Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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$10,000+$150 - $199 / hr10 - 49Boise, ID
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Rizen Creative, a web design agency, was established in 2002. The team focuses on Web Design and Branding and is based in Boise, Idaho.
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$25,000+$150 - $199 / hr10 - 49Dallas, TX
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Branding company Switch was established in 2004. Headquartered in Dallas, Texas and Oklahoma City, Oklahoma, the team specializes in Branding and Logo.
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Featured
What are Featured Providers?
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$100,000+$200 - $300 / hr10 - 49Chicago, IL
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Purohit Navigation is a branding firm located in Chicago, Illinois. They specialize in Branding and Digital Strategy and were founded in 1984.
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$5,000+$50 - $99 / hr2 - 9Miami, FL
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Kinetik Lab is a branding agency. Their team is located in Miami, Florida. The agency offers Branding and Digital Strategy.
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$1,000+$100 - $149 / hrFreelancerPhoenix, AZ
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See all 1 projectsJustingenious is a web design and hosting company that emphasizes personalized service and strong client relationships. The company has consistently delivered satisfactory results, as evidenced by 100% positive feedback. Clients appreciate their seamless workflow and the personal attention given to projects, highlighting their ability to manage design preferences effectively.
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$1,000+$100 - $149 / hr10 - 49Seattle, WA
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Small branding agency Homeworld, is based in Seattle, Washington. The team provides Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
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Nice Touch is a branding firm. Launched in 2015, the firm offers Branding and Web Design.
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UndisclosedUndisclosed2 - 9Sandy, UT
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Launched in 1995, EXPAND Business Solutions, Inc., a small Advertising company, is in Sandy, Utah. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Miami Lakes, FL
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Established in 2019, X80Graphics is a branding agency. The small team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Port Jefferson Station, NY
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See all 2 projectsSpark Metro specializes in crafting strategically positioned announcements and professionally written, optimized press releases, which are tailored to clients' goals. The company is praised for its seamless communication, proactive engagement, and impactful results, such as increased media coverage and website traffic. Clients commend Spark Metro’s responsiveness and strategic positioning, highlighting their positive influence on brand perception and collaborative approach.
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$1,000+< $25 / hr10 - 49Marina del Rey, CA
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Go Global Agency is a small branding firm established in 2017. Their services include Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Middletown, NY
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Rascal is a branding company. The Middletown, New York-based team specializes in Branding and Graphic Design.
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$5,000+$150 - $199 / hr2 - 9Portland, OR
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Brave New Day is a branding firm. They were established in 2011, and their services include Branding and Web Design.
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$1,000+$100 - $149 / hr2 - 9Denver, CO
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Founded in 2011, Neocom Promo LLC is a branding company. The team provides Branding and Marketing Strategy and is located in Denver, Colorado.
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Undisclosed$100 - $149 / hr2 - 9Sugar Land, TX
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Aeon.cc is a website development company. The Sugar Land, Texas-based agency was founded in 1996. Their team focuses on Web Development and Branding.
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$1,000+$100 - $149 / hr2 - 9Chicago, IL
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Branding firm ShineThru LLC is based in Chicago, Illinois. The team specializes in Branding and Content Marketing.
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$1,000+< $25 / hr10 - 49Chicago, IL
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Bmymarketer is a web design company. In Chicago, Illinois, their small team offers Web Design and Video Production. The agency was established in 2017.
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UndisclosedUndisclosed10 - 49Boston, MA
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Fbabros is a Boston, Massachusetts-based Advertising company. They provide Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999Denver, CO
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Digital Strategy company The Integer Group is headquartered in Denver, Colorado and Dallas, Texas. The team provides Digital Strategy and Advertising.
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UndisclosedUndisclosed50 - 249San Francisco, CA
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Rapt Studio is an Architectural Design company. They are in San Francisco, California and Culver City, California. Their team specializes in Architectural Design and Branding.
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$25,000+Undisclosed50 - 249Chicago, IL
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Aisle Rocket is a web design company. They focus on Web Design and Advertising and were launched in 2010.
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UndisclosedUndisclosed50 - 249Ann Arbor, MI
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Branding agency and Market Research company Second to None is headquartered in Ann Arbor, Michigan. They offer Branding and Market Research.
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UndisclosedUndisclosed50 - 249Brooklyn, NY
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Game Seven Agency [Excel Sports Management Company], a Sports Marketing company, is in Los Angeles, California and Brooklyn, New York. Their services include Sports Marketing and Branding.
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$5,000+$25 - $49 / hr50 - 249Eastvale, CA
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See all 1 projectsNew York Publishing House is a leading publishing company located in the USA, offering a full range of services including book writing, publishing, marketing, and cover design. We are dedicated to
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$1,000+$100 - $149 / hr50 - 249Chicago, IL
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American Digital Hub, a branding company, is based in Chicago, Illinois and Chicago, Illinois. Their services include Branding and UX/UI Design.
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$1,000+$50 - $99 / hr50 - 249Kansas City, MO
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Graphical Experts is a Kansas City, Missouri-based branding agency. They provide Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Harrisonville, MO
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Headquartered in Harrisonville, Missouri and Harrisonville, Missouri, The Logo Vertex is a branding agency. Established in 2023, the team offers Branding and Web Design.
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$5,000+$150 - $199 / hr2 - 9Franklin, TN
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See all 1 projectsThe Gridwell Group is a growth strategy and execution firm that helps companies scale with clarity. We align brand, revenue, and systems to design growth that’s repeatable, profitable, and
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$10,000+$200 - $300 / hr2 - 9New York, NY
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JPD Studio is a small New York, New York-based branding firm. The team provides Branding and Web Design.
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$10,000+$100 - $149 / hr2 - 9Pittsburgh, PA
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Tailored Marketing, an Advertising company, was established in 2000. They focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
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Bluedge USA, an e-commerce development company, is headquartered in Dallas, Texas. Established in 2012, the team provides E-Commerce Development and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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Dezinbee Web Technologies is a New York, New York-based e-commerce development company. Their services include E-Commerce Development and Web Design.
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$10,000+$100 - $149 / hr2 - 9San Antonio, FL
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Digital Lightbridge Marketing Agency is a website development firm based in San Antonio, Florida. They specialize in Web Development and Branding.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Branding Loud And Clear is a branding agency based in Grand Rapids, Michigan. They provide Branding and Web Design.
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$5,000+$100 - $149 / hr50 - 249San Antonio, TX
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American Writers Association is a San Jose, California-based Content Writing Services company. Established in 2005, the team offers Content Writing Services and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
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See all 2 projectsAt American Publishers LLC, we bring years of experience to every project, crafting powerful stories with care and precision. Our expert writers, editors, and producers handle everything from
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$1,000+$150 - $199 / hr50 - 249Dallas, TX
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The Book Professionals is a Content Writing Services company. They were established in 2021 and offer Content Writing Services and Content Marketing.
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$5,000+$150 - $199 / hr10 - 49Minneapolis, MN
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Established in 2010, Bolster is a branding company. Headquartered in Minneapolis, Minnesota, the team specializes in Branding and Content Marketing.
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$1,000+$150 - $199 / hr10 - 49Minneapolis, MN
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Words At Work is a Content Marketing company. Launched in 1988, the agency focuses on Content Marketing and Branding.
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$10,000+$100 - $149 / hr10 - 49College Station, TX
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Drift is a College Station, Texas-based branding company. Their services include Branding and Web Design.
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UndisclosedUndisclosed10 - 49Madison, WI
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Greenleaf Media is a web development firm. Established in 1998, the firm is in Madison, Wisconsin. Their team focuses on Web Development and Web Design.
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$1,000+$100 - $149 / hr2 - 9Cleveland, OH
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Adept Creative is a branding firm. The Cleveland, Ohio-based company focuses on Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9St. Louis, MO
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ChangeUp Productions is a video production company. The St. Louis, Missouri-based company provides Video Production and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Las Vegas, NV
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Established in 2016, MAKERMONSTER Studios is an user experience agency. The small team specializes in UX/UI Design and Mobile App Development.
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UndisclosedUndisclosed2 - 9Morgantown, WV
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Advertising company Triquetra Marketing was founded in 2011. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Branding company candid marketing was established in 2005. The team offers Branding and Marketing Strategy and is in Overland Park, Kansas.
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$5,000+$200 - $300 / hr2 - 9North Tazewell, VA
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Founded in 1996, Blevins Creative Group Inc is a small North Tazewell, Virginia-based branding firm. Their services include Branding and Print Design.
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$1,000+$100 - $149 / hr2 - 9Fort Worth, TX
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BGD Digital Marketing is a branding agency. Their small team is in Fort Worth, Texas. Their services include Branding and Graphic Design.
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$1,000+$150 - $199 / hr2 - 9Southampton, NY
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Kota Marketing, a web design agency, is in Southampton, New York. Their services include Web Design and Branding.
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$1,000+$100 - $149 / hr2 - 9South Williamsport, PA
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Stetts Signs, LLC is a branding agency headquartered in South Williamsport, Pennsylvania. Their services include Branding and Graphic Design.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
34.1/40.017.8/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.