HBX Branding

We are HBX Branding, a strategic brand packaging design agency. We leverage strategic art, messaging and storytelling to help CPG business leaders develop brand packaging that captivates consumers, drives sales and lays the foundation for sustainable growth.

Experts in the Art of Business

At our core, we’re creatives, but we also understand what businesses need to thrive. After decades of honing this balance and working with leaders at every level of success, we’ve mastered the process of guiding you through creating and launching a brand that resonates.

Big Enough to Thrive, Small Enough to Listen

We’re what you'd call a “boutique” agency. Our small size gives us the ability to offer a personal experience—actively listening to your needs, being receptive and flexible with feedback, and keeping you connected with decision-makers throughout the journey. Great design comes from understanding your values and desires, and bringing them to life in ways you could have never imagined.

Strategic Storytelling

Design without strategy is like throwing darts in the dark: you always miss your mark, and someone usually gets hurt. Crafting cohesive brand stories backed by strategic market insight is the most effective way to evoke emotion, create memorable connections, and build loyalty–that's what you want, remember!? 

Driven by Your Needs, Not Our Egos

Many designers create work better suited for showrooms than retail shelves. Our main goal is not to win a design award but to create what’s necessary to communicate your core values, captivate your audience, and increase sales. 

Let’s Be Clear

One of the biggest headaches when working with an agency is surprise budgets and timeline changes. That’s why we prioritize clear communication and transparency—agreed-upon budgets and timelines, well-defined processes and on-time delivery. Our clients know what to expect every step of the way.