Kernel Naming

A good name alone doesn't guarantee success, but the wrong name is hard to overcome. Kernel taps the core of your brand to create a name that's memorable and meaningful.

Kernel is an opinionated naming studio with a radically simple process. We launch with a rapid intuitive client discovery. We explore endless possibilities of sounds and meanings so you don’t have to. In 3 weeks, we present our curated list of 3 top names. You choose the perfect one.

We use a methodical creative process and deep cultural knowledge to create names rooted in linguistic, metaphorical, and historical context. 

Our terms are simple and transparent. 

• For $7,800 we develop 3 names in 3 weeks. You choose the one.
• We start work with a $2,100 deposit.
• Each option includes the name derivation, trademark review, relevant foreign language meanings, and url availability.
• If we don't find the right name, you walk away and pay nothing more.

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About Kernel

Every Kernel project is led by principle and founder, Alyssa King. Alyssa has 15 years' experience in content and communication and a lifelong obsession with books, stories, and words. While serving as a branding specialist at a Denver nonprofit, she realized a love and talent for naming that she built into Kernel Naming Studio.