Mechanica

Mechanica is purpose-built to help restless marketers thrive in restless markets.

We achieve our calling by putting strategy first, practicing agile creativity and being humanly fixated.

STRATEGY FIRST

Successfully executing across an ever-expanding landscape requires clarity and focus. That’s why everything at Mechanica begins with research, strategy and positioning. Our Insight-Driven Collaboration Session (ICS) aligns cross-functional stakeholders around a shared brand position capable of impacting all customer journey touchpoints. Combined with a comprehensive Brand Engagement Strategy, this provides the critical foundation for inspired, effective creative solutions.

AGILE CREATIVITY

We practice a collaborative, expansive and opportunistic creative development approach that weds deep in-house creative and design capabilities with an open-source creative development model. Our resultant “endless creative hallway” frees us to broadly and flexibly explore a wide range of creative ideas – in look, tone and feel that’s appropriate for each and every client – and execute that thinking across the entirety of the customer journey.

HUMANLY FIXATED

From internal culture, to client relationships, to customer engagements, we strive to never lose sight of the fact that we are all simply human beings interacting with other human beings. Seniority, titles, demographics and other labels do not supersede mutual respect, honesty and transparency. We feel this makes us a highly collaborative. It creates a tight bond with our clients. And it reminds us daily that good, effective marketing needs to engage, inform, and provide something of value. Just as all of us – as human beings – would want.