Radically Distinct

Introduce your business and what you do there.

I’m an independent business coach. I work with small and medium-sized businesses.

What challenge were you trying to address with Radically Distinct?

I hired Radically Distinct to provide marketing services.

What was the scope of their involvement?

We worked together to outline my profile and strengths to figure out how to introduce myself as a business and as an individual. Jenn (Founder & CEO) constructed a plan to build a website and run a marketing campaign through LinkedIn. 

What is the team composition?

I worked with Jen, Xavier (Executive Producer, Sales Engineer & Sr. Copywriter), and Derek (Design Director). Xavier helped with sales and messaging, including copywriting. Derek did photography, videography, and graphic arts. 

How did you come to work with Radically Distinct?

Jen reached out to me and introduced her company. I waited about six weeks before I approached her about working together. I looked at another company as well, but I selected Radically Distinct because of their proposal. 

How much have you invested with them?

I invested between $40,000–$45,000. 

What is the status of this engagement?

We started working together in April 2019. Our relationship is currently on hold because of the COVID-19 crisis. However, I’m planning to resume their services in the future. 

What evidence can you share that demonstrates the impact of the engagement?

Their work helped me establish an online identity and a strong presence on LinkedIn. I haven’t seen a lot of results from a leads perspective yet, however. 

How did Radically Distinct perform from a project management standpoint?

They performed well. The team was timely and their work was thorough. We communicated weekly, and often more frequently than that in the first six months of our relationship. 

What did you find most impressive about them?

They had a thoughtful plan and it was clear they were deliberate in their process. They were very professional. 

Are there any areas they could improve?

Due to some of the programs that Radically Distinct used, we ended up with a lot of leads on our lists that weren’t high quality. For example, the way the lists were generated was through people’s titles, but those titles don’t always directly relate to one’s status in the company. 

Do you have any advice for potential customers? 

Marketing is an art form that’s different for every business. It takes some time for a vendor to learn the ins and outs of your business in order to cater to your needs. 

Introduce your business and what you do there.

I’m the managing director & co-founder at Fulcrum Wealth Advisors. We’re an independent advisory firm in Bellevue, Washington.

What challenge were you trying to address with Radically Distinct?

We hired Radically Distinct to help with our marketing and position in the space.

What was the scope of their involvement?

The team at Radically Distinct has helped with copy and content. They worked to understand some of the compliance issues and FCC regulations that people in our business face. After that, they helped to create a more vibrant website and a marketing process to drive people to that site.

Our team is good at generating a lot of our own content. We do a good amount of blogging and are skilled in money management and global economics. We needed to retain a partner that could get our message out there and get more assets under management.

We were dealing with a lot of strategies to find the right content for the groups we wanted to attract. We were marketing ourselves to people who own private companies, larger corporations, and charitable organizations. Radically Distinct developed a specific strategy for each one of those various segments and generate thought-provoking content.

What is the team composition?

There are three people I’ve worked with directly. One of them being Jenn (Founder & CEO).

How did you come to work with Radically Distinct?

I met Jenn through a referral from somebody that used to work here. What was intriguing to me about their team was that they could take hold of everything that we needed to get better established in this tech world.

How much have you invested with them?

I’m spending $5,800 a month.

What is the status of this engagement?

Our engagement with Radically Distinct started in April 2019.

What evidence can you share that demonstrates the impact of the engagement?

We’re just getting started with all of that. We plan on judging them by getting us new conversations with people we haven’t had conversations with before. There was a bit of an error when it came to selecting another company.

Jenn and I hired a company because we needed to move away from our current website provider to do the robust work that we wanted to do. The company botched up the project, so our project was delayed for about three months. Jenn decided she would do everything herself, so their team built an entire website, which is outside their normal scope of work.

We sent out a survey, and people seem to really like it. It’s cool, cutting-edge work.

How did Radically Distinct perform from a project management standpoint?

They’ve performed great. All of their responsibilities have been hit on time. They were thrown a curveball with the website mishap, but they responded to it and fixed it. We mostly speak through phone calls and emails. I don’t interface with any specific project management tools. Jenn has done an excellent job keeping me on task.

What did you find most impressive about them?

I can just write a check and present a vision, then get out of their way to get stuff done. I’m not a marketer, so putting someone in place to confidently do that work is cool. I’m very happy with Radically Distinct.

Are there any areas they could improve?

Nothing that comes to mind. It’s all been fairly seamless at this point.

Do you have any advice for potential customers?

Clients should communicate their vision and what they’re trying to achieve with them. Work with Radically Distinct as properly and efficiently as you possibly can.