Capture That Media

BACKGROUND

Please describe your company and position.

I am the Owner of Ericstad Masonry

Describe what your company does in a single sentence.

Ericstad is a family-owned commercial masonry contracting business in the San Antonio area.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Capture That Media to accomplish?

• Branding
• Web Development

SOLUTION

How did you find Capture That Media?

• Online Search
• Referral

Why did you select Capture That Media over others?

• Close to my geographic location
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Capture That Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Capture That Media was contracted to overhaul and rejuvenate the branding for Ericstad Masonry. Their comprehensive approach entailed in-depth consultations to capture the essence and values of the masonry business, ensuring that the brand messaging resonated with both new and existing clientele.

Key Deliverables: 

• Branding: Logo Design: A fresh and modern logo that encapsulates the craftsmanship of Ericstad Masonry. 
• Color Palette & Typography: Established a cohesive and professional color scheme and font choice that's versatile across various media platforms.
• Brand Guidelines: An exhaustive brand manual outlining the do's and don'ts to maintain consistency across all brand touchpoints. 
• SEO: Keyword Research: In-depth research to identify industry-specific keywords to optimize Ericstad Masonry's online visibility. 
• On-Page SEO: Optimizing meta tags, headings, and content to enhance search engine rankings. 
• Off-Page SEO: Establishing quality backlinks and managing local citations to boost domain authority. 
• Web Development: Responsive Website Design: A mobile-friendly site ensuring optimal UX across devices. 
• Custom Masonry Portfolio: A dedicated section showcasing Ericstad's expertise with high-quality imagery and descriptions. 
• Integrated Contact Forms: Simplified user journey to initiate inquiries or requests. 

Overall Impression: Capture That Media's dedication and expertise were evident in the outcome. Their holistic approach to branding and technical acumen in SEO and web development has positioned Ericstad Masonry as a front-runner in their industry. It's been a transformative journey, and I highly recommend Capture That Media to businesses aiming for a distinguished digital presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress or success include: 

• Branding Outcomes: Introduction of a fresh and modern logo that better represents the craftsmanship of Ericstad Masonry. Establishment of a cohesive and professional color palette and typography ensuring brand consistency across various media platforms. Development and implementation of a comprehensive brand manual, ensuring consistent brand messaging and presentation across all touchpoints. 
• SEO Outcomes: Successful identification and integration of industry-specific keywords, which would potentially lead to improved online visibility for Ericstad Masonry. Enhanced search engine rankings due to the optimization of meta tags, headings, and on-page content. Boosted domain authority driven by quality backlink creation and local citation management. 
• Web Development Outcomes: Launch of a mobile-friendly, responsive website ensuring an optimal user experience across all devices. Deployment of a custom masonry portfolio showcasing Ericstad's expertise with detailed descriptions and high-quality imagery. Simplified user journey with integrated contact forms, making it easier for potential clients to initiate inquiries or requests.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Capture That Media showcased commendable project management skills.

What was your primary form of communication with Capture That Media?

Email or Messaging App

What did you find most impressive or unique about this company?

They was a one stop shop.

Are there any areas for improvement or something Capture That Media could have done differently?

Better workflow like use a crm system to communicate verses e-mail.