IMPLY

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Globus IT

Describe what your company does in a single sentence.

Intelligent backend user friendly front end smart Ml and easy to use mobile services 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMPLY to accomplish?

• UI design for the client app development
• UX definition for our other important project

SOLUTION

How did you find IMPLY?

• Referral
• Other

Why did you select IMPLY over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from IMPLY were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We aimed to redesign our client's Mobile app and we worked together with Imply team.

These are key deliverables for our design.

1. Discovery & Research Phase
✅ Project Brief – Defines the app’s purpose, goals, audience, and platform (iOS, Android, or both).
✅ User Personas – Profiles of ideal users based on demographics, behaviors, and needs.
✅ Competitor Analysis – Study of competing apps’ strengths, weaknesses, and opportunities.
✅ User Journey Maps – Flow of user interactions from onboarding to key tasks.
✅ Mobile Information Architecture (IA) – Sitemap and app navigation structure optimized for small screens.

 
2. Wireframing & Prototyping
✅ Low-Fidelity Wireframes – Rough sketches of screen layouts for different app sections.
✅ High-Fidelity Wireframes – Detailed designs with UI components, content, and structure.
✅ Interactive Prototypes – Clickable mockups using tools like Figma, Adobe XD, or Proto.io for testing flows.
✅ Microinteractions & Animations – Early motion design for gestures, transitions, and interactions.

 
3. UI Design & Branding
✅ UI Design Mockups – Pixel-perfect designs for all screens, optimized for different device resolutions.
✅ Design System / Style Guide – Colors, typography, buttons, icons, and component guidelines.
✅ Custom Iconography & Illustrations – App-specific icons, graphics, and illustrations.
✅ Dark Mode & Accessibility Considerations – Ensuring readability, contrast, and WCAG compliance.

 
4. Usability Testing & Validation
✅ Usability Testing Reports – Feedback from test users navigating the app prototype.
✅ A/B Testing Results – Comparison of different UI/UX variations to determine the best user experience.
✅ Touch & Gesture Optimization – Ensuring intuitive tap targets, swipe gestures, and interactions.

 
5. Development Handoff
✅ Design Assets & Specifications – Exported UI elements (icons, images, buttons) for developers.
✅ Screen Flows & Annotations – Notes explaining user flows, interactions, and behaviors.
✅ Developer Handoff File – Design files in Figma, Zeplin, or Adobe XD with guidelines on padding, spacing, and components.

 
6. Post-Launch & Optimization
✅ User Feedback Report – Insights from real users collected via surveys and reviews.
✅ App Performance & Engagement Metrics – Data from Firebase, Google Analytics, or Mixpanel to measure retention and usability.
✅ Iteration Plan & Feature Roadmap – Plan for future updates based on user feedback and performance data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

User Experience & Engagement Metrics
App Usability Score – Improved ratings in usability testing (e.g., System Usability Scale - SUS).
Time on Task – Reduction in time required to complete key user actions.
Navigation Efficiency – Fewer taps/clicks to reach important features.
Bounce Rate – Reduction in users leaving the app quickly after opening it.
Heatmaps & Click Tracking – Higher interaction with newly designed elements.
Performance & Technical Improvements
App Load Time – Faster response time and improved performance.
Crash Rate – Reduction in app crashes or errors.
Battery & Data Usage – More efficient app performance on devices.
User Growth & Retention
Daily & Monthly Active Users (DAU/MAU) – Increase in active users.
Retention Rate – Higher percentage of users returning after redesign.
Churn Rate – Reduction in users uninstalling or abandoning the app.
New User Registrations – Growth in sign-ups or onboarding completion.
Monetization & Business Impact
Conversion Rates – More users completing key actions (e.g., purchases, subscriptions).
Revenue Growth – Increase in in-app purchases, ad revenue, or subscriptions.
Customer Lifetime Value (CLV) – Improved long-term revenue per user.
User Feedback & Satisfaction
App Store Ratings & Reviews – Improvement in average star ratings.
Net Promoter Score (NPS) – Higher user satisfaction and likelihood of recommendations.
Customer Support Tickets – Reduction in complaints and usability issues reported.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery Timeliness – they meet deadlines there weren't any delays.
Responsiveness –  They did communicate all time very well and they quickly address concerns, requests,changes.
Organization – They did follow a clear plan and methodology.
Flexibility – They were  able to adapt to changing requirements.

What was your primary form of communication with IMPLY?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Quality & Excellence – “What impressed me the most about IMPLY is their unwavering commitment to delivering high-quality work. Their attention to detail and professionalism truly stand out.”
Innovation & Uniqueness – “I was particularly impressed by IMPLY’s innovative approach. They don’t just follow industry standards—they set them.”
Customer Service & Reliability – “Their dedication to customer satisfaction is remarkable. They went above and beyond to ensure a smooth and enjoyable experience.”
Team & Culture – “What makes IMPLY unique is their incredible team. Their expertise, collaboration, and passion for what they do create outstanding results.”

Are there any areas for improvement or something IMPLY could have done differently?

From my perspective seem eveything is ok by now. Of course it is mandatory to follow trends and I believe they will do this also better and in time.

BACKGROUND

Please describe your company and position.

I am the CEO, Founder of a financial services company 

Describe what your company does in a single sentence.

The European-based fintech think tank team that develops Open Banking products helping businesses to get the maximum from their customers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMPLY to accomplish?

• Design the UX and UI for our mobile application

SOLUTION

How did you find IMPLY?

We were referred to IMPLY through our professional network

Why did you select IMPLY over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from IMPLY were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

IMPLY was responsible for the complete UX and UI design of our mobile banking app. Their task was to deliver a seamless user flow, clean visuals, and intuitive interfaces for key features like money collection via payment links or QR codes, peer-to-peer transfers, and spend analysis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successful launch of a highly functional MVP
• Improved usability scores from internal testing
• Positive user feedback during early demo phases
• Strong visual identity aligned with Monarchy’s brand values

Describe their project management. Did they deliver items on time? How did they respond to your needs?

IMPLY’s team was punctual, attentive, and adaptive. They maintained a structured approach, kept us updated, and were always open to iterations based on our feedback.

What was your primary form of communication with IMPLY?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

IMPLY truly understands the fintech space. They’re not just design-driven — they’re also strategic thinkers who grasp product logic and user behavior at a deep level.

Are there any areas for improvement or something IMPLY could have done differently?

No major concerns. The collaboration went smoothly, and they were always receptive to feedback. 

BACKGROUND

Please describe your company and position.

I am the CEO of a neobank. 

Describe what your company does in a single sentence.

A Neodigital bank, driven by the mission to give people complete control over their finances and enable them to unlock the full potential of the emerging crypto-economy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMPLY to accomplish?

• Develop a brand identity and user-centric interface for our next-generation banking app

SOLUTION

How did you find IMPLY?

Other

Why did you select IMPLY over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from IMPLY were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

IMPLY Studio was responsible for designing our logo, brand identity, and UX/UI. Their team focused on creating a visually engaging and user-friendly interface while ensuring brand consistency across all touchpoints.

Key deliverables:

• Developed a unique and recognizable brand identity that resonates with our target audience
• Enhanced user experience through a well-structured and intuitive UI/UX design
• Received positive feedback from early adopters and investors regarding the app's visual appeal and usability

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased user engagement by 40% during early testing phases
• Positive sentiment from 90% of surveyed beta users regarding ease of use and visual appeal
• Achieved a 25% improvement in user onboarding completion rates compared to initial prototypes

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The IMPLY Studio team maintained clear communication and structured workflows throughout the project. They provided regular updates, seamlessly incorporated our feedback, and met all deadlines. Their proactive approach ensured smooth collaboration and timely delivery.

What was your primary form of communication with IMPLY?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to blend creativity with functionality stood out the most. IMPLY Studio not only crafted a visually compelling brand identity but also ensured that the UX/UI design aligned perfectly with our app’s core functionalities and user expectations. They successfully translated our vision into a compelling visual identity and intuitive user interface, significantly enhancing the appeal of our platform. Their structured approach and attention to detail made the entire process efficient and enjoyable. We highly recommend their expertise in branding and UX/UI design.

Are there any areas for improvement or something IMPLY could have done differently?

Everything was great! IMPLY was always open to feedback and demonstrated adaptability in refining the designs based on our input.