Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
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Small PR company communications 21, is based in Atlanta, Georgia. The team offers Public Relations and Branding.
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$10,000+$150 - $199 / hr10 - 49Dallas, TX
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Black Book Ink is an Advertising company based in Dallas, Texas and Brooklyn, New York. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$5,000+$100 - $149 / hr10 - 49Tucson, AZ
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Headquartered in Tucson, Arizona, Cirrus Visual Communication is a branding agency. They offer Branding and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Fishers, IN
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Cada & Associates is a branding agency. Based in Fishers, Indiana, the firm was established in 2010. Their services include Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Charleston, SC
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Fuzzco is a web design company established in 2005. The team provides Web Design and Web Development.
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$5,000+$100 - $149 / hr10 - 49San Antonio, TX
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Headquartered in San Antonio, Texas, FPO Marketing & Advertising is a small Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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Event Marketing company Mark Stephen was launched in 2005. The team focuses on Event Marketing and Branding and is in New York, New York.
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$5,000+$100 - $149 / hr10 - 49San Antonio, TX
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Interlex Communications, Inc is an Advertising company located in San Antonio, Texas. Launched in 1995, the team focuses on Advertising and Branding.
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$5,000+Undisclosed10 - 49Burlingame, CA
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Redcube Production Inc. Is a Burlingame, California-based branding firm. They focus on Branding and Video Production.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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ThreeSixty Group is an Advertising company based in Indianapolis, Indiana. Founded in 1960, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Synergy Marketing Group, Inc. Is a branding company. They are headquartered in Indianapolis, Indiana and have small team. They specialize in Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Fishers, IN
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Small branding company Magenta Marketing Communications, is headquartered in Fishers, Indiana. The team provides Branding and Logo.
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UndisclosedUndisclosed10 - 49Mishawaka, IN
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J2 Marketing is a small graphic design company. They offer Graphic Design and Logo and were founded in 2009.
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UndisclosedUndisclosed10 - 49Fort Wayne, IN
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Nichols Brand Stories is a public relations firm. The Fort Wayne, Indiana-based team focuses on Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Small public relations firm Bose Public Affairs Group, is headquartered in Indianapolis, Indiana. Their services include Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Signworks is an Advertising company. The small Indianapolis, Indiana-based team specializes in Advertising and Out of Home Design. The company was launched in 1992.
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UndisclosedUndisclosed10 - 49Fort Wayne, IN
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Launched in 1997, Catalyst Marketing Design is a branding firm. The team specializes in Branding and Market Research.
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UndisclosedUndisclosed10 - 49Boise, ID
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Oliver Russell & Associates is a Boise, Idaho-based Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Boise, ID
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Key Design Websites LLC is a Logo company. Headquartered in Boise, Idaho, the company was launched in 2008. Their services include Logo and Branding.
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UndisclosedUndisclosed10 - 49West Columbia, SC
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Advertising company Riggs Partners was founded in 1987. The team offers Advertising and Branding and is located in West Columbia, South Carolina.
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UndisclosedUndisclosed10 - 49Greenville, SC
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Established in 2005, FerebeeLane is an Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Greenville, SC
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ZWO Branding and Marketing, a media planning & buying agency, was established in 1997. The team provides Media Planning & Buying and Branding.
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UndisclosedUndisclosed10 - 49Charleston, SC
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Public relations agency Push Digital is located in Charleston, South Carolina. Their services include Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Spartanburg, SC
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PR firm Palladian Group is located in Spartanburg, South Carolina. Launched in 1999, the team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Providence, RI
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Atom Media Group is a small branding firm headquartered in Providence, Rhode Island. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Barrington, RI
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Advertising company Creating Results is headquartered in Barrington, Rhode Island. They focus on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Barrington, RI
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Located in Barrington, Rhode Island, Link Real Estate is a Commercial Brokerage Services company. The team focuses on Commercial Brokerage Services and Advertising.
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UndisclosedUndisclosed10 - 49East Greenwich, RI
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Corporate Art Group,Inc is a branding firm. The small East Greenwich, Rhode Island-based team focuses on Branding and Corporate Photography. The firm was established in 1985.
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UndisclosedUndisclosed10 - 49Charleston, SC
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Scoutside is an user experience design company. They are in Charleston, South Carolina and have small team of experts. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49Buffalo, NY
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Crystal Tech Solution is a branding firm. They provide Branding and E-Commerce Development and are in Buffalo, New York.
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UndisclosedUndisclosed10 - 49Round Rock, TX
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Lifetime Media Group, a branding agency, is in Round Rock, Texas. They provide Branding and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Cleveland, OH
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Richardson Design, LLC is an Interior Design company launched in 1994. Their services include Interior Design and Branding.
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UndisclosedUndisclosed10 - 49Des Moines, IA
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Branding company Mills Marketing is headquartered in Des Moines, Iowa. The team offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Omaha, NE
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Founded in 1962, Smith Kroeger is an Advertising company. The small team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Lincoln, NE
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Advertising company Jacht was established in 2010. Headquartered in Lincoln, Nebraska, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Lincoln, NE
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Agent is an Advertising company. They are based in Lincoln, Nebraska and have small team. They focus on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Omaha, NE
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The New BLK is an Advertising company. The Omaha, Nebraska-based firm was founded in 2010. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Omaha, NE
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Emspace + Lovgren is an Omaha, Nebraska-based branding agency. They provide Branding and Print Design.
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UndisclosedUndisclosed10 - 49Lancaster, PA
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Based in Lancaster, Pennsylvania, Fig Industries is a branding company. They offer Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Madison, WI
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LSB is a branding firm. They specialize in Branding and Public Relations and were founded in 1978. The agency is located in Madison, Wisconsin.
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UndisclosedUndisclosed10 - 49Green Bay, WI
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KHROME, a branding company, provides Branding and Media Planning & Buying. The company is headquartered in Green Bay, Wisconsin.
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UndisclosedUndisclosed10 - 49Melbourne, FL
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Launch Snap is a small user experience design agency. They specialize in UX/UI Design and Branding and were launched in 2012.
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UndisclosedUndisclosed10 - 49Greensboro, NC
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Established in 2007, Stir Creative Group is a branding firm. Their team provides Branding and Web Design.
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UndisclosedUndisclosed10 - 49Ann Arbor, MI
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Based in Ann Arbor, Michigan, Q and M is a social media marketing firm. They offer Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49Walnut Creek, CA
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WPF Creatives is a SEO agency. They provide Search Engine Optimization and Content Marketing and are based in Walnut Creek, California.
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UndisclosedUndisclosed10 - 49Boulder, CO
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Launched in 2013, Canna Advisors is a Business Consulting company. Headquartered in Boulder, Colorado, the team focuses on Business Consulting and Staffing.
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UndisclosedUndisclosed10 - 49Winston-Salem, NC
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Airtype Studio, an UX company, was launched in 2006. They specializes in UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49San Ramon, CA
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AMF Media Group is a public relations firm established in 2007. The agency provides Public Relations and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Emeryville, CA
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Bhava Communications is a public relations firm. The agency is based in Emeryville, California. Their team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Lewisville, TX
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The Carbon Agency, an Advertising company, was established in 2013. They provides Advertising and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
34.1/40.017.8/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.