Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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UndisclosedUndisclosed2 - 9Johnstown, PA
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Prime Design Solutions, Inc., an Advertising company, is in Johnstown, Pennsylvania. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Fulshear, TX
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Founded in 2018, Wilcox Media & Marketing is a media planning & buying agency. The small team specializes in Media Planning & Buying and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Atelier Cho Thompson is an Architectural Design company. They specialize in Architectural Design and Graphic Design and were launched in 2014.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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We Design LA is a Los Angeles, California-based Advertising company. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Livermore, CA
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Marketing Magic Mojo is a branding agency. Their team is in Livermore, California. The firm offers Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lorain, OH
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GGraphics.Marketing is an Advertising company. Located in Lorain, Ohio, their small team provides Advertising and Branding. The firm was established in 2007.
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$1,000+$50 - $99 / hr2 - 9New York, NY
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See all 1 projectsButton - Out of Business was a web development and digital marketing company that specialized in creating websites, marketing materials, and video content. Their clients praised their ability to understand client needs and tailor strategies accordingly, with 100% positive feedback. The team was noted for their patience, creativity, and insightful approach, which led to increased engagement for their clients' businesses.
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$1,000+$100 - $149 / hr2 - 9San Diego, CA
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See all 1 projectsExcl Networks - Out of Business specialized in website development, particularly for e-commerce platforms, as illustrated by their work for a meal prep service. Reviews highlight their thorough project management, effective communication, and ability to deliver a user-friendly site that significantly boosted sales. Clients praised the team's dedication and expertise, with no noted areas for improvement.
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UndisclosedUndisclosed2 - 9Haddonfield, NJ
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Whitepenny, a Logo company, was launched in 2003. The team focuses on Logo and Web Development and is in Haddonfield, New Jersey.
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UndisclosedUndisclosed2 - 9Washington, DC
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3 Heads Creative is a small branding agency launched in 2019. Their team focuses on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Washington, DC
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McIntosh & Moon Strategies, a small social media marketing firm, is based in Washington, District of Columbia. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9East Point, GA
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1Joshua Group, a small public relations firm, is headquartered in East Point, Georgia. Their services include Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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Blaize Events & Media, Inc. Is a Virginia Beach, Virginia-based media planning & buying company. The team provides Media Planning & Buying and Event Marketing.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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Audaz Group LLC is a Brooklyn, New York-based branding company. The team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Lutz, FL
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Marketing Strategy company Above Promotions was established in 2004. Headquartered in Lutz, Florida, the team specializes in Marketing Strategy and Business Consulting.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Web design agency GCJ Productions was founded in 2012. The company focuses on Web Design and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Established in 2016, Business Growth Managers is a branding company. The small team focuses on Branding and Market Research.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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See all 1 projectsCapture That Media offers branding, web development, and SEO services, with a strong focus on brand development, corporate identity, and logo design. The overall feedback highlights their comprehensive and transformative approach, effective project management, and dedication to delivering quality results that enhance digital presence. Clients appreciate their holistic branding strategies and technical expertise, though some suggest improvements in communication workflows.
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UndisclosedUndisclosed2 - 9Loveland, CO
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Advertising company Oh, Hello Design Co. Was established in 2019. The company specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Founded in 2012, Savory PR is a small Content Writing Services company in New York, New York. Their team focuses on Content Writing Services and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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EDK and Company, a social media marketing firm, is headquartered in Los Angeles, California. Established in 2009, the team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Kissimmee, FL
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King Sports and Entertainment is a small Kissimmee, Florida-based Sports Marketing company. Their services include Sports Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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World Class Sports is a Sports Marketing company based in Los Angeles, California. Launched in 1990, the team provides Sports Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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Exclusive Sports Marketing is a Delray Beach, Florida-based Event Marketing company. Their services include Event Marketing and Business Consulting.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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Texas Sports Marketing is a small Advertising company based in Lubbock, Texas. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lynchburg, VA
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Established in 1999, Veye Marketing, LLC is a branding agency. Their team focuses on Branding and Market Research.
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UndisclosedUndisclosed2 - 9Plymouth, MI
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NWPC Marketing Solutions is a branding company. Their small team is in Plymouth, Michigan. Their services include Branding and Direct Marketing.
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UndisclosedUndisclosed2 - 9Dayton, OH
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Boom Crate Studios, a Product Design company, was founded in 2012. The team focuses on Product Design and Graphic Design and is located in Dayton, Ohio.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Kind Marketing™ is a Las Vegas, Nevada-based public relations agency. They specialize in Public Relations and Web Design.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Small Content Marketing company Invata Global Marketing™️, is located in San Diego, California and Austin, Texas. The team offers Content Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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ModernDojo is a branding firm headquartered in St. Louis, Missouri. Established in 2012, the team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Denver, CO
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Content Branding Solutions is a small branding firm based in Denver, Colorado. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Denver, CO
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RUKA Dental Marketing is a SEO services firm. The small Denver, Colorado-based team specializes in Search Engine Optimization and Advertising. The company was founded in 2021.
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UndisclosedUndisclosed2 - 9New York, NY
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Verve Concepts, a branding agency, is located in New York, New York. Founded in 2017, the team focuses on Branding and Market Research.
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$5,000+$100 - $149 / hr10 - 49Fort Myers, FL
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HotBrands is a branding company. Their small team is headquartered in Quito, Ecuador and Fort Myers, Florida. Their services include Branding and AI Agents.
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UndisclosedUndisclosed10 - 49Columbus, OH
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Summerfield Advertising, Inc is a branding agency. They were launched in 2004, and their services include Branding.
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$1,000+$200 - $300 / hr2 - 9Conroe, TX
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Delta Lead is a Business Consulting company founded in 2022. The small team specializes in Business Consulting and Sales Outsourcing.
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$1,000+UndisclosedFreelancerWindsor, CT
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Compass to Bliss Creative is a branding company. The small Windsor, Connecticut-based team focuses on Branding and Web Design. The firm was established in 2020.
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$5,000+$100 - $149 / hr2 - 9Oklahoma City, OK
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Branding company JTek Resources, LC is located in Oklahoma City, Oklahoma. The team offers Branding and Public Relations.
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$1,000+$50 - $99 / hr2 - 9Austin, TX
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STAV Creative is an Advertising company established in 2018. The team provides Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Newtown, CT
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Content Marketing company Curreri Marketing & Media is located in Newtown, Connecticut. The team provides Content Marketing and Branding.
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$5,000+$50 - $99 / hr2 - 9Los Angeles, CA
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In Los Angeles, California, Renovata is a branding agency. Their services include Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Wheaton, IL
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Ivor Andrew is an Advertising company. They are headquartered in Wheaton, Illinois and have small team of experts. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Portland, OR
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Downstream is a branding firm. The Portland, Oregon-based team specializes in Branding.
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$5,000+$100 - $149 / hr10 - 49Hyattsville, MD
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Crewits LLC is a website development firm launched in 2010. The team provides Web Development and Branding and is based in Hyattsville, Maryland.
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$1,000+Undisclosed2 - 9West Winfield, NY
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Website Dino is a branding firm. The team offers Branding and Search Engine Optimization, and the agency is based in West Winfield, New York.
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$10,000+$100 - $149 / hr10 - 49Memphis, TN
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Established in 1965, WALKER + ASSOCIATES is an application development company. The team offers Mobile App Development and Social Media Marketing and is in Memphis, Tennessee.
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UndisclosedUndisclosed10 - 49Mesa, AZ
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Bullseye Branding is an Advertising company. Founded in 2019, the company is in Mesa, Arizona. Their services include Advertising and Branding.
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Undisclosed$100 - $149 / hrFreelancerBartlett, TN
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Dreamcapture Design is a branding company. They are located in Bartlett, Tennessee and have small team. Their services include Branding and Email Marketing.
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$1,000+$50 - $99 / hrFreelancerStafford, VA
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Joe King Studios is a web design agency founded in 2012. Their services include Web Design and Graphic Design.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.