Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
-
Featured
What are Featured Providers?
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
Focus Areas
See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
Focus Areas
See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
Focus Areas
See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
-
UndisclosedUndisclosed2 - 9Phoenix, AZ
Services provided
Focus Areas
Rey Marketing is a branding agency located in Phoenix, Arizona. Established in 2022, the team specializes in Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Appleton, WI
Services provided
Focus Areas
Overflow Local is a small Appleton, Wisconsin-based web design company. Their services include Web Design and Web Development.
Read more -
Featured
What are Featured Providers?
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
Focus Areas
See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
-
$1,000+$50 - $99 / hr2 - 9Webster, TX
Services provided
Focus Areas
Teeen is a branding company in Webster, Texas and Islamabad, Pakistan. They offer Branding and Generative AI and were launched in 2026.
Read more -
UndisclosedUndisclosedFreelancerIndianapolis, IN
Services provided
Focus Areas
Established in 2014, Elyse Myers Design is a small Packaging Design company. Their services include Packaging Design and Branding.
Read more -
UndisclosedUndisclosedFreelancerLexington, KY
Services provided
Focus Areas
Small branding agency Chris Rosenthal Design, is based in Lexington, Kentucky. The team specializes in Branding and Graphic Design.
Read more -
UndisclosedUndisclosedFreelancerPortland, OR
Services provided
Focus Areas
Branding firm Allegro Design was launched in 1996. The team focuses on Branding and Web Design and is in Portland, Oregon.
Read more -
UndisclosedUndisclosedFreelancerLehi, UT
Services provided
Focus Areas
Cibgraphics Design Studio is a small branding firm based in Lehi, Utah. Their services include Branding and Web Design.
Read more -
UndisclosedUndisclosedFreelancerOakland, CA
Services provided
Focus Areas
The 24-Hour Site is a web design company launched in 2017. The small team provides Web Design and Web Development.
Read more -
UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
Focus Areas
SitePlug is a branding company. The Chicago, Illinois-based team provides Branding and Social Media Marketing.
Read more -
$5,000+$50 - $99 / hr50 - 249Minneapolis, MN
Services provided
Focus Areas
FLY Marketing Agency is a branding agency. The firm is in Minneapolis, Minnesota and Yerevan, Armenia. Their team provides Branding and Market Research.
Read more -
UndisclosedUndisclosed2 - 9East Moline, IL
Services provided
Focus Areas
Synqronus Communications is a branding agency. They are headquartered in East Moline, Illinois, and their services include Branding and Content Marketing.
Read more -
$5,000+$25 - $49 / hr10 - 49Walnut, CA
Services provided
Focus Areas
Ecompreneur is a Hazratpur Wajidpur, India-based e-commerce development firm. Their services include E-Commerce Development and Branding.
Read more -
$5,000+$100 - $149 / hr2 - 9Sunrise, FL
Services provided
Focus Areas
Azoolu Marketing is an Advertising company. The Sunrise, Florida-based team focuses on Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Colorado Springs, CO
Services provided
Focus Areas
Colorado Graphic Design is a small graphic design company based in Colorado Springs, Colorado. Their services include Graphic Design and Advertising.
Read more -
UndisclosedUndisclosed2 - 9St. Louis, MO
Services provided
Focus Areas
BYK Digital Marketing is an Email Marketing company launched in 2016. Their services include Email Marketing and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Des Moines, IA
Services provided
Focus Areas
Froehlich Communications, Inc. Is a branding company. Founded in 1985, the agency offers Branding and Broadcast Video.
Read more -
UndisclosedUndisclosed2 - 9Lenexa, KS
Services provided
Focus Areas
Proforma IDology Marketing Group is a small Lenexa, Kansas-based branding company. The team focuses on Branding and Logo.
Read more -
UndisclosedUndisclosed2 - 9Vestavia Hills, AL
Services provided
Focus Areas
Clay Strategy LLC is a Marketing Strategy company established in 2013. Their team focuses on Marketing Strategy and Advertising.
Read more -
UndisclosedUndisclosed2 - 9Hutchinson, KS
Services provided
Focus Areas
LogicMaze is a branding company. Headquartered in Hutchinson, Kansas, the agency was established in 1999. Their team offers Branding and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9Russell, KY
Services provided
Focus Areas
Launched in 2001, Kreativ Strategies is a small branding firm. Their team specializes in Branding and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9Newburyport, MA
Services provided
Focus Areas
McDougall + Duval Advertising is an Advertising company. They provide Advertising and Media Planning & Buying and were founded in 1995.
Read more -
UndisclosedUndisclosed2 - 9Tempe, AZ
Services provided
Focus Areas
SEO company ProExquisite Digital Marketing was launched in 2010. The agency specializes in Search Engine Optimization and Pay Per Click, and is small.
Read more -
UndisclosedUndisclosed2 - 9Sacramento, CA
Services provided
Focus Areas
REAL BRAND MARKETING, a branding company, provides Branding and Social Media Marketing. The company is headquartered in Sacramento, California.
Read more -
UndisclosedUndisclosed10 - 49Idaho Falls, ID
Services provided
Focus Areas
Direction Marketing and Design is a Logo company. Launched in 2003, the team offers Logo and Print Design. The company is located in Idaho Falls, Idaho.
Read more -
UndisclosedUndisclosed10 - 49Aiken, SC
Services provided
Focus Areas
Established in 2010, Alison South Marketing Group, a small media planning and buying company, is headquartered in Aiken, South Carolina. Their team focuses on Media Planning & Buying and
Read more -
UndisclosedUndisclosedFreelancerBoulder, CO
Services provided
Focus Areas
Cast Iron Design is a branding company. They were launched in 2011 and provide Branding and Graphic Design.
Read more -
UndisclosedUndisclosedFreelancerDenver, CO
Services provided
Focus Areas
Located in Denver, Colorado, Casadei Design Studio is a small branding firm. The team offers Branding and Graphic Design.
Read more -
UndisclosedUndisclosedFreelancerEagle, ID
Services provided
Focus Areas
Randy Thaemert Design LLC is a graphic design company. The small Eagle, Idaho-based team focuses on Graphic Design and Branding. The company was launched in 2008.
Read more -
UndisclosedUndisclosedFreelancerCharlotte, VT
Services provided
Focus Areas
Ion Design is an Advertising company launched in 1994. Their services include Advertising and Branding.
Read more -
UndisclosedUndisclosedFreelancerHinesburg, VT
Services provided
Focus Areas
Branding agency Rival Brands was launched in 1990. The team provides Branding and Logo.
Read more -
UndisclosedUndisclosedFreelancerMinneapolis, MN
Services provided
Focus Areas
Elemental Studio Design, a small branding company, is located in Minneapolis, Minnesota. The team focuses on Branding and UX/UI Design.
Read more -
UndisclosedUndisclosedFreelancerLakewood, CO
Services provided
Focus Areas
ScriptArt, LLC, a graphic design company, is based in Lakewood, Colorado. They focus on Graphic Design and Web Design and were launched in 2002.
Read more -
UndisclosedUndisclosedFreelancerBoise, ID
Services provided
Focus Areas
Greater Heights Marketing, LLC, a branding company, was launched in 2021. The team provides Branding and Web Design and is headquartered in Boise, Idaho.
Read more -
UndisclosedUndisclosedFreelancerNoblesville, IN
Services provided
Focus Areas
LeadStructive is a branding company. They were founded in 2020 and offer Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosedFreelancerSunrise, FL
Services provided
Focus Areas
Established in 2021, Four Quarters Agency, LLC, a small branding firm, is headquartered in Sunrise, Florida. Their team specializes in Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosedFreelancerStreetsboro, OH
Services provided
Focus Areas
Branding company Shaffer Branding Co. Is based in Streetsboro, Ohio. They provide Branding and Search Engine Optimization.
Read more -
UndisclosedUndisclosedFreelancerSan Diego, CA
Services provided
Focus Areas
TAWD Design is a branding firm founded in 2006. The team specializes in Branding and Web Design and is headquartered in San Diego, California.
Read more -
$75,000+Undisclosed2 - 9New York, NY
Services provided
Focus Areas
Made Thought is a branding company. The agency is based in London , England and New York, New York. Their team focuses on Branding and Marketing Strategy.
Read more -
$1,000+$50 - $99 / hr10 - 49Hillside, NJ
Services provided
Focus Areas
Founded in 2020, Grafzy Media is a web design agency. In Hillside, New Jersey and Rajakhera, India, the team focuses on Web Design and Graphic Design.
Read more -
UndisclosedUndisclosedFreelancerRidgway, CO
Services provided
Focus Areas
Based in Ridgway, Colorado, Sprout Design Studio is a graphic design agency. Their services include Graphic Design and Branding.
Read more -
UndisclosedUndisclosedFreelancerLittleton, CO
Services provided
Focus Areas
Pango Marketing, a small branding firm, is headquartered in Littleton, Colorado. The team specializes in Branding and Logo.
Read more -
UndisclosedUndisclosedFreelancerTorrington, CT
Services provided
Focus Areas
JMo Digital Marketing Solutions is an Advertising company. The Torrington, Connecticut-based agency was launched in 2016. Their services include Advertising and Branding.
Read more -
UndisclosedUndisclosedFreelancerWichita, KS
Services provided
Focus Areas
Barrett Morgan Design LLC, a branding company, specializes in Branding and Graphic Design. The agency is located in Wichita, Kansas.
Read more -
UndisclosedUndisclosedFreelancerWichita, KS
Services provided
Focus Areas
Established in 2010, Blueprint Creative Marketing is a branding agency. The team focuses on Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosedFreelancerBallwin, MO
Services provided
Focus Areas
Marketeer, Inc. Is a small branding firm. Launched in 2013, the team focuses on Branding and Video Production.
Read more -
$10,000+$100 - $149 / hr2 - 9Solana Beach, CA
Services provided
Focus Areas
Type G is an Advertising company. Their small team is located in Solana Beach, California. Their services include Advertising and Branding.
Read more -
$5,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
Focus Areas
TagTeam Creative is a branding agency located in Dallas, Texas. They specialize in Branding and Direct Marketing and were established in 1995.
Read more -
$5,000+$100 - $149 / hr2 - 9Oakland, CA
Services provided
Focus Areas
Candeavor is a small branding firm. Launched in 2015, the team offers Branding and Market Research.
Read more -
$5,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Focus Areas
Silva Heeren is a branding agency located in Miami, Florida. Founded in 2000, the team offers Branding and Web Design.
Read more -
UndisclosedUndisclosed2 - 9Indianapolis, IN
Services provided
Focus Areas
Tomato Fish Marketing is an Indianapolis, Indiana-based CRM consulting and SI company. They provide CRM consulting and SI and Marketing Strategy and were launched in 2005.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies and their real-time quotes in minutes.
Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 United States Naming Firms
-
$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.9/40.017.6/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.