Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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$1,000+$100 - $149 / hr2 - 9Oklahoma City, OK
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Established in 2019, West & back is a small Oklahoma City, Oklahoma-based video production company. Their team provides Video Production and Advertising.
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$1,000+Undisclosed2 - 9New York, NY
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See all 1 projectsHummbud specializes in Brand Development, Corporate Identity, and Logo Design, offering innovative and cost-effective solutions tailored to meet clients' objectives. Clients have praised Hummbud for its creative and innovative approach, timely delivery, and effective communication. The company is noted for successfully aligning brand strategies with target audiences through high-visibility branding efforts.
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What are Featured Providers?
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed10 - 49Reston, VA
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Founded in 2006, StellaPop is a web design company. The team provides Web Design and Branding.
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$10,000+$100 - $149 / hr10 - 49The Woodlands, TX
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Launched in 2003, Hallaron Advertising Agency is an Advertising company. The company provides Advertising and Video Production.
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$1,000+$150 - $199 / hr10 - 49Kansas City, MO
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Fasone & Partners is a media planning & buying agency. They are located in Kansas City, Missouri and Kansas City, Missouri, and their services include Media Planning & Buying and Web Design.
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$1,000+$100 - $149 / hr10 - 49Searcy, AR
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Think Idea Studio is a Searcy, Arkansas-based branding agency. They offer Branding and Logo and were launched in 2002.
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$1,000+$100 - $149 / hr10 - 49DeKalb, IL
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Video production agency OC Creative is based in DeKalb, Illinois. They focus on Video Production and Graphic Design and were launched in 2009.
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$5,000+Undisclosed10 - 49Spokane Valley, WA
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Advertising company Brand It Advertising is in Spokane Valley, Washington. The team offers Advertising and Marketing Strategy.
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$100,000+$200 - $300 / hr10 - 49Londonderry, NH
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Vulcan is a web design company. Founded in 2014, the company is in Londonderry, New Hampshire. Their team provides Web Design and UX/UI Design.
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$1,000+$25 - $49 / hr10 - 49Prosper, TX
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Meta Design Experts, a social media marketing company, was founded in 2021. The company provides Social Media Marketing and Web Design, and is small.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
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Aifos Agency, a branding agency, is headquartered in Miami, Florida. They provide Branding and Public Relations and were founded in 2010.
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$5,000+$150 - $199 / hr250 - 999Chicago, IL
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Arc Worldwide is an Advertising company founded in 2004. The team offers Advertising and Branding and is in Chicago, Illinois.
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UndisclosedUndisclosed250 - 999Indianapolis, IN
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StarMedia, A Gannett Company is a branding agency established in 1903. The midsize team offers Branding and Marketing Strategy.
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$25,000+$200 - $300 / hr10 - 49Kissimmee, FL
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The Change Agency is an Advertising company. The Kissimmee, Florida-based firm was established in 2009. Their team provides Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Austin, TX
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Bounce is an Event Marketing company. Their small team is based in Austin, Texas and offers Event Marketing and Advertising. The company was launched in 2009.
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$1,000+$100 - $149 / hr2 - 9Fort Worth, TX
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Founded in 2004, BrandEra is a small Fort Worth, Texas-based branding company. Their services include Branding and Public Relations.
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$5,000+$50 - $99 / hr2 - 9Tampa, FL
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Farmore Marketing is a Tampa, Florida-based branding agency. Their services include Branding and Content Marketing.
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$10,000+$100 - $149 / hr2 - 9Baltimore, MD
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Advertising company B Creative Group was founded in 2004. The company provides Advertising and Branding.
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$1,000+Undisclosed2 - 9Willoughby, OH
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Small Digital Strategy company Visia Marketing, is in Willoughby, Ohio. The team offers Digital Strategy and Marketing Strategy.
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$5,000+Undisclosed2 - 9Dallas, TX
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Branding agency CONNECTIVE Agency was established in 2014. Located in Dallas, Texas, the team focuses on Branding and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9Kansas City, MO
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BlackBeard's Media is a video production agency. They are located in Kansas City, Missouri. Their team focuses on Video Production and Advertising.
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$10,000+$50 - $99 / hr2 - 9Charlotte, NC
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Social Ape Marketing, a small public relations firm, is headquartered in Charlotte, North Carolina. The team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Greenville, SC
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Tangible Strategies Marketing, a social media marketing company, provide Social Media Marketing and Web Design. They were established in 2011.
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$5,000+$100 - $149 / hr2 - 9Cleveland, OH
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JAC Creative is a graphic design agency. Their small team is headquartered in Cleveland, Ohio. Their services include Graphic Design and Branding.
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$5,000+$150 - $199 / hr2 - 9Skokie, IL
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Launched in 2013, Pop Digital Marketing is a branding agency. The team provides Branding and Social Media Marketing and is based in Skokie, Illinois.
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Undisclosed$50 - $99 / hr2 - 9Melbourne, FL
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Launched in 2018, Blue Shift Web Services is a small Melbourne, Florida-based web design company. Their services include Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9St. Charles, IL
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Symboliq Media, a branding agency, offer Branding and Web Design. They were established in 2014.
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$1,000+$100 - $149 / hr2 - 9Richmond, VA
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Launched in 2011, Raison is a small branding company headquartered in Richmond, Virginia. Their team focuses on Branding and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Richmond Heights, OH
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Design Edge is a Richmond Heights, Ohio-based graphic design agency. They offer Graphic Design and Packaging Design and were launched in 2000.
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$5,000+$100 - $149 / hr2 - 9Ann Arbor, MI
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Launched in 2015, Merithot Creative Marketing is a small branding agency. Their services include Branding and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9New York, NY
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Logoglo, a graphic design agency, was founded in 2011. Based in New York, New York, the team specializes in Graphic Design and Branding.
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Undisclosed$100 - $149 / hr50 - 249Los Angeles, CA
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IW Group is a Los Angeles, California-based Advertising and branding firm. They provide Advertising and Branding and were founded in 1990.
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$10,000+$100 - $149 / hr50 - 249Seattle, WA
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Pyramid Communications is a branding firm based in Seattle, Washington and Portland, Oregon. They provide Branding and Public Relations.
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$10,000+$100 - $149 / hr50 - 249Kansas City, KS
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Branding firm Sullivan Higdon & Sink is headquartered in Kansas City, Kansas and Wichita, Kansas. They specialize in Branding and Public Relations.
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UndisclosedUndisclosed50 - 249New York, NY
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Rafanelli Events is an Event Marketing company founded in 1996. The midsize team focuses on Event Marketing and Branding.
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UndisclosedUndisclosed50 - 249New York, NY
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Established in 1964, Michael Graves Architecture & Design is an Architectural Design company. Their team focuses on Architectural Design and Graphic Design.
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$1,000+$50 - $99 / hr50 - 249Fort Walton Beach, FL
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Founded in 2017, The Logo Design Corp is a branding firm. The team specializes in Branding and Web Design.
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UndisclosedUndisclosed50 - 249San Jose, CA
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Design Experts Inc is a branding firm based in San Jose, California. The team offers Branding and Custom Software Development.
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$5,000+$50 - $99 / hr50 - 249Las Vegas, NV
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Based in Las Vegas, Nevada, NebulaNest Tech is a web development company. They focus on Web Development and UX/UI Design and were founded in 2023.
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$5,000+$150 - $199 / hr2 - 9New York, NY
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Headquartered in New York, New York, SUEDE Collective is a Marketing Strategy company. The team provides Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed10 - 49El Segundo, CA
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LAUNCH DRTV is a small El Segundo, California-based video production company. The team offers Video Production and Branding.
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$5,000+$150 - $199 / hr10 - 49Denver, CO
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Forté Advertising is a media planning & buying agency founded in 2006. The company offers Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Sinking Spring, PA
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Founded in 1987, Anderson Group (Sinking Spring, Pennsylvania) is a small print design company. Their services include Print Design and Advertising.
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$1,000+$150 - $199 / hr2 - 9Pittsburgh, PA
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BENITRAGE LLC is a branding company. The Pittsburgh, Pennsylvania-based firm offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Fargo, ND
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Located in Fargo, North Dakota, Advest Marketing is a small branding agency. Their services include Branding and CRM consulting and SI.
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$1,000+Undisclosed2 - 9Banning, CA
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Launched in 2014, digitalblueprint, a small web design company, is headquartered in Banning, California. Their team focuses on Web Design and Branding.
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$5,000+Undisclosed2 - 9Austin, TX
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Playground Studio, a branding company, was launched in 2013. The team specializes in Branding and Architectural Design.
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$5,000+$100 - $149 / hr2 - 9Grand Rapids, MI
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VSBL, a small video production company, is based in Grand Rapids, Michigan. The team provides Video Production and Branding.
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$1,000+Undisclosed2 - 9Nashville, TN
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Established in 2023, Timber! Creative Agency is a small Nashville, Tennessee-based video production agency. Their team focuses on Video Production and Web Design.
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$5,000+$100 - $149 / hr2 - 9Fredericksburg, VA
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Located in Fredericksburg, Virginia, The Commonwealth Creative is a branding firm. They focus on Branding and Web Development and were founded in 1985.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
34.1/40.017.8/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.