Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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$1,000+$50 - $99 / hr2 - 9Blue Island, IL
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Rosemint Media is a branding firm. Launched in 2013, their team specializes in Branding and Web Design.
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$5,000+$150 - $199 / hr2 - 9Olympia, WA
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Omicle is an Other Marketing company located in Olympia, Washington. Established in 2002, the team focuses on Other Marketing and Branding.
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UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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Undisclosed$100 - $149 / hr2 - 9Pasadena, CA
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Launched in 2012, Olive + Spark Design Studio, Inc. Is a small graphic design agency. Their services include Graphic Design and Print Design.
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$1,000+$100 - $149 / hr2 - 9Fort Collins, CO
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SUUR is a branding company launched in 2020. The team provides Branding and Web Design.
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$5,000+$50 - $99 / hr10 - 49San Francisco, CA
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UxSquare is a branding agency. The small New Delhi, India-based team provides Branding and Social Media Marketing. The firm was established in 2020.
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UndisclosedUndisclosed50 - 249Portland, OR
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Downstream is a branding firm. The Portland, Oregon-based team specializes in Branding.
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UndisclosedUndisclosedFreelancerSyracuse, NY
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André Ivanchuk is a branding firm. The Syracuse, New York-based team provides Branding and Event Marketing.
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$5,000+Undisclosed2 - 9Bentonville, AR
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Blue Zoo Creative is a Bentonville, Arkansas-based Marketing Strategy company. They offer Marketing Strategy and Graphic Design and were established in 2008.
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$10,000+$100 - $149 / hr10 - 49Memphis, TN
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Established in 1965, WALKER + ASSOCIATES is an application development company. The team offers Mobile App Development and Social Media Marketing and is in Memphis, Tennessee.
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UndisclosedUndisclosed10 - 49Mesa, AZ
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Bullseye Branding is an Advertising company. Founded in 2019, the company is in Mesa, Arizona. Their services include Advertising and Branding.
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$5,000+Undisclosed2 - 9Fort Worth, TX
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Generous Branding & Design is a branding firm founded in 2016. The team focuses on Branding and Web Design and is headquartered in Fort Worth, Texas.
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$1,000+$150 - $199 / hr2 - 9Spencerport, NY
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Token is a small branding company. They focus on Branding and Web Design and were founded in 2020.
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UndisclosedUndisclosedFreelancerVirginia Beach, VA
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Wright Designs LLC is a small graphic design agency headquartered in Virginia Beach, Virginia. Their services include Graphic Design and Branding.
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$5,000+UndisclosedFreelancerOakland, CA
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Small branding agency and SEO agency Uncommon Growth Studio, is in Oakland, California. The team provides Branding and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9Hamilton, OH
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Premium Design Partners is a small Digital Strategy company. They provide Digital Strategy and Branding and were established in 2018.
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UndisclosedUndisclosed2 - 9Clearwater, FL
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U-nique design studios is a small Clearwater, Florida-based graphic design agency. The team offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Newington, NH
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Hampton Bates Public Relations is a Newington, New Hampshire-based public relations firm. They specialize in Public Relations and Advertising and were launched in 2004.
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$1,000+$50 - $99 / hr2 - 9Charleston, SC
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See all 1 projectsCharleston Digital Marketing, LLC specializes in website development, logo design, copy production, SEO optimization, and backend analytics. Clients consistently praise the firm for its professional and timely service, high-quality deliverables, and alignment with customer values and budget. The company is noted for delivering projects ahead of schedule without compromising quality.
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$1,000+$50 - $99 / hr2 - 9Milwaukee, WI
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Headquartered in Milwaukee, Wisconsin, Seologicagency is a SEO services firm. Their services include Search Engine Optimization and Digital Strategy.
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$5,000+$150 - $199 / hr2 - 9Dallas, TX
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CixxFive Concepts is a branding company. In Dallas, Texas, the agency was founded in 2014. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Fayetteville, AR
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Located in Fayetteville, Arkansas, Clear Partnering Group is a branding company. Their services include Branding and Corporate Photography.
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$1,000+$25 - $49 / hr2 - 9Silver Spring, MD
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Apricot Branding, LLC is a branding company. The agency is located in Silver Spring, Maryland. Their team offers Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Columbus, OH
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The Wonder Jam is a branding company based in Columbus, Ohio. Their services include Branding.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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In Los Angeles, California, Buildify is a small branding company. Their services include Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Yonkers, NY
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MLLGD inc is a small branding firm located in Yonkers, New York. The team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Park City, UT
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Headquartered in Park City, Utah, Concept Marketing Utah is a public relations firm. The team provides Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Tysons, VA
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Established in 2014, Design for People, Inc. Is an user experience design agency. Based in Tysons, Virginia, the team offers UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Staten Island, NY
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8grape is an Advertising company. Founded in 2020, the firm is based in Staten Island, New York. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hrFreelancerSan Francisco, CA
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Established in 2012, Justin Lockwood Design is a branding agency. Located in San Francisco, California, the team provides Branding and Graphic Design.
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$10,000+$200 - $300 / hrFreelancerHuntersville, NC
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Branding firm Bullhearted Branding Co was established in 2020. The company specializes in Branding and Packaging Design, and is small.
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$1,000+$50 - $99 / hrFreelancerPort Jefferson Station, NY
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Bonnie Bryant Creative, a branding agency, was founded in 2016. The company specializes in Branding and Web Design, and is small.
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UndisclosedUndisclosed10 - 49Cincinnati, OH
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Established in 2000, Hyperquake is a branding firm. Their team focuses on Branding.
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UndisclosedUndisclosed50 - 249Denver, CO
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Cactus Inc. Is an Advertising company. They were launched in 1990 and provide Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Olivehurst, CA
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Islandtwig is a small Olivehurst, California-based Packaging Design company. Their services include Packaging Design and Branding.
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$5,000+$150 - $199 / hr2 - 9Brooklyn, NY
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Social Circle is a web design agency. Established in 2019, the team offers Web Design and Branding. The firm is located in Brooklyn, New York.
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$1,000+$100 - $149 / hr10 - 49Millstone, NJ
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Direct Marketing company Mspire Group was founded in 2009. The small team provides Direct Marketing and Advertising.
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$10,000+Undisclosed2 - 9Petaluma, CA
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Senspoint is a branding company. Established in 2017, their team specializes in Branding and Event Marketing.
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$1,000+$100 - $149 / hrFreelancerSan Antonio, TX
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Bragghaus is a branding company. Founded in 2022, the team offers Branding and Social Media Marketing. The agency is located in San Antonio, Texas.
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$5,000+$50 - $99 / hr2 - 9Athens, GA
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Spektre Creative is a branding company based in Athens, Georgia. The team focuses on Branding and Graphic Design.
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$5,000+Undisclosed2 - 9Davenport, FL
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Based in Davenport, Florida, Modnapse is a branding agency. They provide Branding and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Houston, TX
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Launched in 2022, Lucius King | Digital Marketing & Business Consulting is a SEO services firm. The small team provides Search Engine Optimization and Branding.
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$5,000+$150 - $199 / hr2 - 9Chicago, IL
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PURRFECSHUN Designs is an UX design agency. They provide UX/UI Design and Branding and were launched in 2008.
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UndisclosedUndisclosed2 - 9Providence, RI
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In Toone Communication is an Advertising company. Founded in 2004, the company specializes in Advertising and Branding.
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$1,000+Undisclosed2 - 9Taylor, TX
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Roundhouse Digital Marketing, a branding company, is located in Taylor, Texas. Their services include Branding and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Henderson, KY
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CINESTYLE MEDIA is a video production company launched in 2022. Their services include Video Production and Advertising.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
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Branding firm CRAFTED. Was launched in 1993. The small team provides Branding and Content Marketing.
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$1,000+UndisclosedFreelancerMoore, OK
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Launched in 2023, Say When Design Studio is a branding company. The team offers Branding and Web Design.
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$5,000+$200 - $300 / hrFreelancerHope, MI
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Established in 2019, Alison Clare Philanthropy is a Business Consulting company. The team provides Business Consulting and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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PUSH Branding is a branding agency. The Des Moines, Iowa-based team specializes in Branding and Logo.
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$5,000+UndisclosedFreelancerBoston, MA
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Boston Graphic Design Studio LLC, a branding agency and web design company, was launched in 2016. The team focuses on Branding and Web Design.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.9/40.017.6/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
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32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
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29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.