Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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UndisclosedUndisclosed2 - 9Portsmouth, NH
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Branding agency Andercat is in Portsmouth, New Hampshire. Founded in 2017, the team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Greenland, NH
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Marcom4 is a small Advertising company based in Greenland, New Hampshire. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed2 - 9Hampton, NH
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Established in 2012, MADLAB Design, LLC is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Durham, NH
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MSquared, an Advertising company, was established in 2014. They offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Nashua, NH
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Launched in 2013, Pearl Marketing Consulting is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lancaster, PA
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Maclay & Shoemaker Graphics, Ltd. Is a branding company. They are headquartered in Lancaster, Pennsylvania and have small team. Their team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Montoursville, PA
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Shipe Design is a small Advertising company founded in 2010. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Merrimack, NH
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Petrocelli Marketing Group is an Advertising company. They were established in 1999, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Newington, NH
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In Newington, New Hampshire, Shine&Co is an Advertising company. Established in 2014, the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Sandy, UT
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Bryantideas is a small web design company launched in 2000. Their services include Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Pinwilz Company, LLC. Is a branding firm. Located in Greensboro, North Carolina, their small team offers Branding and Corporate Photography. The firm was established in 2005.
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UndisclosedUndisclosed2 - 9Oakland, CA
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Founded in 2006, MM_SF is a small UX design company. Their team specializes in UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Oakland, CA
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Pixel by Inch Design is a branding firm. The Oakland, California-based team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Established in 1994, Mittkin Marketing is a small Advertising company based in Greensboro, North Carolina. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Oakland, CA
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Launched in 2007, Glass House Communications is a branding agency. The team provides Branding and Event Marketing and is based in Oakland, California.
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UndisclosedUndisclosed2 - 9Danbury, CT
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Established in 2012, Born TM is a branding agency. The team specializes in Branding and Web Design.
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UndisclosedUndisclosed2 - 9Novi, MI
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In Novi, Michigan, Saint Creative is a small Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Fredericksburg, VA
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Metro Nova Creative, a graphic design company, was established in 2015. The team provides Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Weston, FL
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Emblem Advertising is an Advertising company launched in 2013. The team specializes in Advertising and Branding and is headquartered in Weston, Florida.
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UndisclosedUndisclosed2 - 9Stockton, CA
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Whimsicode is a branding company. The small Stockton, California-based team provides Branding and Mobile App Development. The company was launched in 2016.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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Branding company Juicebox Branding provides Branding and Email Marketing. They are headquartered in Syracuse, New York.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Engage Web Marketing is a small Winston-Salem, North Carolina-based branding firm. The team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Clemmons, NC
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Royalty Marketing, a branding agency, is based in Clemmons, North Carolina. They specialize in Branding and E-Commerce Development and were established in 2008.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Hugh Mann Development is a Winston-Salem, North Carolina-based branding agency. The team offers Branding and Business Consulting.
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UndisclosedUndisclosed2 - 9Modesto, CA
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Based in Modesto, California, Gerbo Designs is a graphic design company. Established in 2007, the team offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Largo, MD
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All Things Creative, LLC is a branding agency. The team offers Branding and Corporate Training & Coaching and is based in Largo, Maryland.
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UndisclosedUndisclosed2 - 9New York, NY
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Event Marketing company Hudson and Nine is based in New York, New York. The team offers Event Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Madison, CT
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Truevents LLC is an Advertising company launched in 2001. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Potomac Falls, VA
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Advertising company Spot On Creative Solutions was launched in 1997. In Potomac Falls, Virginia, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lilburn, GA
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Advertising company Minority Professional Network provides Advertising and Branding. They are based in Lilburn, Georgia.
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UndisclosedUndisclosed2 - 9Carnegie, PA
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Bradley Brown Design Group is a small Advertising company established in 1980. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Miramar, FL
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Founded in 2006, Imaginart Media Productions, LLC is a small Advertising company. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Woodbury, MN
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Khoo Consulting LLC is a branding company. The company is based in Woodbury, Minnesota. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Pasadena, CA
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Vector Strategies is a branding company established in 2020. The firm focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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IYODA Digital is a branding company. Founded in 2021, the company is in Atlanta, Georgia. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Portland, OR
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Moto Interactive + Branding is a small branding company founded in 2004. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Portland, OR
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Branding firm DoDynamic Portland Web Design is in Portland, Oregon. The team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Coral Gables, FL
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Earning Wise Digital Marketing is an Advertising company. The Coral Gables, Florida-based team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Based in New York, New York, 816 New York is a small branding agency. The team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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I Will Design For Food, Inc., a small branding firm, is headquartered in Atlanta, Georgia. Their services include Branding and Product Design.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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In San Antonio, Texas, CG Media Agency Group is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bernalillo, NM
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Inclusive Market Research Group is a Market Research company. Their small team is headquartered in Bernalillo, New Mexico. Their team focuses on Market Research and Public Relations.
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UndisclosedUndisclosed2 - 9Annapolis, MD
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Increase Biz Now Marketing Agency, a SEO services firm, offers Search Engine Optimization and Web Design. The company is based in Annapolis, Maryland.
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UndisclosedUndisclosed2 - 9Fanwood, NJ
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Hospitality Marketing Inc is an Advertising company. The team is headquartered in Fanwood, New Jersey, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Madison, WI
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Graphic design company Concept Blue Media is headquartered in Madison, Wisconsin. They specialize in Graphic Design and Web Development and were established in 2018.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Branding agency Saltshine Creative is in Honolulu, Hawaii. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Waikoloa Village, HI
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Inoptia is a branding agency. They were launched in 2016, and their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Haymarket, VA
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Branding company Elevate It Now® focuses on Branding and Social Media Marketing. They are located in Haymarket, Virginia.
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UndisclosedUndisclosed2 - 9Wilton, CT
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Be3 Marketing Group is a branding firm. The Wilton, Connecticut-based agency was founded in 2005. Their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Traverse City, MI
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Branding company Dune Bear Creative offers Branding and Marketing Strategy. They are based in Traverse City, Michigan.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.9/40.017.6/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.