What was the scope of their involvement?
They covered the whole process, from UI/UX design and production to coding, publication, and promotion. We gave them our ideas and vision, and they designed the final mockups.
They developed four apps. The main application stores baby memories and milestones and allows users to talk with friends, read articles by contributors, and find best nearby activities.
We have a subscription model, and also sell goods in a personal baby marketplace.
We use big data to understand family interests, formulate suggestions, and offer a selection of goods on our page. Be Unicorn helped us integrate with Amazon to select the proper products for each stage of baby development.
The app was built for iOS and Android. We started a web version, but decided to stop that and continue on with mobile. The first app was launched in May 2015.
What is the team composition?
We usually work with Anna [Art Director, Be Unicorn] or Tim [Founder, Be Unicorn]. There are 10-12 people on their team, and Anna manages the whole process.
How did you come to work with Be Unicorn?
We’ve known each other for about five years through a personal connection. When I decided to launch this product, we reached out to them.
How much have you invested with them?
Between $500,000-$1 million.
What is the status of this engagement?
We worked together from 2014 until 2015.