Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Signworks is an Advertising company. The small Indianapolis, Indiana-based team specializes in Advertising and Out of Home Design. The company was launched in 1992.
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UndisclosedUndisclosed10 - 49Fort Wayne, IN
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Launched in 1997, Catalyst Marketing Design is a branding firm. The team specializes in Branding and Market Research.
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UndisclosedUndisclosed10 - 49Boise, ID
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Oliver Russell & Associates is a Boise, Idaho-based Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Boise, ID
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Key Design Websites LLC is a Logo company. Headquartered in Boise, Idaho, the company was launched in 2008. Their services include Logo and Branding.
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UndisclosedUndisclosed10 - 49West Columbia, SC
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Advertising company Riggs Partners was founded in 1987. The team offers Advertising and Branding and is located in West Columbia, South Carolina.
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UndisclosedUndisclosed10 - 49Greenville, SC
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Established in 2005, FerebeeLane is an Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Greenville, SC
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ZWO Branding and Marketing, a media planning & buying agency, was established in 1997. The team provides Media Planning & Buying and Branding.
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UndisclosedUndisclosed10 - 49Charleston, SC
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Public relations agency Push Digital is located in Charleston, South Carolina. Their services include Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Spartanburg, SC
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PR firm Palladian Group is located in Spartanburg, South Carolina. Launched in 1999, the team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Providence, RI
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Atom Media Group is a small branding firm headquartered in Providence, Rhode Island. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Barrington, RI
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Advertising company Creating Results is headquartered in Barrington, Rhode Island. They focus on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Barrington, RI
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Located in Barrington, Rhode Island, Link Real Estate is a Commercial Brokerage Services company. The team focuses on Commercial Brokerage Services and Advertising.
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UndisclosedUndisclosed10 - 49East Greenwich, RI
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Corporate Art Group,Inc is a branding firm. The small East Greenwich, Rhode Island-based team focuses on Branding and Corporate Photography. The firm was established in 1985.
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UndisclosedUndisclosed10 - 49Charleston, SC
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Scoutside is an user experience design company. They are in Charleston, South Carolina and have small team of experts. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49Buffalo, NY
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Crystal Tech Solution is a branding firm. They provide Branding and E-Commerce Development and are in Buffalo, New York.
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UndisclosedUndisclosed10 - 49Round Rock, TX
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Lifetime Media Group, a branding agency, is in Round Rock, Texas. They provide Branding and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Cleveland, OH
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Richardson Design, LLC is an Interior Design company launched in 1994. Their services include Interior Design and Branding.
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UndisclosedUndisclosed10 - 49Des Moines, IA
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Branding company Mills Marketing is headquartered in Des Moines, Iowa. The team offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Omaha, NE
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Founded in 1962, Smith Kroeger is an Advertising company. The small team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Lincoln, NE
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Advertising company Jacht was established in 2010. Headquartered in Lincoln, Nebraska, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Lincoln, NE
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Agent is an Advertising company. They are based in Lincoln, Nebraska and have small team. They focus on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Omaha, NE
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The New BLK is an Advertising company. The Omaha, Nebraska-based firm was founded in 2010. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Omaha, NE
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Emspace + Lovgren is an Omaha, Nebraska-based branding agency. They provide Branding and Print Design.
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UndisclosedUndisclosed10 - 49Lancaster, PA
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Based in Lancaster, Pennsylvania, Fig Industries is a branding company. They offer Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Madison, WI
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LSB is a branding firm. They specialize in Branding and Public Relations and were founded in 1978. The agency is located in Madison, Wisconsin.
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UndisclosedUndisclosed10 - 49Green Bay, WI
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KHROME, a branding company, provides Branding and Media Planning & Buying. The company is headquartered in Green Bay, Wisconsin.
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UndisclosedUndisclosed10 - 49Melbourne, FL
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Launch Snap is a small user experience design agency. They specialize in UX/UI Design and Branding and were launched in 2012.
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UndisclosedUndisclosed10 - 49Greensboro, NC
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Established in 2007, Stir Creative Group is a branding firm. Their team provides Branding and Web Design.
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UndisclosedUndisclosed10 - 49Ann Arbor, MI
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Based in Ann Arbor, Michigan, Q and M is a social media marketing firm. They offer Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49Walnut Creek, CA
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WPF Creatives is a SEO agency. They provide Search Engine Optimization and Content Marketing and are based in Walnut Creek, California.
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UndisclosedUndisclosed10 - 49Boulder, CO
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Launched in 2013, Canna Advisors is a Business Consulting company. Headquartered in Boulder, Colorado, the team focuses on Business Consulting and Staffing.
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UndisclosedUndisclosed10 - 49Winston-Salem, NC
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Airtype Studio, an UX company, was launched in 2006. They specializes in UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49San Ramon, CA
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AMF Media Group is a public relations firm established in 2007. The agency provides Public Relations and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Emeryville, CA
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Bhava Communications is a public relations firm. The agency is based in Emeryville, California. Their team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Lewisville, TX
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The Carbon Agency, an Advertising company, was established in 2013. They provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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Launched in 2015, Hero Collective is an Advertising company. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Richmond, VA
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Branding agency BKO was founded in 2011. The agency focuses on Branding and UX/UI Design.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Established in 2000, cchange, inc. Is a branding company. The small team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Kansas City, MO
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Crux KC is a branding agency. Their small team is based in Kansas City, Missouri. Their services include Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Springville, UT
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Small branding firm REDKOR, is in Springville, Utah. The team focuses on Branding and Product Design.
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UndisclosedUndisclosed10 - 49Lexington, KY
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Bolt Marketing, an Advertising company, was established in 2018. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Towson, MD
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Advertising company Maryland Local Marketing was launched in 2014. The team specializes in Advertising and Branding and is located in Towson, Maryland.
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UndisclosedUndisclosed10 - 49Joplin, MO
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Small Advertising company Zimmer Marketing, is headquartered in Joplin, Missouri. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
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Raiden Marketing Agency is an Advertising company. Founded in 2015, the company is in Albuquerque, New Mexico. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Glendale, CA
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The Sheppard is a branding company. The Glendale, California-based agency was established in 2007. Their team focuses on Branding and AR/VR development.
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UndisclosedUndisclosed10 - 49Wayzata, MN
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Line Modern is a branding agency. Headquartered in Wayzata, Minnesota and Brooklyn, New York, their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
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MBK Sports Management Group LLC is a branding company launched in 2015. The team specializes in Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Batavia, IL
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Sports Marketing company All Sports Marketing, Inc. Specializes in Sports Marketing and Branding. They were established in 1990.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Main St. Group®, a branding company, was launched in 1974. They focuses on Branding and Market Research.
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UndisclosedUndisclosed10 - 49Marietta, GA
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524 Creative is a small branding agency established in 2005. Their team focuses on Branding and Social Media Marketing.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.