Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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Undisclosed$100 - $149 / hr2 - 9Sarasota, FL
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Print design agency Bull's-Eye Creative Commmunications is headquartered in Sarasota, Florida and Atlanta, Georgia. They provide Print Design and Branding and were launched in 1998.
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$10,000+$150 - $199 / hr2 - 9Monroe, NY
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Celebrand, a branding firm, was founded in 2011. They specializes in Branding and Web Design.
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UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$25,000+$100 - $149 / hr10 - 49Winter Park, FL
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Founded in 2021, BrightRay Publishing is a branding company. Their services include Branding.
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$10,000+$100 - $149 / hr50 - 249Denver, CO
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Monigle is a midsize Denver, Colorado-based branding agency. The team focuses on Branding.
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$5,000+$100 - $149 / hr2 - 9Marietta, GA
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Clementine Creative, a branding firm, was founded in 2015. They offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Miami, FL
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10 STAR Agency, a branding company, was established in 2010. The agency offers Branding and Event Marketing.
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$5,000+$50 - $99 / hr2 - 9Taylorsville, KY
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Manik Marketing Co. Is a small web design agency established in 2016. Their services include Web Design and Graphic Design.
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$10,000+Undisclosed10 - 49Boston, MA
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Marlo marketing, a branding firm, was founded in 2004. The small team offers Branding and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9Cedar Falls, IA
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Founded in 2011, IFC Studios is a branding agency. The agency provides Branding and Video Production.
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$5,000+$100 - $149 / hr10 - 49Indianapolis, IN
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Valve+Meter Performance Marketing is an Advertising company founded in 2017. The small team offers Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Houston, TX
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See all 1 projectsXtreme Design House offers comprehensive CRM system development, utilizing technologies such as AngularTS, C, and Python. The reviews highlight the firm's ability to deliver detailed and innovative solutions promptly, with a notable emphasis on independent problem-solving and effective communication. Clients consistently commend their professionalism and efficiency, with one project being completed significantly ahead of schedule.
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$5,000+Undisclosed2 - 9Missoula, MT
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Advertising and branding company Hutchins FreeRange Creative is located in Missoula, Montana and. Founded in 2002, the team focuses on Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9St. Cloud, MN
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Branding firm Gaslight Creative is headquartered in St. Cloud, Minnesota and Edina, Minnesota. The team focuses on Branding and Web Design.
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$50,000+$150 - $199 / hr10 - 49Wichita, KS
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Howerton+White is a Marketing Strategy company in Wichita, Kansas. They provide Marketing Strategy and Web Development and were founded in 2002.
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$50,000+$200 - $300 / hr10 - 49Los Angeles, CA
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Founded in 2006, Innovation Protocol is a branding company. The team provides Branding and Digital Strategy.
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$10,000+$200 - $300 / hr2 - 9Howell Township, NJ
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Established in 2007, Miller Creative is a branding agency. The team specializes in Branding and Packaging Design.
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UndisclosedUndisclosed2 - 9Lincoln, NE
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Oh Hello Agency is a branding company. The Lincoln, Nebraska-based company offers Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Novato, CA
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Kreativz., Inc. Is an Advertising company. They were founded in 2007, and their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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Someoddpilot is a Chicago, Illinois-based branding company. The team focuses on Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Franklin, TN
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Anthem Republic is a small Marketing Strategy company located in Franklin, Tennessee. Their services include Marketing Strategy and Advertising.
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$1,000+$100 - $149 / hr250 - 999Stateline, NV
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Span Global Services is a midsize Email Marketing company. Launched in 2004, the team provides Email Marketing and Branding.
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$5,000+$50 - $99 / hr50 - 249Austin, TX
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See all 2 projectsDiginsy offers a range of digital marketing, app development, and web design services. The reviews highlight their professionalism, effective communication, and flexibility in handling projects. Their ability to deliver impressive results within specified timelines and adapt to client needs is consistently commended, although one review suggested that additional workforce could expedite outcomes.
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$5,000+$150 - $199 / hr2 - 9Mystic, CT
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Stella + McCabe is a branding company. Launched in 2004, their team specializes in Branding and Advertising.
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$10,000+Undisclosed10 - 49Los Angeles, CA
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Den Bersus, an AI Agents company, was launched in 2022. The small team specializes in AI Agents and AI Consulting.
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$50,000+$150 - $199 / hr10 - 49Denver, CO
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In Denver, Colorado, Grit. Is a small branding company. Their services include Branding and Video Production.
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UndisclosedUndisclosed10 - 49Vallejo, CA
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Affinity Creative Group is a branding agency. The team provides Branding and Packaging Design, and the firm is in Vallejo, California.
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UndisclosedUndisclosed10 - 49New York, NY
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Founded in 1983, alternatives, a small branding firm, is headquartered in New York, New York. Their services include Branding and Web Design.
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$1,000+$200 - $300 / hr2 - 9Waco, TX
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Launched in 2016, Sidekick Creative Agency is a small branding agency. Their team provides Branding and Video Production.
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$10,000+$100 - $149 / hr10 - 49Costa Mesa, CA
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530medialab is a Digital Strategy company. Launched in 1999, the team specializes in Digital Strategy and Web Development.
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$10,000+$150 - $199 / hr10 - 49Denver, CO
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AOR Inc. Is a branding agency. They are headquartered in Denver, Colorado and have small team. They specialize in Branding and Web Design.
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UndisclosedUndisclosed2 - 9Carthage, NC
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AdJourney is a Marketing Strategy company. They offer Marketing Strategy and Branding and are based in Carthage, North Carolina.
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UndisclosedUndisclosed10 - 49Newburyport, MA
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Mechanica, a branding company, is based in Newburyport, Massachusetts. They specialize in Branding and were launched in 2004.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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CRASH+SUES, a video production agency, is based in Minneapolis, Minnesota. Launched in 1990, the team provides Video Production and Branding.
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$1,000+$100 - $149 / hr10 - 49Morristown, NJ
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Herban Creative is a branding firm. In Morristown, New Jersey and Tampa, Florida, the company was launched in 2016. Their services include Branding and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Baltimore, MD
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Founded in 2009, What Works Studio is a small Baltimore, Maryland-based Advertising company. Their team focuses on Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Rancho Cucamonga, CA
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Small branding firm Creative Squeeze, is based in Rancho Cucamonga, California. Their services include Branding and Web Design.
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$25,000+Undisclosed50 - 249New York, NY
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Branding company VIVALDI_ is based in New York, New York and London , England. The team offers Branding and Marketing Strategy.
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$5,000+$150 - $199 / hr10 - 49San Rafael, CA
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XTRA BOLD, an Advertising company, was launched in 2021. The small team offers Advertising and Branding.
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Undisclosed$150 - $199 / hr10 - 49Raleigh, NC
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REVERED Agency, an Advertising company, is headquartered in Raleigh, North Carolina. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Atlanta, GA
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Located in Atlanta, Georgia, Bchord Brand Design is a branding company. They focus on Branding and Web Design and were founded in 2008.
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$25,000+$200 - $300 / hr10 - 49Austin, TX
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BUTLER, a branding firm, was founded in 2003. The team offers Branding and Advertising and is located in Austin, Texas.
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$1,000+$100 - $149 / hr10 - 49Stockton, CA
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Mindslap is a video production company. They are based in Stockton, California and have small team of experts. Their services include Video Production and Web Design.
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UndisclosedUndisclosed2 - 9Portsmouth, NH
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Stout Heart, a branding agency, was established in 2015. The team focuses on Branding and Web Design.
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$1,000+$100 - $149 / hr2 - 9Towson, MD
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Catalpha Advertising & Design is a Towson, Maryland-based Packaging Design company. They provide Packaging Design and Branding and were founded in 1986.
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Undisclosed$100 - $149 / hr2 - 9Knoxville, TN
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Hornsby Brand Design LLC is a branding agency founded in 2003. The firm focuses on Branding and Web Design.
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$10,000+$150 - $199 / hr10 - 49Portland, OR
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Owen Jones, a branding firm, was established in 2002. The team specializes in Branding and Digital Strategy and is located in Portland, Oregon.
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$5,000+$150 - $199 / hr10 - 49Chamblee, GA
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Creative Outhouse is a branding company. In Chamblee, Georgia, the company was launched in 2001. Their services include Branding and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Louisville, CO
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Pure Strategic Solutions, a web design company, specializes in Web Design and Web Development. The agency is headquartered in Louisville, Colorado.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Fuze Branding is a branding agency. Located in Los Angeles, California, their team specializes in Branding and Corporate Photography.
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$5,000+$100 - $149 / hr2 - 9Reno, NV
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Established in 2014, Zero8 Studios | SEO & Web Design is a SEO agency. Their services include Search Engine Optimization and Web Development.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
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35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.9/40.017.6/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
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31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
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32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
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29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.