Altorise // Marketing and Design Agency

BACKGROUND

Please describe your company and position.

I am the Program Manager - Communication, SBI Youth for India Fellowship of SBI Foundation

Describe what your company does in a single sentence.

SBI Youth for India Fellowship is the flagship Programme of SBI Foundation, the CSR arm of the State Bank of India Group, which is grooming youth for social leadership by offering them guidance and support for executing grassroots-level projects in rural development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altorise // Creative and Design Agency to accomplish?

• Revamp brand communications for greater impact.
• Increase the quality of interested applicants and grow brand awareness.

SOLUTION

How did you find Altorise // Creative and Design Agency?

Referral

Why did you select Altorise // Creative and Design Agency over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Altorise // Creative and Design Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Altorise was hired as a digital marketing agency to grow the brand and increase the impact of the project, over the years, the scope was grown to cover more areas of marketing and brand growth. Key areas of focus were- 

• Brand Strategy 
• Marketing growth for all key social media channels 
• Media Buying and Planning for existing and new brand channels 
• Design , development and maintenance of key websites and portals 
• Technology consulting to improve effectiveness and impact of existing technology investments. 
• Initialize and grow email marketing for the brand. 
• Improve the quality of candidates for the fellowship YoY. 
• Explore and recommend new initiatives and innovations across overall marketing. 
• Increase collaboration with existing fellows, NGO’s , Partners, and alumni. 
• Improve impact measurement for the program and increase overall growth and reach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There was a significant improvement in results from the start, and over time the support and inputs from the Altorise team helped consistently iprove ROAS and overall marketing impact. Some key results included: 

1. 180% improvement in qualified applicants 
2. Social Media growth and engagement rates grew by 200% MoM. 
3. Ideal profiles reached globally crossed 5M+ during the campaign period. 
4. CPC and Cost per lead reduced by 700% 
5. Support innovations reduced tickets by 4000/day to only 15/day 
6. Email list grew from 15000 to over 350,000 over time. 
7. Real-time lead tracking and attribution with custom -built marketing dashboards. 

A key metric was quality candidates cited campaigns run by Altorise as their source.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Altorise team insisted on using their project management tools and processes from day 1. Over time these tools demonstrated their value by ensuring high quality items were always delivered on time, while also allowing easy collaboration with various stakeholders. These tools like basecamp, Notion, Slack and others ensure access to the whole team and helped us get timely inputs on various areas.

What was your primary form of communication with Altorise // Creative and Design Agency?

In-Person Meeting

What did you find most impressive or unique about this company?

The hands-on approach from the leadership, and especially from Praveen and Urvashi has been the key. Their experience and insights are respected and valued by the management, and their passion and belief in the fellowship has been key to ensuring the success of the association. They are also innovative and have deep technology expertise that has helped in improving how technology is used in the innovation and growth of the brand. 
Dhiren’s vast technical knowledge has helped guide even other partners on delivering results and meeting objectives. As they’re a boutique team, their ability to deliver value and hands-on insights is very valuable. However, as a small team of experts, their focus seems to remain on supporting passionate teams - which could change if they grew their team size. 
However, their size has never limited their performance and ability to deliver results. We have enjoyed every moment of working with them, and they are trusted partners and will play a key role in the future growth of the leadership. We wish them all the best!

Are there any areas for improvement or something Altorise // Creative and Design Agency could have done differently?

As they’re a boutique team, their ability to deliver value and hands-on insights is very valuable. However, as a small team of experts, their focus seems to remain on supporting passionate teams - which could change if they grew their team size. However, their size has never limited their performance and ability to deliver results. 
We have enjoyed every moment of working with them. They are trusted partners and will play a key role in the future growth of the leadership. We wish them all the best!