80/20 Agency, a Logo company, was launched in 2016. The company provides Logo and Web Design, and is small.
Read more -
UndisclosedUndisclosed2 - 9Bloomington, IN
Services provided
Focus Areas
Advertising company Blackberry Press is based in Bloomington, Indiana. Their services include Advertising and Graphic Design.
Read more -
UndisclosedUndisclosed2 - 9Bloomington, IN
Services provided
Focus Areas
August Road Design is a small Bloomington, Indiana-based graphic design company. The team provides Graphic Design and Web Design.
Read more -
UndisclosedUndisclosed2 - 9Carmel, IN
Services provided
Focus Areas
Ogle Design is a graphic design agency established in 1989. The firm offers Graphic Design and Packaging Design.
Read more -
UndisclosedUndisclosed2 - 9Indianapolis, IN
Services provided
Focus Areas
In Indianapolis, Indiana, David Stahl Design is a small graphic design company. The team specializes in Graphic Design and Logo.
Read more -
UndisclosedUndisclosed2 - 9Indianapolis, IN
Services provided
Focus Areas
Strong Design is a Logo company headquartered in Indianapolis, Indiana. The team specializes in Logo and Branding.
Read more -
UndisclosedUndisclosed2 - 9Zionsville, IN
Services provided
Focus Areas
Small branding company Anderson Agency, is headquartered in Zionsville, Indiana. The team provides Branding and Media Planning & Buying.
Read more -
UndisclosedUndisclosed2 - 9Indianapolis, IN
Services provided
Focus Areas
Schaefer Sign Works, a small Advertising company, is in Indianapolis, Indiana. Their services include Advertising and Graphic Design.
Read more -
UndisclosedUndisclosed2 - 9Coeur d'Alene, ID
Services provided
Focus Areas
Graphic design company ArtCoLab was launched in 2013. In Coeur d'Alene, Idaho, the team provides Graphic Design and Web Design.
Read more -
UndisclosedUndisclosed2 - 9Boise, ID
Services provided
Focus Areas
Ladybug Press is a small Boise, Idaho-based branding agency. Their services include Branding and Logo.
Read more -
UndisclosedUndisclosed2 - 9Pocatello, ID
Services provided
Focus Areas
R2 Media Group is a branding firm. In Pocatello, Idaho, their team provides Branding and Graphic Design.
Read more -
UndisclosedUndisclosed2 - 9Boise, ID
Services provided
Focus Areas
Chaplin Designs LLC. Is a small Logo company. Founded in 2008, the team specializes in Logo and Branding.
Read more -
UndisclosedUndisclosed2 - 9Lowman, ID
Services provided
Focus Areas
Clean Web Design, a graphic design agency, was established in 2000. The agency focuses on Graphic Design and Branding, and is small.
Read more -
UndisclosedUndisclosed2 - 9Columbia, SC
Services provided
Focus Areas
David Hunt Creative is an Advertising company. Headquartered in Columbia, South Carolina, the agency was launched in 1994. Their services include Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Port Royal, SC
Services provided
Focus Areas
SK & Associates is a Port Royal, South Carolina-based graphic design company. They provide Graphic Design and Branding and were established in 2014.
Read more -
UndisclosedUndisclosed2 - 9Columbia, SC
Services provided
Focus Areas
Advertising company Brand Spells specializes in Advertising and Branding. They are based in Columbia, South Carolina.
Read more -
UndisclosedUndisclosed2 - 9Centreville, VA
Services provided
Focus Areas
McBorrough LLC is a small graphic design agency. Established in 2014, the team focuses on Graphic Design and Logo.
Read more -
UndisclosedUndisclosed2 - 9Roanoke, VA
Services provided
Focus Areas
Graphic design agency Hazlegrove | Agency was launched in 1990. The firm provides Graphic Design and Advertising, and is small.
Read more -
UndisclosedUndisclosed2 - 9Warrenton, VA
Services provided
Focus Areas
Founded in 1994, Brand Design, Inc. Is a Marketing Strategy company. Their team focuses on Marketing Strategy and Advertising.
Read more -
UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
Focus Areas
Established in 2008, NeoNiche Strategies, LLC, a small Marketing Strategy company, is in Alexandria, Virginia. Their team provides Marketing Strategy and Branding.
Read more -
UndisclosedUndisclosed2 - 9Hull, MA
Services provided
Focus Areas
MRW Communications is an Advertising company. They provide Advertising and Branding and were founded in 1983.
Read more -
UndisclosedUndisclosed2 - 9Middlebury, VT
Services provided
Focus Areas
Small graphic design agency The Image Farm, is based in Middlebury, Vermont. The team specializes in Graphic Design and Branding.
Read more -
UndisclosedUndisclosed2 - 9Wichita, KS
Services provided
Focus Areas
Wichita Designs, a Content Marketing company, is located in Wichita, Kansas. They specialize in Content Marketing and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9Dallas, TX
Services provided
Focus Areas
Based in Dallas, Texas, Red Torrent Media is a branding company. They focus on Branding and Email Marketing and were established in 2009.
Read more -
UndisclosedUndisclosed2 - 9Boston, MA
Services provided
Focus Areas
Via Design is a branding firm. Their small team is headquartered in Boston, Massachusetts. Their team provides Branding and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9Omaha, NE
Services provided
Focus Areas
Based in Omaha, Nebraska, Monkson is a small branding firm. Their services include Branding and Logo.
Read more -
UndisclosedUndisclosed2 - 9Omaha, NE
Services provided
Focus Areas
Hathaway Creative, a branding firm, is located in Omaha, Nebraska. Their services include Branding and Other Digital Marketing.
Read more -
UndisclosedUndisclosed2 - 9Little Rock, AR
Services provided
Focus Areas
Small Advertising company B&BS Marketing Solutions , is based in Little Rock, Arkansas. The team provides Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Hanover, NH
Services provided
Focus Areas
Hutchens Media LLC is a small graphic design agency. They focus on Graphic Design and Advertising and were founded in 2012.
Read more -
UndisclosedUndisclosed2 - 9Manchester, NH
Services provided
Focus Areas
Keza Media is an Advertising company. They are located in Manchester, New Hampshire and have small team of experts. Their services include Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Omaha, NE
Services provided
Focus Areas
Located in Omaha, Nebraska, Milk & Sugar Design is an Advertising company. Established in 2013, the team provides Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Manchester-by-the-Sea, MA
Services provided
Focus Areas
Adrenaline Design, Inc. Is a graphic design company. Their small team of employees is located in Manchester-by-the-Sea, Massachusetts. Their team focuses on Graphic Design and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9Keene, NH
Services provided
Focus Areas
Nature & Nurture Creative is a branding company. Based in Keene, New Hampshire, the company was launched in 2012. Their services include Branding and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9Loudon, NH
Services provided
Focus Areas
Return On Inbox is a branding company. They are in Loudon, New Hampshire, and their services include Branding and Content Marketing.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies and their real-time quotes in minutes.
Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 United States Naming Firms
-
$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.9/40.017.6/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.