Rise Above The Noise.
What Works Studio is an award-winning creative agency that provides custom marketing and communications services, social media management, digital campaigns, integrated marketing, communications strategy, video production, websites, design, and branding services. We drive growth for small companies, large corporations, institutions, and communities.
Kaiser Permanente, Outward Bound, University of Maryland Baltimore, Light City, Enoch Pratt Free Library, PNC, Brown Advisory, Visit Baltimore
✓ 21 neighborhood branches had record high attendance
✓ Surpassed the average industry click-through rate by 63%
✓ Grew Facebook followers by 48% in 6 months
✓ 4.1 Million social media ad impressions in 6 months
✓ 1 mural designRepositioning and driving attendance for a major urban library
What Works Studio developed and executed a 6-month brand campaign for the Enoch Pratt Free Library with the primary goal of increasing library attendance and usage of library programs and services. Secondary goals included positioning the library as a modern, forward-thinking institution and educating the public to their extensive catalog of services.
Due to the success of the campaign, the Enoch Pratt Free Library continues to work closely with us for social media marketing, podcast production, and merchandise design.
A leading global logistics firm chose What Works Studio to help celebrate its 100th anniversary by updating its brand and developing a new mobile-friendly website. For the rebranding process, we performed an in-depth discovery and translated our findings into a new brand, messaging platform, logo design and website.
The new custom website was developed using the Laravelle framework and Statamic CMS, a flat-file content management system. By taking this approach, we were able to develop a website that is significantly faster than competitors’ websites and capable of substantial quick turn around, dynamic development updates.
When Waterfront Partnership of Baltimore launched the Inner Harbor Water Wheel, an innovative garbage interceptor that resides at the mouth of the Jones Falls, an early cell phone video of the device in action quickly gained traction on Reddit. Waterfront Partnership sought out What Works Studio for ideas on how to build on the momentum and further engage audiences on topics related to the mission of their Healthy Harbor initiative.
What Works Studio conceptualized the Mr. Trash Wheel social media persona whose core function is to engage and entertain in order to build an audience. During the time What Works Studio was managing the Mr. Trash Wheel twitter account, Mr. Trash Wheel became known and adored throughout the world.
Mr. Trash Wheel has become an international icon for global ocean conservancy. Some of the most notable highlights include:
• #1 on the front page of Reddit
• Discovery Channel’s #1 story of the year
• 1.2 million impressions on Twitter in a single day
• Assisted in raising over $500,000 for a second water wheel
• Received unsolicited $40,000 grant from a foundation
• Featured in hundreds of publications including the print edition of the National Geographic
• Over 12,000 engaged Twitter followers
We conceptualized, spearheaded and helped launch America's first large-scale light festival.
✓ Client revenue increased 51% as a result of partnering with us on Light City
✓ 3 Festival Productions So Far
✓ Over 2.9 Billion Media Impressions
✓ $111.6 Million Dollars in Economic Impact for the State of Maryland
✓ 1,282,500 Estimated Number Of Festival Attendees Over Three Years
With less than two months to launch the initiative, What Works Studio developed and implemented an integrated marketing campaign that included strategy, creative direction, content marketing, user-generated content, social media, email marketing, events and activations, custom website, and merchandise.
#BmoreGivesMores was a movement to make Baltimore the Most Generous City in America on #GivingTuesday that set out to raise $5 Million for local nonprofits in 24 hours. Together, we raised $5.7 Million in one day and birthed a movement that was replicated in over 70 cities the following year.
What Works Studio designed and developed a custom website for bmoregivesmore.com that evolved to accommodate each of the campaign’s three distinct phases.
The marketing assets we created included email, social media, participant toolkits, presentations, infographics, merch, t-shirts, postcards, banners, step-and-repeat backdrop, stickers and more.
Our challenge was to help Green Street Academy secure over $1 million in federal and state grants by meeting a new charter school’s enrollment requirements.
In 2015, Green Street Academy (GSA) broke ground on the $23 million restoration of the abandoned Gwynn Falls High School building. Already a client of What Works Studio, GSA asked us to develop a student enrollment campaign to identify potential students and drive enrollment in order to secure the additional funding.
What Works Studio developed an integrated campaign that included focus groups, marketing assets, landing pages, a social media campaign, digital advertising, radio advertising, live events, and guerrilla marketing tactics that included hiring hip-hop artists and sneaking a p.a. into the Baltimore School Choice Fair for an impromptu performance at the GSA booth. The goal was to introduce the community to the school, generate excitement around opportunities for city families, and inspire them to apply to attend the school during its inaugural year at the newly renovated campus.
Green Street Academy received over 1,000 applications increasing enrollment over 300%. As a result, the school qualified for and received over $1 million dollars in federal and state grants. Green Street Academy is now recognized as a premier public charter school and community anchor in West Baltimore.
What Works Studio is proud to have designed and developed Baltimore Chesapeake Bay Outward Bound School’s new website. The site was developed in accordance with the organization’s visual identity and designed to match existing websites belonging to other chapters of Outward Bound. Upon completion of the Baltimore site, we were also fortunate to have been chosen to develop the website for Philadelphia School as well.
What Works Studio developed a number of print assets for Outward Bound including annual reports, event invitations, campaign materials, and other marketing collateral.
What Works Studio developed a new brand and website for a recently launched intellectual property law firm, Hopkins IP. Founded by Julie Hopkins, the Hopkins IP distinct brand aesthetic is deeply rooted in the client’s personal taste in art and design as well as her experience with representing multiple companies in the fashion industry.
The brand development process began in Hopkins’ home where we surveyed her personal art collection and conducted a discovery interview where we began to get a deeper sense of her aesthetic preferences. The logo mark and type were developed to contrast against traditional law firm aesthetics while conveying a level of professionalism that matches the caliber of Hopkins’ experience and body of work.
The website and stationery design carries the minimalist aesthetic of the brand forward and features images of Hopkins’ personal art collection. The brand was designed to be a personal reflection of Hopkins herself. The resulting visual identity is bold and eclectic, drawing inspiration from abstract contemporary art, industrial minimalism, and Victorian design.
What Works Studio developed the logo, visual identity and website to launch the Warnock Foundation. The Warnock Foundation website was developed to be vibrant while dynamic in order be able to grow with the organization as it adds programs, publications and other initiatives into its operational mix.
What Works Studio also designed and supported the launch of the Warnock Social Innovation Journal, a print publication dedicated to highlighting and empowering changemakers who have innovative ideas on how to create a positive impact in their communities.