Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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UndisclosedUndisclosed2 - 9Portland, OR
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Branding firm DoDynamic Portland Web Design is in Portland, Oregon. The team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Coral Gables, FL
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Earning Wise Digital Marketing is an Advertising company. The Coral Gables, Florida-based team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Based in New York, New York, 816 New York is a small branding agency. The team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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I Will Design For Food, Inc., a small branding firm, is headquartered in Atlanta, Georgia. Their services include Branding and Product Design.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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In San Antonio, Texas, CG Media Agency Group is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bernalillo, NM
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Inclusive Market Research Group is a Market Research company. Their small team is headquartered in Bernalillo, New Mexico. Their team focuses on Market Research and Public Relations.
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UndisclosedUndisclosed2 - 9Annapolis, MD
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Increase Biz Now Marketing Agency, a SEO services firm, offers Search Engine Optimization and Web Design. The company is based in Annapolis, Maryland.
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UndisclosedUndisclosed2 - 9Fanwood, NJ
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Hospitality Marketing Inc is an Advertising company. The team is headquartered in Fanwood, New Jersey, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Madison, WI
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Graphic design company Concept Blue Media is headquartered in Madison, Wisconsin. They specialize in Graphic Design and Web Development and were established in 2018.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Branding agency Saltshine Creative is in Honolulu, Hawaii. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Waikoloa Village, HI
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Inoptia is a branding agency. They were launched in 2016, and their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Haymarket, VA
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Branding company Elevate It Now® focuses on Branding and Social Media Marketing. They are located in Haymarket, Virginia.
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UndisclosedUndisclosed2 - 9Wilton, CT
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Be3 Marketing Group is a branding firm. The Wilton, Connecticut-based agency was founded in 2005. Their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Traverse City, MI
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Branding company Dune Bear Creative offers Branding and Marketing Strategy. They are based in Traverse City, Michigan.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Rey Marketing is a branding agency located in Phoenix, Arizona. Established in 2022, the team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Staten Island, NY
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Advertising company 8grape is headquartered in Staten Island, New York. They offer Advertising and Branding.
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UndisclosedUndisclosed10 - 49Appleton, WI
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Overflow Local is a small Appleton, Wisconsin-based web design company. Their services include Web Design and Web Development.
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$1,000+$100 - $149 / hr2 - 9South Pasadena, CA
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See all 1 projectsStudio Farout Inc. offers custom software development and launch strategy services. Reviews highlight their high responsiveness, timely delivery, excellent value for cost, and cultural fit. Clients have noted measurable successes, including investment and initial launch sign-ups, reflecting strong project management and communication.
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UndisclosedUndisclosedFreelancerIndianapolis, IN
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Established in 2014, Elyse Myers Design is a small Packaging Design company. Their services include Packaging Design and Branding.
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UndisclosedUndisclosedFreelancerLexington, KY
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Small branding agency Chris Rosenthal Design, is based in Lexington, Kentucky. The team specializes in Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerWaconia, MN
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JLLB Media Marketing Agency is an e-commerce development firm. Their team is located in Waconia, Minnesota and specializes in E-Commerce Development and Email Marketing.
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UndisclosedUndisclosedFreelancerPortland, OR
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Branding firm Allegro Design was launched in 1996. The team focuses on Branding and Web Design and is in Portland, Oregon.
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UndisclosedUndisclosedFreelancerLehi, UT
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Cibgraphics Design Studio is a small branding firm based in Lehi, Utah. Their services include Branding and Web Design.
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UndisclosedUndisclosedFreelancerOakland, CA
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The 24-Hour Site is a web design company launched in 2017. The small team provides Web Design and Web Development.
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$1,000+$50 - $99 / hr10 - 49Hillside, NJ
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Founded in 2020, Grafzy Media is a web design agency. In Hillside, New Jersey and Rajakhera, India, the team focuses on Web Design and Graphic Design.
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UndisclosedUndisclosed10 - 49Chicago, IL
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SitePlug is a branding company. The Chicago, Illinois-based team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9East Moline, IL
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Synqronus Communications is a branding agency. They are headquartered in East Moline, Illinois, and their services include Branding and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Sunrise, FL
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Azoolu Marketing is an Advertising company. The Sunrise, Florida-based team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Colorado Graphic Design is a small graphic design company based in Colorado Springs, Colorado. Their services include Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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BYK Digital Marketing is an Email Marketing company launched in 2016. Their services include Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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Froehlich Communications, Inc. Is a branding company. Founded in 1985, the agency offers Branding and Broadcast Video.
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UndisclosedUndisclosed2 - 9Lenexa, KS
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Proforma IDology Marketing Group is a small Lenexa, Kansas-based branding company. The team focuses on Branding and Logo.
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UndisclosedUndisclosed2 - 9Vestavia Hills, AL
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Clay Strategy LLC is a Marketing Strategy company established in 2013. Their team focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Hutchinson, KS
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LogicMaze is a branding company. Headquartered in Hutchinson, Kansas, the agency was established in 1999. Their team offers Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Russell, KY
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Launched in 2001, Kreativ Strategies is a small branding firm. Their team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Newburyport, MA
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McDougall + Duval Advertising is an Advertising company. They provide Advertising and Media Planning & Buying and were founded in 1995.
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UndisclosedUndisclosed2 - 9Tempe, AZ
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SEO company ProExquisite Digital Marketing was launched in 2010. The agency specializes in Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9Sacramento, CA
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REAL BRAND MARKETING, a branding company, provides Branding and Social Media Marketing. The company is headquartered in Sacramento, California.
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UndisclosedUndisclosed10 - 49Idaho Falls, ID
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Direction Marketing and Design is a Logo company. Launched in 2003, the team offers Logo and Print Design. The company is located in Idaho Falls, Idaho.
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UndisclosedUndisclosed10 - 49Aiken, SC
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Established in 2010, Alison South Marketing Group, a small media planning and buying company, is headquartered in Aiken, South Carolina. Their team focuses on Media Planning & Buying and
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UndisclosedUndisclosedFreelancerBoulder, CO
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Cast Iron Design is a branding company. They were launched in 2011 and provide Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerDenver, CO
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Located in Denver, Colorado, Casadei Design Studio is a small branding firm. The team offers Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerEagle, ID
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Randy Thaemert Design LLC is a graphic design company. The small Eagle, Idaho-based team focuses on Graphic Design and Branding. The company was launched in 2008.
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UndisclosedUndisclosedFreelancerCharlotte, VT
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Ion Design is an Advertising company launched in 1994. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancerHinesburg, VT
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Branding agency Rival Brands was launched in 1990. The team provides Branding and Logo.
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UndisclosedUndisclosedFreelancerMinneapolis, MN
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Elemental Studio Design, a small branding company, is located in Minneapolis, Minnesota. The team focuses on Branding and UX/UI Design.
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UndisclosedUndisclosedFreelancerLakewood, CO
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ScriptArt, LLC, a graphic design company, is based in Lakewood, Colorado. They focus on Graphic Design and Web Design and were launched in 2002.
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UndisclosedUndisclosedFreelancerBoise, ID
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Greater Heights Marketing, LLC, a branding company, was launched in 2021. The team provides Branding and Web Design and is headquartered in Boise, Idaho.
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UndisclosedUndisclosedFreelancerNoblesville, IN
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LeadStructive is a branding company. They were founded in 2020 and offer Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerSunrise, FL
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Established in 2021, Four Quarters Agency, LLC, a small branding firm, is headquartered in Sunrise, Florida. Their team specializes in Branding and Social Media Marketing.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.