idgroup

idgroup is a brand transformation firm specialized in the art and science of competitive positioning.

Since 1989, we’ve helped leaders tear themselves away from routine thinking, to embrace and leverage branding as an engine for reinvention and innovation.

Our fundamentally different approach, Branding From The Core®, gives leaders the freedom to:

• Position for growth
• Engage stakeholders
• Communicate strategically
• Unify around a Brand That Matters

We do this by looking far beyond your organization’s visual appearance, deeply researching and aligning shared beliefs, behaviors, and messages that drive performance and perceptions internally and in the marketplace.

That means we’re engaging your stakeholders in fresh, new perspectives to shape, share and live a compelling story, and— as a result—helping you achieve strategic clarity and elevate your competitive position and reputation. Our award-winning creative team then translates that story into high-impact communications that support your growth goals.

We use business as a force for good and especially love collaborating with purpose-driven leaders from start ups to global enterprises to ignite their purpose and position their organizations as brands that matter to customers, employees and the world.

As a certified B Corp since 2018, we are committed to both industry excellence and positive impact, exemplified by our $1.5M Brand On Us™ initiative and over 300 industry awards. We believe very much in the power of business—and brands—to change the world.

Our Services:

• Branding From The Core: Reignite your brand and reclaim market position
• Identity Research & Mapping: Seize opportunities by aligning leadership
• Communication Assets and Campaigns: Revamp your presence, engage audiences
• Customer Experience Research & Mapping: Elevate your customer journey