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The Element of Brilliance

Tungsten Branding is a specialized naming consultancy helping companies develop clear, strategically aligned brand names and verbal identities that endure. Founded in 1999 by Phil Davis, Tungsten has created more than 750 company, product, and service names for startups, growth-stage firms, and established national brands across technology, healthcare, financial services, industrial, and professional service sectors.

  • Min project size
    $10,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    2 - 9
  • Locations
    Brevard, NC
  • Year founded
    Founded 1999
  • Languages
  • Timezones

Overview by:

Reviewer avatar
Phillip Davis

1 Language that we service

  • English

1 Timezone that we service

EST
Eastern Standard Time (EST)

1 Locations

  • Brevard , NC

Service Lines
Select Focus Area
Branding Focus
Industries
Medical
25%
Financial services
20%
Information technology
20%
Business services
15%
Consumer products & services
5%
Non-profit
5%
Real estate
5%
Retail
5%
Clients
Midmarket ($10M - $1B)
50%
Enterprise (>$1B)
25%
Small Business (<$10M)
25%
Certified in:
Branding

Pricing Snapshot

Min. project size $10,000+
Avg. hourly rate $200 - $300 /hr
Rating for cost 4.9 /5

What Clients Have Said

TUNGSTEN's pricing ranges from $7,000 to $150,000, depending on the project scope. Clients consistently highlight the value for cost, citing exceptional service and deliverables. They appreciate TUNGSTEN's thoroughness, creativity, and responsiveness, often noting a strong return on investment through effective branding.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 58 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

TUNGSTEN Review Insights

Overall Review Rating

5.0
  • Quality 4.9
  • Schedule 4.9
  • Cost 4.9
  • Willing to Refer 5.0

Top Mentions

Review Highlights

  • Creativity and Innovation

    Clients highlighted TUNGSTEN's creativity and unique approach to branding. They were impressed by the team's ability to generate novel and memorable names and brand strategies that aligned with their business goals.

  • Successful Rebranding and Name Changes

    TUNGSTEN successfully assisted clients in rebranding and renaming efforts, often leading to increased market recognition and positive feedback from stakeholders. Their strategic branding efforts were linked to business growth.

  • Challenges with Initial Impressions

    Some clients noted initial concerns with documentation, such as spelling errors in prework documents, which caused initial nervousness. However, these concerns were alleviated once they engaged with the team.

  • Positive Feedback on Branding Services

    Clients consistently praised TUNGSTEN for their branding expertise. They effectively created names, logos, and brand identities that resonated with clients' visions and market requirements. Their work was well-received by both internal and external stakeholders.

  • Personalized and Client-Centric Approach

    Clients appreciated TUNGSTEN's personalized approach, noting that the team took the time to understand their business and objectives thoroughly. This client-centric approach helped build strong relationships and trust.

  • Flexibility and Adaptability

    Clients noted TUNGSTEN's flexibility in adapting to their specific needs and timelines. Their ability to accommodate changes and provide tailored solutions was highly valued by clients.

TUNGSTEN Reviews

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Services
Project Cost
Industry
Location

Branding for Financial & Legal Advisory

  • Branding
  • Brand messaging Brand strategy Naming Corporate identity
  • $10,000 to $49,999
  • Sep. 2018 - June 2019
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

“Tungsten Branding creates a personal connection with clients through excellent customer service.”

Dec 12, 2019
Founder & CEO, Corner Bishop, LLC
Lauren Dean
Verified
  • Other industries
  • San Antonio, Texas
  • 1-10 Employees
  • Phone Interview
  • Verified

Tungsten Branding provided naming services to a financial and legal advisory firm. The team created a tagline, logo, brand guideline book, brand story, and marketing collateral for the client.

Naming for Skincare Company

  • Branding
  • Brand messaging Brand strategy Naming
  • Less than $10,000
  • Jan. 2016 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“Tungsten Branding is incredible at communicating with me.”

Dec 9, 2019
Founder, Calm Coyote
Kristin Thomas
Verified
  • Other industries
  • Houston, Texas
  • 1-10 Employees
  • Phone Interview
  • Verified

Tungsten Branding provided naming services for a skincare brand. Their team provides multiple rounds of names to ensure a solution that meets the requirements of the client’s brand.

Rebranding for Full Service Digital Agency

  • Branding
  • Brand messaging Brand strategy Naming Corporate identity
  • $10,000 to $49,999
  • Mar. 2019 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
4.5
Willing to Refer
4.5

"The length and diversity of their experience make them stand out."

Dec 5, 2019
Founder & CEO, Full Service Digital Agency
Anonymous
Verified
  • Advertising & marketing
  • Batesville, Arkansas
  • 1-10 Employees
  • Phone Interview
  • Verified

Tungsten Branding rebranded a web development and marketing agency. The team developed a name to communicate the services provided, designed a logo, and created a style guide including colors and stock photos.

Branding for Project Management & IT Consultation Firm

  • Branding
  • Brand messaging Brand strategy Naming Corporate identity
  • $10,000 to $49,999
  • Oct. 2015 - May 2016
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“Tungsten Branding really gets it, they ask great questions and come up with great solutions.”

Dec 4, 2019
Founder & Principal, Altacent
Steve Devitt
Verified
  • Other industries
  • Minneapolis, Minnesota
  • 11-50 Employees
  • Phone Interview
  • Verified

Tungsten Branding provided naming and branding services to a management consulting and IT services firm. This included creating a logo, tagline, and brand guidelines.

Naming & Branding Services for Logistics Company

  • Branding
  • Brand strategy Naming Corporate identity
  • $10,000 to $49,999
  • Aug. - Oct. 2019
4.0
Quality
4.5
Schedule
3.5
Cost
4.0
Willing to Refer
4.0

“Their creativity set them apart.”

Dec 4, 2019
President & Owner, Reliage, LLC
Derek Hollowoa
Verified
  • Other industries
  • Little Rock, Arkansas
  • 1-10 Employees
  • Phone Interview
  • Verified

Tungsten Branding executed naming services, overseeing three rounds of names and providing research before landing on one that best captures a logistic company’s vision. They also created a new logo.

Rebranding for Masonry Restoration Company

  • Branding
  • Brand messaging Brand strategy Naming Corporate identity
  • $10,000 to $49,999
  • Feb. - Sep. 2015
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"We launched the name four years ago, and we’re still getting positive comments and feedback on it."

Nov 20, 2019
President, RestoreWorks Masonry Restoration
Don Zuidema
Verified
  • Other industries
  • Griffith, Indiana
  • 11-50 Employees
  • Phone Interview
  • Verified

After conducting initial research, Tungsten Branding delivered a set of names and brand concepts to a building restoration company. Other deliverables included sample websites, tag lines, colors, and logos.

Naming & Logo for Automotive Repair Tools Manufacturer

  • Branding
  • Brand strategy Naming Corporate identity
  • Confidential
  • Jan. 2015 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"You can tell they've been doing this for a long time."

Nov 19, 2019
Vice President, Polyvance
Keith Lammon
Verified
  • Automotive
  • Rainsville, Alabama
  • 11-50 Employees
  • Phone Interview
  • Verified

Tungsten Branding supplied naming services for an automotive manufacturing company. Their team also helped with logo design for the new name. They went through five rounds of naming.

Renaming & Rebranding for Legal Services Company

  • Branding
  • Brand messaging Naming Corporate identity
  • $10,000 to $49,999
  • July - Sep. 2019
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0

“They showed a high level of sophistication in their work, aligning with what we wanted.”

Nov 12, 2019
CEO, Legal Services Company
Anonymous
Verified
  • Legal
  • Sacramento, California
  • 51-200 Employees
  • Phone Interview
  • Verified

Tungsten Branding fronted a rebranding and renaming process for a legal service provider. They provided a brand book and company name in a very iterative, feedback-centered process.

Naming for Medical Aesthetic Treatment

  • Branding
  • Naming Product branding
  • $50,000 to $199,999
  • July - Aug. 2019
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

"The team at Tungsten Branding thinks of the big picture and every single detail."

Nov 6, 2019
Product Manager & Head of Body Clinical Affairs, Lumenis
Renen Maslov
Verified
  • Other industries
  • Yoqne'am 'Illit, Israel
  • 1,001-5,000 Employees
  • Phone Interview
  • Verified

In several rounds, Tungsten Branding performed naming services for a medical aesthetic company looking to name one of their treatments. The team prepared a visual brand story for each naming option.

Naming & Graphics for Building Security Company

  • Branding
  • Brand strategy Naming Product branding Corporate identity
  • Confidential
  • Jan. 2008 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“They are talented and have a knack for creating an image based on our feedback.”

Nov 4, 2019
CEO, DAWGS Inc.
Jim Heagney
Verified
  • Real estate
  • Chicago, Illinois
  • 11-50 Employees
  • Phone Interview
  • Verified

Tungsten Branding supported branding efforts for a new company, proposing several names based on provided feedback. Once a name was selected, they designed graphics that were posted on products.

Our Story

Tungsten Branding helps companies choose names that are clear, credible, and built for long-term growth. Founded by naming expert Phil Davis, Tungsten has developed more than 750 company, product, and service names, including PODS. The firm works with organizations that need to get naming right — whether launching something new, rebranding an established company, or aligning teams around a stronger identity. The goal is simple: create brands with clarity that endures.

Meet the Team

Phillip Davis

Phillip DavisFounder

Phil Davis is a globally recognized naming expert and founder of Tungsten Branding, the consultancy behind more than 750 company, product, and service names, including PODS. Phil has been quoted in Forbes, Inc, AdAge, Newsweek, WSJ and Entrepreneur.

Blake Wall

Blake WallDirector of Operations

Blake brings leadership and operational experience to Tungsten as a US Army Veteran and former Infantry NCO. His background in construction, hospitality, and wellness helps clients align brand strategy with real-world execution.

What Sets Us Apart

Clarity That Endures

Tungsten Branding helps companies develop names leadership teams believe in, customers remember, and businesses grow into. The goal isn’t trendy branding or endless options — it’s helping organizations get naming right.

750+ Names Developed

Founded by naming expert Phil Davis, Tungsten has developed more than 750 company, product, and service names, including PODS. The firm brings decades of real-world naming experience across technology, healthcare, finance, industrial, and professional services

Built for Real-World Business

Tungsten’s naming approach is grounded in real business challenges — leadership alignment, customer trust, market perception, and long-term growth. It’s not about generating short-term buzz. It’s about building long-term momentum and the kind of brand clarity that endures the test of time.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More
Verified Client Reviews
66
Overall Review Rating
5
Source
Clutch
Last Updated
May 20, 2026

Business Entity

Business Entity Name Tungsten Branding, Inc.
Source Florida Secretary of State
Jurisdiction of Formation Florida
Date of Formation December 22, 1999
Status Active
Last Updated November 16, 2020
ID P99000111400

Credit Report Results

International Credit Risk Assessment Moderate Risk
Source Creditsafe
Last Updated November 16, 2020
Learn More About The Clutch Verification Process

Locations (1)

43 South Broad Street, Unit 103 BrevardNC, United States 28712

2 - 5

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