*a bureaucracy-free marketing zone

Leftfield is a full service advertising boutique specializing in concept / creative marketing and production, routinely turning limited budgets into creative opportunities. An award-winning shop of over 40 American Advertising Federation awards, Leftfield takes pride in creating dynamic work for its clients, big and small, across all media platforms: print, digital, outdoor, broadcast and local PR services.

Established in the year 2000, Leftfield is headed by Creative Director / Art Director and Copywriter, Roman Fernandez, who brings over 25 years experience in the advertising industry. Our small size translates into large dividends in personal service while completely eradicating wasteful bureaucracy often associated with the larger shops. We're pretty sure you're gonna love it.

 
$1,000+
 
$100 - $149 / hr
 
Freelancer
 Founded
2000
Show all +
Hallandale Beach, FL
headquarters
  • 800 Parkview Drive, Suite #310
    Hallandale Beach, FL 33009
    United States

Portfolio

Key clients: 

City of Miami Beach

Resorts World Bimini

Baha Mar

Miami Beach Festival of the Arts

Advanced Roofing

Total MD

GetMed Urgent Care

Jewish Federation of Braward County

XICAT Interactive

Miami Gardens Florist

Boyd Corbin for Mayor

Boca Nail Bar

Value Web/Cybergate

Florida Quality Roofing

Magnivision Eyewear

 

 

Reviews

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Branding & Marketing Materials for Medical Center

“[They were] able to pull things together quickly and understood how to present a company.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
Project summary: 

Within four days, Leftfield developed a comprehensive set of branding collateral for a medical conference. This involved a logo, print materials (e.g., business cards, flyers, folders), and, later, web design.

The Reviewer
 
11-50 Employees
 
West Palm Beach, Florida
Donna Mark
COO, The Total MD
 
Verified
The Review
Feedback summary: 

Conference attendees and vendors alike commended Leftfield’s materials for their professional design. Despite the strict deadline, they were able to produce a quick turnaround time and even expedited the materials overnight to the event location.

BACKGROUND

Introduce your business and what you do there.

I was the former COO of a medical center called the Total MD.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Leftfield?

We approached Roman (Principal and Creative Director, Leftfield) to address our branding issues. At the time, we were attending an upcoming conference to promote our services to attorneys, doctors, and organizations. We needed Roman to quickly refresh our look and design new branding materials.

SOLUTION

What was the scope of their involvement?

We initially contacted Roman the Wednesday before the event to create our promotional collateral. He used our provided information to develop a concept of how to market our company. Within 24 hours, he designed a new logo, business cards, and flyers. Roman also reworked our staff biographies and provided a folder to present our materials. By Friday, he had our pieces printed and shipped overnight to the conference. After our first engagement, we continued to contact him with branding projects, including some work for our website.

What is the team composition?

Roman served as our main point of contact.

How did you come to work with Leftfield?

One of our staff members had previously worked with him and knew that he could have our materials ready in time for the event.

How much have you invested with them?

For the first project, we spent about $5,000. Afterward, we kept them on retainer and paid for each piecemeal work.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Roman worked diligently to provide all of our conference materials within a matter of days. The doctors and attorneys who attended our presentation really liked what they saw, and other vendors thought that our materials were professional and well put together.

How did Leftfield perform from a project management standpoint?

Not only did they make us look good, they were on top of everything. They were able to deliver our materials on time and even rushed the service. If we ever requested a meeting, they would make an appointment right away.

What did you find most impressive about them?

Roman was creative and outstanding in his field. He was able to pull things together quickly and understood how to present a company.

Are there any areas they could improve?

No, nothing comes to mind. Roman handled everything that we asked him to.

5.0
Overall Score He really saved us when we needed to get our branding done quickly. I didn’t think he could do it in such a short timeline, but he did.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always accommodated our schedules. They showed up to meetings ahead of time and were well prepared.
  • 5.0 Cost
    Value / within estimates
    The piecemeal projects were reasonably priced.
  • 5.0 Quality
    Service & deliverables
    It was everything that we’d asked for, and we were amazed by the quality of the work.
  • 5.0 NPS
    Willing to refer
    I have Roman’s contact number on my cell phone. If anyone ever needs him, I always forward his information.

Advertising & Marketing for Aircraft Dealership

"Roman’s a good listener and a joy to work with because he pays attention to clients’ needs."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2005 - Ongoing
Project summary: 

Leftfield collaborates on marketing, primarily on web design and graphics for various publications. The team has also delivered print collateral including brochures, flyers, and newsletters.

The Reviewer
 
11-50 Employees
 
Fort Lauderdale, Florida
Cathy Ahles
VP of Marketing, Premier Aircraft Sales
 
Verified
The Review
Feedback summary: 

Targeted audiences have praised the website and newsletter. Leftfield’s team is precise, but also creative. They are patient and work with well on projects with multiple stakeholders.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Marketing for Premier Aircraft Sales. We sell general single-engine aviation aircraft.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Leftfield?

We wanted to maintain our high visibility in the general aviation marketplace to reinforce the message that we are a global leader in the sale of personally-owned aircraft.

SOLUTION

What was the scope of their involvement?

They’ve been involved in every aspect of our marketing program, from development to design and audience targeting. Graphic design for in-house publications is their main focus, but other deliverables include web design, brochures, flyers, and newsletters.

What is the team composition?

I work primarily with the principal, Roman Fernandez (Creative Director and Art Director, Leftfield).

How did you come to work with Leftfield?

I was not at the company when Leftfield was hired. Roman had been working with one of our external PR contacts. Our colleague recommended Leftfield’s graph design services.

How much have you invested with them?

We’ve spent between $100,000–$250,000.

What is the status of this engagement?

We started working with them in 2005 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received extensive positive user feedback for both the website and newsletter.

How did Leftfield perform from a project management standpoint?

They are accommodating and fairly priced.

What did you find most impressive about them?

Roman stands out because he is customer-oriented. His work is a science and art because he knows design is subjective to stakeholders’ individual tastes. He works patiently with clients and gives them several options. Roman’s a good listener and a joy to work with because he pays attention to clients’ needs.

Any advice for potential customers?

I would tell prospective clients to hire Leftfield.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer