Branding Boutique

Silver
VERIFIED

We’re experts in strategy, design, innovation and brand experience.

We combine expertise in brand strategy, identity, digital, retail, environmental, product and service design to define and connect every aspect of a brand experience.

Panamera, a branding story.

 

Panamera’s story began in Miami in 2010 when Chesco Sánchez, a passionate and talented branding expert, brought his expertise to the United States market after achieving success in Europe positioning and creating countless successful brands for leading companies throughout Spain, Europe and Latin America.

Together with Damian Di Patrizio and Ken, a proven strategy and design leader, Panamera has grown to serve domestic and international clients in diverse industries and is focused on a holistic and strategy-driven design approach to build brands and create strategies that deliver success.

 

 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2011
Show all +
Miami, FL
headquarters

Portfolio

Key clients: 

Goya Foods

Bacardi

Diageo

University of Miami

Marlins 

Reviews

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Brand Identity for Food Startup

"They were always willing to try new things and listen to what we wanted." 

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sept. 2018 - Jan. 2019
Project summary: 

Panamera managed a branding process based on market research and initial discovery discussions. After delivering a new logo, they built out the brand to include packaging designs and a guide book.

The Reviewer
 
1-10 Employees
 
Miami, Florida
Chief Brand Officer, Food Startup
 
Verified
The Review
Feedback summary: 

Brand and packaging designs have garnered positive feedback from customers. Communicative and open to changes, Panamera provided regular updates and adjusted to scope alterations quickly throughout the project. Customers can expect smooth cooperation with a deeply involved partner. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the chief brand officer of a fresh, innovative food startup in the alternative, plant-based milk industry. We’ve created an easy way to milk nuts. I’m responsible for our brand image and experience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panamera?

We were going through a rebrand and needed help with a new visual brand identity including a logo, guide book, and packaging design.

What were your goals for this project?

We set out to create a visually appealing, on-brand look for our new identity.

SOLUTION

How did you select this vendor?

We loved Chesco's (Brand Director, Panamera) sense of design and attention to detail. He looks for and emphasizes what is unique to a company, rather than producing a generic design.

Describe the scope of their work in detail.

Panamera sat with us to learn about our company, what we're all about, and our personality. We started with our logo design (which would determine the rest of our scope of work), and played with many concepts. Panamera presented all of them clearly, explaining why they chose that specific direction and how the brand could play off of it. They also looked into what other players in our industry are doing to ensure we stood out. We went through three rounds of concepts and landed on a final direction, which then inspired our packaging design.

Based on that aesthetic, we put together a design that encompassed all the information we needed, as well as the conceptual elements that made us unique. All of these components made up the brand book that was presented to us at the end of the project. It is a clear, concise (and beautifully bound) guide book and summary of everything we worked on together.

What was the team composition?

I worked directly with Chesco.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve received very positive responses regarding our brand and packaging design. Everyone knows we’re a startup, but we were able to roll out something that exceeded their expectations for an MVP product.

How effective was the workflow between your team and theirs?

Chesco and I were constantly in contact via Slack, and we held conference calls at least once a week to check in. At the end of each phase, we had a team meeting where Chesco would present to the rest of my team for feedback. Given that I wanted an active role in this project, our workflow was extremely effective, and Chesco was always on-hand whenever I needed him.

What did you find most impressive about this company?

They were open to receiving constructive criticism and accommodating us when we decided to change direction in the concept after they’d put in a significant amount of work. They were always willing to try new things and listen to what we wanted.

Are there any areas for improvement?

I would say the presentations (to clients) could be improved. Rather than going through exactly what’s on the slides, perhaps they could talk more about their process and what it took to get there. Because I was in on the process the entire time, I feel like it would have been valuable for the rest of my team to understand how we got to that design and why we did what we did.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding for Sunglasses Line

"Since working with Panamera, our brand has experienced a lot of success."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. - Apr. 2019
Project summary: 

Panamera assisted with the rebrand of a sunglasses line. Along with creating marketing and brand strategies, the team helped with the design of logos and packaging.

The Reviewer
 
1-10 Employees
 
Miami, Florida
Marketing Director, Sunglasses Brand
 
Verified
The Review
Feedback summary: 

Panamera went above and beyond. Sales have increased, and feedback is overwhelmingly positive. The work Panamera created has received compliments. They did an exceptional job implementing the client’s vision. Their team is readily accessible and transparent.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m in charge of the day-to-day operations at a sunglasses brand inspired by an area in Miami. We sell polarized, handmade, and lightweight sunglasses online. I also take part in running the website, orders, and product design and production.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panamera?

We wanted to make a sunglasses brand inspired by a region and lifestyle in Miami. It needed to represent everything from the island: ocean, freedom, nature, and diversity. In our products, we want to portray the ocean and everyone’s unique style.

What were your goals for this project?

Our goal was to create a brand that mirrored living on an island. We wanted a brand that would be recognized internationally, and that can turn into a fashion brand with a variety of products.

SOLUTION

How did you select this vendor?

Panamera was recommended by several friends that have used their services. I saw how they helped other brands grow, and knew that they would be the best choice for us.

Describe the scope of their work in detail.

Panamera worked on every single detail involving the launch of our brand, including the brand and marketing strategies. They also designed and developed our packaging.

What was the team composition?

I worked directly with Chesco (Brand Director).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Panamera, our brand has experienced a lot of success. Our sales tripled. People who live in the area feel that it represents their lifestyle accurately. Our packaging, logo, and products are receiving compliments and great responses from our audience.

How effective was the workflow between your team and theirs?

We met with Chesco on a weekly basis and talked on the phone whenever it was necessary. He clearly understood what we needed and expected. Along with being readily available, he answered any doubts and made sure we were on the same page.

What did you find most impressive about this company?

I’m impressed with how well Panamera executed what we had in mind. It was hard to explain and picture what we wanted, but somehow they managed to create what we were looking for. Their team completely exceeded our expectations, making our brand better than what we had in mind.

Are there any areas for improvement?

I don’t have any complaints. I’m satisfied with the work provided.

5.0
Overall Score We are very happy with the overall process and the final product.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their scheduling is flexible.
  • 5.0 Cost
    Value / within estimates
    They're very affordable for the quality of the work.
  • 5.0 Quality
    Service & deliverables
    They're extremely professional and high quality.
  • 5.0 NPS
    Willing to refer
    I will refer Panamera to my friends because I can guarantee they will be happy with the final product.

Rebranding for a Software Company

“Their work is consistently good, and their pricing and communication are perfect.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2018 - Ongoing
Project summary: 

Panamera codified and modernized the brand identity and messaging for a software company. After analyzing the business, they clarified brand imagery and developed new design and UX for the brand’s website.

The Reviewer
 
11-50 Employees
 
Miami, Florida
Robert Lisman
Marketing Director, Primestream
 
Verified
The Review
Feedback summary: 

The design changes were quickly accepted by previously reluctant executives, and customer response is entirely positive. Panamera provides an effective balance of skill and personability, and their responsiveness and organization ensured a strong partnership from the start.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We make software for broadcast visual media, sports, and enterprise businesses that need to manage content across local and multi-site workflows. I'm the director of marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Panamera?

We had a brand that was dated and inconsistent, and our brand positioning and messaging were unclear. We were 20 years into our business but hadn't modernized our image. We needed a company that understood visual identity and could help evolve our business.

SOLUTION

What was the scope of their involvement?

They helped us simplify everything and gave us a new visual identity. We looked at how we communicated visually and verbally across our product lines, and they helped modernize all of our messaging and clarified our strategy.

After they analyzed our business from the root, they came up with a system that allows us to communicate our offerings more simply. We needed to combine all our products and form a customer solution. They helped us work through all our challenges, changed the ways we market our product offerings, and translated that new imagery into the design and UX for our site. Our brand identity also factored into the digital signage we used at a recent tradeshow. Panamera drives all of that.

What is the team composition?

We worked with a core team of three. We had a lead designer, a copywriter and brand strategist, and a website lead.

How did you come to work with Panamera?

I searched for local creative agencies online and found them on a list of top-five agencies in our area. I wanted a team that understood brand identity and logo design, and they had an extensive, thoughtful portfolio. It was ultimately their understanding and passion for the project that separated them from the other companies we considered.

How much have you invested with them?

The total cost of both projects will be around $50,000.

What is the status of this engagement?

We started working together at the end of December 2018 and are still collaborating. The project was in two phases: brand identity and the website, which is ongoing. Once the site is finished, we will work with them on retainer for content production.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The initial metric was getting internal buy-in. Our executives were reluctant to make changes, but we were able to win them over quickly. What Panamera showed in the first review session gained approval right away. In the next phase, we will measure online ads and market response to the new brand identity. At the tradeshow I mentioned, every customer we spoke to validated the project passionately and really liked the changes.

How did Panamera perform from a project management standpoint?

Their project management was stellar from the very start. Their responsiveness and organization made us confident in their abilities. We communicated regularly, even before we started the project, and they set up a platform to track all tasks. We have a weekly call to discuss their progress, and we get constant email updates whenever something is completed or needs review. They stay on top of us, keep us in the loop, and deliver everything we need from them.

What did you find most impressive about them?

They care more than other agencies. They have the skills we need, and finding a team that really cares is the magical element that makes a project succeed. They care about delivering great work.

Are there any areas they could improve?

Honestly, I have nothing they should improve upon. Their work is consistently good, and their pricing and communication are perfect. They could grow internally, which would help them take on more projects. They're small, and their output would improve across the board if they expanded their team.

Do you have any advice for potential customers?

Be as through as possible. I took a questionnaire they provided very seriously, and they gained clarity through my answers. My openness helped them understand our challenges and problems. Focus on the issues you face, and they will find solutions. They're good problem solvers.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebrand for Sport Management Agency

"They’re professional and knowledgable and extremely friendly." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Oct. 2019
Project summary: 

Panamera managed a rebranding process, identifying a brand direction and incorporating client feedback.

The Reviewer
 
51-200 Employees
 
Miami, Florida
Daniel Revivo
Chief Marketing Officer, ISL
 
Verified
The Review
Feedback summary: 

Internal stakeholders are thrilled with their new brand, as it has driven several new customer acquisitions. Communicative and organized, Panamera deftly handled teams in different locations. Their ability to produce brand deliverables based on briefs and phone calls is exceptionally noteworthy.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the CMO of ISL, a global sports management and marketing agency that works with organizations, brands, and athletes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panamera?

We brought them on to lead our company rebrand. After five years, we’d outgrown our old brand and begun the process of rewriting our narrative. The next step was to update our brand to represent our company better.

What were your goals for this project?

We set out to increase our visibility in the industry and communicate our service offerings to potential clients. Our old brand didn’t fully represent who we were, so this rebrand needed to present us as the global powerhouse we felt we were.

SOLUTION

How did you select this vendor?

We sorted through referrals and put out several RFPs to prospective agencies we thought could fit our needs. Beyond this single project, we were looking for a longer-term partner that could address our needs as we grew. After speaking with around six firms, we landed on Panamera.

They were professional and transparent from the start and took the time to understand what we were looking for and how they could help. They also made great recommendations based on their experience and expertise. We had several calls and meetings to go over our needs before we decided that Panamera could deliver the results we were looking for.

Describe the scope of their work in detail.

Panamera went straight to work, providing us with possible directions our brand could go in. We gave them feedback and they made the changes quickly. Once we’d chosen our path, we went through several iterations to find what we were looking for. Throughout the process, Panamera’s team provided amazing support and were open to suggestions. They took the necessary time to ensure we received our desired outcome.

What was the team composition?

We worked mainly with the principal, but we also had calls with their design team. Having one point of contact worked very well and made the process smooth.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The rebrand positioned us as an industry leader and helped us land several new clients. We’ve actually used Panamera multiple times to fulfill our clients’ needs.

How effective was the workflow between your team and theirs?

Our communication was excellent. Whether talking by email, phone, Slack, or in-person, their team was responsive and available. Panamera was able to handle teams in multiple time zones while also making every effort to give presentations in person. We shared files via Dropbox and InVision.

What did you find most impressive about this company?

Panamera went above and beyond, creating things we didn’t even know we wanted. Their ability to develop deliverables from simple briefings and discovery calls is amazing. They also have a strong vision and a deep understanding of their trade.

We’ve worked together on multiple projects now, and they’ve blown our expectations completely out of the water every time. They’re professional and knowledgable and extremely friendly. We couldn't recommend Panamera more.

Are there any areas for improvement?

Panamera worked hard to understand exactly what we were looking for but remain firm in what they believed were the best choices for our business. Others may disagree, but we found it very helpful.

5.0
Overall Score They're the best in the business.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    It was easy to get an initial meeting, and follow ups were made with our schedule in mind.
  • 5.0 Cost
    Value / within estimates
    The end product far exceeded the cost of the project.
  • 5.0 Quality
    Service & deliverables
    They do outstanding work.
  • 5.0 NPS
    Willing to refer
    I highly recommend Panamera to anyone looking for top-notch branding and design services.

Branding for Auto Restoration Company

"They put an uncommon amount of thought and detail into every aspect."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - May 2018
Project summary: 

Panamera worked on collateral in a brand development partnership. They created an image, a logo, and a brand book, and assisted with naming. They also provided website consultation.

The Reviewer
 
51-200 Employees
 
Miami, Florida
Jose Ignacio Rasco
Director, Classic Motors
 
Verified
The Review
Feedback summary: 

The team’s detail-oriented branding work has led to internal improvements in market positioning. Expect a smooth partnership with Panamera, who stands out for their creativity. They’re dedicated to their campaigns.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

The FJ Company is a boutique auto restoration operation and dealership. We build authentic classic Land Cruisers for today's driver.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panamera?

We needed Panamera to help us define our brand image and strategy. We wanted them to refine and develop our collateral and custom deliverables for clients.

What were your goals for this project?

We wanted to establish our brand as the best in the world. Our product already spoke for itself, but we wanted to make sure that the brand conveyed that same sense of excellence.

SOLUTION

How did you select this vendor?

We received a wonderful reference for Panamera from a high-end spirits manufacturer. We then asked to meet with Chesco (Brand Director, Panamera). We were very impressed with his deliverables and the high-end feel that he gave to his projects.

Describe the scope of their work in detail.

Their brand development work included created an image and a logo for us. They made a brand book, helped us with naming, and provided website consultation.

What was the team composition?

We worked directly with Chesco.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with Panamera, we have cemented our top place in the market for the restoration of FJ Land Cruisers.

How effective was the workflow between your team and theirs?

Working directly with Chesco was seamless.

What did you find most impressive about this company?

They put an uncommon amount of thought and detail into every aspect of building our brand.

Are there any areas for improvement?

No, we’re very satisfied.

5.0
Overall Score I would work with them anytime.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always answered the phone.
  • 4.0 Cost
    Value / within estimates
    The cost was well worth it.
  • 5.0 Quality
    Service & deliverables
    They offered top-notch quality.
  • 5.0 NPS
    Willing to refer
    I have many times.

Branding Campaign for Food Producer

"They’re creative and flexible."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. - Mar. 2018
Project summary: 

Panamera created a branding proposal for delivery to a third-party client. They worked from a briefing and presented multiple ideas.

The Reviewer
 
1-10 Employees
 
Miami, Florida
Business Consultant, Food Producer
 
Verified
The Review
Feedback summary: 

The branding proposal generated positive feedback from the third-party client. Expect a partner whose expertise and ease of communication can keep a project on track against a short deadline. Panamera can accommodate changes in expectations.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm a business consultant and country ambassador for several producers in the food industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panamera?

I needed them to develop a new brand for one of my clients.

What were your goals for this project?

We wanted to present an attractive branding proposal within a short amount of time.

SOLUTION

How did you select this vendor?

Another company told me about their experience working with Panamera.

Describe the scope of their work in detail.

After exchanging some emails, we held a meeting and I gave them a briefing. Panamera used that to develop different proposals, and we chose one for our internal client.

What was the team composition?

I communicated with Panamera’s office and with their creative department.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our client was very satisfied with the branding proposal Panamera created. We hope that the positive feedback we received will help us attract more projects in which Panamera might take a crucial role.

How effective was the workflow between your team and theirs?

Our smooth communication played a key part in the success of the project. They performed very well considering the short deadline we faced.

What did you find most impressive about this company?

They’re creative and flexible, and they bring considerable expertise into an engagement.

Are there any areas for improvement?

No, we’re completely satisfied.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Silver
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Delaware
ID
4907371
Date of Formation
Jan 1, 2011
Last Updated
May 7, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 19, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
6
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
May 17, 2019