Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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UndisclosedUndisclosedFreelancerStreetsboro, OH
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Branding company Shaffer Branding Co. Is based in Streetsboro, Ohio. They provide Branding and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerSan Diego, CA
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TAWD Design is a branding firm founded in 2006. The team specializes in Branding and Web Design and is headquartered in San Diego, California.
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UndisclosedUndisclosed10 - 49Dover, DE
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E-commerce development firm 4DX Digital Consulting is in Dubai, United Arab Emirates and Dover, Delaware. Their services include E-Commerce Development and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Miami, FL
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Social media marketing firm Lutvia was launched in 2011. Headquartered in Córdoba, Argentina and Miami, Florida, the team offers Social Media Marketing and Web Development.
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UndisclosedUndisclosedFreelancerRidgway, CO
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Based in Ridgway, Colorado, Sprout Design Studio is a graphic design agency. Their services include Graphic Design and Branding.
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UndisclosedUndisclosedFreelancerLittleton, CO
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Pango Marketing, a small branding firm, is headquartered in Littleton, Colorado. The team specializes in Branding and Logo.
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UndisclosedUndisclosedFreelancerTorrington, CT
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JMo Digital Marketing Solutions is an Advertising company. The Torrington, Connecticut-based agency was launched in 2016. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancerWichita, KS
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Barrett Morgan Design LLC, a branding company, specializes in Branding and Graphic Design. The agency is located in Wichita, Kansas.
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UndisclosedUndisclosedFreelancerWichita, KS
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Established in 2010, Blueprint Creative Marketing is a branding agency. The team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerBallwin, MO
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Marketeer, Inc. Is a small branding firm. Launched in 2013, the team focuses on Branding and Video Production.
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$5,000+$100 - $149 / hr10 - 49Palo Alto, CA
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In Athens, Greece and Palo Alto, California, Another Circus is an Advertising company. Their services include Advertising and UX/UI Design.
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$10,000+$100 - $149 / hr2 - 9Solana Beach, CA
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Type G is an Advertising company. Their small team is located in Solana Beach, California. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
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TagTeam Creative is a branding agency located in Dallas, Texas. They specialize in Branding and Direct Marketing and were established in 1995.
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$5,000+$100 - $149 / hr2 - 9Oakland, CA
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Candeavor is a small branding firm. Launched in 2015, the team offers Branding and Market Research.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
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Silva Heeren is a branding agency located in Miami, Florida. Founded in 2000, the team offers Branding and Web Design.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Tomato Fish Marketing is an Indianapolis, Indiana-based CRM consulting and SI company. They provide CRM consulting and SI and Marketing Strategy and were launched in 2005.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Headquartered in Indianapolis, Indiana, Shank Public Relations Counselors is a small Event Marketing company. Their services include Event Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Carmel, IN
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MarcoSolo Design is a small Packaging Design company headquartered in Carmel, Indiana. Their services include Packaging Design and Print Design.
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UndisclosedUndisclosed2 - 9Hagerstown, IN
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Launched in 2010, IronGate Creative is a small Packaging Design company based in Hagerstown, Indiana. Their team provides Packaging Design and Print Design.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Based in Indianapolis, Indiana, Second Street Creative is a graphic design company. They focus on Graphic Design and Print Design and were launched in 2006.
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UndisclosedUndisclosed2 - 9Idaho Falls, ID
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I.E. Productions is a small Idaho Falls, Idaho-based Event Marketing company. The team specializes in Event Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Meridian, ID
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Founded in 1986, GUY/ROME is a graphic design company. The team focuses on Graphic Design and Media Planning & Buying and is headquartered in Meridian, Idaho.
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UndisclosedUndisclosed2 - 9Idaho Falls, ID
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Rockstar Web Marketing, a small Logo company, is in Idaho Falls, Idaho. Their services include Logo and Graphic Design.
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UndisclosedUndisclosed2 - 9Coeur d'Alene, ID
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Whitestone Design Werks is a small Coeur d'Alene, Idaho-based Advertising company. The team offers Advertising and UX/UI Design.
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UndisclosedUndisclosed2 - 9Idaho Falls, ID
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Evolution Design - Idaho is a Packaging Design company. They are based in Idaho Falls, Idaho and have small team of experts. Their services include Packaging Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Boise, ID
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Established in 1984, Riddlemoser Advertising Marketing Design is a media planning & buying company. The team offers Media Planning & Buying and Graphic Design and is based in Boise, Idaho.
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UndisclosedUndisclosed2 - 9Columbia, SC
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Wingard Graphics & Animation is a graphic design agency. They are located in Columbia, South Carolina and have small team. Their team focuses on Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Fort Mill, SC
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Brown Cow Creative Design is a Logo company. Their small team is located in Fort Mill, South Carolina. Their services include Logo and Graphic Design.
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UndisclosedUndisclosed2 - 9Myrtle Beach, SC
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Established in 2005, Collins + Company Advertising Design is a small media planning & buying agency. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Charleston, SC
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E. Boineau & Company is an Event Marketing company. The company is located in Charleston, South Carolina. Their services include Event Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Mount Pleasant, SC
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12pt Creative is a graphic design company. They focus on Graphic Design and Logo and were launched in 2013. The company is in Mount Pleasant, South Carolina.
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UndisclosedUndisclosed2 - 9Leawood, KS
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Hippo is a small Email Marketing company located in Leawood, Kansas. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Lancaster, PA
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Advertising company Hamilton Creative, LLC was launched in 2015. Headquartered in Lancaster, Pennsylvania, the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Based in Greensboro, North Carolina, Expression Interactive LLC is a small graphic design agency. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Kalaheo, HI
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Located in Kalaheo, Hawaii, Kauai Digital Marketing is an Advertising company. Launched in 2014, the team provides Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Stockton, CA
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Established in 2014, REVAMP Signs & Designs, a small graphic design company, is located in Stockton, California. Their team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Stockton, CA
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Ken Fong Advertising Inc is a graphic design agency. Headquartered in Stockton, California, their small team focuses on Graphic Design and Advertising. The agency was founded in 1952.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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Daniel Anthony Digital Marketing & Advertising is a SEO services firm. They are located in Syracuse, New York and have small team. Their services include Search Engine Optimization and Pay Per
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UndisclosedUndisclosed2 - 9Disney, OK
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Grand Splash Marketing LLC, an Advertising company, is located in Disney, Oklahoma. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Located in Louisville, Kentucky, rein.agency is a Market Research company. They offer Market Research and Video Production.
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UndisclosedUndisclosed2 - 9Tempe, AZ
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Fabric Incubator is a branding firm. Based in Tempe, Arizona, the firm was launched in 2016. Their team provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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AIDIA STUDIO is an Advertising company. Their small team is based in Honolulu, Hawaii. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Smithtown, NY
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Founded in 2015, Social Vibe Marketing, Inc. Is an Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Altadena, CA
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Established in 2017, Demand Infotech Solutions is a branding firm. The team provides Branding and Market Research.
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$1,000+$50 - $99 / hr2 - 9Elk Grove Village, IL
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Web design agency J Printing Center Chicago Inc was established in 2015. The company provides Web Design and Branding, and is small.
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UndisclosedUndisclosedFreelancerIndianapolis, IN
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TikiKitchen Design is a video production agency. Established in 2016, the team focuses on Video Production and Branding.
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UndisclosedUndisclosedFreelancerMilford, CT
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Small branding firm J.Grabon Design, is located in Milford, Connecticut. The team specializes in Branding and Market Research.
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UndisclosedUndisclosedFreelancerMadison, WI
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Chapa Design, a small branding firm, is headquartered in Madison, Wisconsin. The team offers Branding and Logo.
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UndisclosedUndisclosedFreelancerSan Francisco, CA
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Branding company Drafthouse Creative was launched in 2018. The small team offers Branding and Digital Strategy.
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UndisclosedUndisclosedFreelancerDenver, CO
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Abby Elise Creative LLC is a small Content Writing Services company launched in 2009. Their services include Content Writing Services and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.