The Alianzas Marketing Solutions

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of The Alianzas, an innovative company that develops interactive experiences for businesses and brands using emerging technologies such as AR, VR, computer vision, machine learning, and generative AI.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Alianzas?

We hired The Alianzas for marketing consulting.

SOLUTION

What was the scope of their involvement?

The Alianzas has been providing strategic thinking services. The main deliverable has been a marketing strategy plan for a common client. This plan includes KPI definitions, audience definitions, positioning, channel definitions, key messages, and a new marketing way for the new era.

How did you come to work with The Alianzas?

I found The Alianzas through a referral. I chose them over other options because of their expertise in sports.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The measurable outcome of the project has been the full strategy.

How did The Alianzas perform from a project management standpoint?

The Alianzas delivers on time and responds well to our needs.

What did you find most impressive about them?

I’m impressed with The Alianzas’ commitment, passion, charm, thinking, knowledge, kindness, and empathy.

Are there any areas they could improve?

There’s nothing I’d have them improve.