What was the scope of their involvement?
I was moving from being a global director for physician education and training in the medical device world to opening restaurants and building a brand. I approached them with my ideas, goals, and experience in a field that dealt heavily with branding. I admitted to them that I didn't have experience in the hospitality industry, but I knew about branding and we began to work together to develop a brand that went beyond logos, images, or colors. In addition to those typical branding services, they helped me with the interior design, the overall feel of the brand, and the user experience starting from when they walk into the restaurant and lasting until they get home.
With their help, I was able to define my brand—without having to recreate it multiple times—and expand it over two separate locations in the Twin Cities. For the first restaurant, we had a timeline of three months to complete all of our milestones. After opening that restaurant in November, we continued to work together for the interior design and continuing our look and feel to the second restaurant, while still making it feel like a unique location. The continuation into the second restaurant didn't involve rebranding, or creating new logos, but instead how we could adapt our already existing material to the new space.
We've also done some advertising promotional campaigns, and during those, we needed the product within a few days. They never backed away from those challenges.
What is the team composition?
I interfaced initially with the principal owner, and after agreeing to work with each other, he brought in a principal designer that I worked with directly. There were more on the team, but the principal owner and designer were who I communicated with them on a regular basis.
How did you come to work with Ideas that Kick?
I had an existing relationship with Ideas that Kick from my previous field of work. I looked into two other companies to understand what everyone's budget looked like, and decided Ideas that Kick would be the best fit.
How much have you invested with them?
I've spent around $70,000.
What is the status of this engagement?
We began working together June 2016, and have an ongoing relationship.