Reformat Agency

BACKGROUND

Please describe your company and your position there.

I am the co-owner of boutique bi-coastal PR and marketing firm, SEQUEL, specializing in fashion, hospitality, beauty, wellness & culture.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Reformat Agency, and what were your goals?

We hired Singer Matthews to help envision and guide our agency through an entire rebranding from THINK PR to evolve into SEQUEL, our next chapter. We needed a new look, updated website, logo, etc.

SOLUTION

How did you select Reformat Agency?

Singer was by far the best candidate for the job. She got it immediately and was an incredible partner every step of the way.

Describe the scope of their work in detail, including any steps and the final deliverables.

New website, new branding package, collateral

How many people from the Reformat Agency team worked with you, and what were their positions?

2

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of this rebrand, our agency has a cohesive BRAND behind it. You know SEQUEL when you see it now.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings with Singer and somtimes daily calls. Timelines were set from the beginning.

What did you find most impressive or unique about this company?

The level of taste was incomparable -- Singer got us from the beginning and was able to take our vision and really translate it.

Are there any areas for improvement or something they could have done differently?

N/A