Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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UndisclosedUndisclosed10 - 49Columbia, MO
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JMO Communications, LLC is a branding company founded in 2017. The firm provides Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Carlsbad, CA
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Multivariable Solutions is a branding firm located in Carlsbad, California. Their services include Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed10 - 49Miami Beach, FL
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Air Calling is a Direct Marketing company. The company is located in Miami Beach, Florida. Their team provides Direct Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Baltimore, MD
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Elite Maryland Marketing is an Advertising company. Launched in 2019, the company is based in Baltimore, Maryland. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosedFreelancerBethel, CT
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In Bethel, Connecticut, New England Foundry is a branding firm. They focus on Branding and Packaging Design and were established in 2014.
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UndisclosedUndisclosedFreelancerCarmel, IN
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Founded in 2018, SparksFly Copy & Content is a small branding firm in Carmel, Indiana. Their team provides Branding and Public Relations.
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UndisclosedUndisclosedFreelancerPortland, OR
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Stylechilde is a Portland, Oregon-based web design agency. They focus on Web Design and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Berkeley, CA
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405 Group, a branding firm, focus on Branding and Web Design. They were founded in 1996.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
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Established in 2014, Yentac is a small branding company. Their team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9BRWNSBORO VLG, KY
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Graphic design agency Decree Design Company is headquartered in BRWNSBORO VLG, Kentucky. They offer Graphic Design and Branding and were launched in 2009.
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UndisclosedUndisclosed2 - 9Grimes, IA
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Avidity Creative is a small branding agency. Established in 2013, the team focuses on Branding and Logo.
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UndisclosedUndisclosed2 - 9Bossier City, LA
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Headquartered in Bossier City, Louisiana, Summiteer Creative is a small Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Leesburg, VA
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Sagetopia is a small Packaging Design company launched in 2003. Their services include Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Purcellville, VA
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Headquartered in Purcellville, Virginia, Wicked Design is a small graphic design company. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Centreville, VA
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Small graphic design company TRUE creative services, is headquartered in Centreville, Virginia. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Great Falls, VA
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Rawson Internet Marketing is a small Marketing Strategy company founded in 2011. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Hopkinton, MA
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Gavula Design is an Advertising company. In Hopkinton, Massachusetts, their small team focuses on Advertising and Branding. The company was established in 2004.
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UndisclosedUndisclosed2 - 9Herndon, VA
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Vizual Inc. Is a Marketing Strategy company. The Herndon, Virginia-based agency was founded in 1994. Their team provides Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Bethesda, MD
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Washington Graphic Services is a branding firm. Their small team is located in Bethesda, Maryland. Their team offers Branding and Logo.
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UndisclosedUndisclosed2 - 9Holyoke, MA
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Branding firm IdeaCo. Was founded in 2015. The firm specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Boston, MA
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PKCBoston is a Boston, Massachusetts-based branding firm. Their services include Branding and Market Research.
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UndisclosedUndisclosed2 - 9Holliston, MA
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Inside Out Communications is an Advertising company. They focus on Advertising and Branding and are located in Holliston, Massachusetts.
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UndisclosedUndisclosed2 - 9Washington, DC
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HUMANKIND STUDIO is a graphic design company. Their small team is located in Washington, District of Columbia. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Portsmouth, NH
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Plainspoke, a small graphic design agency, is headquartered in Portsmouth, New Hampshire. The team provides Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Manchester, NH
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A ZIEMBA DESIGN, LLC, a graphic design company, is located in Manchester, New Hampshire. They offer Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9Rochester, NH
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4 Beacons Marketing LLC is a graphic design company established in 2009. In Rochester, New Hampshire, the team focuses on Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Bedford, MA
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Located in Bedford, Massachusetts, BaileyDonovan is a branding agency. They focus on Branding and Graphic Design and were established in 1993.
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UndisclosedUndisclosed2 - 9Hudson, NH
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Tracy Wampler Design is a Hudson, New Hampshire-based Advertising company. Founded in 1996, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lafayette, CA
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Birdsall Interactive, Inc, a small UX agency, is located in Lafayette, California. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Waynesboro, VA
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Standout Arts, LLC is a graphic design company. They are located in Waynesboro, Virginia, and their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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AIA Solutions, a small Advertising company, is located in Greensboro, North Carolina. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Newburyport, MA
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THIRDEYE DESIGN, LLC is an Advertising company. The Newburyport, Massachusetts-based firm was established in 1993. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Stockton, CA
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CRE8: Printing and Design is a branding company based in Stockton, California. They offer Branding and Print Design and were launched in 2015.
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UndisclosedUndisclosed2 - 9Ventura, CA
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Triffet Design Group is a web design company. The firm is based in Ventura, California. Their services include Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Fuquay-Varina, NC
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Amico Brand Design, a branding firm, was launched in 1994. Based in Fuquay-Varina, North Carolina, the team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Thousand Oaks, CA
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Wiredhat Interactive, a web design company, offers Web Design and Web Development. The company is headquartered in Thousand Oaks, California.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Headquartered in Winston-Salem, North Carolina, Bluetera is a branding firm. The team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Miami, FL
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Founded in 1994, Online Services IDM is a branding firm. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lexington, NC
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Klick Design, LLC is a branding company. They offer Branding and Corporate Photography and are based in Lexington, North Carolina.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Twin City Media is a small branding company. Founded in 2013, the team focuses on Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Branding company UpperNinety was established in 2018. The team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Tustin, CA
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Based in Tustin, California, ELIV8 Business Strategies is a Business Consulting company. Founded in 2014, the team specializes in Business Consulting and Branding.
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UndisclosedUndisclosed2 - 9Washington, DC
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Small branding agency ELLIS CATO LLC, is in Washington, District of Columbia. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Conjure Marketing + Experiences, a branding agency, is located in Nashville, Tennessee. The team offers Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed2 - 9Provo, UT
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LOGO LINK is a graphic design company. The Provo, Utah-based company was established in 1996. Their services include Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Denver, CO
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Halperin Creative, LLC is an Advertising company. Founded in 2005, the firm offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Holtwood, PA
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Launched in 2002, Sharper Creative Group is a small Advertising company. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Monroe, CT
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On The Mark Marketing, LLC is an Advertising company. The team is in Monroe, Connecticut, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Jersey City, NJ
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SHESS Global Alliance, LLC, a branding company, is in Jersey City, New Jersey. They offer Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed2 - 9Denville, NJ
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MODE SOLUTIONS, LLC is a graphic design company founded in 2016. The team specializes in Graphic Design and Branding and is headquartered in Denville, New Jersey.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.9/40.017.6/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
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32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.