Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
3,714 Companies
List of the Top United States Naming Firms
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoFocus Areas
70% Naming10% Brand messaging10% Brand strategy +110% Corporate identitySee all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
Reviews mention Transparent
Clients have expressed a strong sentiment of transparency regarding Taillight's project management and communication. One client noted the team's adherence to high ethical standards and their attentiveness to specific requests, even accommodating personal schedules. Feedback highlighted their ability to explain complex details, empowering clients in the process. Overall, the reviews reflect a positive sentiment, emphasizing Taillight's commitment to transparency and personalized service throughout the project lifecycle.-
Branding & Growth Mktg Strategy for Lactation Support Co
5.0 Feb 21, 2024Jaclyn's proactive communication and structured approach ensured a smooth workflow, maintaining transparent and open dialogue, which greatly facilitated the project's progress. Her commitment to meeting deadlines while remaining highly adaptable to our evolving needs underscored her professionalism and contributed significantly to the project's success.
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12 of 12 Naming reviews are 5 stars3 new reviews for Naming in past 6 months$10,000 – $49,000 avg. project costNaming Experience
Taillight has received overwhelmingly positive feedback for their Naming services, with 90% of reviewers noting improvements in brand visibility and identity. Key themes highlight their expertise in creating defensible and memorable names, such as 'Interport' and the cohesive brand narrative 'The Infinite Grid.' Clients commend their collaborative approach and project management, with 95% praising timely and organized delivery. Overall, Taillight's impact is reflected in substantial growth metrics and enhanced client satisfaction, making them a trusted partner in naming and branding.
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Industry Experience
Taillight has demonstrated strong expertise across various industries, particularly in Information Technology, Energy, Healthcare, and Retail. Clients consistently highlight their ability to enhance brand positioning, visual identity, and communication strategies. In the IT and Energy sectors, feedback emphasizes their innovative approach and impact on market visibility. In Healthcare and Retail, their strategies have led to improved client engagement and brand recognition. Overall, Taillight is well-suited for organizations seeking to strengthen their brand identity and market position.
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Other industries Arts, entertainment & music Consulting Software Chemicals & Biotechnology Sports Manufacturing Real estate Hospitality & leisure Retail Wellness & Fitness Financial services Advertising & marketing Beauty & Cosmetics Engineering Food & Beverage Legal Energy & natural resources Information technology InsuranceWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praised Taillight for their exceptional value for money, often highlighting their competitive pricing and high-quality deliverables. One client noted that Taillight's pricing 'fit our budget' while another remarked on receiving 'top-notch expertise for a fraction of the cost.' Overall sentiment indicates satisfaction with the cost-effectiveness of their services, as multiple reviews emphasize the strong alignment between the investment made and the substantial results achieved, reinforcing Taillight's reputation for providing good value.Was this helpful?
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
100% BrandingFocus Areas
100% NamingSee all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
11 of 12 Naming reviews are 5 stars4 new reviews for Naming in past 6 months$10,000 – $49,000 avg. project costNaming Experience
River + Wolf has received overwhelmingly positive feedback in their Naming service, with 100% of clients expressing high satisfaction. Clients frequently commend their expertise in conducting thorough research and trademark assessments, with 85% noting strong project management and communication. Reviewers emphasized the creative, strategic approach and personalized service provided by the team, particularly highlighting Margaret's leadership. Overall, they have significantly impacted clients' branding efforts, delivering innovative names that align with business goals and ensuring legal viability.
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69 of 73 Branding reviews are 5 stars4 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 73 ReviewsBranding PROJECT HIGHLIGHT
Naming for Jewelry Co
5.0 — River + Wolf provided naming services for a jewelry company. The team devised name propositions based on the client's brief and iterated on the suggestions based on the client's feedback. Read moreWas this helpful?
Industry Experience
River + Wolf has garnered positive feedback across various industries, including Retail, eCommerce, Consumer Products, Real Estate, and Food & Beverage. Clients highlighted their expertise in brand naming, creativity, and thorough project management, often noting the personal involvement of founder Margaret Wolfson. The sentiment is overwhelmingly favorable, as clients appreciated the agency's ability to understand unique brand identities and deliver tailored solutions. Potential clients in industries like Consumer Products and Food & Beverage may find River + Wolf particularly well-suited for their branding needs.
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Consumer Products Beauty & Cosmetics Medical Wellness & Fitness Real estate Other industries Advertising & marketing Food & Beverage Consulting Hospitality & leisure Publishing Other Industry Software Food & Beverages Nonprofit Education Manufacturing IT Services Gaming Healthcare Information technology Human Resources Business services Restaurants Arts, entertainment & music Consumer products & services Financial services eCommerce RetailWas this helpful?
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoFocus Areas
100% NamingSee all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
1 of 1 reviews is 5 stars1 new review for Branding services$10,000 – $49,000 avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
In the last six months, clients have expressed strong satisfaction with Catchword's services, particularly highlighting their effective project management and clear communication. One client noted their appreciation for the personable nature of their team member, Mark, and the extensive list of naming options provided. Overall, feedback indicates a positive sentiment with no reported areas for improvement, reinforcing Catchword's reputation for delivering high-quality results.Was this helpful?
21 of 23 Naming reviews are 5 stars$10,000 – $49,000 avg. project costNaming Experience
Catchword has received overwhelmingly positive feedback for its naming services, with 90% of reviews highlighting their creativity and strategic approach. Clients appreciated the extensive name options provided, often exceeding 600 names, and the thorough vetting process, including trademark evaluations. Notably, 85% of reviewers mentioned the effectiveness of Catchword's project management, citing timely delivery and excellent communication. Overall, clients feel Catchword's expertise significantly impacts their branding success, creating memorable and fitting names that resonate with target audiences.
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Industry Experience
Catchword has demonstrated robust expertise across various industries, including technology, pharmaceuticals, and automotive. Clients commend their effective project management, creativity, and deep industry understanding. In technology, they excelled in brand strategy for B2B SaaS firms. In pharmaceuticals, their unique naming approach stood out, while in automotive, they successfully created names aligning with brand identities. Overall, clients express high satisfaction, deeming Catchword an ideal partner for projects requiring inventive and strategic brand naming.
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Pharmaceuticals Consumer Products Automotive Advertising & marketing Software Consulting Business services Financial services Telecommunications Other industries Healthcare Nonprofit Publishing Education IT Services Manufacturing Research Design Energy & natural resources Arts, entertainment & music Transportation Construction Food & Beverages Human Resources Chemicals & Biotechnology Other Industry Medical Information technology MediaWas this helpful?
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
100% BrandingFocus Areas
85% Naming15% Brand strategySee all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
Reviews mention Exceeds expectations
The reviews for The Naming Group consistently highlight their ability to exceed client expectations. One client commended their project management, noting that the team pushed stakeholders to think critically while ensuring timely deliverables. Another client emphasized their thoroughness and adaptability, stating that the Naming Group far exceeded expectations in clarity and creativity. Overall, clients expressed high satisfaction with the collaboration, creativity, and strategic insights provided, reinforcing their reputation as a trusted partner in brand development.-
Branding for Agriculture Company
5.0 Nov 17, 2023The Naming Group team exceeded expectations in process, communication and execution. They pushed our stakeholders to think critically, be aware of personal bias without excluding individual expertise, and guided us through the considerations for product naming on a large stage.
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Branding for HealthTech Company
5.0 May 18, 2023Deliverables were sent on time and exceeded our expectations. Nina communicated and set expectations often and clearly, came back for clarifications when necessary, and challenged us to think in new ways.
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Branding for Aerospace Company
5.0 Apr 16, 2023As a satisfied client, I found that The Naming Group delivered an exceptional service, meeting and exceeding our expectations. Their holistic approach, creative solutions, and collaborative process were instrumental in the successful development of the Destinus brand.
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Brand Naming and Strategy for Food Tech Startup
5.0 Apr 8, 2020As usual, The Naming Group far exceeded our and our client’s expectations. The entire client team is on board with the way that The Naming Group helped clarify their positioning and love the name.
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Naming and Research for Brand Consultancy
5.0 Apr 8, 2019The Naming Group’s output far exceeded our expectations. The care, creativity, and expertise they put into every option were beyond compare.
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4 of 4 reviews are 5 stars4 new reviews for Branding services$50,000 – $199,999 avg. project costRead 4 Recent ReviewsReviewed 4 times in the past 6 months
In the last six months, clients have expressed high satisfaction with The Naming Group's structured and strategic approach to naming projects. One client highlighted the successful alignment of their leadership team on a new name, while another praised the creation of a comprehensive naming architecture that improved internal processes. Clients noted the team's responsiveness and ability to facilitate complex decision-making, with one remarking on the emotional impact of the names developed. Overall, sentiment is overwhelmingly positive, with no significant areas for improvement identified.Was this helpful?
Industry Experience
The Naming Group has demonstrated expertise in various industries, including Information Technology, Beauty, Agriculture, and Food & Beverage. Feedback highlights their strengths in creating strategic naming frameworks, fostering collaboration among stakeholders, and delivering tailored naming solutions that resonate with target audiences. Overall sentiment across industries is positive, emphasizing their analytical approach and ability to align creative outputs with client objectives, making them a suitable partner for organizations seeking impactful branding and naming strategies.
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Beauty Information technology Consulting Agriculture Healthcare Engineering Real estate Research Arts, entertainment & music IT Services Advertising & marketing Food & Beverages Chemicals & Biotechnology Software Media Other industries Food & BeverageWas this helpful?
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UndisclosedUndisclosed50 - 249Ann Arbor, MI
Services provided
50% Branding50% Market ResearchFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBranding agency and Market Research company Second to None is headquartered in Ann Arbor, Michigan. They offer Branding and Market Research.
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$1,000+$50 - $99 / hr50 - 249Fort Walton Beach, FL
Services provided
10% Branding10% Application Management & Support10% Graphic Design +710% Logo10% Mobile App Development10% Print Design10% UX/UI Design10% Video Production10% Web Design10% Web DevelopmentFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingFounded in 2017, The Logo Design Corp is a branding firm. The team specializes in Branding and Web Design.
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UndisclosedUndisclosed50 - 249San Jose, CA
Services provided
10% Branding10% Custom Software Development10% Mobile App Development +1310% Web Development5% AR/VR Development5% CRM Consulting and SI5% E-Commerce Development5% ERP Consulting and SI5% Email Marketing5% Logo5% Mobile & App Marketing5% Pay Per Click5% Print Design5% Search Engine Optimization5% Social Media Marketing5% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingDesign Experts Inc is a branding firm based in San Jose, California. The team offers Branding and Custom Software Development.
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UndisclosedUndisclosed50 - 249Brooklyn, NY
Services provided
20% Branding40% Sports Marketing20% Event Marketing +120% Social Media MarketingFocus Areas
50% Naming25% Brand strategy25% Corporate identityGame Seven Agency [Excel Sports Management Company], a Sports Marketing company, is in Los Angeles, California and Brooklyn, New York. Their services include Sports Marketing and Branding.
Read moreSee All Locations (2)Brooklyn, NY
68 Jay St. Suite 615
Brooklyn, NY 1120121 - 30
+1.646.281.1800
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$5,000+$50 - $99 / hr50 - 249Las Vegas, NV
Services provided
10% Branding25% UX/UI Design25% Web Development +410% Advertising10% Low/No Code Development10% Product Marketing10% Social Media MarketingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBased in Las Vegas, Nevada, NebulaNest Tech is a web development company. They focus on Web Development and UX/UI Design and were founded in 2023.
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$10,000+$100 - $149 / hr10 - 49Denver, CO
Services provided
10% Branding30% Digital Strategy15% Web Design +610% Graphic Design10% UX/UI Design10% Video Production5% Advertising5% Logo5% Print DesignFocus Areas
15% Naming25% Brand messaging25% Brand strategy +220% Product branding15% Corporate identityLEMONĀDE is a small Denver, Colorado-based Digital Strategy company. The team provides Digital Strategy and Web Design.
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$5,000+$150 - $199 / hr2 - 9New York, NY
Services provided
15% Branding50% Marketing Strategy20% Digital Strategy +115% AdvertisingFocus Areas
10% Naming40% Brand strategy30% Brand messaging +210% Corporate identity10% Product brandingHeadquartered in New York, New York, SUEDE Collective is a Marketing Strategy company. The team provides Marketing Strategy and Digital Strategy.
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$5,000+$150 - $199 / hrFreelancerSavannah, GA
Services provided
50% Branding10% Advertising10% Content Marketing +310% Content Writing Services10% Marketing Strategy10% Public RelationsFocus Areas
10% Naming60% Brand messaging30% Brand strategySee all 1 projectsMythograph is a branding company specializing in brand strategy, verbal identity design, and brand positioning. Reviewers highlight their impressive project management and ability to deliver comprehensive brand development solutions, with 100% positive feedback regarding their ability to meet client needs and deadlines. Their thoughtful and thorough approach to brand identity development is consistently praised.
1 of 1 Branding reviews are 5 starsLess than $10,000 avg. project costRead 1 ReviewBranding PROJECT HIGHLIGHT
Branding & Creative Services for Branding & Design Agency
5.0 — Mythograph provided branding and creative services for a branding and design agency. The team was responsible for brand strategy, visual and verbal identity, and copywriting. Read moreWas this helpful?
Industry Experience
Mythograph has demonstrated strong expertise in the business services sector, particularly in brand strategy and identity design. Clients appreciate their thoughtful approach, effective communication, and ability to deliver on complex projects. The overall sentiment is highly positive, showcasing Mythograph's impact in enhancing brand voice and strategy, making them a fitting choice for companies seeking comprehensive branding solutions.
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Business servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have expressed satisfaction with Mythograph's cost-effectiveness and value for money, noting that their investment resulted in significant improvements in brand strategy and messaging. One client highlighted the company's thorough understanding of their needs and the high standards of deliverables, stating, "Taking the client from 'Pain to Pride' through the project" exemplifies the tangible value received. Overall, the sentiment indicates that Mythograph provides exceptional quality relative to its pricing.Was this helpful?
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$1,000+< $25 / hr2 - 9Hampton, VA
Services provided
15% Branding15% Advertising15% Marketing Strategy +915% Public Relations5% Business Consulting5% Content Marketing5% Digital Strategy5% Event Marketing5% Graphic Design5% Market Research5% Social Media Marketing5% Web DesignFocus Areas
10% Naming35% Brand strategy30% Product branding +220% Brand messaging5% Corporate identityThe Modern Marketer is a small Advertising company headquartered in Hampton, Virginia. The team offers Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9San Francisco, CA
Services provided
20% Branding20% Generative AI20% Logo +220% Product Design20% UX/UI DesignFocus Areas
10% Naming40% Corporate identity20% Brand strategy +220% Product branding10% Brand messagingSee all 2 projectsEthera Creative is a branding and marketing agency specializing in brand identity development and visual identity design. Their reviews highlight exceptional project management and creativity, with 100% of reviewers praising their timely delivery and ability to simplify complex concepts. Their strategic input and responsive communication make them a valuable partner for brand development projects.
1 of 1 Branding reviews are 5 stars1 new review for Branding in past 6 monthsLess than $10,000 avg. project costRead 1 ReviewBranding PROJECT HIGHLIGHT
Branding & Web Dev for Biotechnology Company
5.0 — Ethera Creative developed the branding and website of a biotechnology company. The team translated the client's brand identity into a digital experience, designed the UI/UX, and implemented a Read moreWas this helpful?
Industry Experience
Ethera Creative has demonstrated expertise in the Chemicals & Biotechnology and Consumer Products industries, receiving positive feedback for their ability to deliver innovative branding, website design, and user-centered prototypes. In the biotechnology sector, they excelled in simplifying complex scientific concepts, while in consumer products, their strategic thinking and prototyping significantly enhanced user experience and brand alignment. Overall, clients praised Ethera Creative for their responsiveness, high-quality work, and ability to meet tight deadlines, indicating a strong fit for projects within these industries.
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Chemicals & Biotechnology Consumer ProductsWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praised Ethera Creative for their exceptional value for money, noting a strong alignment of company values and high-quality deliverables at competitive prices. One client highlighted their 'good value for cost' and 'exceptional results within an incredibly tight timeframe,' while another emphasized their commitment to understanding brand needs, resulting in innovative outcomes. Overall, feedback indicates a sentiment of satisfaction with the cost-effectiveness and quality of services provided.Was this helpful?
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$1,000+$100 - $149 / hr2 - 9Haines City, FL
Services provided
15% Branding15% AI Consulting15% Digital Strategy +415% Marketing Strategy15% Search Engine Optimization15% Web Development10% AdvertisingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSee all 1 projectsThe Alianzas Marketing Solutions is an innovative marketing consultancy specializing in emerging technologies such as AR, VR, and AI. Reviews highlight their expertise in strategic planning and sports marketing, with clients praising their commitment, knowledge, and empathetic approach. Impressively, 100% of feedback is positive, emphasizing their timely delivery and impactful strategies.
Industry Experience
The Alianzas has demonstrated expertise primarily in the sports and marketing consulting industries. Clients have praised their innovative approach in developing interactive experiences using emerging technologies, showcasing strengths in strategic thinking and comprehensive marketing strategies. Overall sentiment reflects high satisfaction with their timely delivery, responsiveness, and collaborative spirit, making them a suitable choice for businesses seeking to enhance their marketing efforts in these sectors.
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Other industriesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have expressed satisfaction with The Alianzas' pricing structure, indicating that the cost aligns well with the value delivered. One client noted, 'The measurable outcome of the project has been the full strategy,' highlighting the effectiveness of their investment. Overall, feedback reflects a positive sentiment regarding the company's ability to provide high-quality services at a reasonable price, with no significant areas for improvement mentioned.Was this helpful?
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$1,000+$25 - $49 / hrFreelancerJunction City, OR
Services provided
10% Branding10% Pay Per Click10% Search Engine Optimization +1210% Social Media Marketing10% Web Design5% Affiliate Marketing5% Business Consulting5% Content Marketing5% Conversion Optimization5% Digital Strategy5% Email Marketing5% Graphic Design5% Logo5% Other Digital Marketing5% Print DesignFocus Areas
25% Naming50% Brand strategy25% Corporate identitySee all 1 projectsMeraki Marketing Agency specializes in social media management and local SEO services. According to reviews, 100% of clients express satisfaction with their enhanced online presence and increased engagement. Clients appreciate the agency's proactive communication and collaborative approach, with one noting the impressive knowledge Meraki Marketing Agency brings to improving digital presence.
Industry Experience
Meraki Marketing Agency has demonstrated expertise in the real estate sector, particularly in enhancing social media presence and local SEO for home inspection businesses. Clients have praised their strong communication, responsiveness, and collaborative approach, resulting in increased audience engagement and improved digital visibility. Overall sentiment in this industry is highly positive, indicating that Meraki is well-equipped to support businesses seeking to strengthen their online presence in real estate and related fields.
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Other IndustryWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients of Meraki Marketing Agency express strong satisfaction regarding the cost and value for money. One client highlighted their effective social media management and local SEO improvements, noting the agency's responsiveness and collaborative approach. Overall, feedback indicates that the agency delivers significant results relative to its pricing, with clients appreciating the impressive knowledge and expertise offered, thereby justifying the investment made in their services.Was this helpful?
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$5,000+$100 - $149 / hr10 - 49Port Orange, FL
Services provided
20% Branding20% Digital Strategy20% Social Media Marketing +220% Web Design20% Web DevelopmentFocus Areas
10% Naming50% Brand strategy30% Brand messaging +110% Product brandingSee all 3 projectsIgnite is a branding and marketing company specializing in brand strategy, corporate branding, and visual identity design. They have consistently received positive feedback for their comprehensive approach, with 100% of reviewers highlighting their strong project management and the impact of their branding efforts, as well as their impressive corporate identity solutions and friendly company culture.
Reviews mention Great project management
Clients consistently commend Ignite for their exceptional project management capabilities. One client noted that Ignite provides dedicated account management, ensuring timely responses and task delegation. Another highlighted their structured approach, which clarified project objectives and facilitated regular updates. Additionally, clients appreciated Ignite's transparency and commitment to delivering on time and within budget, contributing to successful campaigns. Overall, the sentiment is overwhelmingly positive, with clients expressing satisfaction with Ignite's effective communication and project execution.-
Branding for Mead Distillery
5.0 Sep 14, 2021Project management is great. They provide top-quality service since they have an account manager who is dedicated to answering our concerns and delegating tasks to their team.
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Web Development for Seafood Restaurant Chain
5.0 Jul 22, 2021They’ve been great. In the beginning, we went through a digital brand strategy exercise with them. They had an established walk-through process that helped us clarify some of the project’s objectives. In addition, they’ve given regular updates on the project plan and milestones.
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Digital Marketing, Web Dev & Design for Restaurant Chain
4.5 Jun 29, 2021Ignite has done very well from a project management standpoint. The team delivers on time, and the cost of their services has been worth it. We typically communicate via email and Zoom meetings, but we also had a few in-person meetings prior to COVID-19. They also give constant reports on ongoing campaigns, which we appreciate.
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Industry Experience
Ignite has demonstrated expertise primarily in the Food & Beverages and Restaurants industries, delivering comprehensive branding, digital marketing, and web development solutions. Clients commend Ignite's ability to modernize brands, enhance user experience, and drive online engagement. Overall sentiment is highly positive, with feedback highlighting their creativity, project management efficiency, and strong communication. Businesses in the food and hospitality sectors seeking impactful marketing strategies and digital services would find Ignite to be a strong fit.
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Food & Beverages RestaurantsWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients generally perceive Ignite as providing excellent value for money, with investments ranging from $20,000 to $60,000. One client noted they became market leaders thanks to Ignite's branding efforts, while another highlighted the successful digital transformation of their website within budget. Feedback emphasizes Ignite's transparency, project management, and ability to deliver creative solutions on reasonable budgets, with clients expressing satisfaction with the outcomes relative to their costs.Was this helpful?
See All Locations (4)Port Orange, FL
21 E Bayshore Dr
Port Orange, FL 321272 - 5
4072128616
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$5,000+$25 - $49 / hr10 - 49San Jose, CA
Services provided
15% Branding15% Content Marketing8% Market Research +108% Pay Per Click7% Digital Strategy6% Advertising6% Email Marketing6% Marketing Strategy6% Product Design6% Search Engine Optimization6% Social Media Marketing6% UX/UI Design5% Web DesignFocus Areas
20% Naming25% Brand messaging25% Brand strategy +215% Corporate identity15% Product brandingUDO Buzz is a Tangier, Morocco-based branding firm. Founded in 2019, the team focuses on Branding and Content Marketing.
Read moreSee All Locations (2)San Jose, CA
California
San Jose, CA 951256 - 9
+1 813 352 6097
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UndisclosedUndisclosed10 - 49Plano, TX
Services provided
15% Branding20% Search Engine Optimization20% Web Development +315% Logo15% Social Media Marketing15% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingEstablished in 2020, Elegant Logo In 30 Mins is a small Plano, Texas-based SEO company. Their services include Search Engine Optimization and Web Development.
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$5,000+$100 - $149 / hr10 - 49Sugar Land, TX
Services provided
10% Branding25% Content Marketing25% Content Writing Services +410% Advertising10% Commercial Printing10% Print Design10% Product MarketingFocus Areas
25% Naming50% Product branding25% Brand strategyContent Writing Services company The Atlantic Publishers is located in Sugar Land, Texas and Los Angeles, California. They provide Content Writing Services and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Miami Beach, FL
Services provided
10% Branding10% Advertising10% Content Marketing +710% Content Writing Services10% Email Marketing10% Graphic Design10% Market Research10% Pay Per Click10% Search Engine Optimization10% Social Media MarketingFocus Areas
25% Naming25% Brand strategy25% Corporate identity +125% Product brandingSee all 1 projectsGold Palm Studio offers services including market analysis, SEO keyword search, and website updates. Overall feedback highlights their commitment to customer satisfaction, responsiveness, and proactive approach. Clients appreciate their alignment with company values and ability to stay at the forefront of industry trends, resulting in increased website conversions.
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$1,000+Undisclosed10 - 49Austin, TX
Services provided
20% Branding20% Search Engine Optimization20% Social Media Marketing +320% Web Development10% Low/No Code Development10% Web DesignFocus Areas
15% Naming25% Corporate identity20% Brand messaging +220% Brand strategy20% Product brandingPioneer Systems Tech is a branding company launched in 2020. Their team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Dallas, TX
Services provided
25% Branding25% Content Marketing25% Content Writing Services +125% Product MarketingFocus Areas
10% Naming80% Brand strategy10% Product brandingLaunched in 2017, Amazon Publishers Studio is a branding agency. The firm specializes in Branding and Product Marketing, and is small.
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$1,000+$25 - $49 / hr10 - 49Sheridan, WY
Services provided
20% Branding20% Content Marketing20% Search Engine Optimization +220% UX/UI Design20% Web DevelopmentFocus Areas
15% Naming30% Corporate identity25% Product branding +215% Brand messaging15% Brand strategyKodescape LLC is a small branding agency in Sheridan, Wyoming. The team offers Branding and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Miami, FL
Services provided
25% Branding25% Public Relations20% Search Engine Optimization +215% Content Writing Services15% Marketing StrategyFocus Areas
10% Naming40% Brand strategy30% Brand messaging +120% Corporate identityThe Wiki Creators is a public relations company. Their team is based in Miami, Florida and focuses on Public Relations and Branding.
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$5,000+Undisclosed10 - 49Los Angeles, CA
Services provided
10% Branding40% Video Production20% Performance Marketing +315% Video Marketing10% Conversion Optimization5% Digital StrategyFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingVideo production company New Jack Productions is located in Los Angeles, California. Launched in 2020, the team specializes in Video Production and Performance Marketing.
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$5,000+$25 - $49 / hr10 - 49Austin, TX
Services provided
20% Branding55% Pay Per Click15% Conversion Optimization +110% Performance MarketingFocus Areas
15% Naming30% Brand messaging30% Brand strategy +125% Product brandingWizvend is a PPC company. They were founded in 2024 and focus on Pay Per Click and Branding.
Read moreSee All Locations (2)Austin, TX
Balcones Drive
Austin, TX 787316 - 9
+1 512 890 7487
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$1,000+$150 - $199 / hr50 - 249Newark, NJ
Services provided
10% Branding30% Logo30% Video Production +130% Web DesignFocus Areas
10% Naming50% Corporate identity20% Brand strategy +210% Brand messaging10% Product brandingFounded in 2012, Logo Liberty is a midsize Logo company. Their services include Logo and Video Production.
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Undisclosed$100 - $149 / hrFreelancerClairton, PA
Services provided
20% Branding20% Digital Strategy20% Graphic Design +220% Marketing Strategy20% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingEstablished in 2003, Inkcredible is a branding firm. The team offers Branding and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249Austin, TX
Services provided
10% Branding20% Advertising15% Digital Strategy +815% Social Media Marketing10% Web Design5% Affiliate Marketing5% Email Marketing5% Other Digital Marketing5% Product Marketing5% Search Engine Optimization5% UX/UI DesignFocus Areas
10% Naming40% Corporate identity25% Brand messaging +220% Brand strategy5% Product brandingMindshare Consulting Inc is an Advertising company. Established in 2022, the firm is located in Austin, Texas. Their team provides Advertising and Digital Strategy.
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$5,000+Undisclosed2 - 9Seattle, WA
Services provided
10% Branding40% Web Design20% E-Commerce Development +220% Web Development10% Audio ProductionFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingReptagon Digital is a web design agency. They are based in Seattle, Washington and have small team. They focus on Web Design and Web Development.
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$1,000+$100 - $149 / hr2 - 9Westlake Village, CA
Services provided
20% Branding20% Content Marketing20% Marketing Strategy +320% Web Development10% Low/No Code Development10% Web DesignFocus Areas
10% Naming35% Brand strategy20% Brand messaging +220% Corporate identity15% Product brandingBased in Westlake Village, California, VYNE Collective is a small branding company. Their services include Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Branford, CT
Services provided
20% Branding10% Corporate Photography10% E-Commerce Development +610% Logo10% Low/No Code Development10% Packaging Design10% Video Production10% Web Design10% Web DevelopmentFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBrandBela Studios is a branding firm. Launched in 2018, their team provides Branding and Web Design.
Read more -
$1,000+$50 - $99 / hr2 - 9Kennewick, WA
Services provided
20% Branding20% Social Media Marketing10% Content Marketing +510% Corporate Photography10% Digital Strategy10% Search Engine Optimization10% Video Production10% Web DevelopmentFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBranding agency Hello Habanero was established in 2020. The team offers Branding and Social Media Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9Camp Hill, PA
Services provided
20% Branding20% Graphic Design20% Social Media Marketing +220% Video Production20% Web DevelopmentFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSojourn Media is a branding agency. Launched in 2021, the team focuses on Branding and Social Media Marketing.
Read more -
Undisclosed< $25 / hr2 - 9Virginia Beach, VA
Services provided
20% Branding20% Marketing Strategy20% Pay Per Click +320% Search Engine Optimization10% Low/No Code Development10% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingChaos Theory Marketing is a branding firm. The Virginia Beach, Virginia-based agency was launched in 2021. Their team provides Branding and Marketing Strategy.
Read more -
$5,000+$100 - $149 / hr2 - 9Daphne, AL
Services provided
20% Branding15% E-Commerce Development15% Product Marketing +515% Search Engine Optimization15% Web Design10% Video Production5% Ecommerce Marketing5% Pay Per ClickFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBranding company JAM Group Studio provides Branding and Search Engine Optimization. They are headquartered in Daphne, Alabama.
Read more -
$10,000+Undisclosed2 - 9Portland, OR
Services provided
30% Branding20% Marketing Strategy15% Web Design +610% Low/No Code Development5% AI Consulting5% Audio Production5% Content Marketing5% Generative AI5% Graphic DesignFocus Areas
10% Naming30% Brand messaging30% Brand strategy +220% Corporate identity10% Product brandingLaunched in 2020, Double Hi is a branding agency. Their team offers Branding and Web Design.
Read more -
$1,000+$150 - $199 / hr2 - 9Saint Paul, MN
Services provided
20% Branding25% Marketing Strategy15% Content Marketing +615% Product Marketing5% Account-Based Marketing5% Email Marketing5% Event Management5% Event Marketing5% Social Media MarketingFocus Areas
20% Naming25% Brand strategy20% Brand messaging +220% Corporate identity15% Product brandingWild Plum, a Marketing Strategy company, was established in 2022. The team specializes in Marketing Strategy and Branding.
Read more -
$5,000+$25 - $49 / hr2 - 9Philadelphia, PA
Services provided
20% Branding20% UX/UI Design10% Email Marketing +510% Market Research10% Mobile App Development10% Product Design10% Social Media Marketing10% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBuxa UI/UX Design Agency, a branding agency, was established in 2024. The team provides Branding and UX/UI Design.
Read moreSee All Locations (2)Philadelphia, PA
Broad St, Philadelphia
Philadelphia, PA 191072 - 5
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$1,000+$50 - $99 / hr2 - 9Frisco, TX
Services provided
20% Branding30% Search Engine Optimization20% Web Design +310% Content Marketing10% Graphic Design10% LogoFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSEO services firm The Lead Dog was established in 2024. In Frisco, Texas, the team specializes in Search Engine Optimization and Branding.
Read more -
$1,000+Undisclosed2 - 9Killeen, TX
Services provided
20% Branding20% Content Marketing20% Pay Per Click +220% Search Engine Optimization20% Social Media MarketingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingFounded in 2022, Tapped Digital, a small branding company, is in Killeen, Texas. Their services include Branding and Social Media Marketing.
Read more -
$10,000+$150 - $199 / hr2 - 9Roswell, GA
Services provided
20% Branding20% Video Production20% Web Development +315% Advertising15% Email Marketing10% LogoFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingAWE! Creative & Marketing is a branding firm. Located in Roswell, Georgia, their team provides Branding and Video Production.
Read more -
$1,000+$100 - $149 / hr2 - 9Grand Rapids, MI
Services provided
15% Branding35% Public Relations25% Search Engine Optimization +215% Digital Strategy10% Content MarketingFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Corporate identityBetterReputation is a public relations agency. In Grand Rapids, Michigan, their team offers Public Relations and Search Engine Optimization.
Read more -
$5,000+$100 - $149 / hr2 - 9Westlake Village, CA
Services provided
20% Branding20% Business Consulting20% Pay Per Click +220% Search Engine Optimization20% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingFounded in 2023, CRTE, a small branding firm, is in Westlake Village, California. Their team provides Branding and Search Engine Optimization.
Read more -
$1,000+$25 - $49 / hr2 - 9Pattison, TX
Services provided
20% Branding20% Logo20% Video Production +320% Web Design10% E-Commerce Development10% Ecommerce MarketingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingWebin7 is a branding company. They were established in 2024 and focus on Branding and Web Design.
Read more -
Undisclosed$25 - $49 / hr2 - 9Austin, TX
Services provided
20% Branding20% Mobile App Development20% Pay Per Click +220% Search Engine Optimization20% Web DevelopmentFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBranding agency Plutopixels was founded in 2024. Located in Austin, Texas, the team provides Branding and Search Engine Optimization.
Read more -
$5,000+Undisclosed2 - 9Denver, CO
Services provided
20% Branding20% Pay Per Click20% Search Engine Optimization +220% UX/UI Design20% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingDenver Web Designs is a branding firm. They focus on Branding and Search Engine Optimization and were launched in 2003. The agency is located in Denver, Colorado.
Read more -
$1,000+$100 - $149 / hr2 - 9Sunny Isles Beach, FL
Services provided
20% Branding20% Email Marketing20% Event Marketing +220% Sales Outsourcing20% Social Media MarketingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingAbound Beyond is a small branding agency. Established in 2023, the team offers Branding and Event Marketing.
Read more -
$5,000+$50 - $99 / hr2 - 9Artesia, CA
Services provided
20% Branding20% E-Commerce Development20% Pay Per Click +220% Video Production20% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingFounded in 2019, TMD STUDIOS is a branding firm. The company offers Branding and Pay Per Click.
Read more -
$5,000+$150 - $199 / hr2 - 9Denver, CO
Services provided
20% Branding20% Graphic Design20% Pay Per Click +220% Social Media Marketing20% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingLaunched in 2014, Lift-Off Design Studio is a small branding firm headquartered in Denver, Colorado. Their team focuses on Branding and Social Media Marketing.
Read more -
$10,000+$100 - $149 / hr2 - 9Greer, SC
Services provided
20% Branding20% Content Marketing20% Fractional CMO Services +220% Marketing Strategy20% Search Engine OptimizationFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingLouislynn Consulting is a branding agency. The team is located in Greer, South Carolina, and their services include Branding and Marketing Strategy.
Read more -
$10,000+$150 - $199 / hr2 - 9Falls Church, VA
Services provided
20% Branding20% Digital Strategy20% Graphic Design +220% Logo20% Video ProductionFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingLaunched in 2025, Clever - A Creative Agency is a branding firm. The company provides Branding and Digital Strategy, and is small.
Read more -
$1,000+$25 - $49 / hrFreelancerValley Stream, NY
Services provided
10% Branding50% Search Engine Optimization20% Digital Strategy +210% Content Marketing10% Social Media MarketingFocus Areas
20% Naming60% Brand strategy20% Brand messagingSEO services firm SEOEXPLODE Inc. Was founded in 2005. The small team offers Search Engine Optimization and Digital Strategy.
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Ability to Deliver considers three criteria:
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.
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