Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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UndisclosedUndisclosed10 - 49New York, NY
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Founded in 1983, alternatives, a small branding firm, is headquartered in New York, New York. Their services include Branding and Web Design.
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UndisclosedUndisclosed10 - 49Newburyport, MA
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Mechanica, a branding company, is based in Newburyport, Massachusetts. They specialize in Branding and were launched in 2004.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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CRASH+SUES, a video production agency, is based in Minneapolis, Minnesota. Launched in 1990, the team provides Video Production and Branding.
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$50,000+$200 - $300 / hr10 - 49New York, NY
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See all 9 projectsBear In The Hall is a branding and marketing agency that excels in brand strategy, corporate identity, and visual identity design. With a strong emphasis on brand development and communication, they have a proven track record of enhancing brand trust and consideration. Positive feedback accounts for nearly 100% of their reviews, highlighting their exceptional project management, attention to detail, and dedication to client success.
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$50,000+$150 - $199 / hr50 - 249Franklin Township, NJ
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See all 3 projectsTrackmind is a branding and marketing company specializing in brand identity development, logo design, and corporate branding. The firm consistently receives positive feedback, with clients praising their exceptional project management, creative execution, and ability to deliver complex tasks smoothly. Notably, all reviewers (100%) highlight their timely communication and cultural fit, with no negative feedback recorded.
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$50,000+$150 - $199 / hr10 - 49Denver, CO
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In Denver, Colorado, Grit. Is a small branding company. Their services include Branding and Video Production.
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UndisclosedUndisclosed10 - 49Vallejo, CA
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Affinity Creative Group is a branding agency. The team provides Branding and Packaging Design, and the firm is in Vallejo, California.
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$10,000+$100 - $149 / hr10 - 49Costa Mesa, CA
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530medialab is a Digital Strategy company. Launched in 1999, the team specializes in Digital Strategy and Web Development.
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$5,000+$50 - $99 / hr50 - 249Austin, TX
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See all 2 projectsDiginsy offers a range of digital marketing, app development, and web design services. The reviews highlight their professionalism, effective communication, and flexibility in handling projects. Their ability to deliver impressive results within specified timelines and adapt to client needs is consistently commended, although one review suggested that additional workforce could expedite outcomes.
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$5,000+$100 - $149 / hr2 - 9Baltimore, MD
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Founded in 2009, What Works Studio is a small Baltimore, Maryland-based Advertising company. Their team focuses on Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Rancho Cucamonga, CA
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Small branding firm Creative Squeeze, is based in Rancho Cucamonga, California. Their services include Branding and Web Design.
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$1,000+$100 - $149 / hr2 - 9Towson, MD
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Catalpha Advertising & Design is a Towson, Maryland-based Packaging Design company. They provide Packaging Design and Branding and were founded in 1986.
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$1,000+$200 - $300 / hr2 - 9Waco, TX
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Launched in 2016, Sidekick Creative Agency is a small branding agency. Their team provides Branding and Video Production.
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$25,000+$200 - $300 / hr10 - 49Austin, TX
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BUTLER, a branding firm, was founded in 2003. The team offers Branding and Advertising and is located in Austin, Texas.
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$5,000+$150 - $199 / hr2 - 9Mystic, CT
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Stella + McCabe is a branding company. Launched in 2004, their team specializes in Branding and Advertising.
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UndisclosedUndisclosed2 - 9Portsmouth, NH
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Stout Heart, a branding agency, was established in 2015. The team focuses on Branding and Web Design.
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$1,000+$100 - $149 / hr10 - 49Morristown, NJ
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Herban Creative is a branding firm. In Morristown, New Jersey and Tampa, Florida, the company was launched in 2016. Their services include Branding and Email Marketing.
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Undisclosed$150 - $199 / hr10 - 49Raleigh, NC
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REVERED Agency, an Advertising company, is headquartered in Raleigh, North Carolina. Their services include Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49Cincinnati, OH
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See all 1 projectsMyStory Public Relations offers comprehensive public relations services, including PR outreach strategy and media placement. Reviews highlight their successful execution and impressive media relationships, ensuring guaranteed publication. Clients appreciate their dedicated efforts, effective communication through CRM tools, and overall excellence in delivering client satisfaction.
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$1,000+$100 - $149 / hr10 - 49Stockton, CA
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Mindslap is a video production company. They are based in Stockton, California and have small team of experts. Their services include Video Production and Web Design.
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$10,000+$150 - $199 / hr10 - 49Portland, OR
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Owen Jones, a branding firm, was established in 2002. The team specializes in Branding and Digital Strategy and is located in Portland, Oregon.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Fuze Branding is a branding agency. Located in Los Angeles, California, their team specializes in Branding and Corporate Photography.
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$5,000+$150 - $199 / hr2 - 9Atlanta, GA
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Located in Atlanta, Georgia, Bchord Brand Design is a branding company. They focus on Branding and Web Design and were founded in 2008.
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Undisclosed$100 - $149 / hr2 - 9Knoxville, TN
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Hornsby Brand Design LLC is a branding agency founded in 2003. The firm focuses on Branding and Web Design.
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$5,000+$150 - $199 / hr10 - 49San Rafael, CA
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XTRA BOLD, an Advertising company, was launched in 2021. The small team offers Advertising and Branding.
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$1,000+Undisclosed10 - 49New York, NY
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See all 1 projectsWotbbi is a premier fashion brandling agency dedicated to creating and refining distinctive identities for apparel brands worldwide. With specialized and unmatched expertise in fashion brand
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$5,000+$150 - $199 / hr10 - 49Chamblee, GA
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Creative Outhouse is a branding company. In Chamblee, Georgia, the company was launched in 2001. Their services include Branding and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Louisville, CO
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Pure Strategic Solutions, a web design company, specializes in Web Design and Web Development. The agency is headquartered in Louisville, Colorado.
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$25,000+$200 - $300 / hr2 - 9Austin, TX
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Dos Mundos Creative, a branding firm, provides Branding and Marketing Strategy. The firm is headquartered in Austin, Texas and Texas.
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$50,000+$100 - $149 / hr10 - 49Santa Monica, CA
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See all 2 projectsHow&How is a branding agency specializing in Brand Development, Brand Strategy, and Visual Identity Design. Reviews reflect a high level of client satisfaction, with 100% positive feedback on their methodical approach and creative energy, appreciating their ability to deliver authentic brand identities and effective brand repositioning. However, one review noted the creative work as somewhat underwhelming when more client input was desired.
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$5,000+$100 - $149 / hr2 - 9Reno, NV
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Mabble Media is a web design company based in Reno, Nevada. They specialize in Web Design and Branding.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Joy Riot is an Advertising company. The small Alexandria, Virginia-based team offers Advertising and Branding. The firm was established in 2017.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
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Branding firm MOGOLLON is based in Brooklyn, New York. They offer Branding and Graphic Design and were launched in 2004.
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$5,000+Undisclosed2 - 9Columbia Falls, MT
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Elevate DDS is a SEO agency. The small Columbia Falls, Montana-based team focuses on Search Engine Optimization and Web Design. The firm was launched in 2016.
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$1,000+Undisclosed2 - 9Charlottesville, VA
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Packaging Design company Watermark Design was established in 2007. The team provides Packaging Design and Logo.
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$5,000+$200 - $300 / hr2 - 9Oakland, CA
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See all 2 projectsWellington Studio offers comprehensive branding, corporate identity, and marketing services, including website development and digital strategy. Reviews highlight the studio's professionalism, responsive project management, and alignment with client values. Clients commend their exceptional expertise and the ability to deliver high-quality work on time, enhancing brand development and communication strategies.
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UndisclosedUndisclosed10 - 49Bloomingdale, IL
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JET Advertising, an Advertising company, is headquartered in Bloomingdale, Illinois. They provide Advertising and Graphic Design.
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$50,000+$150 - $199 / hr10 - 49Morgan Hill, CA
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Designing North Studios is a Morgan Hill, California-based UX company. Their services include UX/UI Design and Branding.
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$1,000+$100 - $149 / hr10 - 49Miami, FL
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Cr3ativeGrowth Agency is an Advertising company. Based in Miami, Florida and Pompano Beach, Florida, their team specializes in Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Jacksonville, FL
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AnoLogix is a graphic design company. Founded in 2000, the agency is in Jacksonville, Florida. Their team focuses on Graphic Design and Web Design.
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$1,000+$25 - $49 / hr10 - 49Brooklyn, NY
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ALIREAZ, a branding company, was founded in 2010. The agency specializes in Branding and Graphic Design, and is small.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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LatinBrand, a branding agency, was founded in 2004. The team provides Branding and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Decatur, GA
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Carver is an Advertising company. Established in 2019, their team specializes in Advertising and Branding.
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$1,000+Undisclosed2 - 9Richmond, VA
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Established in 1999, Lythos Studios is a Marketing Strategy company. The small team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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Fisher & Wilsey, P.A. Is a branding firm. They provide Branding and Insurance Services & Brokers and were founded in 2020. The agency is in St. Petersburg, Florida.
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$10,000+$150 - $199 / hr2 - 9San Francisco, CA
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Persius Creative is a web design company. Based in San Francisco, California, the team offers Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Inverness, IL
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Latitude 42 Media is an Advertising company. They focus on Advertising and Branding and were launched in 2009.
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$5,000+$150 - $199 / hr2 - 9New York, NY
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Commit is a branding agency headquartered in New York, New York. The team offers Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Carrollton, GA
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Lime Biscuit Creative is a branding company. Their small team is located in Carrollton, Georgia and specializes in Branding and Logo. The agency was established in 2015.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
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Branding firm Uplyft Creative specializes in Branding and Marketing Strategy. They are headquartered in Fort Worth, Texas.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.