Creative Outhouse

In early April, Midtown Alliance realized that the shelter in place policies during the global pandemic were starting to weigh on their community’s spirit. They asked us for our thoughts. In less than a week, our team created and produced a campaign that focused on building resilience among Atlanta residents and healthcare providers. We developed a campaign to help build community and provide hope, if even for a moment, by sharing, remembering and reflecting on songs that inspire them.  We also created sidewalk decals to get people to dance and move around.

Services our team provided: Messaging, Signage Design, Outreach Materials, Social Media Content

Brand Launch

NATURAL GAS CONNECTION

The Municipal Gas Authority of Georgia is a fantastic organization that serves many of the providers in the state.  To help the people in Georgia switch to natural gas, find appliances, and just make using natural gas easier, they are creating the Natural Gas Connection. We helped name the new service line, created their logo and branding and are just now building out what is going to be a valuable service to millions of people.

 

This Project included:

Branding

Naming

Logo Design

Style Guide Development

Brand Positioning

Customer Experience Design

Website Design

POP & Collateral Design

Showroom Design

Direct Mail

Launch Plan

Communications Plan

More details here: https://creativeouthouse.com/project/natural-gas-connection/

 

A sample of some of our video projects.

When you need creative that leads to behavior change, we’re your people.

Visit www.creativeouthouse.com/our-work to see more creative samples and case studies.

OUR CLIENTS & THEIR RESULTS

We’re a top creative marketing agency because our creative works. Our integrated campaigns are anchored in strong central ideas that connect with an audience. We’re project based, but often our project-based clients rely on us for many years and many projects.  When you need a creative marketing, a digital agency, ad agency, design firm or any kind of content creation, we’re your people.

If you’d like to see more, or if you’d like us to create some for you contact us.

View our Brand Launches, Government, Non-Profit & Association and Transportation creative samples here: https://creativeouthouse.com/creative-work/

 

We are an Atlanta-based creative marketing agency specializing in launching brands. Since 2001, Creative Outhouse has helped companies and organizations bring new brands to market and re-launch brands that needed a change.

When things change, and you need a new way of looking at a problem, that’s when we’re brought in.  We help uncover your brand and audience insights then we develop powerful creative marketing campaigns that turn your “target audience” into superfans.

 

FOOD LION FEEDS

Food Lion grocery stores are truly committed to the communities they serve. Their program, Food Lion Feeds, works with Porter Novelli Atlanta (PN). Our team worked with PN to create this video, which celebrates Food Lion’s commitment to its community. They set a goal to provide 500 million meals to people in need and met that goal 18 months early. This video captures the power of the program and the dedication of Food Lion to the communities they serve.

Food Lion then announced a bold new goal: providing 1 billion more meals to people in need by 2025. Again working with PN we helped create the “Fill My Neighbor’s Plate” challenge. Every time someone posts a selfie of themselves holding an empty plate, Food Lion Feeds donates a meal.

As Pollack Shores Real Estate Group and Matrix Residential close out their biggest year yet, the two divisions of the company are rebranding under one name, RangeWater Real Estate. We are so thrilled with how this internal communications video came out. Creative Outhouse worked on rebranding Pollack Shores/Matrix with their new name—RangeWater. This video launched the new name and brand to their employees and partners. Working with the leadership at RangeWater was one of the best work experiences we’ve ever had. Great people and a great company.

Situation

We have worked with The University of Alabama’s College of Continuing Studies since 1997. The team there is smart and passionate, and works hard to motivate people to go back to school and earn their degree.

Together we have created many campaigns targeting many audiences over the years, and every one has exceeded goals — every single one. We work in collaboration and make a great team.

Approach

In our role, we plan and place media; create TV, radio and print banner ads; and design websites, landing pages and collateral pieces. We have conducted research, named programs, written taglines and helped reposition the client’s programs.

Our messages and executions evolve and the landscape changes, but the one thing that doesn’t change is the success we have working together. More detailed descriptions of specific campaigns and their results are available upon request.

Results

Our marketing campaigns continue to increase leads year over year.

Situation

In the United States, one in six children has some form of autism, and the earlier it is diagnosed, the more that can be done to help the child. Unfortunately, when parents hear the term “autism,” they immediately associate it with the movie “Rain Man,” not with their own child or children. Consequently, the campaign could not focus on reading the symptoms of autism. Instead, we informed mothers what social and verbal milestones their children should be reaching. The campaign used the common milestones that are easy to spot (physical growth on a growth chart, first tooth, first step, etc.) as a launching point to discuss less obvious milestones such as pointing, using two-word sentences, etc.

Approach

In this campaign we worked with our strategic partner, Porter Novelli. To increase awareness about the early warning signs of developmental disabilities such as autism, and to help ensure that children get services at the youngest age possible, we helped develop a targeted social marketing campaign: Learn the Signs. Act Early.

The campaign had two phases. The first informed pediatricians as to the early warning signs and resources available. The second reached out to parents of children below the age of five. The campaign educated parents and doctors about the developmental milestones that every young child should reach, the warning signs of a developmental delay and the need to act early when a problem is suspected. We created physicians’ informational pieces, fact sheets, posters, print ads and a radio campaign, in both English and Spanish. We also created a TV commercial that aired on a humongous screen in Times Square, among other places.

Results The campaign has generated more than 8.5 million page views on the campaign’s website and 750,000 material downloads — and 43% of pediatricians and 28% of parents said they had heard of the CDC’s “Learn the Signs. Act Early.” campaign.

Situation

The region’s transit providers and the Atlanta Regional Commission created AtlTransit.com, a website that enabled users to map out a trip using the various transit systems.  Our team was tasked to create awareness and visibility for transit providers.

 

Approach

Working with our partners at Porter Novelli, we proposed using our limited budget to focus on one audience — millennials, an audience more open to transit. Focus group research supported our belief that among those who didn’t ride transit, there was a negative perception of the local transit systems.  Often these negative views were unfounded. Our job was to get people to develop an affinity for transit, click through to the website and use the trip tool.

Results

IN JUST TWO MONTHS THE RESULTS WERE OVERWHELMINGLY POSITIVE:
• 402,000 video views
• 41,000+ website visitors
• 67,000 page views
• 8,800 trips planned