Marketing Mayhem Made Managable
2 Fish Company, LLC is a creative B2B and B2C marketing agency located in West Michigan. We work closely with our client partners, building relationships that allow us to solve problems and produce outstanding results.
FERNO EMS, Southwest Michigan First, Yanfeng, Catalyst University, Destination Education, Garenhuis
Celebrated artist Joel Schoon-Tanis asked 2 Fish Co. to turn a collection of his paintings into a children’s book. We worked with Joel to keep the book simple and easy-to-read while maintaining an emphasis on his artwork. The finished product is enjoyed by people of all ages! Read about the process.
FERNO needed a better way to gain visitor attention in packed trade show halls. Its tradeshow booth was not reflective of new branding and didn’t offer a good guest experience. It was also time-consuming to set up and expensive to transport. We concepted, designed, and organized production of a new booth reminiscent of an interactive museum display. It catches the eye of more visitors and has significantly reduced drayage costs and assembly time. Learn more.
Non-profit Destination Education brought 2 Fish Company on board to reimagine its visual identity and develop a communication strategy. Through hours of meetings with stakeholders, we helped DE develop a new brand position. We then crafted a simple communications strategy and educational collateral, including case studies. Finally, we reimagined DE’s visual identity. Learn more.
FERNO partnered with us to replace their outdated product catalog with a modern and engaging solution. We created a concept for a product “Solutions Guide” with editorial content alongside feature-and-benefit information. The result was a three-tier literature system that empowers sales reps and provides value to customers. The new catalog is simple to update, less costly to print, and easier to distribute. Learn more.
As the team at Yanfeng Automotive Interiors prepared for the North American International Auto Show, they decided it was time to overhaul their showroom display. 2 Fish Company worked with the team to ideate and implement an interactive touchscreen display system. The new system was intuitive for YFAI presenters, exciting for attendees, and so adaptable that YFAI even took it on the road in a mobile exhibit! Read the full story.
We supported long-time client FERNO, the leading global provider of emergency patient handling solutions, in launching its POWER X1 Ambulance Cot. We devised a creative direction, messaging strategy, and advertising collateral. We also developed supporting material for sales representatives. FERNO saw triple-digit sales growth in the launch year and ROI of 1330% against marketing spend! Read the full story.
Each year, we provide event support for leadership conference Catalyst University. The conference attracts over 3,000 eager attendees. We’re tasked with design concepting, collateral design and printing, installation, and providing staging and day-of-event support. Attendance has increased every year! Read about our work.
The owner of GarenHuis Yarn Studio asked 2 Fish Co. to design a logo that would fit well with her vision for the store. After a font study and several iterations, we delivered a distinctive logo that sets GarenHuis apart and is representative of the shop’s warmth and friendliness. Read about the process.