Great Ideas Have No Boundaries.

At Kick, branding and design is our business. And our ideas are based on the simple belief that great brands don’t live in industry silos.

We aim to build brands that are brilliantly designed and beautifully connected, from the mightiest of launches to the tiniest of online interactions. We’ve created and re-energized brand experiences for challenger brands and industry giants, from med-tech to beauty, pet food to footwear, restaurants to running events.

 
$25,000+
 
Undisclosed
 
10 - 49
 Founded
2001
Show all +
Minneapolis, MN
headquarters
  • 911 West 50th Street
    Minneapolis, MN 55419
    United States

Portfolio

Key clients: 

Becton Dickinson, Cargill, Deckers Brands, eyebobs, MN Opera, Oxbow Animal Health, Tone It Up, Victor Pet Food

Reviews

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Branding & Design for Greek Restaurants

"The simplicity of our logos and colors resonate with our customers and has garnered really positive feedback."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2016 - Ongoing
Project summary: 

Ideas that Kick provides branding services that go beyond typical logo design and colors. They assisted with interior design and establishing a brand that can encompass several restaurants.

The Reviewer
 
11-50 Employees
 
St. Paul, Minnesota
Angelo Giovanis
Owner, The Naughty Greek
 
Verified
The Review
Feedback summary: 

Ideas that Kick is flexible and responsive to timeline and budgetary restraints. They provide an understanding of user needs and preferences; customers positively connect with their branding products. While they deliver positive results, providing customizable templates would increase their value.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of The Naughty Greek, and we have two restaurants under our brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ideas that Kick?

I was transitioning fields and needed help establishing my brand in the restaurant business.

SOLUTION

What was the scope of their involvement?

I was moving from being a global director for physician education and training in the medical device world to opening restaurants and building a brand. I approached them with my ideas, goals, and experience in a field that dealt heavily with branding. I admitted to them that I didn't have experience in the hospitality industry, but I knew about branding and we began to work together to develop a brand that went beyond logos, images, or colors. In addition to those typical branding services, they helped me with the interior design, the overall feel of the brand, and the user experience starting from when they walk into the restaurant and lasting until they get home. 

With their help, I was able to define my brand—without having to recreate it multiple times—and expand it over two separate locations in the Twin Cities. For the first restaurant, we had a timeline of three months to complete all of our milestones. After opening that restaurant in November, we continued to work together for the interior design and continuing our look and feel to the second restaurant, while still making it feel like a unique location. The continuation into the second restaurant didn't involve rebranding, or creating new logos, but instead how we could adapt our already existing material to the new space.

We've also done some advertising promotional campaigns, and during those, we needed the product within a few days. They never backed away from those challenges.

What is the team composition? 

I interfaced initially with the principal owner, and after agreeing to work with each other, he brought in a principal designer that I worked with directly. There were more on the team, but the principal owner and designer were who I communicated with them on a regular basis.

How did you come to work with Ideas that Kick?

I had an existing relationship with Ideas that Kick from my previous field of work. I looked into two other companies to understand what everyone's budget looked like, and decided Ideas that Kick would be the best fit.

How much have you invested with them?

I've spent around $70,000.

What is the status of this engagement?

We began working together June 2016, and have an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the hospitality field, the most accurate feedback we can receive is through customer reaction. When customers walk in, I am constantly asked who helped with the interior design. We've seen customers come in because they recognize our name and brand. The simplicity of our logos and colors resonate with our customers and has garnered really positive feedback.

How did Ideas that Kick perform from a project management standpoint?

Ideas that Kick was very responsive and understood my restraints and budget as a small business owner. They were available on weekends, which is very important in the restaurant business, and came to my location whenever we needed an in-person meeting. They never treated me like I was insignificant, even though I am probably one of their smaller clients.

They didn't treat me like a number, but really took the time to understand my needs. Sometimes we needed things turned around very quickly, and other times we needed a strategic and thoughtful long-term commitment. They were very flexible in working with what we outlined and how we worked together in regards to my available budget.

What did you find most impressive about them?

The fact that they understand my needs is the most valuable asset that I have encountered while working with them. They understand me and my customer base. Throughout the project, they helped me stay focused on the timeline and business goals. They're very good at understanding my business and acting as a partner to keep the project consistent and reach our objectives.

Are there any areas they could improve?

As a small business, I have some financial constraints that. It would definitely be easier for me financially if my company was able to keep some of the templates Ideas that Kick create for us. It would give us the flexibility of being able to adjust the templates to fit our needs instead of always going back and redesigning because we don't always have the financial luxury of paying for new material. However, their value comes from what they create so that may not be possible.

Do you have any advice for potential customers?

Share your vision with them, but then don't afraid to let go and trust their experience. At the beginning of the project, I was very firm in what I envisioned, but after following their advice, we would get overwhelmingly positive feedback.

5.0
Overall Score My only reservation in giving them a five is because they don't provide us with the templates.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Every deadline was met and they were good stewards of keeping me on track.
  • 4.5 Cost
    Value / within estimates
    It is expensive, especially as a small business, but the value is well worth it.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already recommended them to people without any hesitation.

Branding Research & Strategy for Regional Opera Company

“[Ideas That Kick] guided us through the process while allowing us to be imaginative in our approach.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2016 - Aug. 2017
Project summary: 

Ideas That Kick oversaw a complete digital rebrand including market research, brand insights, strategic messaging, logo design, and UX/UI redesign for an existing site.

The Reviewer
 
51-200 Employees
 
Minneapolis, Minnesota
Darby Lunceford
CMO, Minnesota Opera
 
Verified
The Review
Feedback summary: 

An extensive market research phase allowed them to provide insightful feedback and make changes that simultaneously retain existing users and target new audiences. Attentive project management kept everyone on schedule, and the insights have had versatile applications across the client’s business.

BACKGROUND

Introduce your business and what you do there.

I’m the chief marketing officer of Minnesota Opera, a regional opera company in Minnesota.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ideas That Kick?

We were looking to create a brand identity that would more effectively align with ongoing needs and the future of the organization.

SOLUTION

What was the scope of their involvement?

The project started with a research phase, during which they worked with an outside research partner to collect information on our business. We did several focus groups and surveys to better understand current perceptions of the company, and Kick turned them into brand insights that we could apply to our marketing strategy.

The outcome was a series of suggestions on how to rebrand in line with how our audience felt about us. This included strategic messaging, design work around a logo change, and a practical brand launch campaign. They also redesigned our site to reflect the new brand in the overall user experience.

What is the team composition?

We primarily worked with their owner and chief strategist, a lead designer, and an account executive. The second owner would also sit in on design meetings and results meetings.

How did you come to work with Ideas That Kick?

We issued an RFP to explore potential options, and we knew that we wanted to work with a local company. We got in touch with Kick and really liked their proposed approach to the project. They seemed open to working on the project with us collaboratively and maximizing our understanding of our position within the market. Their designs were also very modern, which complimented our goals for updating the site.

How much have you invested with them?

We invested about $100,000.

What is the status of this engagement?

We started working together in August 2016 and completed the project in November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were recently in a new strategic planning process and their work heavily influenced the creation of our new vision. They helped us target new audiences while retaining our existing one, and their brand identity work helped us tremendously in homing in on where the company is going.

How did Ideas That Kick perform from a project management standpoint?

We had a fantastic experience. They pushed us to adhere to timelines and challenged us to avoid old habits and outdated practices. They guided us through the process while allowing us to be imaginative in our approach. We communicated primarily over the phone, via email, and in person.

What did you find most impressive about them?

We felt that they were very much a partner of ours, and they invested in our work in a way that most providers do not.

Are there any areas they could improve?

We haven’t done other rebranding projects, but nothing comes to mind.

Advice for potential customers?

Think about the outcomes you’re looking for and how they relate to the scope of work, rather than adding additional work as you go. In retrospect, we probably could have built a few more features into the original project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always pushing us to stay on schedule.
  • 4.0 Cost
    Value / within estimates
    We had some scope creep, but the overall price made sense for us as a smaller nonprofit.
  • 5.0 Quality
    Service & deliverables
    They listened carefully and came back to us with the best solutions for our project.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them.