Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
3,714 Companies
List of the Top United States Naming Firms
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoFocus Areas
70% Naming10% Brand messaging10% Brand strategy +110% Corporate identitySee all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
Reviews mention Experienced
The sentiment regarding Taillight's experience is overwhelmingly positive. Clients highlighted the team's professionalism, attention to detail, and thoroughness in project management. One client noted their high standards and respect for client schedules, while another praised the impressive expertise provided at a comfortable budget. Both reviews emphasized the team's ability to exceed expectations and their accommodating nature, making clients feel empowered and valued throughout the process.-
Branding, Logo & Marketing Strategy for Consulting Company
5.0 May 14, 2025This team consists of experienced professionals from the industry with a top-notch skill set, excelling not only in technical execution but also in time and project management. They were always attentive to my requests and needs. I was most impressed by the fact that you can receive top-notch expertise in the industry for a fraction of the cost.
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Industry Experience
Taillight has demonstrated strong expertise across various industries, particularly in Information Technology, Energy, Healthcare, and Retail. Clients consistently highlight their ability to enhance brand positioning, visual identity, and communication strategies. In the IT and Energy sectors, feedback emphasizes their innovative approach and impact on market visibility. In Healthcare and Retail, their strategies have led to improved client engagement and brand recognition. Overall, Taillight is well-suited for organizations seeking to strengthen their brand identity and market position.
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Other industries Arts, entertainment & music Consulting Software Chemicals & Biotechnology Sports Manufacturing Real estate Hospitality & leisure Retail Wellness & Fitness Financial services Advertising & marketing Beauty & Cosmetics Engineering Food & Beverage Legal Energy & natural resources Information technology InsuranceWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praised Taillight for their exceptional value for money, often highlighting their competitive pricing and high-quality deliverables. One client noted that Taillight's pricing 'fit our budget' while another remarked on receiving 'top-notch expertise for a fraction of the cost.' Overall sentiment indicates satisfaction with the cost-effectiveness of their services, as multiple reviews emphasize the strong alignment between the investment made and the substantial results achieved, reinforcing Taillight's reputation for providing good value.Was this helpful?
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Get in TouchTaillight is very responsive
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$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
100% BrandingFocus Areas
100% NamingSee all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
11 of 12 Naming reviews are 5 stars4 new reviews for Naming in past 6 months$10,000 – $49,000 avg. project costNaming Experience
River + Wolf has received overwhelmingly positive feedback in their Naming service, with 100% of clients expressing high satisfaction. Clients frequently commend their expertise in conducting thorough research and trademark assessments, with 85% noting strong project management and communication. Reviewers emphasized the creative, strategic approach and personalized service provided by the team, particularly highlighting Margaret's leadership. Overall, they have significantly impacted clients' branding efforts, delivering innovative names that align with business goals and ensuring legal viability.
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Industry Experience
River + Wolf has garnered positive feedback across various industries, including Retail, eCommerce, Consumer Products, Real Estate, and Food & Beverage. Clients highlighted their expertise in brand naming, creativity, and thorough project management, often noting the personal involvement of founder Margaret Wolfson. The sentiment is overwhelmingly favorable, as clients appreciated the agency's ability to understand unique brand identities and deliver tailored solutions. Potential clients in industries like Consumer Products and Food & Beverage may find River + Wolf particularly well-suited for their branding needs.
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Consumer Products Beauty & Cosmetics Medical Wellness & Fitness Real estate Other industries Advertising & marketing Food & Beverage Consulting Hospitality & leisure Publishing Other Industry Software Food & Beverages Nonprofit Education Manufacturing IT Services Gaming Healthcare Information technology Human Resources Business services Restaurants Arts, entertainment & music Consumer products & services Financial services eCommerce RetailWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback regarding River + Wolf highlights a consistent sentiment of excellent value for money. Clients frequently noted the agency's ability to deliver high-quality names and branding solutions at competitive prices. For instance, one client appreciated the 'good value for cost' and another mentioned the 'incredible level of care' provided, which justified their investment. Overall, clients felt that River + Wolf's expertise and thorough processes significantly contributed to achieving their branding goals, making their services worth the investment.Was this helpful?
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoFocus Areas
100% NamingSee all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
21 of 23 Naming reviews are 5 stars$10,000 – $49,000 avg. project costNaming Experience
Catchword has received overwhelmingly positive feedback for its naming services, with 90% of reviews highlighting their creativity and strategic approach. Clients appreciated the extensive name options provided, often exceeding 600 names, and the thorough vetting process, including trademark evaluations. Notably, 85% of reviewers mentioned the effectiveness of Catchword's project management, citing timely delivery and excellent communication. Overall, clients feel Catchword's expertise significantly impacts their branding success, creating memorable and fitting names that resonate with target audiences.
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Industry Experience
Catchword has demonstrated robust expertise across various industries, including technology, pharmaceuticals, and automotive. Clients commend their effective project management, creativity, and deep industry understanding. In technology, they excelled in brand strategy for B2B SaaS firms. In pharmaceuticals, their unique naming approach stood out, while in automotive, they successfully created names aligning with brand identities. Overall, clients express high satisfaction, deeming Catchword an ideal partner for projects requiring inventive and strategic brand naming.
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Pharmaceuticals Consumer Products Automotive Advertising & marketing Software Consulting Business services Financial services Telecommunications Other industries Healthcare Nonprofit Publishing Education IT Services Manufacturing Research Design Energy & natural resources Arts, entertainment & music Transportation Construction Food & Beverages Human Resources Chemicals & Biotechnology Other Industry Medical Information technology MediaWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback regarding Catchword's cost and value for money reflects a generally positive sentiment. Clients frequently highlight the company's ability to deliver high-quality naming solutions within reasonable budgets, noting that the cost aligns well with the value received. For instance, one client mentioned spending around $70,000 for extensive naming options, while another appreciated the competitive pricing relative to the quality of work. Overall, clients feel they receive substantial creative output and strategic insights that justify their investment.Was this helpful?
$25,000 Brand Name Development $75,000 Brand Name & Identity Development $125,000 Brand Strategy, Naming, and Identity DevelopmentView PackagesBrand Strategy, Naming, and Design Services
Catchword focuses on brand strategy, naming, and identity development. Our packages range from naming- or identity-only engagements to full brand development projects involving brand strategy, naming, and design.Was this helpful?
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
100% BrandingFocus Areas
85% Naming15% Brand strategySee all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
Reviews mention Creative
The feedback regarding The Naming Group's creativity is overwhelmingly positive. Clients praised Nina's ability to distill complex visions into compelling brand names, with one client noting that some proposed names brought tears to their eyes. The Naming Group's creative process was described as both insightful and innovative, with clients appreciating the seamless integration of strategy and artistry. Overall, the sentiment reflects deep satisfaction with the creative outcomes, underlining the agency's expertise in naming and brand identity development.-
Branding for Orbital Delivery Services Company
5.0 May 16, 2023The Naming Group deftly moved between creative generation to strategic advising to counseling executives on how to make long-lasting naming decisions. The Naming Group took a tremendous amount of time to deeply understand our product in order to understand our perspective and what we would value in a name. The result was an ability to discuss the pros and cons of various options on an equal footing which I believe resulted in a better outcome overall.
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Company Rebranding for Real Estate Investment Platform
5.0 May 11, 2023The Naming Group merged the creative process with an objective, analytical approach that helped drive consensus in a decision that otherwise could be fraught with emotion. Nina and team were insightful, encouraging, and a pleasure to work with.
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Branding for Aerospace Company
5.0 Apr 16, 2023Creative Solutions: The Naming Group demonstrated exceptional creativity and innovation in their work, developing a unique brand identity and messaging that set Destinus apart from its competitors. Their attention to detail and ability to think outside the box resulted in a memorable and impactful brand presence.
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Psychotherapy Practice Name Development
5.0 Jan 22, 2020Nina is a word wizard, and it was truly a fun experience to collaborate with her to locate in language the exact feel I was going for. She is professional, creative, and has developed a collaborative process that works.
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Naming and Research for Brand Consultancy
5.0 Apr 8, 2019The care, creativity, and expertise they put into every option were beyond compare. Naming is a fine art, and the people at The Naming Group are masters. The best part was seeing the thought and creativity they put into all the names—each one strategically on-point but without sacrificing the fun we were after.
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4 of 4 reviews are 5 stars4 new reviews for Branding services$50,000 – $199,999 avg. project costRead 4 Recent ReviewsReviewed 4 times in the past 6 months
In the last six months, clients have expressed high satisfaction with The Naming Group's structured and strategic approach to naming projects. One client highlighted the successful alignment of their leadership team on a new name, while another praised the creation of a comprehensive naming architecture that improved internal processes. Clients noted the team's responsiveness and ability to facilitate complex decision-making, with one remarking on the emotional impact of the names developed. Overall, sentiment is overwhelmingly positive, with no significant areas for improvement identified.Was this helpful?
Industry Experience
The Naming Group has demonstrated expertise in various industries, including Information Technology, Beauty, Agriculture, and Food & Beverage. Feedback highlights their strengths in creating strategic naming frameworks, fostering collaboration among stakeholders, and delivering tailored naming solutions that resonate with target audiences. Overall sentiment across industries is positive, emphasizing their analytical approach and ability to align creative outputs with client objectives, making them a suitable partner for organizations seeking impactful branding and naming strategies.
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Beauty Information technology Consulting Agriculture Healthcare Engineering Real estate Research Arts, entertainment & music IT Services Advertising & marketing Food & Beverages Chemicals & Biotechnology Software Media Other industries Food & BeverageWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback on The Naming Group consistently highlights their competitive pricing and strong value for money. Multiple clients noted that the pricing fit their budgets while receiving high-quality service and strategic insights. For instance, one client emphasized that The Naming Group's 'pricing fit our budget' and another stated they chose them due to 'great culture fit' and 'good value for cost.' Overall, clients expressed satisfaction with the outcomes relative to their investment.Was this helpful?
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$5,000+$100 - $149 / hr50 - 249San Antonio, TX
Services provided
10% Branding20% Content Marketing20% Content Writing Services +510% Audio Production10% Print Design10% Public Relations10% Search Engine Optimization10% Web DesignFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingAmerican Writers Association is a San Jose, California-based Content Writing Services company. Established in 2005, the team offers Content Writing Services and Content Marketing.
Read moreSee All Locations (7)San Antonio, TX
227 North Loop 1604 East
San Antonio, TX 7823250 - 75
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$1,000+$150 - $199 / hr50 - 249Dallas, TX
Services provided
10% Branding25% Content Marketing25% Content Writing Services +410% Audio Production10% Marketing Strategy10% Print Design10% Product MarketingFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingThe Book Professionals is a Content Writing Services company. They were established in 2021 and offer Content Writing Services and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
Services provided
10% Branding10% Advertising10% Digital Strategy +710% Email Marketing10% Pay Per Click10% Social Media Marketing10% UX/UI Design10% Video Production10% Web Design10% Web DevelopmentFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingAgency M is an Advertising company. Founded in 2003, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Concord, CA
Services provided
25% Branding15% Digital Strategy15% Marketing Strategy +810% Social Media Marketing5% Content Marketing5% Graphic Design5% Packaging Design5% Pay Per Click5% UX/UI Design5% Video Production5% Web DesignFocus Areas
10% Naming30% Brand strategy25% Brand messaging +220% Corporate identity15% Product brandingBranding company Impet Group was launched in 2014. Headquartered in Concord, California, the team offers Branding and Marketing Strategy.
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$5,000+Undisclosed10 - 49Austin, TX
Services provided
15% Branding30% Digital Strategy20% Search Engine Optimization +315% Pay Per Click10% Content Marketing10% Email MarketingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingDigital Strategy company Sangfroid! is in Austin, Texas. Founded in 2016, the team provides Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
15% Branding20% Video Marketing15% Video Production +510% Advertising10% Corporate Photography10% Search Engine Optimization10% Social Media Marketing10% Web DevelopmentFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingIn New York, New York, East End Yovth is a Video Marketing company. Launched in 2019, the team focuses on Video Marketing and Branding.
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$5,000+$50 - $99 / hr10 - 49Houston, TX
Services provided
15% Branding30% Search Engine Optimization20% Social Media Marketing +410% Content Marketing10% Conversion Optimization10% Marketing Strategy5% Digital StrategyFocus Areas
20% Naming30% Brand strategy25% Product branding +215% Brand messaging10% Corporate identitySEO agency Brandistory - Digital Marketing Agency provides Search Engine Optimization and Social Media Marketing. They are headquartered in Houston, Texas and Houston, Texas.
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$10,000+Undisclosed10 - 49Los Angeles, CA
Services provided
15% Branding15% Content Marketing15% Event Marketing +415% Market Research15% Public Relations15% Social Media Marketing10% Digital StrategyFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingFounded in 2011, SUGO Communications is a branding firm. Their team specializes in Branding and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Doral, FL
Services provided
10% Branding20% Pay Per Click15% Performance Marketing +515% Search Engine Optimization10% Advertising10% Media Planning & Buying10% Social Media Marketing10% Web DesignFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Corporate identityBased in Doral, Florida, Matrix2 Advertising is a small pay per click agency. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Salt Lake City, UT
Services provided
20% Branding20% Advertising20% Logo +320% Marketing Strategy10% Content Marketing10% Out of Home DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingEaux Neaux is an Advertising company located in Salt Lake City, Utah. Their services include Advertising and Branding.
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Undisclosed< $25 / hr10 - 49Austin, TX
Services provided
20% Branding20% Video Marketing15% Logo +315% Video Production15% Web Design15% Web DevelopmentFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingTrusted Design Services is a branding firm. Established in 2019, their team focuses on Branding and Video Marketing.
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UndisclosedUndisclosed10 - 49Valparaiso, IN
Services provided
10% Branding10% Advertising10% Content Marketing +710% Corporate Photography10% Graphic Design10% Media Planning & Buying10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingWeCreate is an Advertising company. Established in 2002, the agency is in Valparaiso, Indiana. Their team offers Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Reno, NV
Services provided
10% Branding20% Content Marketing20% Graphic Design +420% Search Engine Optimization10% Digital Strategy10% Low/No Code Development10% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSee all 2 projectsWildish Agency is a branding and digital marketing firm specializing in brand identity development, logo design, and digital marketing strategies. Their clients commend their high-quality work, creativity, and responsiveness, with 100% positive feedback highlighting their effective project management and vast knowledge. Approximately 50% of reviewers specifically emphasize their expertise in brand strategy and marketing.
Reviews mention Timely
Wildish Agency received positive feedback regarding their timeliness, with clients noting 'fast delivery of website adjustments and new web pages' and 'all items delivered on time.' The agency's responsiveness was also highlighted, with one client stating they usually received replies the same day via email. Overall, the sentiment surrounding timeliness is highly favorable, indicating that Wildish Agency effectively meets deadlines and communicates promptly with clients.-
Web Dev, SEO & PPC for Printing & Marketing Company
5.0 Jun 5, 2023Hands on project management. Fast delivery of web site adjustments and new web pages. All items delivered on time. Very responsive - usually same day by email.
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2 of 2 Branding reviews are 5 stars$10,000 – $49,000 avg. project costRead 2 ReviewsBranding PROJECT HIGHLIGHT
Rebranding, Web Launch & Mktg Assets for Construction Co
5.0 — A commercial construction company hired Wildish Agency to rebrand and launch their new website. The team also worked on the client’s marketing materials. Read moreWas this helpful?
Industry Experience
Wildish Agency has demonstrated expertise across the Construction and Publishing industries. In Construction, their rebranding efforts resulted in a high-quality website and marketing materials, praised for creativity and collaboration. In Publishing, they excelled in digital marketing, achieving significant improvements in search rankings and sales through effective web design and content creation. Overall, feedback indicates strong performance and satisfaction, making Wildish Agency a suitable partner for projects in these sectors.
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Construction PublishingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently commend Wildish Agency for their excellent value for money and competitive pricing. One client highlighted that their selection was influenced by the agency's pricing fitting their budget and providing good value. Another client echoed this sentiment, praising the agency's cost-effectiveness while delivering high-quality work. Overall, the feedback indicates a strong satisfaction with the balance of cost and quality, reinforcing Wildish Agency's reputation as a valuable partner in achieving project goals.Was this helpful?
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$5,000+$50 - $99 / hr10 - 49Las Vegas, NV
Services provided
10% Branding25% Mobile App Development25% UX/UI Design +710% Web Design10% Web Development6% Custom Software Development5% Enterprise App Modernization5% Logo2% Market Research2% Marketing StrategyFocus Areas
10% Naming30% Product branding25% Brand strategy +220% Brand messaging15% Corporate identityEstablished in 2016, MAKERMONSTER Studios is an user experience agency. The small team specializes in UX/UI Design and Mobile App Development.
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$10,000+$50 - $99 / hrFreelancerSan Diego, CA
Services provided
20% Branding45% Audio Production30% Video Production +15% Graphic DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSee all 3 projectsPuka Puka Creative is a branding and marketing agency known for its expertise in podcast production, corporate branding, and brand strategy. Clients commend their exceptional communication and support, with 100% of the feedback being positive. They are praised for their responsiveness and project management skills, consistently meeting deadlines despite changing project scopes.
Reviews mention Timely
Clients consistently express satisfaction with Puka Puka Creative's timeliness in project delivery. One client noted, 'They were always on-time and very accurate,' highlighting their reliability in meeting deadlines. This sentiment reflects an overall positive perception of the company's punctuality, indicating that they effectively manage timelines and respond promptly to client needs.-
Podcast Production for Marketing Analytics Consultancy
5.0 Mar 9, 2023Yes, they were always on-time and very accurate. This demonstrates their commitment to delivering items as scheduled, ensuring a smooth project management process.
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1 of 1 Branding reviews are 5 starsLess than $10,000 avg. project costRead 1 ReviewBranding PROJECT HIGHLIGHT
Podcast Production for Digital Marketing Agency
5.0 — Puka Puka Creative produced a podcast for a digital marketing firm. They wrote scripts for each guest, directed the audio recording sessions, loaned equipment, edited the recordings, and added sound Read moreWas this helpful?
Industry Experience
Puka Puka Creative has received positive feedback across the Advertising & Marketing and Consulting industries. Clients commend their expertise in podcast production, including audio optimization and content development. They showcase strengths in project management, responsiveness, and a collaborative approach, enhancing client projects' effectiveness. The overall sentiment is favorable, indicating that organizations seeking media production and consulting services, particularly in content creation, would find Puka Puka Creative a suitable partner.
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$5,000+$100 - $149 / hr2 - 9Milwaukee, WI
Services provided
20% Branding20% Advertising20% Broadcast Video +220% Logo20% Video ProductionFocus Areas
20% Naming40% Brand messaging20% Corporate identity +120% Product brandingStrange Animal is an Advertising company. They are in Milwaukee, Wisconsin, and their services include Advertising and Branding.
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UndisclosedUndisclosed250 - 999New York, NY
Services provided
20% Branding40% Architectural Design20% Interior Design +120% Product DesignFocus Areas
50% Naming50% Brand messagingRockwell Group is an Architectural Design company. The agency is in New York, New York and Madrid, Spain. Their services include Architectural Design and Branding.
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$25,000+$150 - $199 / hr2 - 9Chicago, IL
Services provided
20% Branding20% UX/UI Design20% Web Design +520% Web Development5% Digital Strategy5% Logistics & Supply Chain Consulting5% Mobile App Development5% Product DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBranding agency FlyDesign is based in Chicago, Illinois. They specialize in Branding and Web Design and were launched in 2002.
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$10,000+$150 - $199 / hr2 - 9Denver, CO
Services provided
20% Branding20% Digital Strategy20% Marketing Strategy +220% Social Media Marketing20% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingGraphik Creative is a branding company headquartered in Denver, Colorado. They provide Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Cranston, RI
Services provided
10% Branding30% Web Design20% Search Engine Optimization +320% Social Media Marketing10% Marketing Strategy10% Pay Per ClickFocus Areas
30% Naming40% Brand strategy20% Corporate identity +110% Brand messagingBlack Door Creative is a web design agency. They provide Web Design and Search Engine Optimization and were founded in 2006. The company is based in Cranston, Rhode Island.
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$1,000+$50 - $99 / hr2 - 9Pasadena, CA
Services provided
10% Branding30% Search Engine Optimization20% Pay Per Click +410% Content Marketing10% Conversion Optimization10% Marketing Strategy10% Web DesignFocus Areas
30% Naming30% Brand messaging30% Brand strategy +110% Corporate identity12 Steps Marketing is a small SEO company. Launched in 2017, the team focuses on Search Engine Optimization and Pay Per Click.
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$10,000+Undisclosed2 - 9Hingham, MA
Services provided
25% Branding25% Advertising25% Digital Strategy +125% Marketing StrategyFocus Areas
15% Naming25% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingHeadquartered in Hingham, Massachusetts, GrayMatter.agency is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Columbus, NE
Services provided
20% Branding20% Email Marketing20% Graphic Design +220% Social Media Marketing20% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBranding firm Rival Design was established in 2017. Headquartered in Columbus, Nebraska, the team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Iowa City, IA
Services provided
20% Branding30% Public Relations20% Market Research +220% Marketing Strategy10% Event ManagementFocus Areas
20% Naming50% Brand strategy30% Product brandingEpiphany is a public relations company. The firm is located in Iowa City, Iowa. Their services include Public Relations and Branding.
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$1,000+$100 - $149 / hr2 - 9Canton, OH
Services provided
20% Branding40% Web Design20% Advertising +120% Marketing StrategyFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingLehman Design, LLC., a web design agency, was established in 2004. The team offers Web Design and Advertising and is based in Canton, Ohio and Canton, Ohio.
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UndisclosedUndisclosed2 - 9Syracuse, NY
Services provided
20% Branding20% Corporate Photography20% Marketing Strategy +220% UX/UI Design20% Video ProductionFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingTangoSquared, an UX design agency, is based in Syracuse, New York. Founded in 2006, the team offers UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
Services provided
20% Branding10% Digital Strategy10% Logo +610% Marketing Strategy10% Out of Home Design10% Pay Per Click10% Social Media Marketing10% UX/UI Design10% Video ProductionFocus Areas
20% Naming25% Brand messaging25% Brand strategy +220% Product branding10% Corporate identityLaunched in 2017, Posture Media is a branding company. The agency offers Branding and Marketing Strategy.
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$1,000+Undisclosed2 - 9Fort Lauderdale, FL
Services provided
30% Branding20% Logo20% Web Design +215% Advertising15% Graphic DesignFocus Areas
10% Naming60% Corporate identity10% Brand messaging +210% Brand strategy10% Product brandingWwdb integrated marketing is a branding firm. Founded in 2010, the firm offers Branding and Web Design.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
20% Branding20% Advertising20% Marketing Strategy +220% Media Planning & Buying20% Other MarketingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingTheAdSide is an Advertising company. Located in New York, New York, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9El Reno, OK
Services provided
25% Branding35% Advertising25% Direct Marketing +115% Media Planning & BuyingFocus Areas
15% Naming50% Brand strategy30% Brand messaging +15% Product brandingNext Level Pergolas, an Advertising company, was launched in 2021. The firm specializes in Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Locust, NC
Services provided
10% Branding10% Advertising10% Digital Strategy +710% E-Commerce Development10% Graphic Design10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentFocus Areas
30% Naming45% Corporate identity25% Brand strategyThe Biz Spa is a small Advertising company based in Locust, North Carolina. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Kernersville, NC
Services provided
20% Branding20% Advertising20% Commercial Printing +220% Out of Home Design20% Print DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingAdvertising company Sign Resources of NC was founded in 2024. The company offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9St. Cloud, MN
Services provided
10% Branding10% Advertising10% Content Marketing +710% Ecommerce Marketing10% Email Marketing10% Graphic Design10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video ProductionFocus Areas
30% Naming30% Brand messaging20% Brand strategy +120% Corporate identityMoxie Creative is an Advertising company. Their team is based in St. Cloud, Minnesota and offers Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249Eastvale, CA
Services provided
20% Branding20% Audio Production20% Content Marketing +220% Content Writing Services20% Product MarketingFocus Areas
20% Naming50% Brand strategy30% Product brandingSee all 1 projectsNew York Publishing House is a leading publishing company located in the USA, offering a full range of services including book writing, publishing, marketing, and cover design. We are dedicated to
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$1,000+$100 - $149 / hr50 - 249Chicago, IL
Services provided
20% Branding20% Graphic Design20% Print Design +220% Product Design20% UX/UI DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingAmerican Digital Hub, a branding company, is based in Chicago, Illinois and Chicago, Illinois. Their services include Branding and UX/UI Design.
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$1,000+$50 - $99 / hr50 - 249Kansas City, MO
Services provided
20% Branding20% Logo20% Search Engine Optimization +220% Video Production20% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingGraphical Experts is a Kansas City, Missouri-based branding agency. They provide Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Harrisonville, MO
Services provided
20% Branding20% Logo20% Print Design +220% Video Production20% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingHeadquartered in Harrisonville, Missouri and Harrisonville, Missouri, The Logo Vertex is a branding agency. Established in 2023, the team offers Branding and Web Design.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
100% BrandingFocus Areas
30% Naming40% Corporate identity30% Brand strategyTailfeather is a branding agency. The New York, New York-based agency focuses on Branding.
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Undisclosed$100 - $149 / hr2 - 9Pensacola, FL
Services provided
10% Branding10% Content Marketing10% Conversion Optimization +710% Digital Strategy10% Email Marketing10% Marketing Strategy10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video ProductionFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Corporate identityLaunched in 2014, HIP Creative Inc. Is a small branding agency. Their services include Branding and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Winston-Salem, NC
Services provided
20% Branding20% Graphic Design20% Packaging Design +420% Web Design10% Web Development5% Market Research5% Marketing StrategyFocus Areas
15% Naming25% Corporate identity25% Product branding +220% Brand messaging15% Brand strategyDevice Creative Collaborative, a branding firm, was launched in 2012. The agency offers Branding and Web Design, and is small.
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$10,000+$100 - $149 / hr2 - 9Sunset Valley, TX
Services provided
25% Branding20% Logo20% Packaging Design +415% Product Design10% Advertising5% Marketing Strategy5% Media Planning & BuyingFocus Areas
10% Naming60% Product branding10% Brand messaging +210% Brand strategy10% Corporate identityFounded in 2014, Canales & Co., a small branding company, is based in Sunset Valley, Texas. Their team specializes in Branding and Logo.
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$1,000+$100 - $149 / hr2 - 9Billings, MT
Services provided
20% Branding20% Marketing Strategy20% Web Development +410% Advertising10% Digital Strategy10% Low/No Code Development10% Web DesignFocus Areas
15% Naming50% Brand strategy20% Corporate identity +115% Brand messagingRebel River Creative is a web development company. Established in 2016, the company is located in Billings, Montana. Their services include Web Development and Branding.
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$10,000+$200 - $300 / hr10 - 49Chicago, IL
Services provided
20% Branding20% Advertising20% Direct Marketing +220% Market Research20% Marketing StrategyFocus Areas
10% Naming30% Brand messaging30% Brand strategy +130% Corporate identityRight Hat is an Advertising company founded in 2006. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Chandler, AZ
Services provided
20% Branding20% Advertising20% Marketing Strategy +220% Media Planning & Buying20% Social Media MarketingFocus Areas
10% Naming30% Brand messaging30% Brand strategy +130% Corporate identityCommit Agency is an Advertising company. Their small team is located in Chandler, Arizona and specializes in Advertising and Branding. The agency was established in 1997.
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$5,000+$100 - $149 / hr10 - 49Indianapolis, IN
Services provided
10% Branding10% Advertising10% Email Marketing +710% Event Marketing10% Pay Per Click10% Print Design10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% UX/UI DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBurkhart Marketing Partners is an Advertising company launched in 1998. The team focuses on Advertising and UX/UI Design.
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Undisclosed$100 - $149 / hr10 - 49Mustang, OK
Services provided
10% Branding10% Advertising10% Digital Strategy +710% Graphic Design10% Marketing Strategy10% Media Planning & Buying10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingEstablished in 2016, Beyond Theory, a small Advertising company, is based in Mustang, Oklahoma and. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Tampa, FL
Services provided
20% Branding20% Digital Strategy20% Marketing Strategy +220% Video Production20% Web DesignFocus Areas
10% Naming30% Brand strategy20% Brand messaging +220% Corporate identity20% Product brandingMarketing In Color, Inc. Is a branding firm. The team provides Branding and Digital Strategy, and the agency is headquartered in Tampa, Florida.
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UndisclosedUndisclosed10 - 49Little Rock, AR
Services provided
10% Branding30% Marketing Strategy30% Public Relations +220% Media Planning & Buying10% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingLaunched in 1987, The Communications Group is a small Marketing Strategy company headquartered in Little Rock, Arkansas. Their team focuses on Marketing Strategy and Public Relations.
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UndisclosedUndisclosed10 - 49Charleston, SC
Services provided
10% Branding30% Media Planning & Buying20% Advertising +410% Email Marketing10% Public Relations10% Search Engine Optimization10% UX/UI DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingRawle Murdy Associates Inc is a media planning & buying company. Located in Charleston, South Carolina, the team specializes in Media Planning & Buying and Advertising.
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$1,000+$150 - $199 / hr10 - 49San Antonio, TX
Services provided
10% Branding15% Pay Per Click15% Search Engine Optimization +610% Advertising10% Content Marketing10% Demand Generation Marketing10% Market Research10% Marketing Strategy10% Media Planning & BuyingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingDigiboost is a SEO agency. Their small team is based in San Antonio, Texas and specializes in Search Engine Optimization and Pay Per Click. The firm was founded in 2019.
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Focus (x-axis)
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Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.
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