Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed2 - 9Purcellville, VA
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Headquartered in Purcellville, Virginia, Wicked Design is a small graphic design company. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Centreville, VA
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Small graphic design company TRUE creative services, is headquartered in Centreville, Virginia. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Great Falls, VA
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Rawson Internet Marketing is a small Marketing Strategy company founded in 2011. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Hopkinton, MA
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Gavula Design is an Advertising company. In Hopkinton, Massachusetts, their small team focuses on Advertising and Branding. The company was established in 2004.
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UndisclosedUndisclosed2 - 9Herndon, VA
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Vizual Inc. Is a Marketing Strategy company. The Herndon, Virginia-based agency was founded in 1994. Their team provides Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Bethesda, MD
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Washington Graphic Services is a branding firm. Their small team is located in Bethesda, Maryland. Their team offers Branding and Logo.
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UndisclosedUndisclosed2 - 9Holyoke, MA
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Branding firm IdeaCo. Was founded in 2015. The firm specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Boston, MA
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PKCBoston is a Boston, Massachusetts-based branding firm. Their services include Branding and Market Research.
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UndisclosedUndisclosed2 - 9Holliston, MA
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Inside Out Communications is an Advertising company. They focus on Advertising and Branding and are located in Holliston, Massachusetts.
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UndisclosedUndisclosed2 - 9Washington, DC
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HUMANKIND STUDIO is a graphic design company. Their small team is located in Washington, District of Columbia. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Portsmouth, NH
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Plainspoke, a small graphic design agency, is headquartered in Portsmouth, New Hampshire. The team provides Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Manchester, NH
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A ZIEMBA DESIGN, LLC, a graphic design company, is located in Manchester, New Hampshire. They offer Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9Rochester, NH
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4 Beacons Marketing LLC is a graphic design company established in 2009. In Rochester, New Hampshire, the team focuses on Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Bedford, MA
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Located in Bedford, Massachusetts, BaileyDonovan is a branding agency. They focus on Branding and Graphic Design and were established in 1993.
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UndisclosedUndisclosed2 - 9Hudson, NH
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Tracy Wampler Design is a Hudson, New Hampshire-based Advertising company. Founded in 1996, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lafayette, CA
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Birdsall Interactive, Inc, a small UX agency, is located in Lafayette, California. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Waynesboro, VA
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Standout Arts, LLC is a graphic design company. They are located in Waynesboro, Virginia, and their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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AIA Solutions, a small Advertising company, is located in Greensboro, North Carolina. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Wendell, NC
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In Wendell, North Carolina, Blevins Creative Group Inc is a small branding firm. Their services include Branding and Print Design.
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UndisclosedUndisclosed2 - 9Newburyport, MA
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THIRDEYE DESIGN, LLC is an Advertising company. The Newburyport, Massachusetts-based firm was established in 1993. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Stockton, CA
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CRE8: Printing and Design is a branding company based in Stockton, California. They offer Branding and Print Design and were launched in 2015.
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UndisclosedUndisclosed2 - 9Ventura, CA
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Triffet Design Group is a web design company. The firm is based in Ventura, California. Their services include Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Fuquay-Varina, NC
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Amico Brand Design, a branding firm, was launched in 1994. Based in Fuquay-Varina, North Carolina, the team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Thousand Oaks, CA
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Wiredhat Interactive, a web design company, offers Web Design and Web Development. The company is headquartered in Thousand Oaks, California.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Headquartered in Winston-Salem, North Carolina, Bluetera is a branding firm. The team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Miami, FL
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Founded in 1994, Online Services IDM is a branding firm. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lexington, NC
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Klick Design, LLC is a branding company. They offer Branding and Corporate Photography and are based in Lexington, North Carolina.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Twin City Media is a small branding company. Founded in 2013, the team focuses on Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Branding company UpperNinety was established in 2018. The team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Tustin, CA
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Based in Tustin, California, ELIV8 Business Strategies is a Business Consulting company. Founded in 2014, the team specializes in Business Consulting and Branding.
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UndisclosedUndisclosed2 - 9Washington, DC
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Small branding agency ELLIS CATO LLC, is in Washington, District of Columbia. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Conjure Marketing + Experiences, a branding agency, is located in Nashville, Tennessee. The team offers Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed2 - 9Provo, UT
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LOGO LINK is a graphic design company. The Provo, Utah-based company was established in 1996. Their services include Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Denver, CO
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Halperin Creative, LLC is an Advertising company. Founded in 2005, the firm offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Holtwood, PA
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Launched in 2002, Sharper Creative Group is a small Advertising company. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Monroe, CT
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On The Mark Marketing, LLC is an Advertising company. The team is in Monroe, Connecticut, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Jersey City, NJ
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SHESS Global Alliance, LLC, a branding company, is in Jersey City, New Jersey. They offer Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed2 - 9Denville, NJ
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MODE SOLUTIONS, LLC is a graphic design company founded in 2016. The team specializes in Graphic Design and Branding and is headquartered in Denville, New Jersey.
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UndisclosedUndisclosed2 - 9Lithonia, GA
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Davis Professional Services, LLC is a branding firm. Launched in 2016, the agency offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9East Stroudsburg, PA
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New Mind Design is a small Product Design company in East Stroudsburg, Pennsylvania. Their services include Product Design and Branding.
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UndisclosedUndisclosed2 - 9San Diego, CA
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IcItDesigns, a branding firm, was established in 2017. The company specializes in Branding and Web Design, and is small.
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UndisclosedUndisclosed2 - 9New York, NY
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LiveWorld is a Market Research company. The New York, New York-based firm was launched in 1996. Their team focuses on Market Research and Branding.
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UndisclosedUndisclosed2 - 9Chesterfield, MO
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Cohesion., a branding firm, was launched in 1999. The team provides Branding and Public Relations and is headquartered in Chesterfield, Missouri.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Cliffedge Marketing is a branding firm. The St. Louis, Missouri-based team provides Branding and Market Research.
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UndisclosedUndisclosed2 - 9Stamford, CT
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Headquartered in Stamford, Connecticut, The Dot Connectors is an Advertising company. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49Walnut, CA
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Ecompreneur is a Hazratpur Wajidpur, India-based e-commerce development firm. Their services include E-Commerce Development and Branding.
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$5,000+$50 - $99 / hr50 - 249Minneapolis, MN
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FLY Marketing Agency is a branding agency. The firm is in Minneapolis, Minnesota and Yerevan, Armenia. Their team provides Branding and Market Research.
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$75,000+Undisclosed2 - 9New York, NY
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Made Thought is a branding company. The agency is based in London , England and New York, New York. Their team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosedFreelancerTemecula, CA
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TheWebDesignShop, a web design agency, is in Temecula, California. Established in 2000, the team provides Web Design and Web Development.
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UndisclosedUndisclosedFreelancerDenver, CO
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Orange Cat Content Agency is a branding company headquartered in Denver, Colorado. The team offers Branding and Social Media Marketing.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.