Create what matters.

One of the industry’s most multidisciplinary agencies, Sid Lee is a collective of makers and thinkers based in Montreal, Toronto, Paris, New York, Seattle and Los Angeles. We use the power of collaboration to create work that matters across advertising, branded content, social media, digital, design and branding, architecture and retail design, analytics and experiential platforms.

Using deep strategic insights, we seek to strengthen our understanding of human behaviour while embracing change, technology and innovation. As a creative business ally, we have achieved international recognition by designing brand experiences rooted in people’s cultures and everyday lives for some of the industry’s most progressive clients.

Offering fully integrated solutions across the globe, Sid Lee is a member of kyu, a collective of top-tier global creative companies—including IDEO, SYPartners and Digital Kitchen—established by Hakuhodo DY Holdings, the second-largest agency network in Asia. Together, we propel our belief that creativity has the power to move the economy and society forward. Sid Lee also imagined C2 Montréal, one of the largest innovation conferences in the world.

$100 - $149 / hr
250 - 999
Show all +
Montreal, Canada
  • 1, Place Ville-Marie, 21st floor
    Montreal, QC H3B 2C6
other locations
  • 3585 Hayden Ave
    Culver City, CA 90232
    United States
  • 7, rue de Paradis
    Paris 75010
  • 952 Queen St. W.
    Toronto, ON M6J 1G8
  • 625 Broadway, 2nd floor
    New York, NY 10012
    United States
  • 1505, 5th Ave. #600
    Seattle, WA 98101
    United States


Key clients: 

The North Face, Toronto Raptors, Honda, Spotify

Marketing for FUTURELIGHT Image

Marketing for FUTURELIGHT

The North Face wanted to push the boundaries of what it means to be an outdoor brand and showcase FUTURELIGHT, its new and most advanced breathable-waterproof material made with nanospinning technology. Tested in the world’s toughest conditions, FUTURELIGHT is the first of its kind waterproof gear that feels so soft it’s like a second skin, breathes as hard as you do, and defies what a breathable-waterproof fabric can



To celebrate FUTURELIGHT, we developed a 360 multi-channel campaign that includes a teaser campaign hinting at what’s to come, content that showcases FUTURELIGHT’s innovation and unique benefits, and design that commends a new way to view The North Face as a brand while challenging people to rethink what a waterproof fabric can be. Our hero anthemic spot, ‘Made to Defy evokes the passion of having the courage to disrupt the ordinary and challenges us to go further than we’ve ever gone before. Featuring print, digital, augmented reality and more, our campaign inspires people to defy their own limitations and explore the future with an awakened curiosity to take on the impossible.

#HondaNextDoor Image


Honda came to us for the creation of a France-wide experiential campaign. The automobile manufacturer launched 10 short-lived car dealerships within days directly into the homes of their most engaged fans. Intended to promote test drives for the CR-V and the HR-V, this campaign had a national reach on television, in the newspapers and on social media channels through branded video content. 

We The North Image

We The North

We The North isn’t just a campaign. It’s an example of how an identity-shaping truth can spark a brand crusade and ultimately get firmly rooted in the culture of not just a city, but a whole country. 


We opted to dial up the Canadian pride by establishing the former NBA outsider as a fierce team

not just from Toronto, but from Canada. The Raptors embraced their outsider status and went all in. 


And it took hold. From 2014 on, We The North was the rallying cry that allowed the Raptors and their local fans to take pride in their Canadian identity.  


Flash-forward to 2019: As the team started clawing its way closer and closer to the championship, We The North turned into a movement that grew louder and spread further. Suddenly, We The North didn’t end at the Canadian border anymore. It reached across the planet to capture the collective imagination and was adopted by people and brands everywhere who felt compelled to appropriate it and make it their own. The world was engaged. Everyone shared in the pride.  


Wrapped Bingo Image

Wrapped Bingo

User data is at the heart of the annual Spotify Wrapped campaign, which celebrates the major musical and cultural moments of the previous year. In 2018, on top of adapting the global campaign to the Montreal and Toronto markets, we decided to push the engagement further by working with users’ 2018 musical data in a tangible way and creating the ultimate experience: the Spotify Wrapped Bingo. During events organized in Montreal

and Toronto, as well as on Facebook and Instagram, users were able to take part in the game and personalize their bingo cards by using their own Spotify data from the previous year.  
Fragment Image


Talking about death, or about mourning, always presents certain challenges. Sid Lee has been collaborating with Fragment, a funeral start-up company, since 2016. We developed Fragment, a tool that brings people together, inspires commemoration, creates a sensorially rich ceremony, encourages emotional expression and social interaction, and guides the bereaved on their journey to reaching

inner strength. Fragment is a modern and meaningful experience that redefines funeral rites using technology.  


Through its mobile app, Fragment offers a three-dimensional experience that honours the life of the deceased, gathers friends and family together and guides loved ones through the bereavement process. As opposed to traditional ceremonies, the experience offered by Fragment is timeless. It allows the life of the deceased to be celebrated by ensuring that their memory lives on. 



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Email Marketing Campaign for Manufacturing Company

"Their communication was lightning fast."

Willing to refer: 
The Project
$10,000 to $49,999
Jan. 2019 - Ongoing
Project summary: 

Sid Lee built an email marketing campaign to build a stronger conversion rate. The team also assists with optimization and A/B testing.

The Reviewer
51-200 Employees
Montreal, Canada
Jeff Carrier
Regional Sales Operations Manager, JRC Machinery
The Review
Feedback summary: 

Goals have been exceeded due to Sid Lee’s expertise. The workflow throughout the engagement was seamless. Their correspondence was also a noteworthy element.

The client submitted this review online.


Please describe your company and your position there.

I’m the director of sales for a manufacturing company.


For what projects/services did your company hire Sid Lee?

We hired Sid Lee to create an email marketing campaign to nurture prospects.

What were your goals for this project?

We needed to create content quickly, and maintain a stronger conversion rate.


Describe the scope of their work in detail.

Sid Lee provided their expertise, while we built a strategy with them. Their team provides email marketing, optimization, and A/B testing services.

What was the team composition?

We work with two strategists and a content developer.


Can you share any outcomes from the project that demonstrate progress or success?

We’ve beat our goals for conversion, sales, and upsells.

How effective was the workflow between your team and theirs?

The workflow between our teams was fluid.

What did you find most impressive about this company?

Their communication was lightning fast.

Are there any areas for improvement?

There were a few mistakes in the ad copies.

Overall Score
  • 4.5 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 3.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer