UpRoute

BACKGROUND

Please describe your company and position.

I am the Owner of Kitchen Repose

Describe what your company does in a single sentence.

Kitchen Repose is a local prepared meal delivery service and grab & go café.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpRoute to accomplish?

• refresh branding and website
• create better understanding of offerings for our customers
• prepare for future growth

SOLUTION

How did you find UpRoute?

Referral

Why did you select UpRoute over others?

• Great culture fit
• Company values aligned

How many teammates from UpRoute were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We recently collaborated on a brand refresh and website update project. The uproute team took a step-by-step approach to understand our vision and goals for the brand and translate it into tangible assets. We worked together to redesign our logo adding a logo mark and bringing in new fonts and branding colors.

Our website was redesigned to match our new branding, more visuals were added and copy throughout the website was improved to better describe our brand and services for better user experience. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

a refreshed brand and design system that will allow my company to continue expanding effectively and activate new designs in our packaging, collateral, and marketing efforts. In addition, UpRoute improved our website functionality in order to decrease customer friction and ultimately lead to an increase in online sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They listened attentively to our ideas and concerns and offered valuable insights and suggestions. Everything was delivered on time and from start to finish, the process with the Uproute team was seamless.

What was your primary form of communication with UpRoute?

Virtual Meeting

What did you find most impressive or unique about this company?

I like that they started the project with strategy and talked through the backstory and future plans for our business. I really enjoyed their process of sharing updates and revisions and the way they brought the project to life throughout each of our virtual meetings. It was really nice to be included in every detail and to know exactly what to expect out of each meeting. I was really impressed by their ability to grasp our vision for the brand and translate it into tangible assets.

Are there any areas for improvement or something UpRoute could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I am the CEO and founder of Olive, a fashion e-commerce based out of Pittsburgh. Olive aims to support and inspire women chasing after their dreams by giving them the confidence they need to feel amazing and powerful while doing the damn thing. Olive challenges cultural boundaries and utilizes new innovations to create clothing you can feel good in and wear through every milestone.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UpRoute?

Fashion is a saturated industry so I knew my first step would be a strong brand identity. I needed something that would stand out and relate to my customers. I also knew I needed help aligning my business goals and direction.

What were your goals for this project?

My goal for this project was to get the foundations built to confidently grow exponentially. I recognized the bases I needed were brand identity, business development, web development, and innovation assessment. I knew that by addressing these with a knowledgeable team that I could start to really grow Olive.

SOLUTION

How did you select this vendor?

I searched through Clutch and analyzed multiple different companies. I actually emailed around 5-8 companies, surprisingly I only received a response from UpRoute. We then had an introductory call and spoke extensively about our goals and experience.

I knew they were the team for the job when they said they believe "people don't buy what they buy why," a quote from Simon Sinek that I have lived by from the beginning.

Describe the scope of their work in detail.

We first explored deep into my goals and dreams. We analyzed every moral, value, expectation, belief, and vision that I had. UpRoute took those studies and turned them into words, logos, and an identity.

For the brand identity and logos, they gave me three options and after we communicated each, I chose which one I wanted to continue with. They worked with me on business development to clarify my goals and advised on each step.

They also worked with me to create the landing page as well as mock ups for the final site, that we will continue building soon. I communicated with them every crazy dream I had in my head and they turned it into realities.

What was the team composition?

They have two people on their team and I have only me. The two of them compliment each other skill sets perfectly for what they do.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

UpRoute exceeded my expectations. The value of their work with me thus far is invaluable as these are the nuts and bolts to really get going.

How effective was the workflow between your team and theirs?

UpRoute was incredibly communicative, even with my night owl texts and responses. They always shared their insight and opinions, which I value, but always let the final decision up to me. They always were supportive with my decisions and never pressured me to continue in a certain direction.

What did you find most impressive about this company?

Although they are great at what they do, what sets them apart most is their passion. They truly want the companies they work with to succeed and that makes all the difference. They go farther than the extra mile.

Are there any areas for improvement?

There is always room for improvement. They work incredibly efficient as the two of them but they can better their offerings by growing their team to include other specialties.

BACKGROUND

Please describe your company and your position there.

I am the president of a web design and digital marketing agency, Clarity Squared.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UpRoute Digital?

We shifted our internal focus over the last few years and needed to rethink our brand strategy and design a new website to position us for the future.

What were your goals for this project?

Most noticeably, our goal was to come out of this project with the designs needed to build our new website. In order to do this correctly we knew we would also do a deeper dive into our brand to challenge our positioning and then help us define how we would position ourselves going forward.

SOLUTION

How did you select this vendor?

We wanted to work with a design and strategy company who we could partner with not only for this project but also on future work. They needed to be willing to challenge us throughout this project and also to deliver a fresh and clean website design.

Describe the project in detail.

We began with a review of our current brand through a brand audit and some brainstorming sessions about who we are and what our values are. From there, we worked through customer profiles and putting together a new brand strategy. With this updated strategy in place, we moved to the design phase which included initial design research, updates to the logo and brand guide, and ultimately the design of the website. Lastly, some additional collateral pieces were designed to further extend the brand.

What was the team composition?

We worked directly with Davis and Alanna throughout the entire project. They were the core team who worked with us from strategy through the design.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are extremely satisfied with the results of this project. We have already implemented some of the new designs and feel that it is a perfect fit with what we were looking for. The website is currently in development and the designs from this project have fit our needs well.

How effective was the workflow between your team and theirs?

We had a great collaboration, from in-person meetings, phone conversations, and online chats, we felt that we were cared for and consistently in communication throughout this project.

What did you find most impressive about this company?

They were very caring about us and the project as a whole. Took the time to dive in deep where needed.

Are there any areas for improvement?

Not really, we were very happy with the project.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Shoreline Fruit

Describe what your company does in a single sentence.

Produce and market cherry and other fruit products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpRoute to accomplish?

• Brand Project
• General Marketing Support

SOLUTION

How did you find UpRoute?

Referral

Why did you select UpRoute over others?

• Great culture fit
• Company values aligned

How many teammates from UpRoute were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand Strategy 
  • Finalize and complete any missing elements in order to build a strong foundation and guide the brand identity. 
• Brand Identity
  • Full brand identity system (visual, verbal and imagery) 
• Brand Experience
  • Design and develop marketing collateral Tradeshow Marketing 
  • Print and digital tradeshow materials

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All goals were met - we have an updated brand identity that is consistent and cohesive, as well as a plan and support for implementing throughout the company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

UpRoute was very organized and responsive. They came to each meeting with insightful questions and always had new ideas and deliverables to share. They kept us within the project timeline as well.

What was your primary form of communication with UpRoute?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I felt like they had great communication internally that really came through during meetings. They were aligned and worked well together.

Are there any areas for improvement or something UpRoute could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Manager of Evergreen Asset Management LLC

Describe what your company does in a single sentence.

Evergreen helps high net worth individuals grow and preserve their wealth through proven, predictable real estate investments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpRoute to accomplish?

• New Branding
• New Website
• New Marketing Materials

SOLUTION

How did you find UpRoute?

Friends

Why did you select UpRoute over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from UpRoute were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To complete a brand development and website project, which includes Brand Strategy, Brand Identity, Collateral Package, Website Design, and Website Development including SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Collateral item delivery dates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time and did respond to our needs.

What was your primary form of communication with UpRoute?

Virtual Meeting

What did you find most impressive or unique about this company?

The amount of specialists they had, and how they were able to put together a package that worked well for our business - despite not having an experience in our industry (directly or through other clients/competitors).

Are there any areas for improvement or something UpRoute could have done differently?

Send collateral materials for review prior to reviewing on a Google Meet.