Migration Marketing

BACKGROUND

Please describe your company and position.

I am the Senior Manager, US Key Accounts of a consumer products company 

Describe what your company does in a single sentence.

We design, manufacture and distribute licensed branded eyewear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Migration Marketing to accomplish?

• Corporate Sustainability Brand Book

SOLUTION

How did you find Migration Marketing?

Referral

Why did you select Migration Marketing over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Migration Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We briefed the agency on what we needed them to do, which was create a brand book detailing our corporate sustainability efforts. Migration was responsible for writing the copy and designing the layout for the book. This was a fairly involved project and I thought it would take weeks to get this done. I was pleasantly surprised how quickly Migration turned the work around and how far along we were after just one round.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our corporate sustainability initiatives were outlined at our national sales meeting and the brand book was one of the elements distributed to the sales team. People were extremely complimentary and excited to use the book as a sales tool for future vendor presentations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Start to finish the team was very efficient, easy to work with, and quick to respond. The team at Migration needs very little direction as they are all seasoned professionals, which made my job a lot easier. I have plenty of other work on my plate and knowing the project was in good hands was a huge relief.

What was your primary form of communication with Migration Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by their high level of professionalism and expertise, not to mention their obvious passion for the work.

Are there any areas for improvement or something Migration Marketing could have done differently?

Migration Marketing did an excellent job and I would absolutely work with them again.

BACKGROUND

Please describe your company and position.

I am a Director at a chemicals & biotechnology company

Describe what your company does in a single sentence.

We're a biotechnology company developing oral, small-molecule drugs for age-related degenerative conditions such as Alzheimer's disease and dry age-related macular degeneration.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Migration Marketing to accomplish?

• development of logo for clinical trial

SOLUTION

How did you find Migration Marketing?

Referral

Why did you select Migration Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• nimble

How many teammates from Migration Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Migration Marketing to develop a logo for a clinical trial that we are now conducting. They were very understanding as our project paused and re-started several times along the way. They were always ready to jump back on the project, which was greatly appreciated. 

Along the journey, they listened to our needs; asked clarifying questions that demonstrated they understood the project, scope and goals; and provided several rounds of design options. They were patient with our very scientific (non-artistic) team and walked them through their thinking so that we could relate to each option that was presented. 

It's also worth noting that this was the fourth logo they've created for us and one of their considerations from the first through the last logo was to ensure that there was a unifying element that would harken back to the parent brand while also allowing each trial brand to stand on its own.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was development of a logo and associated color palette. This was the measurable outcome.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Migration Marketing delivered on time at all points and were prompt to respond to any of our questions.

What was your primary form of communication with Migration Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's a small team, which is a perfect fit for our small company. They understood the budget constraints of a small company as well as our need for consultants to be nimble, flexible and think outside the box.

Are there any areas for improvement or something Migration Marketing could have done differently?

...

BACKGROUND

Please describe your company and position.

I am the Vice President of (a/an) Pharmaceuticals

Describe what your company does in a single sentence.

Pharmaceutical company developing drugs for rare diseases.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Migration Marketing to accomplish?

• Develop corporate branding
• Execute advertising campaign
• Establish social media presence

SOLUTION

How did you find Migration Marketing?

Referral

Why did you select Migration Marketing over others?

• Great culture fit
• Good value for cost
• Referred to me

What was the size of Migration Marketing’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Migration Marketing was commissioned to use insights from an internal/external market research study and come up with our corporate position and identity. From there they created our brand concept and different advertising concepts. The advertising campaign was distinguished as one of the most successful campaigns in an industry trade journal. Loved very second working with them and can’t wait to hire them again!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Complete style guide
• Corporate website
• Advertising

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project was managed by an experienced, senior level executive. We pushed them with very tight timelines, and they delivered phenomenally -on time.

What was your primary form of communication with Migration Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people at Migration Marketing were real professionals. They work incredibly well as at team and you can really tell how much they trust and believe in each other.

Are there any areas for improvement or something Migration Marketing could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Director, Patient Advocacy & Outreach of Crinetics Pharmaceuticals

Describe what your company does in a single sentence.

Crinetics is a San Diego based pharmaceutical company that is developing innovative medications with and for those living with rare endocrine conditions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Migration Marketing to accomplish?

Clinical Study recruitment strategy and execution

SOLUTION

How did you find Migration Marketing?

Referral

Why did you select Migration Marketing over others?

Pricing fit our budget, Great culture fit, Good value for cost, Referred to me, Company values aligned

What was the size of Migration Marketing’s team?

2-5 Employees

What was your primary form of communication with Migration Marketing?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Migration Marketing provided the creative around our phase 3 clinical study. This included the logo and study brand guidelines. Additionally, the team at Migration Marketing collaborated on the concepts and execution around US study recruitment efforts including social media campaigns, patient facing materials, study site newsletters, and webinars/video series for both healthcare professionals and patients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overall study enrollment rates at US sites and driving to recruitment websites.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Migration Marketing functioned effectively as a vital member of our team. Weekly meetings were conducted to ensure that cross functional members were aligned and that responsibilities could be carried out within the time frames needed. Migration marketing also brought in additional team members as needed to the specific project and each different strategy item. They customized their work to our specific program and regulatory needs and contributed to an early enrollment metric.

What did you find most impressive or unique about this company?

Migration Marketing is a dynamic group. The team members assigned to us felt like extensions of our organization and were nimble to adjust to any asks that we had. The team often went above and beyond to meet our challenging deadlines and schedules. They were indispensable.

Are there any areas for improvement or something Migration Marketing could have done differently?

The team was great. i wouldn't have changed at thing.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager of a household paper company. We offer products in a variety of categories from facial tissue, kitchen towels, to bath tissue.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Migration Marketing, and what were your goals?

Our business expanded to a different segment and we hired Migration Marketing to build brand strategy and develop the brand concept and brand identity

SOLUTION

How did you select this vendor?

We discussed our objectives and selected them based on their expertise, experience, and network with sub-vendors.

Describe the scope of their work in detail, including any steps and the final deliverables.

From the very beginning, Migration Marketing impressed me with their attention to detail and commitment to understanding our business. They took the time to conduct in-depth research to better understand our industry, target audience, and competition. They then used this information to develop a comprehensive brand strategy that aligned with our business goals.

How many people from the vendor's team worked with you, and what were their positions?

Their team of experts was able to develop a brand positioning strategy that helped us stand out from the competition and establish a strong presence in our industry. Their research and analysis were instrumental in helping us identify our unique selling proposition and develop messaging that effectively communicated our brand to our target audience.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

One of the things that stood out to me about Migration Marketing was their ability to create a unique brand identity that truly reflected our company's values and mission. They worked closely with us to develop a brand that was not only visually appealing but also resonated with our target audience.

Describe their project management style, including communication tools and timeliness.

From the initial consultation to the end of the project, Migration Marketing provided exemplary service. Their team is knowledgeable, courteous, and dedicated to helping their clients succeed. They took the time to understand our business and goals and creat a custom marketing strategy that was tailored to our specific needs.

What did you find most impressive or unique about this company?

Overall, I would highly recommend Migration Marketing agency for their research and brand positioning services. They were a team of professionals who were dedicated to helping us succeed by creating a brand identity that truly reflects their unique value proposition.

Are there any areas for improvement or something they could have done differently?

None that I can think of

BACKGROUND

Please describe your company and your position there.

I'm a VP for a biotechnology startup company focused on improving kidney health in Transplant and Chronic Kidney disease utilizing innovative, first-to-market urine based, multi-analyte biomarker tests. U.S. market size: $15B+

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Migration Marketing?

Company Brand Book and Website

SOLUTION

How did you select this vendor and what were the deciding factors?

Business Experience, Quality, Timely Delivery, Price

Describe the project in detail and walk through the stages of the project.

Following a series of x-team meetings to discuss and align on project goals we reviewed initial design themes for the landing page (main page). Once we selected theme they finalized designs MM went on to develop designs for all supporting product landing pages including an updated "About Us" and "Industry News" forms. We were provided several graphic selections to choose from for overall site population. I was amazed at the overall fluidity and copy impact of the site on completion.

How many resources from the vendor's team worked with you, and what were their positions?

5 people. 1 Project Manager, 1 Designer, 1 Copy Writer, 1 Graphic Designer, 1 Exec Leader/Coordinator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Website was completed on-time and on-budget. Significant improvement as the site if fair more "user-friendly" and has significantly increase web site traffic and customer requests for additional product information

How effective was the workflow between your team and theirs?

Very Effective. The Migration Marketing Team was highly responsive to us during the entire project. Listening to our feedback, offering professional and offering professional guidance.

What did you find most impressive or unique about this company?

Industry Experience and expertise, sincere interest in wanting to understand our company, our mission, values, and our products.

Are there any areas for improvement or something they could have done differently?

Migration Marketing exceeded expectations.

BACKGROUND

Please describe your company and position.

 I am the Founder of a consumer products company 

Describe what your company does in a single sentence.

Energy drink brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Migration Marketing to accomplish?

• Branding
• Market positioning
• Investor deck

SOLUTION

How did you find Migration Marketing?

Referral

Why did you select Migration Marketing over others?

• Referred to me
• Liked Their Approach

How many teammates from Migration Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a name and a product but needed pretty much everything else to market a new energy drink.  We hired Migration to first position us in the crowded category so our point-of-differentiation was apparent, then develop the brand including packaging, brand guidelines, all web content, and our investor presentation/customer sales sheets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to secure our seed funding thanks to the strategic positioning Migration developed for the brand. We were also able to go to market (selling both to customers and DTC) thanks to the branding work provided.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the outset we had very clear timelines of the work needed, and by when.  Migration always delivered according to schedule (if not a little early).

What was your primary form of communication with Migration Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They went above and beyond what they were hired for, providing us with a wealth of education and a true partnership.

Are there any areas for improvement or something Migration Marketing could have done differently?

To be honest, there were many things they told us to do that we didn't, so I'd have to say we were the ones in need of improvement, not Migration.

BACKGROUND

Please describe your company and position.

I am the Founder of a nonprofit company

Describe what your company does in a single sentence.

A nonprofit focused on human and environmental health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Migration Marketing to accomplish?

• Logo
• Style Guide

SOLUTION

How did you find Migration Marketing?

Online Search

Why did you select Migration Marketing over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Migration Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Migration Marketing prepared a logo and style guide.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Final deliverable of logo+style guide.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was timely and delivered a high-quality product.

What was your primary form of communication with Migration Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

I appreciated their willingness to engage with us at a very early-stage and the thought they put in to aligning our values with our brand positioning.

Are there any areas for improvement or something Migration Marketing could have done differently?

N/A