Bigeye

BACKGROUND

Please describe your company and position.

I am the Owned of Glam Life by Frenchie

Describe what your company does in a single sentence.

I am an author. My cookbook Two culture, one kitchen 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bigeye to accomplish?

• Help reach a wider audience
• Social media
• Optimize my presence overall

SOLUTION

How did you find Bigeye?

Referral

Why did you select Bigeye over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Bigeye were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

September Google performance scaled meaningfully, generating more than 2x the clicks of August while the cost per click (CPC) improved roughly 13% month over month (MoM). Exposure also became more cost-efficient, with the cost per thousand (CPM) down 15% MoM, allowing the account to reach a larger audience at a lower cost. The click-through rate (CTR) held near 9.7%, in line with August, indicating that the increase in reach and click volume came without sacrificing engagement quality. Budget & Delivery Optimizations: 💲 Refreshed ad messaging and updated where ads send shoppers so the experience aligns more closely with what people are searching for. Adjusted bids and keyword coverage to shift budget toward the search terms showing the strongest engagement and away from those that weren't earning their spend. Tightened campaign tracking and added new ad assets, giving us a cleaner read on performance and more room on the search results page.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I am definitely selling more books and products . The project manager and social media manager have been amazing with helping me navigate and gaining a greater understanding of what it takes to get more exposure for my project 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have always delivered on time and the product they have delivered was exceptional. They have exceeded all my expectations 

What was your primary form of communication with Bigeye?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How much like a family it feels. Quick to respond, delivered everything that was promised on day 1

Are there any areas for improvement or something Bigeye could have done differently?

Not at all