Turning strangers into friends of your brand
Best and Niche Marketing is based in Colorado Springs, Colorado. I serve clients remotely across the country.
I specialize in content marketing: SEO web copy, email marketing, and blog curation.
I take a value approach to content marketing. I provide your audience with valuable resources like informative blogs, inspiring ecourses, and delightful website copy. This ensures your customer are your friends first and purchasers second.
Instead of going for the quick sale, you will develop your industry reputation, build longterm brand loyalty, and increase your conversion rates when you do go to sell.
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SEO Web Copy for Luxury Brand
"Clean. Simple. Organized. This is your ideal space."
Best & Niche completely overhauled Arizona Garage and Closet Design's web copy. We had two goals for this project: to rewrite the previous SEO copy with a more conversational tone and to ensure the language connected with luxury consumers.
At Best & Niche, we believe that small businesses must communicate with specific, niche audiences.
When you view the full project through the link below, imagine ways your company could boost sales from a web copy overhaul.
PDF Downloads for Non-profit
Entrust, a local nonprofit, wanted help with its branding because people kept asking, "What do you do?" For the record, Entrust provides personal, cutting-edge leadership resources for Christian leaders.
Therefore, we developed a landing page and call to action, for a downloadable pdf. The pdf was based on one of Entrust's more popular courses, so not only did it clearly demonstrate Entrust's expertise, it also provided value to the customer. The pdf gave people something they wanted!
The pdf ended up being a great tool to entice website visitors to sign up for the email list.
As a small business owner, be careful of making too many "asks" of your customers. Start the relationship with a "give" and they'll be more inclined to say yes to the sales pitches that really matter.
Email Marketing for Public Speaker and Author
I created bi-weekly email campaigns for a public speaking client. Keeping brand voice, I drove conversions and engagments. Client saw significant increase in speaking fees once new email strategy was implemented.
SEO Web Copy and Strategy for Solar Financer
Braggawatt hired me to develop an SEO strategy across their new website. I used a list of 20+ competetive keywords to reconstuct their website navigation and menus. This led to better search results and a more intuitive customer experience.
In addition, I refocused the website copy on the customer journey. Braggawatt’s customers are primarily small business owners and nonprofit directors. I suggested that Braggawatt stop talking about their own stories and features. Instead, I wrote copy that engaged the fears and concerns of Braggawatt’s ideal clients. This drove more sales and coversions for Braggawatt’s bottom line.
Blog Platform for Business Coach
Your First 100K Podcast is one of the fastest growing entrepreneurial podcasts with thousands of listeners in 100+ countries.
I provide the podcast creator with blog and SEO strategy that converts readers into clients for the host’s spiritual coaching business. I do this by repurposing podcast episodes into engaging, search-optimized blog posts with clear calls to action.