TUNGSTEN

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a company that secures vacant property with a proprietary steel board-up system that we developed.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

We were a new company and wanted to create a recognizable brand image that would resonate over time. This included establishing a company name and designing graphics.

SOLUTION

What was the scope of their involvement?

First, we met with them to discuss what our company does and how we wanted to be viewed in the marketplace. They then proposed names, and we would tell them what we liked or disliked about them, and they would propose another batch of names based on our feedback. They only did a few iterations before we decided which name we liked best, and then they designed our graphics. Now our brand is visible on our products everywhere.

What is the team composition?

We worked with two people.

How did you come to work with Tungsten Branding?

There is another company that is similar to ours in that they provide a rental service and you can find their products throughout the city. We really liked their name, and I found that Tungsten Branding came up with their name online.

What is the status of this engagement?

The project lasted for about a month in 2008.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The brand is very recognizable in our industry, so it has been great! When we expand into new cities, we set up our products and immediately start receiving calls from other potential customers.

How did Tungsten Branding perform from a project management standpoint?

Everything went smoothly. Their feedback was very prompt and on target. We could easily communicate with them via email or phone.

What did you find most impressive about them?

They are talented and have a knack for creating an image based on our feedback. The concepts that they came up with were so unique, I never could have come up with the ideas they did.

Are there any areas they could improve?

No, I don’t think so. We were really happy with our partnership.

Do you have any advice for potential customers?

Trust the process and follow their lead. They know best.

BACKGROUND

Please describe your company and your position there.

Bright Eyes Uganda mission is to build independent productive systems that provide essentials to Ugandans and other 3rd world communities around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tungsten Branding?

To create a name that was reflective of the optimism the young Ugandans show in their eyes before the flame is extinguished once they come to the realization of their current and future situation, around the age of 13 or 14.

What were your goals for this project?

To create a name that was inspiring to others to get involved with their time and/or money.

SOLUTION

How did you select this vendor?

Years earlier we employed Phil Davis when we were running an adventure company with Dale Jarrett of NASCAR and Bret Favre of the NFL. From the lakeside retreat he enabled us to see our company for the first time from a high altitude and adjust our vision. Phil is outstanding!

Describe the scope of their work in detail.

Phil assisted Dale Jarrett Racing in gaining a new perspective as to our true product, our demographic and some creative ideas what to do with this data.

What was the team composition?

Phil presented for 2 days to our CEO, COO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Bright Eyes Uganda continues to grow with the addition of a clinic in the village of Kayenje, Uganda. Plans are to expand Bright Eyes Uganda into other 3rd world countries in the next few years.

How effective was the workflow between your team and theirs?

Phil and his team are professionals who complete their projects on time.

What did you find most impressive about this company?

The creativity they bring to each new challenge impressed us.

Are there any areas for improvement?

If they could open up new offices throughout the country closer to an airport than Asheville, NC we would appreciate it.

BACKGROUND

Introduce your business and what you do there.

I work for a wholesale plumbing supplies distributor, which has more than 20 brands. I’m the project manager for one of those brands. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

When we decided to create a new brand, we needed help naming it. 

SOLUTION

What was the scope of their involvement?

First, we had a discovery meeting. My brand and creative team and the new brand team met with Tungsten Branding to discuss their vision and thoughts on names, such as how they wanted it to sound or look. My team, who had the ultimate say on the name, met with Tungsten Branding separately to go over expectations and what we were hoping for. 

Then, Tungsten Branding sent over a general review of how their process works, and they took some time to collaborate internally. We regrouped, and they pitched around eight names. This included explanations of why they picked names and how they thought they worked. My team narrowed the name selection down, Tungsten Branding’s team did a few more edits, and we pitched it all together to the brand team. 

We went through two-and-a-half rounds of this. We had picked a name from the first round, but the name didn’t pass our legal requirements. Although Tungsten Branding always does a brief legal review of names, it was ultimately our team’s responsibility to make sure the name could be trademarked. After round two, we requested a bit more tweaking. We were able to narrow the selection down to two names during the half-round. We sent those to legal and picked one.

Tungsten Branding provided taglines and background information. I believe they also offered some potential website names. Although they could’ve gone on to do the logo and branding side of the work, that’s what my team does, so we took it from there. Our main asset was the name. 

What is the team composition?

There were a lot of names on the emails, but we physically worked with three people. 

How did you come to work with Tungsten Branding?

I did research on around four companies and had interviews with each of them to see what they had to offer. We emailed back-and-forth as well. While other candidates sounded very professional, what set Tungsten Branding apart was their friendliness. They had a friendly attitude and acted more like a co-worker than a service provider.

How much have you invested with them?

My company spent around $25,000. Their initial quote was a lot higher, but because we were working with another company, they worked on their fee. 

What is the status of this engagement?

The project lasted from June–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everybody likes the name so far. It’s a pretty strong name, and that’s what we were looking for. 

How did Tungsten Branding perform from a project management standpoint?

Tungsten Branding performed very well. They were quick to respond and follow up. The average turnaround time was two weeks, and in some cases, they finished a lot sooner than that. They were quick to get things going.

We generally communicated through email, but we did have a few phone conversations. When they needed to do a pitch, we video conferenced using Microsoft Teams. 

What did you find most impressive about them?

Communication was impressive. They were thorough at providing answers and getting things accomplished. They listened to what we were asking for.

Are there any areas they could improve?

No, not off the top of my head. Some of the meetings we had were a little difficult, but that was just because of the programs we were using. We didn’t have any issues with the brand managers.

Any advice for potential customers?

Have all of your information up-front, and only involve the people who need to be there. 

BACKGROUND

Introduce your business and what you do there.

I’m the global product manager for a medical devices manufacturer. We face both B2B and B2C markets. We have direct sales to doctors and clinics, but we also talk to patients, create awareness, and market to patients to come and receive treatment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

I’m working on a new product that is still under development. I needed to create a brand identity, including a name, logo, messaging, etc.

SOLUTION

What was the scope of their involvement?

They did our messaging. The language had to be both B2B and B2C. They came up with the name, tagline, and the entire brand book, like an elevator page. They integrated the brand identity with how the product talks. When I go to other suppliers to create more marketing tools, I have this brand book that I can rely on. The brand book is the identity of how to write, how to speak, the fonts and characteristics of the product.

There was an introduction and we spoke over the phone. We had a face-to-face meeting where we briefed them about the company brand guidelines of the aesthetic group, the product, the competition, the target audiences, physicians, clinics, and the patients we’re targeting. There was a very comprehensive brief on the product. The first stage was to pick a name. Tungsten Branding was really impressive in the way that they presented. They gave us a whole feeling and experience for each name. It helped us to envision how it can look.

We started off with a few rounds of names. We first picked the direction in which we wanted to go. There were different directions for each type of names, as in if it’s descriptive, something from a different world, or from different associations. They gave us a few options from each field. We narrowed it down. In total, we had four rounds of names which were all good. They really heard our needs.

Then we had the messaging and created the logo. We had a few rounds on the logo. Right when you think you know everything, they raise questions that make us think and help us to be more precise on what we really want. It was very aligned with the brief they were giving at the beginning. They really heard the needs and what we asked for. At the end, the results are aligned with us with some fine-tuning along the way.

After we completed the brand book, we also added sub-branding to categorize treatments and to name the treatments of the system. We basically had a big project and then a mini-project.

What is the team composition?

There was an account manager, a designer, and someone very involved in the messaging. Phil (President, Tungsten Branding) was a big part of the naming process as well.

How did you come to work with Tungsten Branding?

I found them through Clutch. We had pure chemistry with them from the first call. We had a very good connection. We interviewed a few companies, but Tungsten Branding made the process fun, easy, and with a very good flow from the first call. It was also systematic and professional. They didn’t feel corporate and they made it very personal.

How much have you invested with them?

We’ve spent $50,000.

What is the status of this engagement?

We worked together from November 2018—May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we presented it to the CEO, everyone was impressed with how they presented their work. After this, we involved them with more projects because other project managers also liked the way they presented. They’re very sophisticated in the way they think and the things that they suggest. The process was perfect. They have very beautiful presentations that really help you to envision what they mean and where it can take you. We got really good feedback from the final results. Everyone likes the name and the logo and the way we presented the messages.

How did Tungsten Branding perform from a project management standpoint?

There was a challenge with the language barrier, which we always spoke about because we don’t come from an English-speaking country. We had to overcome things we don’t understand. They did that beautifully and they explained everything. We really relied on them. They nailed it at the end and we’re very happy.

The length of the project was extended mainly on our end because we had some internal processes that put us on hold along the way. The account manager was very responsive and available. She managed the project very well and they delivered on time. We communicated via phone and email.

What did you find most impressive about them?

Their sophistication impressed me the most. They have many other good points as well.

Are there any areas they could improve?

No, there’s nothing I’d have them improve.

Do you have any advice for potential customers?

Follow their lead. Give them a good brief and you can trust them with the process. Have fun with it. You can trust them.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of BluAxis Realty.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

I was originally a franchise owner of a national real estate company and became disengaged about five years ago. I decided to create an independent brand but struggled to find a unique name that wasn’t already taken. I hired Tungsten Branding to come up with a short and memorable name and secure a matching domain.  

SOLUTION

What was the scope of their involvement?

Aside from the name generation process, Tungsten Branding designed our logo and created multiple versions to fit specific requirements. For example, they made one logo that was designed to highlight what we do as a company. This design looks slightly different than our general logo. They also created variations of the logo for both white and dark backgrounds.

In addition to logo design, Tungsten Branding created an entire branding package that included color schemes, typography, and different design options for various types of marketing. They also helped us find and purchase a domain that matched our new name.

What is the team composition?

I had one main point of contact, and there were a few others who sat in on meetings from time to time.

How did you come to work with Tungsten Branding?

I was discussing the name of my company with one of my agents, and he mentioned that he was helping Phil (President & Founder, Tungsten Branding) purchase a house. He introduced me to Phil, and it just so happened that we’re located in the same town, so it seemed like a great fit.

How much have you invested with them?

We spent between $10,000–$25,000.

What is the status of this engagement?

We started working with Tungsten Branding at the end of February 2019 and finished the project in mid-April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still in the middle of completing the transition to our new name, so I don’t have any metrics yet. The community has been receptive of the change, and my employees love it, so we are getting positive feedback.

How did Tungsten Branding perform from a project management standpoint?

They were very responsive to my questions and handled my critical feedback well. They never took my comments personally or acted in a defensive manner, which showed their desire to meet my needs.

Tungsten Branding did everything that they could to finish their work as fast as possible. They were very aware of the fact that I was stressed during the project because I was worried about it taking too long.

We communicated primarily via phone and email, and I went to their office when they were ready to pitch names. I understand that in-person meetings with Tungsten Branding are rare because they’re an international company.

What did you find most impressive about them?

I don’t know a whole lot about other agencies, but I do know that Tungsten Branding is exceptionally creative and effective in delivering results. They approached our project with a much broader perspective and identified names and branding ideas that we would’ve never considered.

Are there any areas they could improve?

I can’t think of anything from their end.

Do you have any advice for potential customers?

The project took a little bit longer than I expected, but that was not their fault at all. I had an unrealistic understanding of the naming process and was worried about losing money while I rebranded my company. However long you think the project will last, you should assume that it will take longer.

Also, make sure to take all of their initial surveys and provide background information. Take their questions seriously, and don’t rush the discovery phase. Give them the opportunity to jumpstart the creative process and identify your needs.

BACKGROUND

Please describe your company and your position there.

I am the CEO of an AI company called Keydabra. We develop software to help businesses and consumers unlock opportunities found in their data.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tungsten Branding?

We hired them to help us complete the initial branding, naming, and logo creation for our company. They were a full-service shop that could help create the entire brand identity.

What were your goals for this project?

We wanted to create a brand identity that was unique and memorable. We wanted something that could be associated with the software we create but also could stand alone and create curiosity about our business.

SOLUTION

How did you select this vendor?

We searched for branding and naming agencies on Google and read reviews for about 10 companies. We narrowed down the list quickly based on the scope of projects these firms had worked on, and we then interviewed a few firms before landing on Tungsten Branding. They seemed to really “get” our company. We felt this was important when creating a brand.

Describe the scope of their work in detail.

They worked to understand the mission and goals of our company, as well as our product offerings. They then used a variety of brainstorming prompts to help us explain to them the creative direction we envisioned for our company.

After the initial discovery process, Tungsten Branding came up with a variety of potential names for our company. They came up with so many options that it took us some time to narrow it down. Once we had a name, they took it two steps further, coming up with a logo and brand identity. They built out a full style book for us to use with future vendors and helped us hit the ground running.

What was the team composition?

We worked with their whole team, including Phil (President, Tungsten Branding), Liz (Project Strategist), Blake (Director of Operations), Hunter (Visual Designer), and Derek (Visual Designer). They were all delightful and they each brought a different kind of expertise to the table.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The name Tungsten developed for our brand has resonated with investors and beta testers. We have shared our initial identity with a variety of marketing experts and they are excited about the direction of the brand.

How effective was the workflow between your team and theirs?

Their team is very easy to work with. They respond quickly to emails and phone calls and are readily available to help. They laid out a very clear timeline and process for the project and they followed it. When providing feedback, they enthusiastically worked to make sure we were happy and headed in the right direction with our brand identity.

What did you find most impressive about this company?

I was most impressed by their creativity. They had some really unique and interesting ideas. They were excited about our company and they felt like an extension of our team.

Are there any areas for improvement?

No, I genuinely can't think of anything they could have done differently.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of an orthopedic implant company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

We developed a new knee implant system and are getting ready to launch it in the second half of the year. We needed help with branding.

SOLUTION

What was the scope of their involvement?

Tungsten Branding provided a naming and branding exercise for our product. We went through surveys about various aspects of the company: the product, the people involved, our values, what the product represents, and other areas. 

The team took those thoughts and turned them into name ideas. Each had a brand strategy and insight into what you could do with that particular name, how we could showcase it, what types of slants we could put on it, and what kind of marketing situation we could do. 

Tungsten Branding went so far as even going in and doing domain searches and locking in some domain names for the company. We went with three or four names to corral the products’ end name of the product. Their team guided us through that as well.

After the naming exercise, the team put together a brand portfolio and a brand strategy. We also went through a whole logo generation process. The result was a brand guide book, a logo, and a complete color schematic. Our marketing team and our compliance team now have a guide book on how to deal with various logos and names as well as the brand strategy. We can have a coherent story on one of our products and a footprint on how to drive brand equity for that product line.

What is the team composition?

We worked with about four people. Hunter (Visual Designer, Tungsten Branding) designed our logo. On our conference calls, we communicated with Liz (Senior Namer & Project Manager, Tungsten Branding) and Phillip (President, Tungsten Branding). Our primary point of contact was Liz—she educated me every step of the way.

How did you come to work with Tungsten Branding?

I found Tungsten Branding through an internet search. After browsing their website and talk with Liz, their team put together an excellent proposal that met our needs and had flexible pricing options. We even truncated a little bit because of the time crunch to get ready for our major industry meeting. 

What is the status of this engagement?

We worked together from November 2018 until February 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In 2.5 months, we finished almost everything in time for the big meeting. We displayed our collaterals, posters, new logo and color scheme, and new verbiage developed during the project. We just cleaned up the final deliverables on the whole package. Right now, our team in Korea is working directly with Liz to transfer the domain names over to themselves and double-checking legal details for domain name ownership.

The product won’t be launched until the end of the year, but Tungsten Branding helped us deliver in time for our major meeting. They walk by the booth and check out the new products. We were able to show the new implant system to surgeons at a trade booth with clear collaterals. Having a legal name and brand for the product was huge for us.

How did Tungsten Branding perform from a project management standpoint?

Tungsten Branding made the project enjoyable. They were serious, talented professionals at their craft, but their output made it a fun experience. Liz was highly accountable and responsible. 

Once we streamlined the original proposal, the team stuck very closely to the deliverables and the timelines. We never waited on them to hit a milestone; any delays came from our side, and they, in turn, worked more quickly to keep the project on schedule. The only scope creep was another naming iteration, which their team accommodated. The team delivered everything that was promised and left us very satisfied with what we did and what we paid for.

Tungsten Branding was accessible and quick to respond. We communicated as often as necessary—which sometimes meant multiple times a day—via conference calls, email, text, and cell calls. The team asked a lot of questions without second-guessing our directions. They reined us in and refocused us whenever our creativity got us off course. 

What did you find most impressive about them?

Tungsten Branding demonstrated in-depth knowledge through the engagement. They answered every question I had and looked up solutions when they didn’t have a definitive answer. I felt that we were collaboratively working with a team of professionals, which was an enjoyable experience. The team was down-to-earth and fun to talk to. They used layperson terms and thoroughly understood our needs from the get-go.

Are there any areas they could improve?

Nothing comes to mind for them to improve.

Do you have any advice for potential customers?

Over-communicate with Tungsten Branding. Get your information together and tell them all about your business, your industry, and what you’re trying to achieve. Be very honest with their team. Try to give them examples, websites, and research materials. Tungsten Branding took everything I gave them, looked at it, and understood.

BACKGROUND

Please describe your company and your position there.

I’m sales manager and head of product development for J.R. Hoe, a manufacturer of steel and cast iron products for industrial and infrastructure industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tungsten Branding?

After struggling to come up with a name on our own, we hired Tungsten Branding to provide naming and branding services for a new family of green infrastructure products. We’re in the product development phase of a new line of architectural drainage and streetscape products that we believe can become a leading national brand with the correct name.

What were your goals for this project?

Our goal was to find a name for this product line that would appeal to customers in the very specific, niche market of green infrastructure design and low impact development. At the same time, we needed to ensure that the name would not exclude the broader customer base tied to conventional landscape architecture and construction.

SOLUTION

How did you select this vendor?

We searched for naming and branding firms on Google. Tungsten Branding is a top firm and is located only a couple hours drive from our home office. We were persuaded to invest in their services by their proposal, their comprehensive naming process, their portfolio of successful projects, and the phone conversations we had with their team.

Describe the scope of their work in detail.

Their process began with a series of phone calls and emails to convey and illustrate our vision of the new product line. They also provided a brand development worksheet to assist in their understanding of our goals and criteria for the brand.

From there, they provided three naming rounds, each consisting of 8–12 unique brand names along with taglines and rationales for each. They used our feedback from these naming options to steer the process until a final name was approved. Their graphic design team quickly generated a successful logo for the brand name to complete the process. A brand package featuring numerous different colors and configurations of the logo was sent via email.

What was the team composition?

I worked with Phil (founder, Tungsten Branding) and Liz (project strategist, Tungsten Branding).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This brand will launch in early 2019 so we don’t yet have any metrics that illustrate the success of the name and branding. We are beyond excited at the prospect of this brand to have a major impact on the market and become a significant driver of new sales.

How effective was the workflow between your team and theirs?

Phil piloted the creative process of generating brand name candidates and communicating their rationale for the direction they were taking. Liz facilitated excellent communication between the two parties, providing explanation or clarification when required. All communication was by email and phone. Tungsten Branding was great about working around our team's availability and responding to our feedback at each step of the process.

What did you find most impressive about this company?

I was most impressed with the efficiency of their naming process. Tungsten Branding performs the legwork of generating various branding options at each stage of the process, relying on the client's feedback to steer their efforts. Their approach allowed us to progress toward completion without disrupting our day-to-day workflow.

Are there any areas for improvement?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for CFE Federal Credit Union, a financial cooperative located in central Florida. We provide a full range of financial services to 150,000 members across five counties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

We were making some internal business adjustments that necessitated a name change, so we needed a partner to help us make the switch. We’d already worked with one partner who came up with 50 names, but none of them worked.

SOLUTION

What was the scope of their involvement?

Tungsten Branding began the partnership by conducting their own research, asking us questions like what our values were and how we wanted to speak to our members. They collected a list of adjectives that best described our organization and discussed what brand message we wanted the new name to communicate. Our leadership team even met with them to review company goals and challenges.

For the first round, Tungsten Branding presented around 12 potential names, most of which we liked. We narrowed it down and then had them do two more rounds of name creation, just to make sure we’d explored every possible option. They associated a symbol with each name to help us understand how the new name could integrate within our existing brand context.

After we chose a name, Tungsten Branding created a faux homepage with the new name to help us visualize how it would look in context. They walked us through images that complemented the name and explained why they’d chosen it. They also developed our logo and put together a style guide to streamline branding decisions in the future.

What is the team composition?

I interacted with a project strategist and a visual designer.

How did you come to work with Tungsten Branding?

We found them on Google, where they ranked in the top three slots. When visiting their site, I noticed that all their prior renaming campaigns had incorporated some sort of nod to the client’s culture, history, or product that tied the name to what they did. We were impressed with their past work, so we decided to hire them.

How much have you invested with them?

We spent under $30,000.

What is the status of this engagement?

We worked with them on this project from August–September 2018. They’re currently working on a different project to rename a basketball arena that has our old name on it.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The name isn’t public yet, but our staff has seen it and loves it.

How did Tungsten Branding perform from a project management standpoint?

They’re succinct, organized, and responsive. They were on top of their work and consistently provided project updates. Unlike other agencies, they worked quickly and still created high-quality content. Although the team was small, they were agile and always available when we needed them.

What did you find most impressive about them?

They’re extremely professional and do incredibly impressive work. They’re experts in their field and able to understand their clients’ needs. The final presentation they provided was also tremendously well-crafted.

Are there any areas they could improve?

No. They were easy to work with.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of PODS and the CEO of Mt. Washmore. PODS is an international moving and storage franchise. Mt. Washmore is a themed express tunnel car wash.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

We wanted to create a band that would be recognizable and distinguish us from our competitors, so we were looking for a vendor to help us with branding.

SOLUTION

What was the scope of their involvement?

Tungsten Branding came up with a name, a logo, and attire designs for a workplace. They designed the entire package for us, including a website. They're constantly monitoring our website traffic and customer comments, quickly addressing any concerns and making adjustments when needed. In addition, they handle all the web evaluations for us.

What is the team composition?

I mostly work with Phil (Founder and President, Tungsten Branding).

How did you come to work with Tungsten Branding?

I first worked with Phil about 20 years ago. He created the brand name PODS for my portable storage service, which grew into an international franchise. He did such an excellent job that I didn't hesitate to reach out when I needed help  creating a national car wash brand.

How much have you invested with them?

We've spent about $130,000–$150,000.

What is the status of this engagement?

This project started in 2015 and we're still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our customers are highly satisfied and our ratings on various websites outperform our competitors within the five-mile radius.

How did Tungsten Branding perform from a project management standpoint?

They take care of all the design and branding decisions, making the process easy for us. If we need to modify anything, they make all the adjustments before we have to go to print or other media.

What did you find most impressive about them?

They have a unique talent of coming up with a concept and building an entire package around it. Also, they're very dedicated to the project and always follow up, monitoring our success.

Are there any areas they could improve?

No. They did a fantastic job with both of my projects. I can't imagine how anyone could do that better.