Branding + Marketing + Innovation
At Concentric, we are intentionally built around one unique core skill: driving growth. We do this through an exceptional ability to assess and solve business challenges for mid-market CPG brands. Our team is comprised of professionals from a range of disciplines in the CPG sector from retail, trade, insights and finance to innovation, creative design and marketing.
Our broad expertise gives us the ability and agility to help our clients identify and understand brand blind spots, obstacles and untapped opportunities, often in unexpected places.
Using a holistic mindset, we exist at the intersection of business and brand development/ marketing. In contrast to a typical agency, we look well beyond the standard marketing measures of awareness, trial and loyalty to include factors such as capabilities, resources, cost structures, and formulations. Beyond a “consultancy”, we have in-house capabilities to identify the best path to market and then execute the plans we craft.
Why Should You Care? Because you might only get one chance. Because time and effort are precious. Because over 80% of CPG brands fail each year. Because you have highly limited resources and are thus forced to be right more often than the big brands. Make too many of the wrong choices over time and it’s much harder to regain momentum. And too often, these choices are made through gut or firsthand assessment of what is working well and what is not. There is NO ROI in wrong decisions. Information, skill and experience are never absolute, but well-applied they significantly increase the likelihood of making a better choice. We will get you to a higher confidence level and improve your odds significantly. More disciplined and deliberate focus significantly improves the chances of achieving meaningful growth by narrowing the field of choices to those with the biggest prize. This is where Concentric comes in. And this is the basis of our Growth Driver model.