Panamera

BACKGROUND

Please describe your company and position.

I am the Owner of Catalina’s Sweet Atelier

Describe what your company does in a single sentence.

We are a dessert shop that specializes in handcrafting high quality desserts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Panamera to accomplish?

• Rebranding

SOLUTION

How did you find Panamera?

Online Search

Why did you select Panamera over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Panamera were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They help me achieve what I had envisioned for the last 25 years. Catalina’s Bake Shop transitioned into Catalina’s Sweet Atelier as part of a rebranding strategy. The shift from "bake shop" to "sweet atelier" reflects a move towards a more refined, artisanal approach to their offerings. The word "atelier," meaning a workshop or studio, emphasizes craftsmanship, creativity, and the artistic nature of baking. This transition likely aligns with a focus on elevating the brand's image and highlighting a more specialized, high-quality experience for customers who appreciate unique and beautifully crafted sweets. The rebranding may have been intended to position the business as more than just a bakery, but as a destination for gourmet or custom desserts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Sales, Brand Recognition and Awareness, Social Media Growth, Customer Sentiment and Loyalty, Increase foot traffic and online orders, Better Brand Perception 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They deliver everything on time. They work hand on hand with me throughout the project and helped me overcome my fears. They assist me in the design of the bags, boxes and throughout the remodeling of the front of the store, van wrapping and more. Eve though I had hired a company prior to meeting Panamera for my new website, they oversaw the development of the website in order to align with the brand.

What was your primary form of communication with Panamera?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The way they made me feel at home from day one. It felt as if I was working with a close friend. They helped me bring my vision to life, comfort me when I was afraid in making the investment, guide me and worked with me in order to give a whole facelift to the store....they made the branding process easier and less stressful for me. From the beginning they had a deep understanding of my unique vision, they studied the market, and tailored their services to meet my specific needs for my business.

Are there any areas for improvement or something Panamera could have done differently?

Not that I can think of

BACKGROUND

Please describe your company and position.

I am the CEO of Fitnessmith

Describe what your company does in a single sentence.

As the fitness industry undergoes constant transformation, we take the lead in guiding our clients through this dynamic landscape, ensuring that their unique fitness visions come to vibrant fruition.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Panamera to accomplish?

• help with brand and product building

SOLUTION

How did you find Panamera?

• Online Search
• Clutch Site

Why did you select Panamera over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Panamera were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The fitness industry is booming, but with its growth comes the challenge of differentiation. Our gym, though equipped with top-of-the-line facilities and training programs, was becoming lost amidst the multitude. Our collaboration with Panamera was transformative. Their team embarked on a comprehensive brand overhaul.
From the inception, their commitment was evident. They frequented our facilities, interacting with trainers and members alike, absorbing the essence of our brand. This hands-on approach birthed a naming strategy capturing the essence of our unique training methodologies. Their brand workshops not only honed our market positioning but also elevated the entire gym experience.
By the end of our collaboration, we weren't just another fitness center; we were a holistic wellness destination. the key deliverables included a well written and self explanatory document that outlines the time frame and methods that will be indulged in throughout the project timeline. also provided upon completion was another document to help with the post project task and continuation of what Chesco and his team did for our company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team at Panamera ensured that we weren't just another fitness center; we were a holistic wellness destination, providing the best wellness equipment design as well providing us with branded messages that were sent to our potential clients and we were able to record a 6.4% rise sales and 87.3% rise in leads generated. this is no easy feat as we have tried it in the past but chesco was able to achieve this.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Chesco and kenny were very quick to respond to requests and questions raised from either my team or I, they responded to every messages within the hour and in the cases of misunderstanding they responded and rectified them based on our view and explained to us in clear term why they weren't able to implement so of our request as it will harm the brand and we didn't know it could in the past.

What was your primary form of communication with Panamera?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The fact that they are able to stand in the fore role to communicate and interact with our clients and members even when they were meeting some of them for the first time is a unique characteristic that i find interesting.

Are there any areas for improvement or something Panamera could have done differently?

My experience with the team was amazing, however if I am to recommend a point of development, I will suggest the team work recruiting members who will take charge of all tasks under their belt rather than outsourcing certain services out again.

BACKGROUND

Introduce your business and what you do there.

I am the CEO and co-founder of a technology company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Panamera?

We needed help with branding. We had multiple products with different identities, and we needed to streamline our brand in a unique way. Our goal was for the branding to help with our go-to-market strategy.

SOLUTION

What was the scope of their involvement?

We had our initial call with Panamera, and then they presented their process and learned about our company culture and approach. They took us through several exercises to better understand our brand, what it stands for, and how adventurous we were willing to be. Then, they made suggestions based on our feedback from each exercise.

Panamera has essentially rebuilt our entire brand ecosystem aside from our name. They focused the whole branding strategy around marketing. They revamped our website and rebranded our logos, marketplaces, and products. Additionally, they created new decks for our games. 

What is the team composition?

Our account manager is our main point of contact, but we consistently interact with several team members, including Chesco (Brand Consultant) and three others. 

How did you come to work with Panamera?

We were about to partner with another Israel-based company, but we wanted a partner who was more local to us in Miami. We did a Google search, reviewed the first few results, and set up a call with Panamera. I was initially reluctant, but Panamera won me over during our follow-up call because they showed us what it would be like to work with them and their plan impressed me. 

How much have you invested with them?

We have invested roughly $250,000 in the partnership with Panamera. 

What is the status of this engagement?

We began working with Panamera in January 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen instant positive results from their branding efforts. Panamera really hit the mark, and our clients have told us they love the new look. They built a brand that enables users to experience our company the way we envisioned, which helps us sell products and services.

When we started working with Panamera, we had no website, brand, or marketing; we just had the technology we had been developing. Panamera took everything we worked towards and successfully created a face for the brand. They developed unique branding that perfectly fits our needs and allows us to address our go-to-market strategy. 

Now that they’ve taken us through a whole branding experience, we have a defined brand, and everything is live. We're leaving the engagement open-ended because we plan to engage Panamera for many more projects and partnerships based on our business needs.

How did Panamera perform from a project management standpoint?

They have been excellent from a project management standpoint. In life, we rarely get what we pay for, but that’s not the case with Panamera. They're a great team overall. Panamera has given us exactly what we need. Their prices are worth it for such a positive experience.

We noticed they were different from the first call, and we were lucky to get a second call with them. Panamera has been professional throughout our partnership; they constantly deliver what they promise on time. They are effective communicators, and we use Slack, WhatsApp, and email to maintain contact.

What did you find most impressive about them?

Panamera walked us through a bespoke experience, and everything they do is above board from a marketing and branding perspective. They offer an impressive process that sets them apart from competitors. 

We initially had a rough vision for the rebrand, and Panamera took us through a very robust, unique experience to determine how the rebrand would unfold based on our vision. They did a lot of work upfront to define the brand’s personality and the culture we were trying to build. They assured us that if we remained open-minded throughout the experience, they would deliver results, and they have. Their process is incredible, which has led to equally incredible results.

Are there any areas they could improve?

I have nothing Panamera could improve on.

Do you have any advice for potential customers?

My advice is to go into the branding process with an open mind. Allow Panamera to walk you through the experience they have developed because it works. You may not end up where you thought you would be, but the result will always be better, and having an open mind will help Panamera get you results much faster.

BACKGROUND

Please describe your company and your position there.

I am the owner/ceo of an ecommerce company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panamera?

I had a product idea and knew that I had to get good branding to represent my idea for my company. The service they provided were Naming, Brand Strategy, Brand Identity, Art Direction

What were your goals for this project?

My goal for this project was to get a name, identity, and clear brand strategy in which Panamera has exceeded my expectations

SOLUTION

How did you select Panamera?

I was looking at about 3 other branding agencies and from the first interview I felt comfortable and most importantly, believed in. As a start-up and a solo- entrepreneur at times it's hard for people to see your vision, but from day one Kenny and Chesco were eager to hear about my ideas and how they can embellish them.

Describe the scope of their work in detail.

I was working with Kenny and Chesco from day one and on the first meeting we discussed my product, what market we would be going into, and where I see my company years from now down the line. From there they were able to create a detailed power slides for each phase we had.

What was the team composition?

I worked directly with Kenny and Chesco

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was helping me come up with a name for my company and helped me gain a cleaerr vision on not only the products that I am selling, but the brand and its story as a whole.

How effective was the workflow between your team and theirs?

The work flow with Panamera is fantastic! They always respond within a timely manner with great deal.

What did you find most impressive about this company?

What I found most impressive was how detailed their presentation/notes for each meeting that we have. We always have clear communication, and each presentation blew me away! I knew I made the right choice.

Are there any areas for improvement?

No, they were absolutely amazing!

BACKGROUND

Please describe your company and your position there.

I am the founder of Joisi, a startup producing an herbal stress-relief beverage for today's modern world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panamera?

We hired Panamera to develop a marketing strategy for us, support us in developing new name, and for creating the bottle, website, and packaging design for our launch product.

What were your goals for this project?

To create a stunning brand that is visually captivating, true to our brand values, and that is "timeless". Something that is unique, differentiated, and flexible to bend towards other product offerings.

SOLUTION

How did you select Panamera?

I interviewed 15 firms and ultimately selected Panamera primarily because their quality of work on their previous projects was impressive. They had experience with D2C retail products, and were clearly capable of creating modern, attention-grabbing brands.

Their price was also competitive, and I had a good time speaking with the company's directors.

Describe the scope of their work in detail.

We had weekly calls to check in on status of the project. The initial calls were data gathering, where I provided essential info for Panamera's review. They then picked up the baton from there, and refined the brand through further research, drafting of market positioning and brand identities, and multiple iterations on the designs.

What was the team composition?

I worked with 2 team members: Kenny & Chesco. Kenny was more involved early on from a market strategy and branding perspective, whereas Chesco became more involved as we got into the nitty gritty of designing the brand itself.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, the company produced a beautiful brand design for our bottle and packaging. These are the designs that we will be going to market with, and building our brand on top of.

How effective was the workflow between your team and theirs?

Fantastic. Very smooth and open communication lines. I was kept closely updated as we moved along!

What did you find most impressive about this company?

Their quality of work is outstanding! They care about your company and project deeply, and are not just there to "get the job done". They invest lots of energy into your project, and treat it as their own. It's been a complete pleasure working with the Panamera team.

Are there any areas for improvement?

Not really -- I just suggest that they add more offerings to their business so that they can support companies more holistically beyond brand development.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and owner of Alara+Zane, which is a family-concept retail shop. We have a retail boutique for kids and a play place.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Panamera?

I worked with Panamera to establish our initial branding.

SOLUTION

What was the scope of their involvement?

Panamera helped with the development of our brand, including the logo and colors. Their team also supported branding in the architecture such as window graphics and vinyl graphics. They created the brand book and a pitch deck that verbalized our mission statement and concept. Their team developed packaging ideas, greeting cards, and social media templates. They also built our website from scratch. It’s on Shopify and the backend is WordPress.

What is the team composition?

I worked with Francesco (Partner & Creative Director) and Kenneth (Partner & Strategic Director).

How did you come to work with Panamera?

I did a lot of research into branding agencies. I first started searching local agencies but couldn’t find anyone local that fit my needs. I then did some nationwide searches and Panamera came up in those searches. I interviewed them in addition to three other agencies before selecting my top two and requesting proposals. I chose Panamera because I liked our conversations and their presentations and styles. They also promptly communicated.

How much have you invested with them?

I spent somewhere between $50,000–$60,000 on their services.

What is the status of this engagement?

We worked together between June 2019–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their team was flexible, adapting based on my requirements. As we created the brand, we went through several iterations of colors and animal characters. They were receptive to feedback and listened to my vision for the company. Their team delivered on my visions better than I could even imagine.

How did Panamera perform from a project management standpoint?

They did a great job using Asana, which documented our agreed-upon project deadlines. In the beginning, we had a call once a week and then it moved to every two weeks. As this was such a large scope, we had several deadlines. They met every deadline.

What did you find most impressive about them?

Certainly, they exceeded our expectations with their creativity and their execution of the brand. In this age, we’re behind our phones or computers. However, I prefer talking on the phone because it makes everything more efficient. They were receptive to impromptu phone calls and worked well via email.

Are there any areas they could improve?

No, I don’t think they could improve.

Do you have any advice for potential customers?

Be open and transparent about your business needs and vision. They do a great job of collecting that information and creatively executing it.

BACKGROUND

Please describe your company and your position there.

I was the CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panamera?

create the branding of the company

What were your goals for this project?

launch the company

SOLUTION

How did you select this vendor?

I reviewed more than 10 different options and companies, I sat with all of them, told them what I need what were my expectations, and I reviewed each quote and proposal, until I found 3 the companies that understood my requirements, then I picked just one.

Describe the scope of their work in detail.

1. Brand Development - Branding Consulting - Tone of voice - Brand Values - Naming - Final Brand Concept - Tagline - Brand Design - Stationery: Bussines Cards, Folder, Signature email - Delivered Files in vector file and other formats: vector files, JPG, PNG
2. Packaging - General Layout - Flagship beers x 5 - Seasonal beers x 5 - Tap handle - Beer glass - Delivered Files in vector file and other formats: vector files, - Printer coordination
3. Guide manual brand Book - Colors, fonts, sizes, correct uses, etc… - Brand implementation - Social Media Layout: Facebook, Instagram and twitter - Merchandising: 3 elements - Packaging – guide lines - Sale Sheets - Delivered Files in vector file and other formats: vector files, JPG, PNG
4. Campaign idea - Creative concept - General Layout - Adaptations: 4 sizes - PR and media supervision 5. New Website - Concept Design and design development - Homepage + 12 internal pages - Coordination with the Programming team

What was the team composition?

I worked directly with the owner, which understood from day 1 what I needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Panemera understood what we needed it and what were our expectations.Our investors were impressed with their work.

How effective was the workflow between your team and theirs?

We basically met once a week, with phone call when it was required. It was a smooth process.

What did you find most impressive about this company?

The owner, Chesco, he knows what he's doing. They make tremendous efforts to understand your needs, he also connected us to clients, suppliers and was a great source of networking for us.

Are there any areas for improvement?

At the time, there were a small boutique company, but what I understood is that they have been adding people to his team.

BACKGROUND

Introduce your business and what you do there.

I am the CEO of Vision of Tomorrow Eyewear. We manufacture eyewear for any brand or customer that may need an eyewear collection.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Panamera?

We hired Panamera to help us with the brand development of our company, as well as our website.

SOLUTION

What was the scope of their involvement?

We had a briefing with the idea we had in mind, and Panamera presented different proposals to us. They were able to deliver everything that we asked for. In addition to the website, they created a logo for our company, as well as a logo for our brand, Mita.

What is the team composition?

We were assigned two teammates, including one of the owners of the company.

How did you come to work with Panamera?

We surfed the web and met a few companies. We decided to go with Panamera because we felt they were the right fit for what we needed.

How much have you invested in them?

Between the two projects, we spent around $15,000.

What is the status of this engagement?

We started working with them in January 2019. We finished the project at the end of 2019, in October or November.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have a website where everyone can see what we do and see the results of Panamera’s work. Since we launched the website, the feedback has been positive. Additionally, the website is very easy to navigate.

How did Panamera perform from a project management standpoint?

Their project management was good. They were able to translate our ideas into the products they delivered. Since they are located here in Miami, we were pretty close and we met once every 1–2 weeks.

What did you find most impressive about them?

They do graphic design very well.

Are there any areas they could improve?

They lacked content when it came to the development of the website. We had to provide all the information to them. The expectation was hiring a company that would create content for us and not the other way around. So, they need to improve in that area.

Do you have any advice for potential customers?

Give them the right information in order for them to be able to translate your ideas into an actual product.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of an international bank.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Panamera?

We needed someone to create a brand book for the entire bank.

SOLUTION

What was the scope of their involvement?

Panamera created our brand book.

What is the team composition?

We work with 3-4 people from the Panamera team.

How did you come to work with Panamera?

When I started at the company, Panamera was an established provider. We’ve kept them as our provider of branding services.

How much have you invested with them?

We spend between $15,000–$25,000 a year on their services.

What is the status of this engagement?

We started the engagement in 2014, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Panamera’s professional and delivers quality work. They catch on fast.

How did Panamera perform from a project management standpoint?

It’s a simple process, and their communication’s good. They're under my supervision, so our projects usually don’t require a project manager. We’ve had to follow-up on occasion when there were delays in their work.

What did you find most impressive about them?

The quality of their work is most impressive.

Are there any areas they could improve?

No, they’re doing well.

Do you have any advice for potential customers?

I recommend working with Panamera.