A digital branding firm

W Street Design is a Washington, DC-based digital branding shop. While my focus is branding, I provide a full suite of services to fulfill your marketing needs in both print and web. At my core, I am a visual communicator. I strengthen your story by building the foundation of your business’s most valuable asset, the brand.

 
$1,000+
 
$100 - $149 / hr
 
Freelancer
 Founded
2017
Show all +
Washington, DC
headquarters
  • 1436 W Street NW #206
    Washington , DC 20009
    United States

Portfolio

Key clients: 

Equality Chamber of Commerce, FORMA Design, Patricks Pet Care, Skincando

Equality Chamber of Commerce Branding Image

Equality Chamber of Commerce Branding

The Equality Chamber of Commerce wanted a look that reflected their bold new vision for the organization. That vision centered on equality as the core principle. We created a logo that spoke to this vision, and to ECC’s history.

Reviews

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Small Business Branding Refresh for Pet Service

"Since working with W Street, we have received countless positive remarks on our new logo and brand image."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Apr. - July 2017
Project summary: 

A pet care business hired W Street Design to overhaul its brand identity. This included designing a new logo, a new slogan, clothing design, and redesigning a website to aid with SEO.

The Reviewer
 
11-50 Employees
 
Washington, DC
Patrick W. Flynn
Owner, Patrick's Pet Care
 
Verified
The Review
Feedback summary: 

Creative and efficient, W Street Design took the time to understand the nature of the business, its goals, and its visions. Since their design changes were implemented, they have received numerous positive comments and an increase in web traffic.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the owner of a pet care business in Washington DC that provides award-winning pet care services to Washington DC professionals. We have been in business since 2012, we have 25 employees, and we do about $1.5 million in sales annually.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire W Street Design?

A new logo, new slogan, clothing design, and website re-design with SEO optimization.

What were your goals for this project?

We hired W Street Design to overhaul our brand identity. We were specifically interested in keeping our warm, local "mom and pop" feel that people were drawn to trust, but we also wanted to modernize and make it a bit more sleek and contemporary.

SOLUTION

How did you select this vendor?

We found W Street online as part of a list of "websites and brands we liked" online in our local area. From the brands and websites we researched who designed the ones we liked most, and W Street was the winner.

Describe the scope of their work in detail.

The process began with a series of discovery sessions, were they spoke with our founder and senior managers, They spent a significant amount of time listening to us , learning about or company, and really coming to understand the goals and vision of our brand. After those initial meetings, they created an entire band package for us, including a new tagline, logo, and messaging materials. They also created a new website for us that displays our new brand image.

What was the team composition?

I worked directly with the design director, Ryan.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with W Street, we have received countless positive remarks on our new logo and brand image. Our updated website has led to a significant increase in visitor traffic, and more importantly, new business. Everyone loves it!

How effective was the workflow between your team and theirs?

Seamless and efficient.

What did you find most impressive about this company?

Creativity and reception to feedback.

Are there any areas for improvement?

The design team focuses a lot on verbal calls and visual examples. If you're a text communication person, that can be burdensome, but worth it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Very convenient and accessible
  • 4.0 Cost
    Value / within estimates
    Expensive.
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Web Design for Architecture Company

"He has a strong work ethic, is creative, meets his deadlines and has very progressive ideas..."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2015 - Ongoing
Project summary: 

W Street Design refreshed a legacy website with a new design.

The Reviewer
 
1-10 Employees
 
Washington, DC
Andreas Charalambous
President, FORMA Design, Inc.
 
Verified
The Review
Feedback summary: 

The resulting site, which has driven sales, is both accessible and visually appealing. In particular, clients have commented that it's easy to navigate.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the founder and President of FORMA Design, Inc, an Architectural and Interior Design firm in business for over 25 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire W Street Design?

We engaged W street design to re-design an old website from the mid 90's that was obsolete.

What were your goals for this project?

We wanted to have a suite that looked fresh, had easy navigation and effectively promoted our work and projects.

SOLUTION

How did you select this vendor?

We had seen their work and followed up with them.

Describe the project in detail.

after 25 years, over 20 Healthcare clinics and over 50 Residential projects, our online presence needed to be impressive, effective and easily navigated. I believe we achieved that with the help of W Street Design.

What was the team composition?

Kenneth Ryan Cleland was our contact person throughout, and ge used a team of other professionals for the SEO work and other specialized parts of the work that needed to be done.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received very positive feedback from existing and potential clients, who have spent time navigating through the website. They say the information was easily available, and they come to us already aware and ready to hire us. The website makes the sale for our services!

How effective was the workflow between your team and theirs?

Smooth and effective.

What did you find most impressive about this company?

Ryan has worked with us in developing websites for our clients as well as for my company, FORMA Design and for my personal art website. He has a strong work ethic, is creative, meets his deadlines and has very progressive ideas that result in cutting edge websites that produce results. I would highly recommend his work.

Are there any areas for improvement?

Nothing comes to mind.

5.0
Overall Score excellent and creative work
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    fair cost
  • 5.0 Quality
    Service & deliverables
    Excellent creative work and follow up
  • 5.0 NPS
    Willing to refer
    I already have referreed them several times

Site Refresh & Graphic Design Services for Skincare Company

"He is available 24 hours a day, gets problems solved, and delivers results."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2019 - Ongoing
Project summary: 

W Street Design modernized a skincare company's web design, becoming their full-time graphic design agency in the process.

The Reviewer
 
1-10 Employees
 
Silver Spring, Maryland
Sara Damelio
CEO, Skincando
 
Verified
The Review
Feedback summary: 

The site revamp has earned positive praise. W Street Design continues to impress with their design talent and ability to deliver.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We design and manufacture organic skincare products in Washington, DC. I am the founder and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire W Street Design?

For a site refresh and that led to W Street becoming my full time graphic designer.

What were your goals for this project?

To have my website look and act as modern and cool as possible.

SOLUTION

How did you select this vendor?

They were highly recommended from several friends.

Describe the project and the services they provided in detail.

An in depth website refresh.

What was the team composition?

I worked one on one with Ryan Cleland, the owner.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The feedback on my website has been tremendous.

How was project management arranged and how effective was it?

Ryan continues to impress me with his skill set. I call him a unicorn because he is trained in both web and design.

What did you find most impressive about this company?

Ryan's customer service. He is available 24 hours a day, gets problems solved, and delivers results.

Are there any areas for improvement?

Actually, no. I had a designer / web guy that I worked with for 15 years and I let him go because Ryan is that good.

5.0
Overall Score W Street design is an excellent boutique web and graphic design firm.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Super easy
  • 5.0 Cost
    Value / within estimates
    I feel like I got a lot of value for my money.
  • 5.0 Quality
    Service & deliverables
    I am a tough customer and I am over the moon to have Ryan on my team.
  • 5.0 NPS
    Willing to refer
    Very.