The Turtle Story

BACKGROUND

Please describe your company and position.

I am the Managing Director of MFMW Home Solutions Pvt Ltd

Describe what your company does in a single sentence.

Modular Kitchen & Wardrobe Manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Turtle Story to accomplish?

• Branding and Marketing collateral

SOLUTION

How did you find The Turtle Story?

Online Search

Why did you select The Turtle Story over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The Turtle Story were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turtle story designed our new catalogue showcasing product offerings & build a framework for our new website that shall soon be up and running.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Catalogue was well recieved by end customers like architects & interior designers. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes there were stagewise prototypes or dummys, sometimes there were lot of changes, but they responded well over the inputs provided. Timeline was tight but good thing is they are sufficiently organised, to get things done in time. Final out come was great.

What was your primary form of communication with The Turtle Story?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Its their understanding about the subject and translating that knowledge with the limited inputs/resources as a client we can provide, into a tangible form. I feel that is the most unique thing about them. 

Are there any areas for improvement or something The Turtle Story could have done differently?

Not one that I can think of right now, Yes they should open branch offices in major cities atleast, where we can have more one to one interaction.

BACKGROUND

Please describe your company and position.

I am the Director of The Mack Group

Describe what your company does in a single sentence.

Commercial Kitchen and Hospitality Consultancy Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Turtle Story to accomplish?

• Refresh Company Logo
• Brand Refesh

SOLUTION

How did you find The Turtle Story?

Referral

Why did you select The Turtle Story over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The Turtle Story were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company has been around for about 30 years. There was no specific branding previously done. The Logo was a bold black and white format. It was easy to identify and hence we have been reluctant to change it in the past. We recently felt the need to refresh the branding and streamline our company documentation .Hence we approached Turtle Story. Our brief was to refresh the brand and logo without drifting too far away from the current logo design. 
Deliverables included 

1. New Logo Design 
2. Company Profile 
3. Key Personnel CVs 
4. Spec and report Cover page 
5. Invoice template 
6. Background for Video Conference 
7. Brand Manual 
8. Email to inform clients about the new branding. 
9. LinkedIn update about branding 
10. Stationary – Visiting Card / Envelopes/ Letterhead

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 3x options of design were provided to us for each deliverable. 
• timely delivery of services 
• delivery within budget 
• easy to communicate
• Highly professional services

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent communication from the project management team assured us that our project was in safe hands. The project was delivered on time and within budget. Deliverables received exceeded our expectation.

What was your primary form of communication with The Turtle Story?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication was excellent. Clarity of thought and out of box thinking. We were very impressed with their choice and use of colours.

Are there any areas for improvement or something The Turtle Story could have done differently?

The Turtle Story was highly professional and delivered an exceptional level of service. The only comments will be getting soft copies in WORD format. They kindly however did provide us the PDFs.

BACKGROUND

Please describe your company and position.

I am the Asst. Director  of The Gem & Jewellery Export Promotion Council

Describe what your company does in a single sentence.

The Gem & Jewellery Export Promotion Council (GJEPC), set up in 1966 by the Ministry of Commerce & Industry, Govt. of India, is the apex body of India’s US$ 40 billion gem and jewellery export industry, the largest of its kind in the world, and one of the biggest contributors to the country’s commodity export basket.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Turtle Story to accomplish?

• Concept and Graphic language
• Graphic Detailing, Drawings, Tender Specification and BOQ, Artworks
• Technical evaluation, understanding & Comparison of quotes submitted by various vendors and recommendations for area allocation and follow-up and coordination with vendors for execution.
• onsite supervision for deliverables and final bill certification with event auditors. Also submitting event report posts shows all points of view and solutions for challenges.

SOLUTION

How did you find The Turtle Story?

Referral

Why did you select The Turtle Story over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Concept & Design for Event

How many teammates from The Turtle Story were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Design Concept 
   1. Working on the overall unified conceptual Design, floor plan, and Visual Language of graphics vis-à-vis branding which has the standard and unified look, design, and color palette with recall identity for both the shows. 
2. Graphics & Collaterals 
   1. Suitably apply the Graphics to branding, structure, collaterals, and spaces to integrate them with the unified concept for all shows. GRAPHICS IN SPACE for below area wherein unified futuristic look and design should be applied for better recall value and portray the G&J look of India. 
   2. Hall and entrance Facades and cafeteria block out graphics 
   3. Exterior and Interior Signage - Site Map with Legend, aisle, navigational, highway, Parking Locational. o Business center, Elite Club, Media Centre, and Media Lounge, Info Desk, Coffee shops backdrop 
   4. Registration Management area graphics o Stall graphics – Exhibitor booth, Service booth, etc. o Categories of Stall-on the Organizers branding Panels and fascia. o Graphics to cover up empty walls with graphics o Aisle carpet specification with color options.
   5. Pillar cladding (If Any) 
   6. Seminar/Inauguration backdrop, standees, and other graphics o Launchpad area branding and graphics 
   7. Organiser initiative sand next year show graphics o Locational Signage (pictograms – new if required), branding posters, signages, and hoarding options. o Commercial Posters. o Identifying and Creating overall sponsorship opportunities. 
3. Preparing requirements and detailed specs for branding vendors, vendor evaluation, vendor shortlisting/negotiation, and onsite supervision for deliverables and final bill certification with event auditors. Also submitting event report posts shows all points of view and solutions for challenges. 
4. Technical evaluation, understanding & Comparison of quotes submitted by various vendors and recommendations for area allocation and follow-up and coordination with vendors for execution. 5. Construction and dismantling timeline: All the construction needs to be completed as per the timeline decided by Council.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The thoughtfulness and ingenuity reflected in the exhibition design were nothing short of exceptional. The way you seamlessly blended artistic elements with practical considerations showcased a level of professionalism that exceeded our expectations. Every corner of the exhibition seemed to tell a unique story, capturing the essence of each jewellery piece and creating an immersive atmosphere for visitors. Ability to work within tight deadlines and adapt to last-minute changes was greatly appreciated.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have worked within tight deadlines and adapt to last-minute changes was greatly appreciated.

What was your primary form of communication with The Turtle Story?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The thoughtfulness and ingenuity reflected in the exhibition design were nothing short of exceptional. creativity and attention to detail truly elevated the entire event, making it a memorable and visually stunning experience for all attendees.

Are there any areas for improvement or something The Turtle Story could have done differently?

Design Concept with Cost effectiveness was as per the requirement and satisfaction however may look more improvements.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager

Describe what your company does in a single sentence.

India's first 100% Vegan Cruelty Free Beauty Brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Turtle Story to accomplish?

• Ingredient-based Illustrations
• Design a branded house logo for our actives-based range

SOLUTION

How did you find The Turtle Story?

Referral

Why did you select The Turtle Story over others?

High ratings, Close to my geographic location, Great culture fit, Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The brief for the 1st project was to deliver aesthetically pleasing watercolor illustrations to be placed on our products FOP, while keeping the masstige position of the brand in mind The 2nd brief was to design a clean & crisp logo for a branded house for our actives based range

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Aethestics
• Brand Positioning Fit
• Simple & easy to understand

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team's well-defined roles & responsibilities helped in connecting with respective POCs, creating a clear communication channel. TTS worked on tight timelines and still managed to deliver good quality services, very much in line with our brief.

What was your primary form of communication with The Turtle Story?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

The culture of the company was very creative and encouraging. They wanted to deeply understand the brief and the motive behind project. Quite different from the usual transactional interactions, without wanting to get to know the backstory.

Are there any areas for improvement or something The Turtle Story could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Founder of The skin diet company

Describe what your company does in a single sentence.

Skincare brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Turtle Story to accomplish?

• Branding & packaging design
• Brand story
• Content

SOLUTION

How did you find The Turtle Story?

Online Search

Why did you select The Turtle Story over others?

• Great culture fit
• Company values aligned

What was the size of The Turtle Story’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helped us with branding, story telling, logo , packaging design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Visulatisation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It wasexcellent! The team was on point with everything. Kedar used to take all meetings by himself & takehonest feedback from us. The packaging we created was everything the brand needed. He also connected us with some amazing vendors!

Vidisha from their team was hands down the best person we worked with. Tanay did our content & always came up with amazing ideas for storytelling & took feedback & came up with the content that we loved. Overall the team was very active in the entire project & their work was of top notch quality. They will always be a part of our founding team!

What was your primary form of communication with The Turtle Story?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed with their teamwork, ethics, values, and availability.

Are there any areas for improvement or something The Turtle Story could have done differently?

I don’t think so! We loved their work

BACKGROUND

Please describe your company and position.

I am the Head of Design of Ravissant Pvt. Ltd.

Describe what your company does in a single sentence.

We are a homegrown luxury Brand from India that retails silverware home decor and gifting products, home furnishings and apparel.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Turtle Story to accomplish?

• For the Exhibition Design of "An African Odyssey". Our latest collection that was launched in one of our mumbai retail outlets.
• To design the experience of a "Jungle Safari"
• Display Design, Visual Merchandising

SOLUTION

How did you find The Turtle Story?

Referral, Other

Why did you select The Turtle Story over others?

High ratings, Close to my geographic location, Good value for cost

What was the size of The Turtle Story’s team?

10-20

What was your primary form of communication with The Turtle Story?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

As the new collection was inspired from "African Jungle Safari", the scope of work included creating the entire exhibition experience based on the same theme. The ambiance should reflect the fresh green forest feel but should not be overpowering. The smell and the music should be in sync with the theme. Basically, it should be a sensorial immersive experience for the audience. Yet, the hero should be the product that should not get lost in the forest. The luxury quotient must clearly stand out.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Positive compliments from our Clients who visited the exhibition
• Increase in perceived value of products
• Increase in customer queries
• Positive comments on social media
• Increase in Brand visibility and reach

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We only had a theme and a vague idea in mind when we approached them for the exhibition design. Also, we only had about 12 days from the start to the finish of the project. Hence, time constraint was a huge challenge. However, their entire team was very cooperative. Kedar and his team understood all our challenges and desires carefully and executed the entire project meticulously. Despite being their first time working with us, they were able to adapt the Brand ethos in their entire design seamlessly. It was a pleasure working with The Turtle story.

What did you find most impressive or unique about this company?

It was impressive that they were open to listening, open to feedback, and open to iterations. Hence, we felt totally at ease at all times during the project. Their most unique quality was that they are very empathetic towards their clients and try to view things from different perspectives. They were confident about their stuff and handled even high-pressure situations with ease. They were very flexible and ready to improvise on the go if required. The display design was what made the products really stand out. Our exhibition was a super hit just because of the experience created by The Turtle Story. We would also love to collaborate with them for our future events and projects.

Are there any areas for improvement or something The Turtle Story could have done differently?

I am a super satisfied client who loves their work and energy. I am sure every project that they undertake will augment their learning. I would like to wish them luck in all their future endeavors.

BACKGROUND

Please describe your company and your position there.

Ekavi Skin Founder

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Turtle Story?

Packaging concept and design

SOLUTION

How did you select this vendor and what were the deciding factors?

Turtle Story was recommended by a friend. I found the team to be focused and dedicated, along with Kedar’s experience in the industry hence we decided to go ahead with the project.

Describe the project in detail and walk through the stages of the project.

The project details:

• Identifying any disparities in earlier packaging.
• Coming up with a concept
• colour palette and fonts
• Design
• Technical explanation through graphics

How many resources from the vendor's team worked with you, and what were their positions?

About 4-5 people worked on the team

• Kedar: lead and direction
• Gokce: Head Designer
• Vaishnavi: Project Coordinator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They team had submitted 7-8 design concepts to choose from. We started by picking elements form each design that we liked. Gokce was easily able to fuse all of them together and create a design that we liked the best. On top it the team has been supportive of the printer as well, making changes due to technical issues. Even after the complete hand over of the files, the team has been kind enough to be available for anything we might need.

How effective was the workflow between your team and theirs?

I am yet to see a team as effective as this. They are well synced with each other and very efficiently scheduled meetings and delivered the work on time if not before.

What did you find most impressive or unique about this company?

For one, the Founder Kedar is amazing. He is humble and approachable. His direction is what makes this design team good. The team has everyone, from a designer to coordinator and all them are in sync with each other. They were always on time for work. Meetings are scheduled as per client and there is no chasing required. The technical support is amazing. They are honest about what they can work on and are always happy to recommend other companies for works that might be out of their scope.

Are there any areas for improvement or something they could have done differently?

I don’t think so. Infact we all could learn a things or two about customer service from this team.

BACKGROUND

Introduce your business and what you do there.

I’m the senior accountant at Aurtus Consulting LLP, a taxation advisory and consultancy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Turtle Story?

We were starting our firm, so we needed a logo and name representing the values we wanted to portray as a firm. We also wanted to design for our website.

SOLUTION

What was the scope of their involvement?

The initial mandate for The Turtle Story was to design the logo and the name; they gave us different name suggestions, and after agreeing on a concept, they designed our letterhead and signatures. After that, they created a website for our firm.

What is the team composition?

I worked with 3-4 people from their team.

How did you come to work with The Turtle Story?

They were referred to my boss by a professional connection, so we decided to reach out to them.

How much have you invested with them?

We spent $8,000–$10,000 with them.

What is the status of this engagement?

We worked together from November 2020–February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We partnered well with their team; they were friendly, patient, elaborate, and extensive. We also liked how they came up with the logo because they gave us multiple suggestions. Additionally, we’ve gotten comments from our circles saying that the logo turned out well and that the website is far easier to navigate.

How did The Turtle Story perform from a project management standpoint?

Project management was good; we communicated through phone calls.

What did you find most impressive about them?

They're diligent, and their team had an excellent creative edge. They were also patient because we had three people making design decisions.

Are there any areas they could improve?

I don't think there's anything they can improve on — I had a great experience with them. Nonetheless, I’d like a newsletter of the other creative things they do so I can see if there’s something else we can work together on.

Do you have any advice for potential customers?

It’s helpful to lay down your vision and how you want the product to turn out; the more open you are, the better it is for them to design it.

BACKGROUND

Please describe your company and your position there.

I am the Director of a manufacturers in premium aroma Oils, organic and natural food products and skincare products. The project is one of our organic skincare brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Turtle Story?

When the formulation stage of the skin care products were done. We wanted an experienced designer to understand the whole concept and the emotion and ideology behind and design the logo and packaging and marketing collateral accordingly.

What were your goals for this project?

We were very clear we wanted to identify ourselves with the premium organic skincare segment. So the logo had to be premium and must convey the organic side of the brand.Moreover every product had its own appeal and color so we wanted customers to see the real product color what it looks like . So the packaging should be in such a way that people can see what's inside..

SOLUTION

How did you select this vendor?

We came across this vendor through a trusted source. Mr. Kedar Naik's work was commendable and we were very convinced that our project will be under the right hands .We were assured when we learnt about his experience, credibility and his approach with respect to designing a product.

Describe the project in detail.

We had to execute three things;

1. Logo for skincare brand 
2. Packaging of 12 products .Each were different with respect to size and appeal
3. Marketing Collateral ( Catalogue, Brochure, Banners )

The team of The Turtle Story spent a lot of time to understand the whole concept and we had 3-4 meetings in order to just understand the brand and the target audience experience well.They studied the ingredient list also to understand the key ingredients behind every product for better customer connect.

They gave us 3 options for the logo and 3 options with respect to packaging. The transparent bottle and label packaging was a hit among my customers as they could see the whole beautiful color of the product. The marketing collateral came out to be so beautiful and appealing to the customer eye.

The whole project was completed within 45 days however we were told that generally they would need at least 60 days to execute such work but due to our time constraints they could execute all this without compromising on the quality.

What was the team composition?

We were assigned an executive as the main point of contact .But during our meets we met with the main designer Mr.Kedar Naik who was leading the whole discussion and giving shape to this whole project another junior design executive was also present.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When we exhibited the 12 products in our first exhibition we were stocked out by the second day itself. We had so many of our customers talk about the packaging and design. It was just the way we wanted our customers to react to our product.Curious, thrilled and satisfied and looking for more these were the reactions.

How effective was the workflow between your team and theirs?

We had an executive assigned to us to constantly understand and take notes regarding every product and we had team meets to check whether we were on the same page as they progressed with the design .So it was overall a smooth experience .

What did you find most impressive about this company?

The most impressive part about them is the way they empathize with the project and totally submerge themselves in it. They work to understand every thought that has gone behind developing the product. That is their victory. They leave no stone unturned to understand every aspect of the product and its outreach before starting up with the design.

Are there any areas for improvement?

We were running short of time but still everything was delivered on time. They were really excellent with their work .They never compromised on the quality. The work was so satisfactory and full value for money .

BACKGROUND

Please describe your company and your position there.

I am the marketing communication lead for general insurance broking company called Howden India insurance Brokers. We are part of Hyperion insurance group headquartered in UK. The group operates through 128 offices spread over 38 countries.I overseee internal and external communication including branding, digital marketing for my company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Turtle Story?

Amidst this pandemic delivering crisp, high quality, eye catching, easy on content brochure became paramount to stand out from the communication clutter being received by everyone. We had a requirement to create a cyber security checklist brochure. The idea was convert the text heavy document into graphics so as to make it appealing and easy to comprehend. I approached The Turtle Story for this project.

What were your goals for this project?

The idea was convert the text heavy document into eye catching graphical representation so as to make it appealing and easy to comprehend.

SOLUTION

How did you select this vendor?

The Turtle Story came through references from family and friends who worked with them to deliver professional projects. The Turtle Story was highly recommended for their approach to understanding a brief and their creative approach which spanned across industries. Post some Conversations and portfolio reviews, we zeroed down on The Turtle Story for our marketing deliverables.

Describe the project in detail.

Once we got The Turtle Story on board and after a few briefing calls, we began work almost immediately on the project at hand. The Turtle Story understood our challenges, explored our references and came up with a unique way to present the design. They were absolutely professional and patient with The umpteen number of changes that were recommended by us, not on the design front but on the content. The extended team were very happy with the final output and we are almost certain to continue to work with them on our future projects.

What was the team composition?

I was only in touch with the project lead who would be my POC for all calls and briefs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The marketing literature in the insurance industry, in general, is considered to be text heavy and difficult to comprehend by the end users. Creative input to then simplify and create visually appealing collaterals becomes a necessity. With our cyber-security brochure both of these were met and appreciated by both our team and clients.

How effective was the workflow between your team and theirs?

The team is very professional and very punctual with their deadlines. They are easy to work with and they are constantly giving new ideas and routes to consider, which is refreshing. One of the many challenges from our end was the constant changes in our content brief by our team but The Turtle Story accepted every little change patiently. The exchange of communication between us two was flawless. They were proactive and ensured updates about the progress was regularly sent.

What did you find most impressive about this company?

The creative energy that the vendor brings along is absolutely refreshing. The other projects that they have worked on and our conversations around it always made me realize how passionate they are about every little project they take up. They maintain a very professional approach and the delivery timings are flawless, two qualities hard to find in other vendors.

Are there any areas for improvement?

They delivered exactly what we were looking for and better. A happy client is a repeat client. They are a great team to work with.