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Get a custom proposalBrave brand ideas powered by confidence.
Beardwood is an independent NYC branding agency building brave brand ideas powered by confidence.
We work with iconic brands that know incremental won't cut it and new brands that refuse to play it safe. Brand strategy, brand identity, and brand experience across Food & Beverage, Health & Wellness, and Hospitality & Lifestyle.
Our proprietary methodology, Confidence Checks, validates creative work with real consumers before it goes to market. The result: brave ideas that arrive in the boardroom with proof, not just passion.
Results independently verified: Yankee Candle (top 5% of 2,400 Designalytics redesigns), Pottery Barn ($700M revenue over seven years), Corona Sunbrew (#1 new item in beer), Posman Books (311% revenue growth, DBA Design Effectiveness Award Silver 2026), Pure Protein (18% sales growth), Magnera (NYSE launch in two months).
Founded in 2004 by Julia Beardwood. Led by Co-CEOs and Co-Owners Sarah Williams and Ryan Lynch since 2024. Woman-owned. Queer-owned. 22 years independent
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Min project size
$100,000+
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Hourly rate
Undisclosed
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Employees
10 - 49
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Locations
New York, NY
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Year founded
Founded 2004
1 Locations
- New York , NY
Service Lines
- Branding
- 25%
- Logo
- 25%
- Packaging Design
- 25%
Select Focus Area
- Branding Focus
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- Product branding
- 35%
- Brand strategy
- 25%
- Brand messaging
- 10%
- Naming
- 10%
- Packaging Design Services
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- Amazon Compliant Packaging Design
- 35%
- In-Store Display Design
- 25%
- Package Structure
- 25%
- Packaging Testing
- 15%
Industries
- Consumer products & services
- 25%
- Food & Beverage
- 25%
- Hospitality & leisure
- 25%
- Medical
- 25%
Clients
- Enterprise (>$1B)
- 60%
- Midmarket ($10M - $1B)
- 30%
- Small Business (<$10M)
- 10%
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Our Story
Sarah Williams and Ryan Lynch purchased Beardwood from Founder Julia Beardwood in 2024 and lead the agency as Co-CEOs and Co-Owners. Sarah joined as the first employee in 2006 and built the design practice. Ryan arrived in 2009 and built strategy. Together they've led work for Yankee Candle, Pottery Barn, Corona, S'well, and Pure Protein. Sarah is President of AIGA NY. Ryan writes on brand strategy and AI for The Dieline, LBB, and Branders Magazine.
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