Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
See all 3 projectsThe Gaygency is a digital marketing agency specializing in brand identity, digital presence, and targeted advertising, with a strong focus on LGBTQ+ client-centric approaches. Across their reviews, 100% of clients commend the company's responsiveness and effective project management, highlighting their ability to meet client goals swiftly and enhance business operations efficiently.
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$25,000+$300+ / hr10 - 49Santa Monica, CA
Services provided
See all 1 projectsReformat Agency is a creative agency specializing in branding and website development. Clients highlight their impressive level of taste and ability to translate visions into cohesive brand identities. With 100% positive feedback, reviewers consistently praise their project management and communication, exemplified by regular meetings and clear timelines.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
See all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
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$10,000+$150 - $199 / hr50 - 249Sacramento, CA
Services provided
See all 1 projectsZayats Design is a branding and social media strategy company that excels in developing personal brand strategies and growth plans. The company has received 100% positive feedback, with clients highlighting their innovative ideas and impressive long-term growth strategies. Reviewers consistently praised their responsiveness and timely delivery of projects.
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$10,000+$200 - $300 / hr2 - 9New York, NY
Services provided
Branding agency Scout Lab is located in New York, New York. They focus on Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9Knoxville, TN
Services provided
See all 1 projectsFletcher Marketing PR is a comprehensive marketing firm that offers services such as market research, label design, website development, and digital marketing. The reviews highlight their effectiveness in increasing client visibility and sales, with 100% of reviewers expressing satisfaction with Fletcher's expertise and trustworthiness. The firm's team is noted for its flexibility, diverse skill sets, and seamless collaboration with clients.
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$5,000+$100 - $149 / hr50 - 249Bremerton, WA
Services provided
See all 5 projectsCI Web Group is a digital marketing agency specializing in web design, SEO, and marketing services. They received mixed reviews, with approximately 80% positive feedback highlighting their strategic foresight, responsive communication, and ability to enhance digital presence, while about 20% criticized issues related to project execution, communication, and third-party service management. Overall, clients appreciate their results-driven approach, but some have experienced setbacks in project outcomes.
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$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Services provided
See all 1 projectsThe Confluence is a digital marketing company specializing in SEO services, including domain authority enhancement and organic traffic generation. Clients appreciate their professionalism, knowledge, and effective white-hat marketing tactics. Approximately 100% of reviews highlight successful outcomes, while some clients note the inherent slow nature of SEO results.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
See all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
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UndisclosedUndisclosed10 - 49Santa Ana, CA
Services provided
See all 1 projectsThe ACE Agency is a Public Relations firm specializing in media relations and corporate communications, notably enhancing brand visibility and media coverage. With 100% positive feedback, clients commend their creativity and collaborative approach, resulting in significant media exposure and increased press coverage. Their professional team effectively manages social media accounts and PR campaigns, earning high recommendations for their services.
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$10,000+$150 - $199 / hr10 - 49Orange, CA
Services provided
Rocket Launch Marketing & Public Relations is a public relations agency. They were launched in 2017, and their services include Public Relations and Advertising.
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$1,000+< $25 / hr2 - 9Brooklyn, NY
Services provided
See all 2 projectsCrowdMinders is a Public Relations firm specializing in media relations and corporate communications, providing effective PR and advertising services. They demonstrate a strong ability to drive traffic through strategic media coverage, as evidenced by positive client feedback. Approximately 90% of the feedback highlights their responsiveness and adherence to deadlines, though some suggest improvements in their reporting system.
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$10,000+$100 - $149 / hr2 - 9Doral, FL
Services provided
See all 1 projectsMedia Force Global Brands is a comprehensive marketing and web design company, excelling in diverse areas such as website development and social media marketing. The company is praised for its significant contribution to a client’s growth and strong project management, scoring 8/10, with no identified areas needing improvement. Notably, all feedback is positive, emphasizing the value of their diversified services.
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$5,000+$200 - $300 / hr2 - 9Oakland, CA
Services provided
Full Court Press Communications is a public relations company. In Oakland, California, their team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Boston, MA
Services provided
SHIFT Communications, a PR firm, was launched in 2003. Located in Boston, Massachusetts and San Francisco, California, the team provides Public Relations and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Jacksonville, FL
Services provided
See all 1 projectsWingard is a digital advertising firm specializing in creating targeted digital, search engine, display, and print ads with an emphasis on regional focus to drive increased traffic and lead generation. The overall feedback is positive, with clients noting their effective project management and customer relations; however, there's room for improvement in their follow-up practices.
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$25,000+$150 - $199 / hr10 - 49Los Angeles, CA
Services provided
Established in 1993, Lee Andrews Group is a public relations company. Their team offers Public Relations and Branding.
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$10,000+$150 - $199 / hr50 - 249Phoenix, AZ
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See all 1 projectsO.H. Partners is a comprehensive marketing agency specializing in creative execution, media placement, and campaign management across TV, radio, digital, and social platforms. The company is recognized for providing extensive attention to client accounts, with around 70% of reviews highlighting strong project management and communication. However, 30% of feedback mentions inefficiencies linked to their large team structure.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Montieth & Company is a New York, New York-based PR company. Founded in 2007, the team provides Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9Kansas City, MO
Services provided
See all 1 projectsProventus Consulting is a public relations firm specializing in media relations and corporate communications, with a strong focus on enhancing brand reputation. Reviews highlight their excellent project management, personalized service, and significant impact, evidenced by increased media coverage and prestigious industry recognitions. Over 95% of feedback is positive, with clients appreciating their collaborative approach and expertise in public communications.
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UndisclosedUndisclosed2 - 9Ashburn, VA
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See all 1 projectsLoud & Clear Marketing, LLC is a Public Relations firm specializing in Media Relations and Corporate Communications. They received 100% positive feedback for their ability to generate swift media coverage and adapt to tight schedules, impressively representing their clients with minimal initial information. Their services are noted for being cost-effective and delivering excellent results.
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UndisclosedUndisclosed10 - 49Minnetonka, MN
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Media Minefield is a public relations company. Launched in 2010, the company is located in Minnetonka, Minnesota. Their team focuses on Public Relations and Social Media Marketing.
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$10,000+$300+ / hr2 - 9Malibu, CA
Services provided
Brown + Dutch Public Relations, Inc. Is a PR agency. Their small team is located in Malibu, California. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
Marino. Is a public relations company. The firm is in New York, New York. Their team specializes in Public Relations and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49New Orleans, LA
Services provided
See all 1 projectsEmerald Digital provides content creation, UX enhancements, and SEO recommendations. Reviews highlight their consistent delivery, autonomy, and the minimal oversight required, which speaks to their reliability and effectiveness. Clients appreciate their weekly deliverables and the meeting structure, which ensures smooth planning and review processes. Overall, Emerald Digital consistently exceeds client expectations.
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$1,000+Undisclosed2 - 9Chicago, IL
Services provided
Vagus PR is a small PR company. Established in 2004, the team focuses on Public Relations and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9San Francisco, CA
Services provided
PR company In House PR is based in San Francisco, California and Los Angeles, California. Their services include Public Relations and Event Management.
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$5,000+Undisclosed2 - 9Dallas, TX
Services provided
Strauss Marketing is a public relations firm. Headquartered in Dallas, Texas, their small team offers Public Relations and Social Media Marketing. The firm was launched in 2000.
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UndisclosedUndisclosed2 - 9Charlotte, NC
Services provided
See all 1 projectsAsterisk Creative is a marketing agency specializing in PPC advertising and SEO services. The reviews reflect a highly positive sentiment, with the company praised for its transparency, effective project management, and flexibility in budgeting. Notably, 100% of reviewers highlighted their satisfaction with the quality of leads and the agency's proactive communication.
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$5,000+$200 - $300 / hr10 - 49McLean, VA
Services provided
Public relations agency Gabriel Marketing Group is based in McLean, Virginia. Their services include Public Relations and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Rockledge, FL
Services provided
Nymblesmith is a branding firm. They are in Rockledge, Florida, and their services include Branding and Public Relations.
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$1,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
Kloss Creatives, a small branding agency, is in San Diego, California. The team focuses on Branding and Public Relations.
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$1,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
Snackbox, a public relations firm, is based in Austin, Texas and Santa Fe, New Mexico. The team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Indianapolis, IN
Services provided
Headquartered in Indianapolis, Indiana, BLASTmedia is a PR agency. They focus on Public Relations and Event Management and were founded in 2005.
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$1,000+$25 - $49 / hr2 - 9Los Angeles, CA
Services provided
After Comma, a PR company, is based in Los Angeles, California. They specialize in Public Relations and Advertising and were established in 2024.
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$5,000+$150 - $199 / hr2 - 9Edmonds, WA
Services provided
Hummingbird Marketing Services, a SEO company, offer Search Engine Optimization and Web Design. They were founded in 2015.
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UndisclosedUndisclosed10 - 49New York, NY
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Headquartered in New York, New York, BPM-PR Firm is a PR company. They provide Public Relations and Digital Strategy.
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$1,000+$150 - $199 / hr10 - 49Detroit, MI
Services provided
Launched in 2016, Catalyst Media Factory is a public relations firm. The small team offers Public Relations and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Orlando, FL
Services provided
PR company Curley & Pynn Public Relations Management is headquartered in Orlando, Florida. They offer Public Relations and Social Media Marketing and were founded in 1984.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
AKA is a video production agency. They are based in Chicago, Illinois and have small team. They specialize in Video Production and Public Relations.
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$10,000+Undisclosed2 - 9Richmond, VA
Services provided
PR company VANCE was launched in 2012. The small team focuses on Public Relations and Content Marketing.
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$5,000+Undisclosed2 - 9West Hollywood, CA
Services provided
Vicaria Multicultural Agency is a small West Hollywood, California-based PR company. The team offers Public Relations.
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$10,000+$150 - $199 / hr2 - 9Celebration, FL
Services provided
The Buyer Group is a public relations agency based in Celebration, Florida. They offer Public Relations and Search Engine Optimization.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
See all 1 projectsGhost Note is a black-led creative agency specializing in rebranding, website development, and visual identity for a diverse client base. Reviews highlight their talented team and excellent project management, with 100% positive feedback on their creativity and flexibility. However, 50% of reviewers note room for improvement in handling IP issues and staffing consistency.
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$10,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Services provided
Established in 2004, Fish Consulting is a public relations firm. In Fort Lauderdale, Florida, the team offers Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr250 - 999New York, NY
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Group SJR is a Content Marketing company. Their team is located in New York, New York and Toronto, Canada. The firm focuses on Content Marketing and Social Media Marketing.
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Undisclosed$150 - $199 / hr10 - 49Covington, KY
Services provided
Scooter Media Co., a PR agency, offers Public Relations and Social Media Marketing. The company is headquartered in Covington, Kentucky.
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$1,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Revenue Media Group is an Email Marketing company. They specialize in Email Marketing and Web Design and were established in 2016.
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$5,000+$150 - $199 / hr10 - 49San Diego, CA
Services provided
Founded in 2010, Remedy PR, a small PR company, is headquartered in San Diego, California. Their team specializes in Public Relations and Affiliate Marketing.
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$10,000+$150 - $199 / hr10 - 49Tallahassee, FL
Services provided
Sachs Media is a PR firm. They are in Tallahassee, Florida and Orlando, Florida and have small team. They offer Public Relations.
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$10,000+$100 - $149 / hr1,000 - 9,999Bellevue, WA
Services provided
WE Communications is a large Bellevue, Washington-based PR company. The team provides Public Relations and Branding.
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UndisclosedUndisclosed50 - 249Miami, FL
Services provided
Max Borges Agency is a public relations company. Their team is in Miami, Florida. The firm focuses on Public Relations and Content Marketing.
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List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
See all articles
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.